Frigidaire

What Frigidaire does

Frigidaire is a 100+ year-old home appliance brand founded in 1918 and operating since 1986 as a subsidiary of Sweden's Electrolux Group. Headquartered in Knoxville, Tennessee, the company designs, manufactures, and distributes a comprehensive portfolio of major and small kitchen, laundry, and air-care appliances across North America (United States and Canada). Its product range spans refrigerators (French door, side-by-side, top/bottom freezer, compact, single-door, wine/beverage), freezers (chest, upright), dishwashers, ranges (induction, electric, gas, dual-fuel), cooktops, wall ovens, microwaves, air conditioners, dehumidifiers, air purifiers, and small appliances including air fryers, pizza ovens, espresso makers, ice makers, and retro mini fridges. Differentiated technologies include MatteGuard scratch-resistant induction surfaces, EvenTemp variable-speed cooling, Total Convection, Stone-Baked Pizza Mode (750°F), CleanBoost dishwasher pre-mix, Smudge-Proof stainless finishes, CrispSeal crispers, and Whisper Quiet dishwashers.

Frigidaire monetizes primarily through one-time hardware sales across a broad price spectrum ($75.99 ice makers to $4,399 dual-fuel ranges), supplemented by a recurring Subscribe & Save filter program and extended warranty/service plans. Its go-to-market is multi-channel and sales-led: it sells through every major U.S. retailer — Lowe's, Home Depot, Best Buy, Target, Amazon, and Costco — and runs direct-to-consumer operations through Frigidaire.com (U.S.) and Frigidaire.ca (Canada), supported by an in-house call center (1-800-374-4432). Marketing combines digital content, social media, seasonal promotional events, Consumer Reports endorsements, and influencer campaigns such as the 2025 partnership with comedian Sebastian Maniscalco to launch the Stone-Baked Pizza Mode range.

The brand serves residential homeowners, garage/secondary-space users, cooking enthusiasts, kitchen renovators, and budget-conscious consumers, with sub-brands Frigidaire Gallery (premium innovations), Frigidaire Professional (commercial-inspired), and Frankie (AI-powered food management assistant). Frigidaire operates without publicly disclosed standalone financials — revenue and headcount are reported only at the Electrolux Group North America level ($4.6B in 2025, 9,000+ employees). Operational headwinds include two recent safety recalls affecting ~174,800 gas ranges and ~330,000 minifridges, and a JD Power 2025 customer service score below the industry average of 765.

Name

Frigidaire

Legal name

Frigidaire

Website

https://frigidaire.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Frigidaire is a 100+ year-old North American home appliance brand under Electrolux Group, selling refrigerators, freezers, dishwashers, ranges, cooktops, wall ovens, microwaves, air conditioners, and small appliances to residential consumers through major retailers and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

akta.pro secondary industries

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Home appliances
• Kitchen appliances
• Major appliances
• Refrigerators freezers
• Cooking appliances

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Major Appliances Sales: Primary revenue from selling major home appliances including refrigerators, freezers, ranges, cooktops, wall ovens, dishwashers, and microwaves through retail partners and direct-to-consumer channels.
2. Air Care Products: Revenue from air conditioners, dehumidifiers, and air purifiers for residential comfort applications.
3. Small Appliances: Revenue from countertop appliances including pizza ovens, air fryers, espresso makers, ice makers, and retro mini fridges.
4. Filters and Accessories: Revenue from replacement filters (water filters, refrigerator air filters, air conditioner filters, HVAC filters) and appliance accessories.
5. Extended Warranty and Service Plans: Revenue from appliance protection plans and extended warranties offered to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Frigidaire designs, manufactures (via parent Electrolux Group), and sells a broad lineup of major and small home appliances — including refrigerators, freezers, dishwashers, ranges, cooktops, wall ovens, microwaves, air conditioners, dehumidifiers, air purifiers, and countertop small appliances such as air fryers, pizza ovens, ice makers, espresso makers, and retro mini fridges. The brand is sold through all major U.S. national retailers (Lowe's, Home Depot, Best Buy, Target, Amazon, Costco) and direct-to-consumer via Frigidaire.com, with proprietary technologies including MatteGuard induction, Stone-Baked Pizza Mode, Total Convection, EvenTemp, CrispSeal, and the Frankie AI food waste assistant.

Product overview

Frigidaire is a home appliance brand under Electrolux Group offering a comprehensive portfolio of kitchen, laundry, and air care products. The product lineup centers on major kitchen appliances including French door, side-by-side, top freezer, bottom freezer, and single door refrigerators; chest, upright, and single door freezers; built-in dishwashers; induction, electric, gas, and dual fuel ranges; cooktops; wall ovens; and microwaves. Frigidaire operates two premium sub-brands: Frigidaire Gallery Series featuring advanced innovations like Total Convection and the new MatteGuard scratch-resistant induction surface, and Frigidaire Professional Series offering commercial-inspired designs. The small appliance portfolio includes countertop pizza ovens, air fryers, espresso makers, countertop ice makers, and retro mini fridges. Recent innovations include the DualZone Stacked Air Fryer with dual-basket technology, the indoor countertop pizza oven reaching 700°F, and the Stone-Baked Pizza Mode on Gallery ranges reaching 750°F. The brand also offers air care products including air conditioners, dehumidifiers, and air purifiers, plus comprehensive filter and accessory programs. An AI-powered assistant called Frankie provides recipe suggestions and food management guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Frigidaire Gallery: Premium product line featuring advanced home appliances including refrigerators, ranges, and cooking appliances with innovative features.
• Frigidaire Professional
• Total Convection Collection
• Induction Appliance Collection
• Air Fry Appliance Collection
• Frankie by Frigidaire

Products and services

• Frigidaire Gallery Series

Quantifiable outcome

• Five times fewer visible scratches with MatteGuard cooktop surface
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Sebastian ManiscalcoflagshipGTM or Marketing Partner · 15 September 2025Frigidaire partnered with comedian Sebastian Maniscalco to launch the Frigidaire Gallery Range with Stone-Baked Pizza Mode. The partnership included a national advertising campaign, retailer pop-ups, media partnerships, and a mobile tour at food festivals and sporting events to promote the first home oven in North America capable of reaching 750°F for Neapolitan-style pizza.
• AmazonminorOthersIn July 2017, plans were announced to redevelop the vacant 900,000-square-foot Frigidaire Edison, New Jersey manufacturing plant into an Amazon fulfillment center. This represents a real estate transaction rather than a product/service partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KitchenAid (Whirlpool): Premium kitchen appliance sub-brand competing most directly with the Frigidaire Gallery and Frigidaire Professional sub-brands on ranges, cooktops, wall ovens, and countertops.
• Whirlpool Corporation: Major US appliance manufacturer selling refrigerators, ranges, dishwashers, and cooking appliances through the same retailers. Whirlpool also owns KitchenAid and Maytag, making it Frigidaire's most direct competitor across overlapping categories and price tiers.
• GE Appliances (Haier): Direct competitor in major US kitchen and laundry appliances. Explicitly benchmarked against Frigidaire for consumer ratings of cooking appliances, with overlapping product lines (French door refrigerators, induction ranges, dishwashers) and identical retail distribution.
• LG Home Appliances: Major competitor across refrigerators, ranges, dishwashers, and laundry in the US market. Heavily benchmarked against Frigidaire in consumer-rating studies and competing head-to-head on smart features and premium finishes.
• Samsung Home Appliances: Direct competitor in major kitchen appliances and refrigeration in North America, with overlapping product families including French door refrigerators, induction ranges, and connected dishwashers.
• Bosch Home Appliances (BSH): Premium competitor in dishwashers, cooking, and refrigeration, often benchmarked alongside Frigidaire by Consumer Reports and retailers on reliability and quiet-operation features.
• Maytag (Whirlpool): Direct US competitor in durable mid-tier major appliances with overlapping distribution at Lowe's, Home Depot, and Best Buy. Competes on reliability messaging in refrigerators, dishwashers, and laundry.
• Café (GE Appliances): Premium sub-brand from GE Appliances competing directly with Frigidaire Gallery on customizable finishes, professional-style ranges, and design-forward kitchen suites.
• Amana (Whirlpool): Value-tier brand competing with the entry-level Frigidaire ranges, dishwashers, and refrigerators, particularly through big-box retailers like Home Depot and Lowe's.

Broad incumbents

• Electrolux: Frigidaire's parent company and a sibling brand via the Electrolux laundry line sold alongside Frigidaire. Operates broader global appliance portfolio; relevant for product strategy and capital allocation context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/frigidaire
• YouTubeyoutube.com/user/frigidaire
• Facebookfacebook.com/frigidaire
• Instagraminstagram.com/frigidaire
• Pinterestpinterest.com/frigidaire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frigidaire