Thryv
Thryv (NASDAQ: THRY) is a publicly traded AI-powered SaaS platform serving over 100,000 small businesses across home services, beauty, healthcare, legal, and other verticals in North America and ANZ with marketing, CRM, automation, and payment software, transitioning from legacy Yellow Pages services to a SaaS-dominant model.
- Company typePublic
- Founded2013
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Thryv does
Thryv, Inc. (NASDAQ: THRY) is a publicly traded software company headquartered in Carrollton, Texas, that provides an AI-powered SaaS platform serving over 100,000 small and medium-sized businesses across North America and ANZ. The company is executing a deliberate transition from legacy Yellow Pages marketing services to a SaaS-dominant model, with SaaS revenue reaching 70% of total revenue ($116.7M of $167.7M) in Q1 2026 and guiding for full exit from legacy Marketing Services by 2028.
The product portfolio is organized around the unified Thryv Platform and two core software products: Thryv Marketing Center (online visibility, listings management across 30+ directories, reputation, AI review response, social media) and Thryv Business Center (CRM, automation, sales pipeline, payments). Thryv acquired Keap (formerly Infusion Software) for $80M in October 2024, adding CRM and marketing automation capabilities and 15,000 customers. Native integrations span QuickBooks, Stripe, PayPal, Square, Shopify, Mailchimp, HubSpot, Google, Outlook, and Zapier, with ServiceTitan and Jobber integrations supporting the home services vertical. AI features include AI Lead Insights (scoring plus intent/tone tagging), AI Review Response, AI Website Builder with SEO/AEO optimization, CaptionAI, ImageAI, and the multimodal Thryv AI Lead Flow platform launched in April 2026.
The revenue model is subscription SaaS with pricing tiers from $244-$299/month for entry products (Business Center, Marketing Center, Keap) up to $1,475/month for the Accelerate bundled package, plus add-ons like ThryvPay (2.60% + $0.30 per transaction) and Thryv Workforce Center ($49/month + $7/active staff). GTM is hybrid: product-led with a 30-day free trial for Marketing Center, sales-assisted for bundled packages, and a Certified Partner channel offering up to 30% commission. Vertical specialization covers home services, beauty/wellness, healthcare, legal, pet services, and auto services. FY2025 total revenue was $785M with SaaS at $461M (+34% YoY), and the company returned to profitability with $0.3M net income in FY2025.
Thryv firmographics
Firmographics- Name
- Thryv
- Legal name
- Thryv, Inc.
- Website
- https://thryv.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Thryv (NASDAQ: THRY) is a publicly traded AI-powered SaaS platform serving over 100,000 small businesses across home services, beauty, healthcare, legal, and other verticals in North America and ANZ with marketing, CRM, automation, and payment software, transitioning from legacy Yellow Pages services to a SaaS-dominant model.
- Ownership category
- akta.pro rank
Where Thryv is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Thryv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscriptions: Recurring subscription revenue from Thryv Marketing Center, Thryv Business Center, and Keap software platforms. Represents 70% of total company revenue as of Q1 2026. Includes multiple tier offerings from $255/month for Marketing Center to $299/month for Keap to bundled packages up to $1,475/month.
- Marketing Services (Legacy): Declining legacy segment including print and digital marketing services. Revenue dropped 27.5% year-over-year as the company transitions away from this segment. Expected to continue declining as clients migrate to SaaS platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketing Center - Local marketing and ads |
| Subscription | Monthly | Keap - Full visibility and automation |
| Subscription | Monthly | Business Center - Automation, sales follow-up, and CRM |
| Subscription | Monthly | Kickstart Bundle |
| Subscription | Monthly | Ignite Bundle |
| Subscription | Monthly | Accelerate Bundle |
| Subscription | Monthly | Add-ons |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Thryv product offering
Product offeringCore offering
Thryv provides an AI-powered SaaS platform that helps small and medium-sized businesses (SMBs) get found online, generate and convert leads, manage customer relationships, automate marketing campaigns, process payments, and handle reputation across 30+ online directories. Core software products include Thryv Marketing Center (online visibility and advertising), Thryv Business Center (automation, CRM, and payment processing), and the acquired Keap brand (sales and marketing automation).
Product overview
Thryv is an AI-powered small business marketing and sales platform that has transitioned from legacy Yellow Pages services to a SaaS-focused model. The product portfolio consists of the unified Thryv Platform as the core system, with two main software products: Thryv Marketing Center (for local marketing and advertising with online visibility tools, listings, reputation, and social management) and Thryv Business Center (for automation, CRM, sales follow-up, and payment processing). Thryv also acquired Keap in October 2024 ($80M deal) as a CRM and sales automation brand. The platform includes numerous sub-products and modules including Website Builder, Enhanced Local Listings, Reputation Management, Social Media Management, Pipeline Management, AI Lead Insights, Marketing Automation, ThryvPay, Automated Reviews, CRM, SEO Services, Thryv Leads, Workforce Center, and HIPAA compliance tools. Free tools include AI Digital Marketing Score, Google Review Link Generator, Invoice Generator, and Payment Processing Calculator. The platform serves 100,000+ businesses across 50+ industries including home services, med spa, health and wellness, legal, auto services, and pet services.
Differentiator
Problem solved
Functional benefit
Brands
- Thryv Marketing Center: Online visibility, lead management, and automated sales follow-up platform for small businesses
- Keap
- ThryvPay
- Thryv AI Lead Flow
- Thryv Business Center
Products and services
- Thryv Marketing Center Local marketing and advertising SaaS platform providing online listings management across 30+ directories, reputation management, social media management, website builder, AI lead insights, and analytics; targets SMBs across 50+ industries.
- Thryv Business Center Automation, sales follow-up, and CRM platform offering calendar and appointments, secure client portal, estimates and invoices, payment processing, local online listings, and email and SMS marketing for small businesses.
- Keap Sales and marketing automation platform acquired by Thryv in October 2024. Organizes customer information and automates follow-ups, reminders, and marketing campaigns, including CRM, automation builder, email and text, sales pipeline, landing pages, payments, appointments, and reporting for SMBs.
- Thryv AI Lead Flow AI-powered end-to-end platform combining online visibility tools, lead management, and automated sales follow-ups for small businesses; built on Thryv Marketing Centre and Keap with AI-generated lead summaries, lead scoring, automated routing, and follow-up workflows.
- Thryv Website Builder AI-powered website builder enabling small businesses to create professional websites in ten minutes or less, with 20+ themes, mobile optimization, SEO/AEO features, and no coding required.
- ThryvPay Native online payment processor designed for service-based small businesses offering next-day funding, supporting credit cards, bank transfers, digital wallets, and cash/checks at 2.60% + $0.30 per transaction.
- Thryv Workforce Center Payroll and tax automation product powered by Gusto, helping businesses handle payroll, automate tax filings, and stay compliant, priced at $49/month plus $7 per active staff member.
- Thryv Leads Lead generation tool for discovering and acquiring new leads for small businesses.
- Thryv Secure HIPAA HIPAA-compliant data protection add-on for healthcare businesses to ensure customer data is kept safe and compliant.
- AI Digital Marketing Score Free AI-powered tool analyzing a business's online presence, website SEO, listings, and reviews, providing actionable recommendations for improvement.
Quantifiable outcome
- 64% increase in Google Search visibility when using Thryv software
- +5 more outcomes
Companies that use Thryv
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Thryv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability6 records
Feature7 records
Thryv partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Keap (Infusion Software, Inc.)coreThryv acquired Keap (formerly Infusion Software) for $80 million in cash in October 2024. The acquisition added over 15,000 customers, an $80+ million revenue base, and 100+ product and engineering personnel. Keap's CRM and marketing automation capabilities were integrated into Thryv's platform, creating a combined base of over 100,000 SaaS subscriptions.
- Yellow Holdings LimitedminorThryv announced acquisition of Yellow Holdings Limited in New Zealand as part of international expansion strategy.
- Grant Thornton LLPminorThryv ratified Grant Thornton LLP as its independent registered public accounting firm for fiscal year 2026 at the June 2026 annual stockholders meeting.
- QuickBookscoreQuickBooks integration allows seamless sync of financial data between Thryv and QuickBooks accounting software.
- StripecoreStripe payment processing integration for accepting credit cards and digital payments within Thryv platform.
- PayPalcorePayPal payment integration for seamless payment processing.
- SquarecoreSquare POS and payment integration for in-person and online transactions.
- ShopifycoreShopify e-commerce integration for online store connectivity.
- MailchimpcoreEmail marketing integration with Mailchimp for enhanced email campaigns.
- HubSpotcoreCRM integration with HubSpot for expanded sales and marketing capabilities.
- GooglecoreGoogle integration including Google Business Profile, Google Calendar, Gmail sync, and Google listings management.
- ZapiercoreNative Zapier integration allowing connection to thousands of software tools through automated workflows.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Thryv competitors and assessment
Company assessmentDirect peers
- HubSpot: HubSpot is a leading CRM and marketing automation platform serving SMBs and mid-market with inbound marketing, sales hub, and service hub products. It directly competes with Thryv's Marketing Center, Business Center, and Keap products in the same SMB customer segment.
- Mailchimp: Mailchimp (owned by Intuit) is a leading email marketing and marketing automation platform for SMBs. It overlaps significantly with Thryv's email campaigns, automation builder, and audience management features, and now includes basic CRM capabilities.
- Zoho: Zoho offers a comprehensive suite of more than 55 business applications targeting SMBs, including Zoho CRM, Campaigns, Books, and Social. Its breadth of SMB-focused business software directly competes with Thryv's all-in-one platform strategy.
- Pipedrive: Pipedrive is a CRM and sales pipeline management platform built for small businesses and sales teams. It competes directly with Thryv's Pipeline Management and CRM features for the same SMB and mid-market customer base.
- Vendasta: Vendasta is an SMB platform that provides marketing, CRM, and business management tools, often sold through agency and reseller partners. Its partner-channel go-to-market closely mirrors Thryv's Certified Partner program and SMB customer base.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, marketing automation, and CRM for SMBs. It directly competes with Thryv's Marketing Automation, CRM, and AI Lead Insights features.
- Constant Contact: Constant Contact is a digital marketing platform for SMBs offering email marketing, social media, and basic CRM tools. It overlaps with Thryv's email campaigns, social media management, and reputation management features for the same small business audience.
Broad incumbents
- Salesforce: Salesforce is the global CRM leader offering Sales Cloud, Marketing Cloud, and SMB-focused Starter Suite. As a much larger incumbent, Salesforce competes for SMB customers moving upmarket and provides a broader portfolio than Thryv's specialized offerings.
Emerging players
- ServiceTitan: ServiceTitan is a vertical SaaS platform for home services businesses (HVAC, plumbing, electrical), the same core vertical Thryv targets. Thryv's recent ServiceTitan integration indicates adjacent rather than direct competition, but both vie for the same home services tech stack.
- Jobber: Jobber is a field service management platform for home service businesses including HVAC, plumbing, and landscaping. Like ServiceTitan, Jobber serves Thryv's core home services vertical and now integrates with Thryv's marketing automation platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Thryv social profiles
Digital presenceThryv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thryv leadership team
Management profileNumber of profiles
Profiles11 records
Thryv subsidiaries and ownership
Company hierarchySubsidiaries4 records
Thryv funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thryv M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thryv
What does Thryv do?
Thryv provides an AI-powered SaaS platform that helps small and medium-sized businesses (SMBs) get found online, generate and convert leads, manage customer relationships, automate marketing campaigns, process payments, and handle reputation across 30+ online directories. Core software products include Thryv Marketing Center (online visibility and advertising), Thryv Business Center (automation, CRM, and payment processing), and the acquired Keap brand (sales and marketing automation).
Is Thryv a public or private company?
Thryv is a public company. It is classified as public and is currently operating.
When was Thryv founded?
Thryv was founded in 2013. It employs 1,001 to 5,000 people.
Where is Thryv based?
Thryv is headquartered in Dallas, United States, in the North America region.
How does Thryv make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are marketing Services (Legacy).
Who are Thryv's main competitors?
Direct peers on record are HubSpot, Mailchimp, Zoho, Pipedrive, Vendasta, ActiveCampaign and Constant Contact. Salesforce is listed as a broad incumbent. Emerging players are ServiceTitan and Jobber.
Does Thryv have an API?
Yes. Keap (part of Thryv) provides API and webhooks access for custom connections via open API endpoints. Native Zapier integration also available for connecting thousands of software tools.