Influactive

Name

Influactive

Legal name

Influactive

Website

https://influactive.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840), Direct Mail Advertising (54186), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Motion Graphics & Animation (BPAFAIAD), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Digital communication agency
• Press relations services
• Social media marketing
• Web development services
• Crisis communication consulting

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Communication Services: Full-service digital communication agency providing strategic consulting, web development, social media management, PR relations, and brand content creation. Revenue generated through project-based fees, retainer contracts, and consulting engagements with enterprise and mid-market clients.
2. Web Development and Technical Services: Website creation, redesign, and maintenance services using platforms including WordPress, Typo3, WooCommerce, and ReactJS. Revenue from development projects, hosting, and ongoing technical support contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Influactive is a 360-degree digital communication agency that delivers press relations, social media and influencer marketing, crisis communication, web development (showcase and e-commerce), SEO/SEA, digital marketing (lead generation, marketing automation, email campaigns), and brand content production for enterprise, mid-market, and public-sector clients. Its services are sold through project-based fees, retainer contracts, and consulting engagements, supported by specialized sub-brands for the food (Foodactive), retail (Storeactive), and Typo3 CMS verticals.

Product overview

Influactive is a digital communication and media agency headquartered in Lyon (Dardilly) and Paris, founded in 2004. It operates as a 360-degree agency built by acquiring specialized startups and agencies, combining formal media relations (press, TV, radio) with conversational digital channels (web, social media, influence). Its core service portfolio spans six integrated pillars: (1) Relations Presse – Médias sociaux – Influence, covering press relations, influencer mapping, and social media strategy; (2) Communication de crise, providing crisis communication with over 20 years of experience; (3) Agence Web, handling website creation, SEO/SEA, and UI/UX; (4) Marketing Digital, including CRM, marketing automation, lead generation, and email campaigns; (5) Brand Content, covering brand identity, film/photo production, and storytelling; and (6) sector-specific poles including Foodactive (food & beverage vertical), Storeactive (retail vertical), and a Typo3-specialized web agency. The agency also publishes thought-leadership content on AI, digital ethics, and social media strategy through its blog.

Differentiator

Problem solved

Functional benefit

Brands

• Foodactive: Specialized food industry division
• Storeactive
• Typo3 Agency

Products and services

• Relations Presse – Médias sociaux – Influence

Quantifiable outcome

• 36% of target 18-24 demographic reached with +20% overperformance on campaign estimates
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AGIRC-ARRCO (with 15+ Groupes Paritaires de Protection Sociale)coreStrategic or Co-development PartnerCollaborative project building Observatoire des Métiers platform requiring JSON data exchange with 15+ partner organizations including AG2R LA MONDIALE, AGRICA, APICIL, AUDIENS, BTPR, B2V, CGRR, CRC, IRCEM, IRCOM, IRP AUTO, KLESIA, LOURMEL, MALAKOFF HUMANIS, PRO BTP. Partners needed to open their databases for job board crawler system.
• MarmitonminorGTM or Marketing PartnerCo-branding partnership with Marmiton.org food website for Alpina Savoie 'Osez les Crozets' campaign, providing recipe content integration for 3 months.
• Typo3 AssociationcoreTechnology or IntegrationSpecialized Typo3 agency status with dedicated subdomain typo3.influactive.com for Typo3 CMS implementation services and expertise.
• HubSpotcoreTechnology or IntegrationCRM partner using HubSpot platform for customer relationship management. Certified HubSpot CRM partner badge displayed on website.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eskimoz: French digital marketing agency specializing in SEO, SEA, and content production for enterprise clients. Closely comparable mid-sized French independent digital agency competing for similar SEO, paid media, and web mandates.
• Brainsonic: Paris-based content marketing and brand content agency serving B2B and enterprise clients. Highly comparable in brand content, storytelling, and integrated communication offerings delivered to a similar French enterprise client base.
• Netino by Webhelp: French social media listening, community management, and digital moderation agency. Highly comparable on the social media strategy, influencer, and community management service lines that anchor Influactive's top service pillar.
• 1000Mercis: Paris-listed French digital marketing and data-driven communication agency. Comparable in offering programmatic, CRM, and digital activation services to enterprise clients, but at meaningfully greater scale than Influactive.

Broad incumbents

• TBWA\France: French arm of TBWA Worldwide (Omnicom network), offering creative, digital, and brand strategy. Competes for the same French enterprise brand campaigns and creative mandates as Influactive but with global network scale.
• Publicis Groupe: French-headquartered global advertising holding company with full-service digital, PR, and influencer capabilities. Largest scaled incumbent competing for the same French enterprise marketing budgets as Influactive, but operating across hundreds of brands and geographies.
• Havas: Paris-headquartered global communications group offering creative, media, PR, and digital services. Direct French incumbent competitor with broader portfolio reach and integrated media buying scale that Influactive cannot match.
• Jellyfish (The Brandtech Group): Global digital marketing agency within Brandtech Group offering media, creative, and tech-enabled marketing services. Comparable on the digital transformation and tech-stack integration dimensions that Influactive services with its Typo3/HubSpot practice.
• Dentsu France: French operations of Dentsu, the global advertising network. Competes for large French enterprise integrated communication contracts spanning creative, media, and digital — a broader portfolio play against Influactive's boutique offering.

Emerging players

• Eskidoo: French digital and social media agency serving mid-market and enterprise clients. Comparable boutique independent competing for similar French mid-market digital marketing and social media engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/influactive
• YouTubeyoutube.com/channel/influactive
• Facebookfacebook.com/influactive
• LinkedInlinkedin.com/company/5076571
• Instagraminstagram.com/influactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influactive