Frigidaire
Frigidaire is a 100+ year-old North American home appliance brand under Electrolux Group, selling refrigerators, freezers, dishwashers, ranges, cooktops, wall ovens, microwaves, air conditioners, and small appliances to residential consumers through major retailers and direct-to-consumer channels.
- Company typePrivate
- Founded1918
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Frigidaire does
Frigidaire is a 100+ year-old home appliance brand founded in 1918 and operating since 1986 as a subsidiary of Sweden's Electrolux Group. Headquartered in Knoxville, Tennessee, the company designs, manufactures, and distributes a comprehensive portfolio of major and small kitchen, laundry, and air-care appliances across North America (United States and Canada). Its product range spans refrigerators (French door, side-by-side, top/bottom freezer, compact, single-door, wine/beverage), freezers (chest, upright), dishwashers, ranges (induction, electric, gas, dual-fuel), cooktops, wall ovens, microwaves, air conditioners, dehumidifiers, air purifiers, and small appliances including air fryers, pizza ovens, espresso makers, ice makers, and retro mini fridges. Differentiated technologies include MatteGuard scratch-resistant induction surfaces, EvenTemp variable-speed cooling, Total Convection, Stone-Baked Pizza Mode (750°F), CleanBoost dishwasher pre-mix, Smudge-Proof stainless finishes, CrispSeal crispers, and Whisper Quiet dishwashers.
Frigidaire monetizes primarily through one-time hardware sales across a broad price spectrum ($75.99 ice makers to $4,399 dual-fuel ranges), supplemented by a recurring Subscribe & Save filter program and extended warranty/service plans. Its go-to-market is multi-channel and sales-led: it sells through every major U.S. retailer — Lowe's, Home Depot, Best Buy, Target, Amazon, and Costco — and runs direct-to-consumer operations through Frigidaire.com (U.S.) and Frigidaire.ca (Canada), supported by an in-house call center (1-800-374-4432). Marketing combines digital content, social media, seasonal promotional events, Consumer Reports endorsements, and influencer campaigns such as the 2025 partnership with comedian Sebastian Maniscalco to launch the Stone-Baked Pizza Mode range.
The brand serves residential homeowners, garage/secondary-space users, cooking enthusiasts, kitchen renovators, and budget-conscious consumers, with sub-brands Frigidaire Gallery (premium innovations), Frigidaire Professional (commercial-inspired), and Frankie (AI-powered food management assistant). Frigidaire operates without publicly disclosed standalone financials — revenue and headcount are reported only at the Electrolux Group North America level ($4.6B in 2025, 9,000+ employees). Operational headwinds include two recent safety recalls affecting ~174,800 gas ranges and ~330,000 minifridges, and a JD Power 2025 customer service score below the industry average of 765.
Frigidaire firmographics
Firmographics- Name
- Frigidaire
- Legal name
- Frigidaire
- Website
- https://frigidaire.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frigidaire is a 100+ year-old North American home appliance brand under Electrolux Group, selling refrigerators, freezers, dishwashers, ranges, cooktops, wall ovens, microwaves, air conditioners, and small appliances to residential consumers through major retailers and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Frigidaire industry classification
Industry- Product category
- Home Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)
- akta.pro secondary industries
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where Frigidaire is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frigidaire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Major Appliances Sales: Primary revenue from selling major home appliances including refrigerators, freezers, ranges, cooktops, wall ovens, dishwashers, and microwaves through retail partners and direct-to-consumer channels.
- Air Care Products: Revenue from air conditioners, dehumidifiers, and air purifiers for residential comfort applications.
- Small Appliances: Revenue from countertop appliances including pizza ovens, air fryers, espresso makers, ice makers, and retro mini fridges.
- Filters and Accessories: Revenue from replacement filters (water filters, refrigerator air filters, air conditioner filters, HVAC filters) and appliance accessories.
- Extended Warranty and Service Plans: Revenue from appliance protection plans and extended warranties offered to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Refrigerators: $285 - $3,799 |
| One time/ perpetual license | Pay-as-you-go | Ranges: $879 - $4,399 |
| One time/ perpetual license | Pay-as-you-go | Dishwashers: $299 - $1,099 |
| One time/ perpetual license | Pay-as-you-go | Portable Air Conditioners: $399 - $559 |
| One time/ perpetual license | Pay-as-you-go | Compact/Mini Fridges: $100 - $131 |
| Subscription | Monthly | Filters: Subscription available |
| One time/ perpetual license | Pay-as-you-go | Small Appliances: $75.99 - $299 |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Frigidaire product offering
Product offeringCore offering
Frigidaire designs, manufactures (via parent Electrolux Group), and sells a broad lineup of major and small home appliances — including refrigerators, freezers, dishwashers, ranges, cooktops, wall ovens, microwaves, air conditioners, dehumidifiers, air purifiers, and countertop small appliances such as air fryers, pizza ovens, ice makers, espresso makers, and retro mini fridges. The brand is sold through all major U.S. national retailers (Lowe's, Home Depot, Best Buy, Target, Amazon, Costco) and direct-to-consumer via Frigidaire.com, with proprietary technologies including MatteGuard induction, Stone-Baked Pizza Mode, Total Convection, EvenTemp, CrispSeal, and the Frankie AI food waste assistant.
Product overview
Frigidaire is a home appliance brand under Electrolux Group offering a comprehensive portfolio of kitchen, laundry, and air care products. The product lineup centers on major kitchen appliances including French door, side-by-side, top freezer, bottom freezer, and single door refrigerators; chest, upright, and single door freezers; built-in dishwashers; induction, electric, gas, and dual fuel ranges; cooktops; wall ovens; and microwaves. Frigidaire operates two premium sub-brands: Frigidaire Gallery Series featuring advanced innovations like Total Convection and the new MatteGuard scratch-resistant induction surface, and Frigidaire Professional Series offering commercial-inspired designs. The small appliance portfolio includes countertop pizza ovens, air fryers, espresso makers, countertop ice makers, and retro mini fridges. Recent innovations include the DualZone Stacked Air Fryer with dual-basket technology, the indoor countertop pizza oven reaching 700°F, and the Stone-Baked Pizza Mode on Gallery ranges reaching 750°F. The brand also offers air care products including air conditioners, dehumidifiers, and air purifiers, plus comprehensive filter and accessory programs. An AI-powered assistant called Frankie provides recipe suggestions and food management guidance.
Differentiator
Problem solved
Functional benefit
Brands
- Frigidaire Gallery: Premium product line featuring advanced home appliances including refrigerators, ranges, and cooking appliances with innovative features.
- Frigidaire Professional
- Total Convection Collection
- Induction Appliance Collection
- Air Fry Appliance Collection
- Frankie by Frigidaire
Products and services
- Frigidaire Gallery Series
Quantifiable outcome
- Five times fewer visible scratches with MatteGuard cooktop surface
- +3 more outcomes
Companies that use Frigidaire
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Frigidaire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature10 records
Frigidaire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Sebastian ManiscalcoflagshipFrigidaire partnered with comedian Sebastian Maniscalco to launch the Frigidaire Gallery Range with Stone-Baked Pizza Mode. The partnership included a national advertising campaign, retailer pop-ups, media partnerships, and a mobile tour at food festivals and sporting events to promote the first home oven in North America capable of reaching 750°F for Neapolitan-style pizza.
- AmazonminorIn July 2017, plans were announced to redevelop the vacant 900,000-square-foot Frigidaire Edison, New Jersey manufacturing plant into an Amazon fulfillment center. This represents a real estate transaction rather than a product/service partnership.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Frigidaire competitors and assessment
Company assessmentDirect peers
- KitchenAid (Whirlpool): Premium kitchen appliance sub-brand competing most directly with the Frigidaire Gallery and Frigidaire Professional sub-brands on ranges, cooktops, wall ovens, and countertops.
- Whirlpool Corporation: Major US appliance manufacturer selling refrigerators, ranges, dishwashers, and cooking appliances through the same retailers. Whirlpool also owns KitchenAid and Maytag, making it Frigidaire's most direct competitor across overlapping categories and price tiers.
- GE Appliances (Haier): Direct competitor in major US kitchen and laundry appliances. Explicitly benchmarked against Frigidaire for consumer ratings of cooking appliances, with overlapping product lines (French door refrigerators, induction ranges, dishwashers) and identical retail distribution.
- LG Home Appliances: Major competitor across refrigerators, ranges, dishwashers, and laundry in the US market. Heavily benchmarked against Frigidaire in consumer-rating studies and competing head-to-head on smart features and premium finishes.
- Samsung Home Appliances: Direct competitor in major kitchen appliances and refrigeration in North America, with overlapping product families including French door refrigerators, induction ranges, and connected dishwashers.
- Bosch Home Appliances (BSH): Premium competitor in dishwashers, cooking, and refrigeration, often benchmarked alongside Frigidaire by Consumer Reports and retailers on reliability and quiet-operation features.
- Maytag (Whirlpool): Direct US competitor in durable mid-tier major appliances with overlapping distribution at Lowe's, Home Depot, and Best Buy. Competes on reliability messaging in refrigerators, dishwashers, and laundry.
- Café (GE Appliances): Premium sub-brand from GE Appliances competing directly with Frigidaire Gallery on customizable finishes, professional-style ranges, and design-forward kitchen suites.
- Amana (Whirlpool): Value-tier brand competing with the entry-level Frigidaire ranges, dishwashers, and refrigerators, particularly through big-box retailers like Home Depot and Lowe's.
Broad incumbents
- Electrolux: Frigidaire's parent company and a sibling brand via the Electrolux laundry line sold alongside Frigidaire. Operates broader global appliance portfolio; relevant for product strategy and capital allocation context.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Frigidaire social profiles
Digital presenceFrigidaire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frigidaire leadership team
Management profileNumber of profiles
Frigidaire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frigidaire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frigidaire
What does Frigidaire do?
Frigidaire designs, manufactures (via parent Electrolux Group), and sells a broad lineup of major and small home appliances — including refrigerators, freezers, dishwashers, ranges, cooktops, wall ovens, microwaves, air conditioners, dehumidifiers, air purifiers, and countertop small appliances such as air fryers, pizza ovens, ice makers, espresso makers, and retro mini fridges. The brand is sold through all major U.S. national retailers (Lowe's, Home Depot, Best Buy, Target, Amazon, Costco) and direct-to-consumer via Frigidaire.com, with proprietary technologies including MatteGuard induction, Stone-Baked Pizza Mode, Total Convection, EvenTemp, CrispSeal, and the Frankie AI food waste assistant.
Is Frigidaire a public or private company?
Frigidaire is a private company. It is classified as corporate owned and is currently operating.
When was Frigidaire founded?
Frigidaire was founded in 1918. It employs 11 to 50 people.
Where is Frigidaire based?
Frigidaire is headquartered in Knoxville, United States, in the North America region.
How does Frigidaire make money?
Five revenue lines are on record. Major Appliances Sales are the primary driver. The others are air Care Products, small Appliances, filters and Accessories and extended Warranty and Service Plans.
Who are Frigidaire's main competitors?
Direct peers on record are KitchenAid (Whirlpool), Whirlpool Corporation, GE Appliances (Haier), LG Home Appliances, Samsung Home Appliances, Bosch Home Appliances (BSH), Maytag (Whirlpool), Café (GE Appliances) and Amana (Whirlpool). Electrolux is listed as a broad incumbent.
Does Frigidaire have an API?
No public API is recorded for Frigidaire.
What industry is Frigidaire in?
Frigidaire's product category is Home Appliances. Its primary akta.pro industry code is CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers), with a secondary code of CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 33522 and its SIC code is 3630.