Connexity

What Connexity does

Connexity is a dual-sided performance marketing platform that connects enterprise retailers with publishers across the open web to drive measurable commerce outcomes. Founded in 1996 and headquartered in Santa Monica, California, the company operates two primary products: the Retail Performance Marketing Platform, which serves enterprise retailers with fully managed campaigns guaranteed to meet or exceed ROAS or COS targets, and the Publisher Program, which enables website publishers to monetize traffic through contextually integrated sponsored shopping content. Supporting infrastructure includes the Merchant Portal for retailers to manage campaigns, the Publisher Portal for self-service onboarding and reporting, and the Sales-Sync App for Google Analytics GA4 conversion data integration. The company's claimed scale includes $5B in new sales generated annually for partner retailers and 1.5 billion clicks driven annually across its network.

Connexity generates revenue primarily through performance-based transaction fees tied to measurable outcomes for retailers. Campaigns are fully managed by in-house analysts who optimize budgets against each retailer's own attribution Source of Truth, and the company maintains direct, custom-integrated relationships with traffic sources to secure incremental placements unavailable through standard ad exchanges. Its customer base spans top IR50 retailers including Walmart, Target, Samsung, Sam's Club, B&H Photo, 1800-Flowers, Petco, Office Depot, Bombas, and Etsy, alongside European enterprise retailers such as Leroy Merlin, ManoMano, Maisons Du Monde, ShopApotheke, AliExpress, and Zooplus. Distribution is delivered through direct enterprise sales for retailers and a self-service publisher portal for the supply side.

Since 2021, Connexity has operated as a wholly-owned subsidiary of Taboola (NASDAQ: TBLA), a publicly traded content recommendation platform. The company shares infrastructure and office locations with Taboola in London, New York, and elsewhere, and benefits from Taboola's SOC2 Type 2, ISO 27001, ISO 27701, and SOX compliance posture. Connexity Audience, Inc. is identified as a wholly-owned operating subsidiary. The company maintains localized operations for the US, UK, France, Germany, and Italy markets and has historically pursued inorganic growth through acquisitions including Become (2014), PriceGrabber and Hitwise (2015), and Skimlinks (2020).

Name

Connexity

Legal name

Connexity, Inc.

Website

https://connexity.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Connexity is a dual-sided performance marketing platform connecting enterprise retailers with publishers across the open web, generating $5B in annual partner sales through guaranteed ROAS campaigns. Founded 1996 and operating as a Taboola subsidiary since 2021.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Marketing Advertising: Connexity generates revenue by connecting retailers with publishers across the open web. The company guarantees delivery on performance targets (ROAS or COS goals), indicating a performance-based model where retailers pay for measurable marketing outcomes. The platform optimizes campaigns to drive incremental sales for retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Connexity operates a dual-sided performance marketing platform that connects enterprise retailers with a network of publishers across the open web. Campaigns are fully managed by in-house analysts who optimize toward ROAS or COS targets with guaranteed delivery, generating $5B in new sales annually for top retailers including Walmart, Target, and Samsung. Publishers monetize their traffic through contextually relevant sponsored shopping placements via the Connexity Network.

Product overview

Connexity operates as a dual-sided performance marketing platform consisting of two core products: the Retail Performance Marketing Platform for retailers and the Publisher Program for publishers. The platform is powered by the Connexity Network, an exclusive network of proprietary advertising channels with direct relationships and custom integrations with traffic sources. Retailers access the platform through the Merchant Portal to manage campaigns and track results, while publishers use the Publisher Portal to integrate sponsored shopping content and monetize their traffic. Additional tools include the Sales-Sync app for Google Analytics integration. The company generates over $5B in new sales annually to partner retailers and more than 1.5 billion clicks per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Performance Marketing Platform A performance marketing platform that connects enterprise retailers with consumers through an exclusive network of proprietary advertising channels. Generates $5B in new sales annually with guaranteed delivery on ROAS or COS performance targets. Campaigns are fully managed by experienced analysts and optimized to the retailer's own attribution Source of Truth.
• Publisher Program A program that allows website publishers to integrate contextually relevant sponsored shopping content into their sites and earn revenue based on quality traffic directed to Connexity-sponsored shopping placements.
• Connexity Network An exclusive network of proprietary advertising channels and traffic sources enabling incremental advertising opportunities, powered by direct relationships and custom integrations with publishers.
• Publisher Portal A self-service portal enabling publishers to register for the Connexity Publisher Program, create sponsored shopping content, run reports, and request support.
• Merchant Portal A portal for retailers to access campaign results, manage accounts, and track performance metrics for their Connexity-managed marketing campaigns.
• Sales-Sync App An application enabling selected customers using Google Analytics GA4 to transmit conversion data to Connexity through a Google Sheet integration, sharing e-commerce data inputs for advertising purposes.

Quantifiable outcome

• $5B in new sales annually generated to top retailers
• +2 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• TaboolacoreStrategic or Co-development Partner · 1 January 2021Connexity is a subsidiary of Taboola, acquired in 2021. The companies share operations including offices in London, New York, and other locations. Connexity operates under the Connexity Companies umbrella alongside Taboola, with shared technology infrastructure and data centers across 9 global locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Awin: Awin is a global affiliate marketing network with strong European presence, serving enterprise advertisers across retail, telco, and finance verticals. Highly comparable to Connexity given overlapping customer base (ManoMano, etc.) and performance-based retailer solutions.
• Impact: Impact is a partnership management platform spanning affiliate, influencer, and B2B partner programs with enterprise retailers and DTC brands. Its performance-based model, managed services for large advertisers, and global retailer customer base directly parallel Connexity's offering.
• CJ Affiliate (Commission Junction): CJ Affiliate operates one of the largest global affiliate marketing networks connecting retailers with publisher partners on a performance-based, commission-driven model. This is the closest direct functional peer to Connexity's retailer-publisher performance platform.
• Rakuten Advertising: Rakuten Advertising is a global affiliate and performance marketing network serving enterprise retailers with cross-channel partner programs. Overlaps directly with Connexity's performance marketing, affiliate, and open-web monetization capabilities.
• Sovrn: Sovrn is a publisher monetization platform offering advertising, commerce, and affiliate tools for independent publishers. Comparable to Connexity on the publisher monetization side of the platform.
• ShareASale: ShareASale is an affiliate marketing network (now part of Awin) connecting merchants with publishers for performance-based campaigns. Comparable to Connexity's publisher-facing monetization products and mid-market retailer focus.
• PartnerStack: PartnerStack is a partner management platform focused on B2B SaaS and DTC brands with performance-based affiliate and partner programs. Operates a dual-sided platform similar to Connexity's retailer-publisher model.

Broad incumbents

• Outbrain: Outbrain is a native content recommendation and advertising platform operating globally, competing with Taboola (Connexity's parent). Broad incumbent in open-web performance and content-driven commerce, with overlapping retailer advertiser relationships.
• Criteo: Criteo is a global commerce media platform serving retail and DTC advertisers with retargeting, audience, and performance solutions. While focused on retargeting and retail media networks, Criteo competes for the same enterprise retail marketing budgets as Connexity.
• Taboola: Taboola is Connexity's publicly-traded parent company (NASDAQ: TBLA) and the largest open-web content discovery platform. Operating as both parent and adjacent competitor in performance and native advertising, Taboola is the closest broad incumbent comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connexity
• Xx.com/ConnexityInc
• Facebookfacebook.com/ConnexityInc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connexity