Gardener's Supply Company

What Gardener's Supply Company does

Gardener's Supply Company is a privately held, employee-owned direct-to-consumer gardening retailer founded in 1983 and headquartered in Lawrenceburg, Indiana with primary operations and Vermont-based manufacturing centered on cedar raised beds and self-watering planters. The company sells approximately 156+ products across more than ten categories including raised and elevated beds, planters, plant supports (Titan and Jardin Collections), garden tools, watering and irrigation, grow lights, composting equipment, pest controls, soils and fertilizers, seed starting supplies, and houseplant care. Its proprietary sub-brand portfolio (Titan, Jardin, Gorilla Tub, Deep Root, Snip-n-Drip, GrowEase, Demeter) and 40+ years of iterative product design in raised beds and self-watering planters constitute its core product differentiation.

The business operates an omnichannel go-to-market model anchored by its Shopify-based e-commerce site (gardeners.com) as the primary channel, supported by phone ordering, a print catalog by request, and five physical retail garden centers across Vermont (Williston, Burlington), New Hampshire (Lebanon, Greenland), and Massachusetts (Hadley). Revenue is generated entirely through one-time consumer product purchases priced from approximately $9.99 to $1,239.99, with electronic gift cards and shipping revenue ($199 free-shipping threshold) as supplementary streams. There is no subscription or recurring revenue model, no enterprise or B2B channel, and no disclosed third-party distribution.

Customer segments are exclusively retail: home gardeners (vegetable, flower, indoor, and senior/adaptive) plus gift shoppers, served through a content-led funnel that includes an extensive gardening advice blog, free encyclopedias and calculators, and organic social via creator partnerships. The company has no disclosed parent, institutional investors, funding rounds, M&A activity, or management team detail in the public record, and exhibits no AI/ML, mobile app, or public API surface. Third-party validation includes features in Wirecutter, NBC Select, Better Homes & Gardens, Real Simple, Southern Living, and VERANDA, and a philanthropic partnership with FrontLine Gardens for Giving Tuesday 2023.

Name

Gardener's Supply Company

Legal name

Gardener's Supply Company

Website

https://gardeners.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Gardener's Supply Company is an employee-owned, direct-to-consumer gardening retailer founded in 1983, selling 156+ products across raised beds, planters, plant supports, tools, and indoor gardening supplies through its Shopify e-commerce site, five New England garden centers, phone, and catalog, serving home and gift gardeners nationwide.

Ownership category

akta.pro rank

Product category

Garden Supplies Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)

Keywords

• Garden supplies retail
• Raised garden beds
• Gardening tools accessories
• Indoor grow lighting
• Outdoor planters containers

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of gardening supplies, tools, planters, raised beds, and accessories through e-commerce and retail stores. Revenue is generated through one-time product purchases with varying price points from entry-level to premium products.
2. Gift Cards: Electronic gift cards sold in variable denominations, generating revenue upfront before redemption
3. Shipping Revenue: Orders under $199 incur shipping charges; free shipping on orders $199+ generates margin on shipping costs or partnerships with carriers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gardener's Supply Company is an employee-owned retailer that designs, manufactures (largely in Vermont), and sells home gardening products directly to consumers. Its catalog spans raised garden beds, planters, watering and irrigation systems, hand tools, grow lights, seed-starting kits, composting and pest-control products, soils and fertilizers, and protective garden gear, marketed primarily through gardeners.com and a network of seasonal New England garden centers.

Product overview

Gardener's Supply Company is an e-commerce gardening retailer offering a comprehensive portfolio of approximately 156+ products across 10+ core categories. The product portfolio centers on raised and elevated garden beds (cedar, composite, and metal construction in multiple sizes), diverse planter and container solutions (grow bags, self-watering planters, patio planters), and extensive plant support systems including the proprietary Titan Collection (A-Frame Trellis, Pyramid Trellis, Squash Tunnel, Tomato Cages, Pea Tunnel) and Jardin Collection (flower trellises, obelisks, plant stakes). Complementary categories include garden tools (hand tools, long-handled implements, ergonomic designs under the Gardener's Lifetime and Root Slayer brands), watering and irrigation systems (Snip-n-Drip soaker hoses, rain barrels, sprinklers), grow lights and stands for indoor gardening (LED Stack-n-Grow, SunLite, Bamboo LED), composting equipment (bins, tumblers, aerators), pest and disease controls, soils and fertilizers, seed starting supplies, garden structures (arches, arbors, tunnels), and houseplant care products. The company also offers gift cards and curated gift collections. Many products are manufactured in Vermont by employee-owners. The company operates physical retail garden centers in Vermont, New Hampshire, and Massachusetts.

Differentiator

Problem solved

Functional benefit

Brands

• Titan Collection: Premium plant support products including A-Frame Trellis, Pyramid Trellis, Squash Tunnel, Pea Tunnel, and Tall Tomato Cages.
• Jardin Collection
• Gorilla Tub
• Deep Root
• Snip-n-Drip
• GrowEase
• Demeter

Products and services

• Titan Collection raised beds and planters Modular raised garden beds and planters from Gardener's Supply's proprietary Titan Collection, designed for residential vegetable and flower gardening.
• Jardin Collection planters and grow cages Proprietary planters and plant grow cages in the Jardin Collection, marketed to home gardeners for container gardening and plant support.
• Deep Root raised-bed watering system Proprietary watering system that delivers water at the root zone of raised garden beds, marketed to home gardeners seeking low-maintenance irrigation.
• Snip-n-Drip soaker hose system Proprietary customizable soaker hose irrigation system used by home gardeners for watering garden beds and landscape plantings.
• GrowEase seed-starting kits Proprietary self-watering seed-starting kits designed for home gardeners to germinate seeds indoors and on patios.
• Demeter composting tools Proprietary line of composting tools and accessories sold to home gardeners for backyard composting.
• Gorilla Tub flexible tub Proprietary flexible all-purpose tub used by home gardeners and homeowners for hauling, mixing, and cleanup tasks.
• Grow lights Indoor grow lights for seed starting and indoor gardening, sold to home gardeners through gardeners.com.
• Gardening tools Hand and long-handle gardening tools (snips, pruners, shovels, spades) for residential garden maintenance.
• Watering and irrigation products Hoses, watering cans, sprinklers, and other irrigation accessories for residential garden watering.
• Pest and disease control products Pest and disease control products for home gardens, including organic and conventional options.
• Soils, mulches, and fertilizers Bagged soils, mulches, and fertilizers sold for residential garden use.
• Outdoor planters and garden decor Outdoor planters, garden ornaments, and decor items for residential outdoor living spaces.
• Gardening clothing and protective gear Gardening clothing and protective gear (gloves, hats, sleeves, apparel) for residential gardeners.

Quantifiable outcome

• 40+ years in business designing and perfecting gardening products
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FrontLine GardensminorGTM or Marketing PartnerCharitable collaboration for Giving Tuesday 2023 where Gardener's Supply spotlighted FrontLine Gardens, a 501(c)(3) non-profit providing gardening resources to veterans and law enforcement injured in the line of duty. This is a philanthropic partnership focused on community impact rather than commercial gain.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Park Seed: Catalog and online retailer of seeds, plants, and gardening supplies targeting home gardeners. Closely comparable in omnichannel DTC model (catalog + e-commerce) and home gardener customer base.
• Burpee: Long-established direct-to-consumer garden retailer selling seeds, plants, and gardening supplies. Directly comparable as a heritage DTC gardening brand with similar catalog breadth and catalog/online ordering channels.
• Terrain: Lifestyle garden retailer (Anthropologie Group) operating garden centers and an e-commerce site selling plants, garden supplies, and outdoor living goods. Comparable on garden center + e-commerce omnichannel model and design-led positioning.
• Lee Valley Tools: Direct-to-consumer retailer of gardening and woodworking tools known for proprietary, high-quality designs. Comparable as a content-rich, design-led gardening retailer with owned product lines and a catalog channel.
• Johnny's Selected Seeds: Maine-based employee-owned seed and gardening supply company selling direct to home gardeners and small-scale growers. Highly comparable on employee-ownership structure, regional Northeast US base, and direct-to-gardener catalog/e-commerce model.
• White Flower Farm: Connecticut-based catalog and online retailer of plants, bulbs, and gardening supplies serving home gardeners in the US. Closely comparable on heritage catalog brand, regional Northeast base, and DTC garden supply model.
• Gardener's Edge: Direct retailer of gardening tools, supplies, and equipment serving home gardeners and professionals. Comparable on product breadth (tools, planters, raised beds, irrigation) and DTC catalog/online model.

Broad incumbents

• Lowe's: National big-box home improvement retailer carrying lawn & garden supplies, raised beds, planters, and tools. Overlaps significantly with Gardener's Supply's assortment at a much larger scale.
• Home Depot: National big-box home improvement retailer with an extensive garden center assortment including raised beds, planters, tools, and irrigation. Comparable as the dominant mass-market competitor across most of Gardener's Supply's catalog.

Emerging players

• Frontgate: Catalog and online retailer of outdoor living, garden, and patio goods targeting affluent homeowners. Adjacent competitor in raised beds, planters, and outdoor structures with a more premium, design-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/deannacat3
• Xx.com/gardenerssupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardener's Supply Company