What Bookmap does

Bookmap is a market-data visualization and trading platform founded in 2007, specializing in real-time order-flow analytics for active day traders across equities, futures, and cryptocurrency markets. Its core product is a desktop application — supplemented by a Web version — that renders the historical limit order book as a color-coded heatmap updating at 40 frames per second, exposing what Bookmap characterizes as the ~90% of market data hidden by traditional candlestick charts. The platform supports full Market-By-Order (MBO) data, configurable DOM/COB views, proprietary indicators (Iceberg Detection, Large Lot Tracker, Cumulative Volume Delta, Absorption, Strength Level, Imbalance, Volume Dots), Record/Replay, and algorithmic trading integration via a standard Bookmap API and a Layer 0 (Connect) API for custom adapter development. Broker and data connectivity span dxFeed, Rithmic, CQG, Cedro, BookmapData (proprietary direct CME/Nasdaq co-located data), and execution brokers including Interactive Brokers, TradeStation, Tradovate, TD Ameritrade/thinkorswim, Stage Five, Edge Clear, Optimus Futures, StoneX, and Tradier; crypto connectivity reaches 20+ exchanges including Binance, Coinbase Pro, Kraken, Bybit, OKEX, Deribit, and Bitmex.

Bookmap monetizes through four streams: (i) tiered SaaS subscriptions — Digital (free, delayed data, 1 symbol), Digital+ ($19/month, 3 symbols, Record/Replay), Global ($49/month, 10 symbols, all add-ons) and Global+ ($99/month, 20 symbols, DOM Pro, Execution Pro, Footprint) with a 20% annual-billing discount; (ii) market-data subscriptions resold or direct ($34–$119/month depending on exchange/coverage); (iii) marketplace commissions on third-party add-ons, indicators, and education courses; and (iv) B2B/enterprise licensing for white-label and embedded deployments, exemplified by the Lime Trading Corp integration in March 2026. GTM is hybrid: product-led self-serve plus community-led acquisition (Discord, YouTube, Learning Center, Bookmap Academy), supplemented by channel partnerships and OEM embedding.

The company is privately held, legally domiciled as Bookmap Ltd. in Nicosia, Cyprus (operational HQ), with a 100% remote team of stated 70+ employees spanning 20+ locations. In November 2024 Brazilian fintech Nelogica acquired a majority stake, providing capital, regional scale, and a pathway into Latin American markets via Bookmap's localized Brazilian product.

Name

Bookmap

Legal name

Bookmap Ltd.

Website

https://bookmap.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bookmap is a Cyprus-headquartered trading platform that provides real-time order-flow visualization via heatmaps and proprietary indicators for active day traders across equities, futures, and crypto. It operates freemium and tiered subscriptions ($19–$99/month), data feeds, a marketplace, and B2B white-label embedding, and is majority-owned by Brazilian fintech Nelogica since November 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Tiered subscription model for trading platform access. Four tiers from free (Digital) to premium (Global+). Annual billing offers 20% savings. Subscriptions are non-refundable.
2. Market Data Subscriptions: Real-time market data for stocks, futures, and crypto sold separately. BookmapData for CME/CBOT/NYMEX/COMEX futures ($34-79/mo), Nasdaq stocks ($29-59/mo). Third-party providers include dxFeed ($34-119/mo for stocks, $37/mo per exchange for futures) and Rithmic ($40-101/mo).
3. Marketplace Add-ons: Third-party add-on products and services sold through Bookmap Marketplace. Includes indicators, tools, and educational courses from external vendors.
4. B2B/Enterprise Licensing: White-label and embedding solutions for brokers, exchanges, and prop firms. Bookmap Web embedded into third-party platforms, and tailored B2B solutions for brokerage, exchange, and prop firm implementations.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bookmap develops and sells desktop and web-based trading software that visualizes real-time market depth via a proprietary heatmap of the historical limit order book, updating at 40 frames per second. The platform is sold through tiered subscriptions to individual traders and is also embedded/white-labeled into broker, exchange, and prop firm platforms, with companion APIs, a third-party add-on Marketplace, and proprietary BookmapData MBO market data feeds.

Product overview

Bookmap is a multi-tiered trading technology platform specializing in real-time market depth visualization and order flow analysis. The core Bookmap Desktop Application provides heatmap-based visualization of historical limit order book data at 40 frames per second, enabling traders to read market liquidity like a map. The platform offers four subscription tiers: Digital (free for crypto with delayed stocks/futures), Digital+ ($19/month for 3 symbols with Record/Replay), Global ($49/month for live data and 10 symbols with advanced indicators), and Global+ ($99/month for 20 symbols with DOM Pro, Execution Pro, Footprint, and professional trading tools). Bookmap Web extends access to web browsers without desktop installation. The B2B/Enterprise suite provides brokerage solutions, exchange solutions, prop firm tools, website embedding, and white-label options. The Bookmap Marketplace enables third-party vendors to sell add-ons and educational content. For quantitative users, Bookmap provides API access through both standard Bookmap API and Layer 0 Connect API for custom adapter development. The platform connects to 20+ crypto exchanges, multiple futures data providers (BookmapData, Rithmic, dxFeed, CQG), and integrates with brokers and trading platforms (Tradovate, TradeStation, Interactive Brokers, NinjaTrader). Bookmap Academy and Learning Center provide structured education, while the Brazil regional solution leverages Nelogica partnership for local market access.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookmap Desktop Application Cutting-edge desktop trading platform that visualizes market liquidity and provides real-time order book insights at 40 frames per second for active day traders across equities, futures, and crypto, with configurable limit order book (COB), depth of market (DOM), historical liquidity heatmaps, volume analysis, and proprietary order flow indicators.
• Bookmap Web Web-based version of the Bookmap trading platform enabling access without desktop software installation; first embedded within a broker-dealer's trading environment (Lime Trading) in March 2026.
• BookmapData Proprietary market data service providing real-time full-depth Market-By-Order (MBO) data from CME for futures and Nasdaq TotalView for US stocks, with co-located servers for low latency and up to 48 hours of backfill, fully compatible with all Bookmap add-ons.
• Bookmap B2B / Enterprise Solutions Suite of B2B offerings including Brokerage Solutions, Exchange Solutions (Crypto, Futures, Stocks), Bookmap for Websites, Bookmap for Prop Firms, Bookmap for Vendors, and Bookmap for Quants, with embedded integration and white-label options.
• Bookmap Marketplace Third-party vendor marketplace offering add-ons (e.g., Liquidity Tracker Pro, TraderMap Lite/Pro, Stops & Icebergs, Advanced MarketVolume Pro), market data subscriptions, and educational courses, where vendors sell directly to Bookmap users.
• Bookmap Connect API (Layer 0) Layer 0 / L0 API enabling developers to build custom adapters connecting Bookmap to exchanges, data vendors, and trading systems not natively supported; includes a free Connect tier and a paid Quant tier, with GitHub sample code.
• Bookmap API Standard API for building custom modules and indicators, enabling algorithmic trading integration and adding data layers to existing trading algorithms.
• Bookmap for Crypto Dedicated cryptocurrency trading solution connecting to 20+ crypto exchanges including Binance, Bitfinex, Coinbase, Kraken, Bybit, and OKEX, supporting spot trading, perpetual futures, and derivatives with real-time order flow visualization.
• Bookmap for Brazil Localized version of Bookmap for Brazilian markets, integrated with Nelogica following their majority stake acquisition in November 2024, connecting to Brazilian stocks and futures via the Cedro data provider.
• Bookmap Quant Solution Quantitative trading solution for professional quants and algorithmic traders, providing paid API access and tools for building custom trading algorithms with Bookmap data and visualization.

Quantifiable outcome

• Candlestick charts show only 10% of available market data; heatmap visualization reveals the remaining 90%
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered flagship, core, major and minor.

• Lime Trading CorpflagshipTechnology or Integration · 9 March 2026Lime Trading integrated Bookmap Web order flow visualization directly into its Lime Trader platform, marking the first time Bookmap Web was embedded within a broker-dealer's trading environment. Provides traders with real-time liquidity heatmaps, volume analysis, and order book visualization without needing separate applications. Available for US equities on NASDAQ exchanges.
• dxFeedcoreTechnology or IntegrationMarket data provider offering full-depth data for US stocks (Nasdaq TotalView, Cboe/EDGX) and futures (CME, CFE/CBOE, ICE). Provides Bookmap users with real-time market data and up to 24-48 hours of backfill data.
• RithmiccoreTechnology or IntegrationMarket data provider offering high-quality full-depth futures data with MBO (Market-By-Order) support for CME, Eurex, ICE, and other exchanges. Provides full depth market data and MBO data for CME futures.
• BookmapDatacoreTechnology or IntegrationBookmap's direct data service offering real-time CME futures data with MBO, full-depth visibility, and up to 48 hours of backfill. Direct data from CME group with exchange co-located servers for low latency.
• TradovatemajorChannel Partner/ Reseller/ DistributorPartnership offering zero-cost trading on Coinbase Derivatives Exchange instruments. No broker commissions, data fees, exchange fees, NFA fees, or Bookmap fees. Markets open 23 hours/day, 5 days/week.
• Interactive BrokersmajorChannel Partner/ Reseller/ DistributorBroker partnership allowing Bookmap users to execute trades through Interactive Brokers account. Cross trading available via dxFeed data.
• TradeStationmajorChannel Partner/ Reseller/ DistributorBroker partnership allowing Bookmap users to execute trades through TradeStation account. Cross trading available via dxFeed data.
• TD Ameritrade (thinkorswim)minorChannel Partner/ Reseller/ DistributorBookmap integrated directly into thinkorswim platform offering access to higher time-frame charts, order flow analysis, and trading execution from TD Ameritrade account. Limited functionality - only Global Package available, no marketplace add-ons or replay mode.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TradingView: Web-based charting and social trading platform with deep order flow visualization, broker integration, and a similar community/marketplace model. Most direct competitor given overlapping retail trader customer base and PLG/SaaS subscription model.
• Sierra Chart: Professional futures trading platform known for depth-of-market, footprint charts, and DOM trading. Directly competes with Bookmap on futures market depth visualization for active traders.
• ATAS (Order Flow Trading): Order flow and cluster analysis platform focused on futures with footprint, DOM, and volume profile charts. Closest functional competitor in the dedicated order flow visualization niche.
• Jigsaw Trading: Order flow and tape reading platform with strong replay and DOM trading focus. Targets the same day trader and scalper persona with educational content as a key GTM lever.
• MotiveWave: Professional trading software with advanced order flow, footprint, and Elliott Wave analysis. Competes for the same futures/equities active trader segment with a desktop subscription model.
• Quantower: Multi-asset trading platform with depth-of-market, order flow, and volume analysis tools. Connects to multiple brokers and data providers like Bookmap, serving the same active trader base.
• MultiCharts: Professional trading platform offering DOM, footprint, and order flow analytics with broker connectivity. Overlaps with Bookmap in the futures/equities active trading segment.

Broad incumbents

• Thinkorswim (Charles Schwab): Schwab-owned trading platform already integrated with Bookmap at limited functionality. As a much larger incumbent with brokerage and charting capabilities, it is both a distribution partner and a competitive threat.
• Bloomberg Terminal: Institutional-grade market data and trading platform with order book analytics. While targeting a different price point, it represents the upper-bound incumbent in market depth visualization and exchange connectivity.

Emerging players

• TrendSpider: AI-assisted technical analysis and charting platform with automated pattern detection. Adjacent product overlap in retail trader workflow and subscription-based SaaS model, though focused on automated technicals rather than order flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bookmap_pro
• YouTubeyoutube.com/channel/UC3HKlZ_7gxRgef9SCxu54Lw?sub_confirmation=1
• Facebookfacebook.com/bookmappro/?ref=br_rs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookmap