Local Marketing

What Local Marketing does

Local Marketing Inc (LMi) is a privately-held, Atlanta-headquartered digital marketing agency operating exclusively in the US automotive dealership vertical. Founded in 2014 and structured as a fully remote organization with 11-50 employees distributed across the United States, the company delivers managed digital marketing services through a portfolio of eight core offerings (paid search/SEM-PPC, SEO, social media marketing, email marketing, geofencing and dynamic display, OTT/CTV advertising, Facebook advertising, and project management) plus add-on services including SMS, direct mail, and programmatic display. Technical differentiation rests on a proprietary email database of more than 120 million records with 750 demographic filters refreshed every 30 days, proprietary OTT/CTV targeting that integrates linear TV with digital execution, geofencing technology, and VIN-specific dynamic inventory social ads that flow from dealer websites to Facebook and Instagram.

LMi monetizes through flat monthly retainer fees for digital marketing services rather than commissions on third-party ad spend, emphasizing pricing transparency as a competitive lever. Go-to-market is sales-led: territory sales managers cover specific geographies, remote sales development representatives conduct outbound prospecting (minimum 60 contacts daily), and dedicated account managers provide weekly reporting and upsell coverage on existing accounts. Customers are automotive dealerships (primary segment includes names such as Ole Ben Franklin Motors, Volunteer Auto Group, and a South Florida, Central Texas, and Central Florida dealership), with the company citing 97% client retention and 8,234+ successful campaigns delivered across its book. The company is founder-led by Puneet Mehta (Founder & CEO) and Michele Fontanelli Arnett (Co-Founder), with no disclosed external institutional investors, funding rounds, or acquisition activity. A privacy-policy-level affiliation with Meta Media, Inc. is noted but the legal structure is not explicitly defined.

Name

Local Marketing

Legal name

Local Marketing, Inc.

Website

https://localmarketinginc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Local Marketing Inc (LMi) is an Atlanta-based, privately-held digital marketing agency that delivers managed SEO, paid search, social, email, OTT/CTV, geofencing, and display services exclusively to US automotive dealerships on flat monthly retainers.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services Retainer: Flat monthly fee for comprehensive digital marketing services including project management, dedicated account managers, and campaign execution. The company operates with no commission on 3rd party ad spend, charging transparent flat fees instead.
2. Paid Media Management: Management of paid advertising campaigns including SEM/PPC, social media advertising, and display advertising. Revenue generated through media management fees and/or percentage of ad spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Local Marketing Inc (LMi) is a performance-focused digital marketing agency that delivers a portfolio of managed marketing services exclusively to automotive dealerships. The offering spans project management acting as a full extension of the dealer's team, along with email marketing, paid search, SEO, social media marketing, geofencing, OTT/CTV advertising, Facebook advertising, SMS marketing, direct mail, and display advertising, all delivered with dedicated account managers, weekly reporting, and a no-commission pricing model.

Product overview

Local Marketing Inc (LMi) is a performance-focused digital marketing agency specializing exclusively in the automotive dealership industry. Rather than a unified software platform, LMi offers a portfolio of managed marketing services delivered by dedicated teams. The service portfolio centers on eight core offerings: Project Management (acting as a full-team extension), Email Marketing (with conquest and CRM campaigns), Paid Search (SEM/PPC), Search Engine Optimization (SEO), Social Media Marketing, Geofencing & Dynamic Display, OTT/CTV Advertising, and Facebook Advertising. These are complemented by add-on services including SMS Marketing, Direct Mail Marketing, and Display Advertising. LMi differentiates through its concierge service model with dedicated account managers, 100% transparency reporting (weekly meetings), a no-commission on third-party spend model, and a 97% client retention rate. All services are custom-tailored per dealer rather than delivered as cookie-cutter packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management

Quantifiable outcome

• 97% client retention rate demonstrating lasting customer satisfaction
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Adpearance: Adpearance is a digital marketing agency with a strong vertical focus on automotive dealerships, offering paid media, SEO, websites, and content marketing. It is a direct competitor to LMi in providing multi-channel managed services to franchise dealer groups.
• DealerFire: DealerFire provides websites, digital advertising, and marketing services to automotive dealerships, including SEO, PPC, and social. It is a comparable agency-style peer competing with LMi for dealer marketing budgets, especially among independent and mid-sized dealer groups.
• Dealer Inspire: Dealer Inspire (also under Cox Automotive) provides automotive dealerships with websites, digital advertising, SEO, and social media management. It is a direct competitor to LMi in the dealer digital marketing agency space, offering an integrated technology-plus-services platform rather than pure managed services.
• LotLinx: LotLinx provides digital marketing and inventory advertising solutions specifically for automotive dealerships, including VIN-level targeting and conquest campaigns. Its data-driven approach to in-market shopper acquisition parallels LMi's email and Facebook inventory ad products, making it a focused direct competitor.
• BZ Results: BZ Results is an automotive-specific digital marketing agency offering SEO, paid search, social media, and reputation management to dealerships. It is a close direct peer in business model and vertical focus, comparable in size to LMi and competing for the same mid-market dealer clients.
• PureCars: PureCars is a digital marketing platform built for automotive dealers, combining data, media buying, and attribution across search, social, and display. It competes with LMi on paid media management and conquest targeting, with a stronger emphasis on analytics and platform tooling.
• Digital Air Strike: Digital Air Strike is a digital engagement and marketing company focused exclusively on automotive dealerships, offering social media, reputation management, and lead response solutions. It directly overlaps with LMi's social media marketing and customer engagement offerings within the same dealer vertical.

Broad incumbents

• Thryv: Thryv is a SaaS-based marketing and business management platform serving small and mid-sized businesses across many verticals, including some automotive clients. While broader than LMi, it competes for the same small-business digital marketing budget with packaged marketing automation and advertising tools.
• Dealer.com: Dealer.com, a Cox Automotive company, is one of the largest digital marketing providers to U.S. auto dealerships, offering websites, SEM, SEO, social, and advertising products at scale. It competes with LMi for the same dealer buyer but operates a broader enterprise product suite, making it a broad incumbent peer rather than a direct niche specialist.

Emerging players

• AutoSweet: AutoSweet is a digital marketing and lead-generation platform for auto dealers, providing automated campaigns and conversion tools. It overlaps with LMi's paid media and email capabilities but with a more productized, emerging-player orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/localmarketinginc
• LinkedInlinkedin.com/company/local-market-realty
• Instagraminstagram.com/localmarketinginc
• Xx.com/lmiatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Marketing