Diversified Foodservice Supply

What Diversified Foodservice Supply does

Diversified Foodservice Supply (DFS) is a privately held, New Mountain Capital-backed multi-brand distributor of commercial foodservice parts, supplies, and equipment, serving over 250,000 customer locations across the United States and globally. The company operates through two principal business units: AllPoints, which serves service agencies, equipment dealers, and parts resellers, and TundraFMP, which serves restaurant operators, independent restaurants, and emerging concepts. DFS's brand portfolio combines exclusive private-label brands (Mavrik OCM parts, Franklin kitchen accessories, KNG apparel) with 10+ retained acquired brands (Gaskets Unlimited, HoodFilters.com, Espresso Parts, DSI Parts, Factory Direct Worldwide, Global Commercial Parts, Centex, Mill Hardware, RPM, Duraparts, Restaurant Discount Warehouse, Lundco Supply), collectively offering 100,000+ SKUs across OEM parts, OEM-Equivalent (OCM) parts, smallwares, apparel, accessories, and MRO supplies.

The company's technology infrastructure centers on proprietary ecommerce platforms (AllPointsFPS.com, etundra.com, HoodFilters.com, EspressoParts.com, GasketsUnlimited.com), custom customer ordering websites with approval-routing, and a live Davisware ERP integration that enables in-platform purchasing, real-time pricing and stock visibility, automated digital PO replenishment, and interactive part diagrams. Distribution is anchored by a 153,000 sq ft consolidated facility in Vernon Hills, IL and a 100,000 sq ft facility in Mesa, AZ, supporting same-day shipping on in-stock products and 14-hour daily customer service coverage.

DFS generates revenue through B2B transactional distribution (transaction-fee revenue model), supplemented by higher-margin private-label and exclusive brand sales. The go-to-market combines direct field sales teams for national chain and enterprise accounts, inside sales for mid-market and SMB customers, and self-serve ecommerce. Pricing is not publicly disclosed and is quote-based for B2B customers. Customer segments span foodservice operators (national chains, franchisees, independents), commercial field service contractors, and equipment dealers/resellers. The company is currently led by CEO Lev Pēker (appointed August 2025) under the ownership of New Mountain Capital (since February 2015), and pursues a strategy combining organic platform growth with ongoing tuck-in M&A.

Name

Diversified Foodservice Supply

Legal name

DFS Foodservice Supply LLC

Website

https://dfsupply.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Diversified Foodservice Supply is a privately held, PE-backed multi-brand distributor of commercial foodservice parts, supplies, and equipment, serving 250,000+ customer locations through its AllPoints (service agents, dealers, resellers) and TundraFMP (restaurant operators) brands, with 100,000+ SKUs and dual-coast distribution.

Ownership category

akta.pro rank

Product category

Foodservice Parts and Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Industrial Machinery and Equipment Merchant Wholesalers (423830)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ)

Keywords

• Foodservice parts distribution
• Restaurant equipment supplies
• Commercial kitchen MRO
• OEM and OCM parts
• Foodservice ecommerce platforms

Headquarters

HQ city

Mount Prospect

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parts, Supplies & Equipment Distribution: DFS generates revenue primarily through the distribution of commercial foodservice parts, supplies, and equipment to foodservice operators, dealers, and service agencies. Revenue is driven by high-volume transactional sales of OEM parts, OEM-Equivalent (OCM) parts, smallwares, apparel, accessories, and MRO supplies. The company offers same-day shipping on in-stock products and serves over 250,000 foodservice customer locations worldwide.
2. Exclusive/Private Brand Products: DFS sells proprietary brands including Mavrik (parts), Franklin (kitchen accessories and culinary supplies), KNG (apparel), and Franklin Machine Products across its AllPoints and TundraFMP channels, providing higher-margin private-label revenue streams alongside national branded products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Diversified Foodservice Supply distributes commercial foodservice parts, supplies, and equipment to over 250,000 customer locations worldwide through two primary business units: AllPoints, which serves service agencies, equipment dealers, and parts resellers with OEM and OCM replacement parts, and TundraFMP, which serves restaurant operators with MRO equipment and supplies. The company sells more than 100,000 SKUs under owned brands (Mavrik, Franklin, KNG) and acquired specialty brands (Gaskets Unlimited, HoodFilters.com, Espresso Parts, DSI Parts, and others) and ships nationwide from distribution centers in Vernon Hills, IL and Mesa, AZ.

Product overview

Diversified Foodservice Supply (DFS) is a leading distributor of commercial foodservice parts, supplies, and equipment operating as a multi-brand platform. The company serves over 250,000 foodservice customer locations worldwide through two primary business units: AllPointsFPS (serving service agents, dealers, and parts resellers) and TundraFMP (serving restaurant operators). DFS's portfolio includes owned brands (Mavrik OCM parts, Franklin kitchen accessories, KNG apparel) and acquired brands (Gaskets Unlimited, HoodFilters.com, Espresso Parts, Factory Direct Worldwide, DSI Parts, Duraparts, Restaurant Discount Warehouse, Lundco Supply, Global Commercial Parts, Centex, Mill Hardware, RPM). The company offers same-day shipping on in-stock products and serves customers through distribution centers in Vernon Hills, IL and Mesa, AZ.

Differentiator

Problem solved

Functional benefit

Brands

• AllPoints / AllPointsFPS: Replacement parts distributor serving service agencies, equipment dealers, and parts resellers globally.
• TundraFMP
• Mavrik
• Franklin
• Gaskets Unlimited
• KNG
• HoodFilters.com
• Espresso Parts

Products and services

• AllPoints / AllPointsFPS Replacement parts distribution service for service agencies, equipment dealers, and parts resellers worldwide, offering OEM and OEM-Equivalent (OCM) parts with same-day shipping and 14-hour live phone support.
• TundraFMP / Tundra Restaurant Supply MRO products distribution service for restaurant operators, independent restaurants, and emerging concepts, offering a deep catalog of equipment, supplies, custom ordering websites, rapid product rollouts, and a DIY resource center.
• Mavrik (OCM Parts) Exclusive private-label brand of high-quality Original Component Manufacturer (OCM) parts offering customers an alternative to national branded parts at competitive prices, sold across AllPoints and TundraFMP channels.
• Franklin / Franklin Machine Products (FMP) Exclusive DFS brand of kitchen accessories and culinary supplies sold across the AllPoints and TundraFMP channels, providing higher-margin private-label culinary products.
• KNG Customization offerings for front-of-the-house service supplies, including apparel and textiles, sold across the DFS brand portfolio.
• Gaskets Unlimited Wholesale and manufactured commercial refrigeration door gaskets, sold as a specialty product line within the DFS portfolio.
• HoodFilters.com Direct-marketed commercial kitchen hood filters and ventilation products, sold to foodservice operators as a specialty ecommerce brand within DFS.
• Espresso Parts Specialty coffee equipment, accessories, and supplies for cafe owners, baristas, and home brewers, sold via the EspressoParts.com ecommerce storefront within DFS.
• D.S.I. Parts (DSI) Distribution of foodservice parts and smallwares specifically to national chain restaurants and their associated franchisees, with single centrally-located distribution in Springboro, OH.

Quantifiable outcome

• Over 250,000 foodservice customer locations served worldwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• DaviswarecoreTechnology or Integration · 10 June 2026AllPoints was named a Preferred Connected Supplier for Davisware and launched a live integration in June 2026. The integration enables Davisware users (including GlobalEdge and Vision users) to access AllPoints' OEM and OCM parts inventory directly within the Davisware platform without leaving their workflow. Features include in-platform purchasing with real-time pricing and stock availability, automated replenishment via digital Purchase Orders, and interactive part diagrams and manuals.
• SpacemancoreChannel Partner/ Reseller/ Distributor · 4 June 2026AllPointsFPS became an Authorized Dealer for Spaceman in June 2026. The partnership enables AllPoints customers to source Spaceman soft serve machines, frozen beverage equipment, OEM replacement parts, and accessories with expert support and fast nationwide shipping. Spaceman is known for innovative engineering, fast freeze times, energy-efficient operation, and consistent product quality in soft serve and frozen beverage equipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Parts Town: Parts Town is a leading distributor of genuine OEM replacement parts for commercial foodservice equipment, serving technicians, service agents, and operators—the same core customer base as DFS's AllPoints brand. It competes most directly with AllPoints on OEM parts breadth and same-day shipping.
• WebstaurantStore: WebstaurantStore is the largest online retailer of restaurant supplies, equipment, and parts, serving independent restaurants and chains—the same customer segments as DFS's TundraFMP brand. It is the most direct ecommerce competitor to etundra.com in restaurant equipment and smallwares.
• Katom Restaurant Supply: Katom is a major online and catalog distributor of commercial restaurant equipment, parts, and supplies, targeting independent restaurants and chains comparable to TundraFMP. It is among the most cited direct competitors in the foodservice equipment ecommerce space.
• Central Restaurant Products: Central Restaurant Products distributes commercial restaurant equipment, smallwares, and replacement parts to foodservice operators across the U.S., overlapping significantly with TundraFMP and AllPoints. It is a long-established direct peer in the restaurant supply and parts distribution category.
• ACityDiscount: ACityDiscount is an online distributor of commercial restaurant equipment, parts, and supplies catering to small and mid-market foodservice operators—the same buyer profile as TundraFMP and AllPoints' SMB segments. It competes on price and selection in commodity categories.
• Boelter Companies: Boelter is a foodservice equipment, supplies, and smallwares distributor serving chain restaurants and foodservice operators—the same enterprise customer profile as TundraFMP. It competes directly for national chain contracts and custom brand programs.
• Hubert Company: Hubert distributes restaurant supplies, smallwares, and equipment to foodservice operators, retailers, and institutions. It is a long-standing peer in foodservice supplies distribution with comparable SMB and mid-market reach to TundraFMP.
• Restaurant Depot: Restaurant Depot operates a chain of members-only cash-and-carry foodservice supply warehouses, stocking equipment, smallwares, and supplies for restaurant operators. While its cash-and-carry model differs from DFS's delivery model, it competes for the same SMB restaurant operator customer.

Broad incumbents

• W.W. Grainger: Grainger is the largest broadline MRO distributor in North America, carrying industrial and commercial equipment, parts, and supplies. While not foodservice-specialized, Grainger overlaps with DFS's service-agency customers for general MRO and competes for technician wallet share through its KeepStock and ecommerce platforms.
• Amazon Business: Amazon Business is Amazon's B2B marketplace serving commercial buyers with broad assortment, fast fulfillment, and competitive pricing. While not foodservice-specialized, it increasingly competes with DFS in commodity parts, smallwares, and supplies purchased by independent restaurants and small operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Foodservice Supply