What ACityDiscount Restaurant Equipment does

ACityDiscount Restaurant Equipment (legal entity PeachTrader, Inc.) is a private, full-service foodservice equipment distributor founded in 1973 and headquartered at a 60,000 sq ft showroom in Norcross, GA. The company sells new and used commercial kitchen equipment across eight major categories — commercial kitchen equipment, refrigeration, ice machines, bar equipment, catering and dining, concession equipment, restaurant furniture, and smallwares — to a horizontally segmented base of foodservice operators including restaurants, bars, schools, churches, and food trucks. It runs a hybrid omnichannel model combining a 24/7 nationwide e-commerce platform (ACityDiscount.com, powered by PeachTrader, Inc. technology) with a six-day physical showroom and a direct B2B sales team.

The company generates revenue through five primary streams: new equipment sales, used equipment sales, financing facilitation (via Credit Key, Centra Culinary Finance, and SilverChef partnerships), professional services (CAD restaurant design, equipment rental, local delivery and assembly, custom bar configuration), and a loyalty subscription mechanics (PeachPoints). Public catalog pricing is the norm for hardware, with financing available on purchases above $2,000. Value-added services like CAD layout, permitting drawings, and used-equipment buyback ("Sell Your Equipment") extend margins and create a vertically integrated used-inventory supply pipeline. The company holds memberships in the Georgia Restaurant Association, FEDA, and SEFA, and its product catalog carries sector certifications including NSF (1,248 products), ETL (304), UL (283), CSA (122), and Energy Star (51).

There is no public disclosure of revenue, funding history, executive leadership team, or proprietary technology platform beyond the underlying PeachTrader, Inc. e-commerce infrastructure. With 101–250 employees and 50+ years of continuous operation, the business appears to be a mature, profitable, owner-operated regional distributor that has incrementally scaled its product breadth, financing ecosystem, and digital presence without venture capital backing or aggressive geographic expansion.

Name

ACityDiscount Restaurant Equipment

Legal name

PeachTrader, Inc.

Website

https://acitydiscount.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

ACityDiscount Restaurant Equipment is a 50+ year-old private distributor of new and used commercial kitchen equipment serving SMB foodservice operators — restaurants, bars, schools, churches, and food trucks — via a 60,000 sq ft Norcross, GA showroom and a nationwide e-commerce platform.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Supply

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Commercial kitchen equipment
• Foodservice equipment supply
• Restaurant supply store
• Commercial refrigeration sales
• Used restaurant equipment

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Commercial Kitchen Equipment Sales: Sales of new commercial kitchen equipment including cooking equipment, refrigeration, ice machines, bar equipment, and more. Products range from individual pieces to complete kitchen setups.
2. Used Restaurant Equipment Sales: Sales of pre-owned commercial kitchen equipment at discounted prices, providing cost savings for budget-conscious foodservice operators.
3. Equipment Financing Services: Partnership with financing providers (Credit Key, Centra Culinary Finance, SilverChef) to offer short-term, long-term, and rent-try-buy financing options. The company facilitates financing for purchases over $2,000.
4. Professional Services: CAD design layout services, equipment rentals, local delivery and assembly, and custom bar configuration tools offered as value-added services.
5. PeachPoints Rewards Program: Loyalty program where customers earn 1 point per $1 spent on qualifying purchases. Points can be redeemed as credit toward future orders (100 points = $1).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ACityDiscount is a full-service retailer and distributor of new and used commercial kitchen, refrigeration, ice, bar, catering, concession, furniture, and smallwares equipment for foodservice operators. The company combines a 24/7 nationwide e-commerce storefront with a 60,000 sq ft showroom in Norcross, GA, and supplements equipment sales with financing, CAD design consultation, equipment rental, delivery/assembly, and a used-equipment trade-in program.

Product overview

ACityDiscount is a full-service restaurant equipment dealer offering a comprehensive e-commerce platform for commercial foodservice equipment. The product portfolio spans eight major categories: Commercial Kitchen Equipment (cooking, prep, hoods, sinks), Commercial Refrigeration, Commercial Ice Machines, Bar Equipment, Catering & Dining, Concession Equipment, Furniture & Decor, and Smallwares & Kitchen Tools. The company sells both new and used equipment, supplemented by financing services (Credit Key, Centra Culinary, SilverChef), design consultation, equipment rental, delivery/assembly, and the PeachPoints loyalty program. A 60,000 sq. ft. showroom in Norcross, GA supports the online platform.

Differentiator

Problem solved

Functional benefit

Brands

• PeachPoints: Loyalty rewards program where customers earn 1 point for every $1 spent on qualifying purchases, redeemable for credit on future orders.

Products and services

• New Commercial Kitchen Equipment
• Used Restaurant Equipment
• Equipment Financing Services
• Restaurant Design & CAD Layout Service
• Equipment Rental
• Local Delivery & Assembly Service
• PeachPoints Rewards Program
• Commercial Bar Equipment & Supplies

Quantifiable outcome

• Fast approval financing processes and competitive rates help operators invest in quality gear without large upfront costs
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Georgia Restaurant AssociationminorOthersACityDiscount is a member of the Georgia Restaurant Association, demonstrating industry commitment and local market presence.
• FEDA (Foodservice Equipment Distributors Association)minorOthersIndustry association membership demonstrating professional standing in the foodservice equipment distribution sector.
• SEFA (Specialty Equipment Fabrication Association)minorOthersIndustry association membership related to specialty equipment fabrication.
• PeachTrader, Inc.coreTechnology or IntegrationACityDiscount is powered by PeachTrader, Inc. technology platform, which provides the e-commerce infrastructure, website platform, and underlying technology systems for the online store.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Restaurant Store: Cash-and-carry restaurant supply retailer operating primarily in the Mid-Atlantic and Northeast U.S. Comparable model (in-person shopping, broad equipment catalog) to ACityDiscount's showroom business, though operating in a different geography and competing only indirectly in the Southeast.

Direct peers

• Tundra Restaurant Supply: Online and catalog-based restaurant equipment and supply retailer serving commercial kitchens. Directly comparable omnichannel model with e-commerce plus bulk supply, overlapping product categories (cooking, refrigeration, bar, smallwares), and similar target customer base of independent restaurants and foodservice operators.
• Central Restaurant Products: Indianapolis-based restaurant equipment and supply retailer operating a large showroom plus e-commerce. Direct competitor with comparable product categories (cooking, refrigeration, bar, furniture), target market (restaurants, schools, churches), and value-added services like design consultation.
• Restaurant Depot: Membership-based cash-and-carry warehouse retailer serving foodservice operators with restaurant equipment and supplies. Over 150 locations nationwide, offering new equipment at wholesale-style pricing. Competes with ACityDiscount's showroom and new equipment business for the same SMB and institutional foodservice buyers.
• KaTom Restaurant Supply: Knoxville, Tennessee-based restaurant supply company with a 60,000 sq ft showroom, e-commerce platform, and broad catalog of commercial kitchen equipment. Closely comparable to ACityDiscount in scale, business model, and product breadth, including its financing options and design services.
• Webstaurant Store: The largest online-only restaurant supply retailer in the U.S., operated by Clark Associates. Directly comparable to ACityDiscount in product breadth across commercial kitchen equipment, refrigeration, and smallwares, with overlapping B2B foodservice operator customer base but a much larger catalog and national logistics footprint.
• CKitchen (C&K Manufacturing & Sales): Long-standing family-owned restaurant equipment and supply dealer in the Southeast, with a Norcross-adjacent location and a 60,000+ sq ft showroom. Highly comparable to ACityDiscount in product mix, customer base, and hybrid showroom/e-commerce model, making it the closest direct regional competitor.

Broad incumbents

• Boelter Companies: Large, established foodservice equipment distributor serving restaurants, hospitality, and institutional buyers across the U.S. Operates as a broader portfolio player offering both equipment and full design-build services, competing with ACityDiscount for institutional and multi-unit chain accounts.
• Global Equipment Company (Global Industrial): Multi-category industrial and commercial equipment distributor with public-market scale. While not specialized in foodservice, its commercial equipment catalog and business customer base overlap with ACityDiscount, particularly in refrigeration, material handling, and smallwares adjacent categories.

Others

• SilverChef: Equipment financing partner of ACityDiscount that also sells and rents commercial kitchen equipment directly. Comparable in that SilverChef's rent-try-buy offering addresses the same customer pain point (high upfront equipment costs) and serves overlapping foodservice operator customers, though primarily as a financing-enabled distributor rather than a traditional retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acitydiscount
• YouTubeyoutube.com/channel/UCityDiscount
• Facebookfacebook.com/ACityDiscount
• LinkedInlinkedin.com/company/acitydiscount
• Instagraminstagram.com/acitydiscount

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACityDiscount Restaurant Equipment