Home Outside
Home Outside builds mobile landscape design apps (Yard Planner and a 3D AR Landscape & Garden Designer) and the upcoming JULIE AI generative design platform, serving DIY homeowners, landscape professionals, and plant retailers across the US and Canada.
- Company typePrivate
- Founded2017
- HeadquartersBrattleboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Home Outside does
Home Outside, Inc. is a Brattleboro, Vermont-based consumer technology company building mobile landscape design applications for the US landscape industry. Founded in 2017 by landscape designer Julie Moir Messervy, the company operates two core mobile apps: the Yard Planner, a tap-and-drag DIY design app featuring over 700 hand-drawn elements across 34 palettes, and the Home Outside 3D Landscape & Garden Designer, launched in August 2024, which overlays expert-curated 3D plant collections onto users' yards via augmented reality for US/Canadian Hardiness Zones 5-9. The product roadmap centers on JULIE AI, a generative AI platform announced for Spring 2024 that reconstructs user properties in 3D and recommends sustainable landscape improvements.
The business generates revenue through five streams: freemium mobile app distribution on iOS and Google Play; one-time sales of downloadable planting-plan PDFs (Garden Collections, Bonnie Plants edible garden designs, Gardener's Supply container collections); plant purchase commissions via channel partners (Fast Growing Trees, Monrovia, Bonnie Plants, Gardener's Supply); paid professional design services through the Home Outside Design Studio; and white-label enterprise visualization (demonstrated by the AMP Lighting contractor app). Books authored by the founder provide a smaller, royalty-driven tail. Go-to-market is product-led and direct-to-consumer, augmented by PR in NYT, Gardenista, Real Simple, and earned media including a 2024 Earthshot Prize nomination.
Customers span DIY homeowners (primary), landscape design professionals, plant retailers/nurseries, and outdoor product contractors. The team is small (1-10 employees, nearly all-female) with strategic advisors drawn from MIT computer vision, University of Delaware ecology, Warby Parker AR commerce, and Berkshire Hathaway Vermont. The company is privately held, venture-backed at the seed stage (lead: Reinventure Capital, July 2022), and operates without disclosed revenue, a public listing, or subsidiary structure.
Home Outside firmographics
Firmographics- Name
- Home Outside
- Legal name
- Home Outside, Inc.
- Website
- https://homeoutside.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Home Outside builds mobile landscape design apps (Yard Planner and a 3D AR Landscape & Garden Designer) and the upcoming JULIE AI generative design platform, serving DIY homeowners, landscape professionals, and plant retailers across the US and Canada.
- Ownership category
- akta.pro rank
Home Outside industry classification
Industry- Product category
- Landscape Design Software
- NAICS
- Landscape Architectural Services (541320), Landscaping Services (561730)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Residential Landscape Design (HSAIABAA), Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Landscape Lighting Design & Layout (HSAIAHAA)
Keywords
Where Home Outside is headquartered
LocationHeadquarters
- HQ city
- Brattleboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Outside business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Mobile App Sales: Revenue from iOS and Android mobile applications for landscape design. Yard Planner app available on iOS with in-app features. 3D Landscape & Garden Designer app for iOS and Android with plant sales integration.
- Digital Design Products: Sale of planting plan PDFs including Garden Collection Design PDFs, Bonnie Plants Edible Garden Design PDFs, and Gardener's Supply Company Garden Design PDFs. Users download planting plans with specific plant names, quantities, and placement.
- Plant Sales: E-commerce plant sales through partnerships with Fast Growing Trees, Monrovia, and Bonnie Plants. App users can purchase plants directly after designing, with plants delivered to door.
- Professional Design Services: Home Outside Design Studio offers online remote landscape design services. Partial Property Design service mentioned as professional consulting option.
- Published Books: Sale of landscape design books authored by founder Julie Moir Messervy through Amazon, including Home Outside: Creating the Landscape You Love and other titles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Garden Collection Design PDFs - downloadable planting plans |
| One time/ perpetual license | Pay-as-you-go | Bonnie Plants Edible Garden Design PDFs |
| One time/ perpetual license | Pay-as-you-go | Gardener's Supply Company Container Collections |
| Freemium | Monthly | 3D Landscape & Garden Designer App |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Home Outside product offering
Product offeringCore offering
Home Outside builds mobile landscape design applications that let homeowners and design professionals plan, visualize, and purchase outdoor spaces. Its Yard Planner app offers tap-and-drag 2D design with 700+ hand-drawn elements, while the 3D Landscape & Garden Designer app overlays photorealistic, expert-curated plant collections onto actual properties via augmented reality. The company also sells downloadable planting-plan PDFs, partner-branded edible and container garden collections, and operates a remote professional design studio.
Product overview
Home Outside offers a suite of landscape design products centered around two core mobile applications: the Yard Planner (DIY Landscape Design app) and the Home Outside® 3D Landscape & Garden Designer. The Yard Planner is a tap-and-drag app with over 700 hand-drawn elements for creating 2D property plans, while the 3D app incorporates augmented reality visualization and AI capabilities including the upcoming JULIE AI platform. The product ecosystem extends to digital garden collections (planting plan PDFs), partner-branded edible garden designs with Bonnie Plants, and container collections with Gardener's Supply Company. The company also offers enterprise white-label visualization services (as demonstrated with AMP Lighting) and publishes landscape design books. All products emphasize climate-resilient, sustainable planting design.
Differentiator
Problem solved
Functional benefit
Products and services
- Yard Planner (Home Outside DIY Landscape Design App) A tap-and-drag mobile app with over 700 hand-drawn landscape elements across 34 palettes that allows homeowners and design professionals to create property plans and garden layouts without drawing skills or technical CAD software. Includes photo background import, satellite map tool with scale and north arrow, rulers, sketch tool, layers, seat counter, and text notes for designing properties including patios, plants, furniture, activities, and event layouts.
- Home Outside 3D Landscape & Garden Designer A 3D augmented reality landscape design app for iOS and Android that lets users design 3D landscape makeovers and visualize expert-curated plant collections — trees, shrubs, and perennials organized by U.S. and Canadian Hardiness Zones 5-9 — overlaid onto their actual yard. Includes planting plan details, plant-at-maturity previews, and direct plant ordering through partner retailers.
- Garden Collections (Planting Plan PDFs) Pre-designed garden collections sold as downloadable PDF planting plans covering ornamental gardens, borders, trees, and entry designs organized by hardiness zone, color scheme, and plant type. Each PDF includes specific plant names, quantities, and placement guidance for Hardiness Zones 5-10.
- Bonnie Plants Edible Garden Designs Edible garden design collections created in partnership with Bonnie Plants that include vegetable, herb, and strawberry planting plans for 4'x4' and 4'x8' raised beds, with plant purchasing integrated through the Bonnie Plants online store with free delivery over $35.
- Gardener's Supply Company Container Collections Vignette container designs featuring Gardener's Supply Company planters styled by Home Outside's design team with complementary plantings. Includes ornamental, pollinator, and edible container collections viewable in AR with linked product purchases and planting plans.
- White-label Visualization App for AMP Lighting A custom white-label visualization application developed for AMP Lighting that lets contractors show clients how outdoor lighting products will look on their actual property using photorealistic rendering, designed to increase customer confidence and close rates on lighting projects.
- Landscape Design Books by Julie Moir Messervy Books authored by Home Outside founder Julie Moir Messervy on landscape design principles and inspiration, including 'Home Outside: Creating the Landscape You Love' (winner of the 2010 Garden Writers Association Gold Award for Best Book Writing). Sold through Amazon.
- Home Outside Design Studio (Remote Professional Landscape Design Services) Online remote landscape design service offering professional design consultations led by Home Outside's design team, including Partial Property Design for specific project needs. Pioneered as the first online remote landscape design service.
Quantifiable outcome
- Democratize landscape design for homeowners without technical CAD skills
- +3 more outcomes
Companies that use Home Outside
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Home Outside technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Home Outside partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AMP LightingcoreDeveloped a visualization app for AMP Lighting that lets contractors show clients how outdoor lighting products will look on their actual property. This photorealistic visualization tool increased customer confidence and helped win a previously undecided client project, resulting in a full lighting package purchase.
- Bonnie PlantscorePartnership for edible garden designs with Bonnie Plants. Home Outside creates planting plans designed specifically for Bonnie Plants, and customers can purchase plants directly through bonnieplants.homeoutside.com with free delivery over $35.
- Gardener's Supply CompanycoreContainer garden design collections featuring Gardener's Supply Company planters styled by Home Outside's design team with complementary plantings. Customers can see designs in AR, buy products, and get planting plans.
- Fast Growing TreesminorPlant retailer partner where customers can purchase plants featured in Home Outside garden collections. Affiliate links on product pages allow users to buy specific plants recommended in designs.
- MonroviaminorPlant retailer partner for purchasing plants in Home Outside garden designs including Contemporary Desert Blooms and Sensory Desertscape Border collections.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Home Outside competitors and assessment
Company assessmentDirect peers
- iScape: iScape is a mobile landscape design app for iOS that lets users plan gardens with 2D and AR visualization of plants, hardscape, and materials. Directly competes with Home Outside's Yard Planner and 3D Landscape & Garden Designer apps on the same DIY homeowner and design professional segments.
- PRO Landscape (Idea Spectrum): PRO Landscape is professional landscape design software for contractors and designers that combines CAD-style plan views with 3D photo renderings. Directly comparable to Home Outside on the professional landscape designer customer segment and the residential landscape design use case.
Broad incumbents
- SketchUp (Trimble): SketchUp is a widely used 3D modeling platform often deployed by landscape architects and designers for site planning, hardscape, and visualization. It is a broad incumbent in the design-tool layer that overlaps with Home Outside's professional use case, though it is not consumer-garden focused.
- Houzz: Houzz is the dominant home design and remodeling platform with integrated 3D/AR visualization, professional directories, and a product marketplace that includes outdoor and landscape categories. It competes with Home Outside on homeowner visualization and product discovery at vastly greater scale and resources.
Emerging players
- Planner 5D: Planner 5D offers a cross-platform home and garden design tool with 2D/3D rendering and AR walkthroughs. It overlaps with Home Outside's consumer DIY homeowner segment and 3D visualization capability but covers interiors and exteriors more broadly, with limited plant-specific curation.
- HomeByMe: HomeByMe is an online 3D home design platform from Dassault Systèmes that includes outdoor garden planning. It targets a similar DIY homeowner audience as Home Outside and offers comparable 3D visualization, though it is broader in scope and less focused on expert-curated plant collections.
- Artifact Interactive Garden Planner: Garden Planner (originally by Artifact Interactive) is a long-running desktop/tablet garden layout tool with a plant library and seasonal visualization. It addresses a similar DIY landscape design use case as Home Outside but predates the AR/AI generation and is positioned for hobbyist gardeners.
- Cedreo: Cedreo is a home design software for builders and remodelers with 3D plans, floor plans, and visualization. It overlaps with Home Outside's professional services and design-studio use case but is focused on residential structures rather than landscape planting design.
Regional players
- Marshalls Garden Visualiser: Marshalls offers a UK-based online garden design tool for planning patios, beds, and planting, integrated with its plant and hardscape retail catalog. Comparable as a plant-retailer-integrated landscape design experience, but focused on the UK/Ireland market rather than the US.
Others
- Proven Winners (plant brand): Proven Winners is a major plant brand with extensive online gardening resources, plant search tools, and retailer network. Comparable to Home Outside's plant-retailer partner profile (similar to Monrovia and Bonnie Plants) and an indirect competitor for garden-design content, though it does not offer a design app.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Home Outside social profiles
Digital presenceHome Outside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Outside leadership team
Management profileNumber of profiles
Profiles10 records
Home Outside funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Outside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Outside
What does Home Outside do?
Home Outside builds mobile landscape design applications that let homeowners and design professionals plan, visualize, and purchase outdoor spaces. Its Yard Planner app offers tap-and-drag 2D design with 700+ hand-drawn elements, while the 3D Landscape & Garden Designer app overlays photorealistic, expert-curated plant collections onto actual properties via augmented reality. The company also sells downloadable planting-plan PDFs, partner-branded edible and container garden collections, and operates a remote professional design studio.
Is Home Outside a public or private company?
Home Outside is a private company. It is classified as venture growth investor backed and is currently operating.
When was Home Outside founded?
Home Outside was founded in 2017. It employs 1 to 10 people.
Where is Home Outside based?
Home Outside is headquartered in Brattleboro, United States, in the North America region.
How does Home Outside make money?
Five revenue lines are on record. Mobile App Sales are the primary driver. The others are digital Design Products, plant Sales, professional Design Services and published Books.
Who are Home Outside's main competitors?
Direct peers on record are iScape and PRO Landscape (Idea Spectrum). Broad incumbents are SketchUp (Trimble) and Houzz. Emerging players are Planner 5D, HomeByMe, Artifact Interactive Garden Planner and Cedreo. Marshalls Garden Visualiser is listed as a regional player. Proven Winners (plant brand) is listed as an others.
Does Home Outside have an API?
No public API is recorded for Home Outside.
What industry is Home Outside in?
Home Outside's product category is Landscape Design Software. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of HSAIABAA, Residential Landscape Design. Its NAICS code is 541320 and its SIC code is 5200.