ShareASale
- Company typePrivate
- Founded2000
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ShareASale firmographics
Firmographics- Name
- ShareASale
- Legal name
- AWIN AG
- Website
- https://shareasale.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ShareASale industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where ShareASale is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShareASale business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission/Transaction Fees: Pay-for-performance model where advertisers pay only for actual results (sales, leads, conversions). The platform facilitates multi-layered commission management allowing flexible, performance-based payments. Commission rates vary significantly based on advertiser, product category, and partnership type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Performance-based commission structure |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
ShareASale product offering
Product offeringCore offering
ShareASale, now consolidated into the Awin platform, operates an affiliate marketing network that connects more than 30,000 advertisers (brands and ecommerce businesses) with over 1 million publisher partners, including content creators, influencers, media sites, and tech partners. The platform provides tracking, attribution, multi-layered commission management, AI-powered partner recommendations, and automated reporting on a pay-for-performance basis.
Product overview
ShareASale operates as part of Awin's unified affiliate marketing platform. Originally an independent affiliate network acquired by Awin in 2017, ShareASale has been fully consolidated into the Awin platform, which now serves as the primary offering for new customers. The platform provides a comprehensive suite of tools including the core affiliate marketing platform with multi-layered commission management, tracking tools (Link Builder, MasterTag), an Advertiser Directory marketplace, agency solutions with certification programs, and various resources including market insights, case studies, and the annual ThinkTank Americas conference. The platform connects over 30,000 businesses with 1 million+ publisher partners including influencers, content creators, and brand collaborations, offering AI-powered partner recommendations and automated reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Awin Affiliate Marketing Platform A unified affiliate marketing platform enabling businesses to drive growth through performance-based partnerships, with multi-layered commission management, advanced tracking, and access to 1 million+ publisher partners.
- Link Builder
Quantifiable outcome
- $12-$15 average ROI for every $1 spent in affiliate marketing
- +1 more outcomes
Companies that use ShareASale
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
ShareASale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature6 records
ShareASale partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, supporting and competitive.
- Awin (Parent Company)coreShareASale was acquired by Awin in 2017. All operations are now being consolidated onto the unified Awin platform. The acquisition combined two major affiliate marketing networks, creating one of the largest platforms in the industry.
- PayoneersupportingInternational Wire Transfer payment provider partnership. Allows publishers to receive payments in currencies different from their bank country, facilitating global affiliate payments.
- ShopifycoreFast-track integration partner for Shopify merchants. Enables quick and simple setup for Shopify-based ecommerce businesses joining the affiliate platform.
- WooCommerceIntegration partner enabling affiliate program setup for WooCommerce-based ecommerce websites.
- Adobe CommercecoreFast-track integration partner for Adobe Commerce (formerly Magento) merchants. Provides guided setup with expedited options for Adobe Commerce platforms.
- Axel Springer GroupcoreAwin AG, parent company of ShareASale, is part of Axel Springer Group, a major European media conglomerate. This provides global brand credibility and distribution capabilities.
- ClickBankcompetitiveBoth platforms listed as major affiliate marketing marketplaces/platforms serving similar market needs. Competitive positioning in the affiliate marketing industry.
- Rakuten AdvertisingcompetitiveMajor competitor in the affiliate marketing platform space, mentioned alongside ShareASale/Awin as leading marketplace options.
- FlexOfferscompetitiveMajor competitor in the affiliate marketing platform space, evaluated alongside ShareASale for AI recipe assistant affiliate monetization.
- LassocompetitiveAffiliate monetization platform competing with ShareASale for AI recipe assistant monetization use cases.
- ChatAdscompetitiveAffiliate monetization platform evaluated alongside ShareASale for AI recipe assistant monetization in 2026.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ShareASale competitors and assessment
Company assessmentDirect peers
- Awin: Parent company of ShareASale and a leading global affiliate marketing network. Directly comparable as a two-sided affiliate platform with overlapping advertiser and publisher bases; ShareASale has been operationally consolidated into Awin.
- Rakuten Advertising: Affiliate marketing network owned by Rakuten, offering performance-based marketing solutions to brands and publishers. Direct competitor in the affiliate network category, often listed alongside ShareASale/Awin.
- CJ Affiliate (Commission Junction): One of the largest affiliate marketing networks, owned by Publicis. Offers similar pay-for-performance affiliate programs to global advertisers and serves a comparable two-sided marketplace.
- Impact.com: Partnership management and affiliate platform serving enterprise brands with global publisher programs. Direct competitor to ShareASale/Awin for mid-market and enterprise affiliate programs.
- ClickBank: Affiliate marketplace focused on digital products, listing alongside ShareASale as a major affiliate network. Directly comparable as a two-sided platform connecting product creators/merchants with affiliate publishers.
- FlexOffers: Affiliate marketing network connecting advertisers with publishers across multiple verticals. Direct competitor offering pay-for-performance programs to brands and content partners.
- PartnerStack: Partnership platform specializing in B2B SaaS affiliate, referral, and reseller programs. Comparable as a two-sided affiliate/partnership platform but with a B2B SaaS focus rather than ecommerce retail.
Broad incumbents
- Amazon Associates: Amazon's in-house affiliate program, the largest single-brand affiliate network globally. A walled-garden competitor whose scale and first-party data advantage structurally pressures independent networks like ShareASale.
- eBay Partner Network: eBay's affiliate program for external publishers. Comparable pay-for-performance affiliate offering run by a major marketplace, competing for publisher attention and advertiser budgets in the retail vertical.
Emerging players
- AvantLink: Affiliate marketing network focused on retail, ecommerce, and B2B SaaS brands. Comparable as a smaller, specialized affiliate network competing with ShareASale/Awin for mid-market advertiser programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ShareASale social profiles
Digital presenceShareASale financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShareASale leadership team
Management profileNumber of profiles
Profiles1 record
ShareASale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShareASale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShareASale
What does ShareASale do?
ShareASale, now consolidated into the Awin platform, operates an affiliate marketing network that connects more than 30,000 advertisers (brands and ecommerce businesses) with over 1 million publisher partners, including content creators, influencers, media sites, and tech partners. The platform provides tracking, attribution, multi-layered commission management, AI-powered partner recommendations, and automated reporting on a pay-for-performance basis.
Is ShareASale a public or private company?
ShareASale is a private company. It is classified as corporate owned and is currently acquired.
When was ShareASale founded?
ShareASale was founded in 2000. It employs 11 to 50 people.
Where is ShareASale based?
ShareASale is headquartered in Chicago, United States, in the North America region.
How does ShareASale make money?
One revenue line is on record: affiliate Commission/Transaction Fees.
Who are ShareASale's main competitors?
Direct peers on record are Awin, Rakuten Advertising, CJ Affiliate (Commission Junction), Impact.com, ClickBank, FlexOffers and PartnerStack. Broad incumbents are Amazon Associates and eBay Partner Network. AvantLink is listed as an emerging player.
Does ShareASale have an API?
No public API is recorded for ShareASale.
What industry is ShareASale in?
ShareASale's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 54183 and its SIC code is 7310.