Sierra Chart
Sierra Chart is a privately held, founder-owned Wellington, New Zealand vendor of a native C++ desktop charting and trading platform serving retail and professional futures, equities, forex, and quantitative traders globally via subscription packages, the Denali data feed, and the Teton order routing service.
- Company typePrivate
- Founded1996
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Sierra Chart does
Sierra Chart is a privately held, founder-owned financial markets software vendor founded in 1996 and operated by a team of 1-10 people based in Wellington, New Zealand. The company develops and distributes a single unified desktop platform, Sierra Chart, that provides real-time and historical charting, technical analysis, manual and automated trading, market depth visualization (ChartDOM), and direct order routing to major global exchanges including CME, CBOT, NYMEX, COMEX, EUREX, NYSE, NASDAQ, and AMEX. The software is written entirely in 100% native C++ with no Java or .NET dependencies, supports the FIX and DTC protocols, and exposes an Advanced Custom Study Interface and Language (ACSIL) plus Excel-compatible spreadsheets that allow users to build proprietary indicators and trading systems.
Sierra Chart monetizes primarily through tiered monthly subscription packages for the platform, recurring fees for real-time exchange data feeds (including the Denali data feed covering US equities consolidated tape, futures, forex, and crypto at $10/month for nonprofessional US equities), and zero per-contract transaction fees on the proprietary Teton Futures Order Routing service. Live futures trading requires onboarding through a network of 17 named clearing firms and brokers such as Stage 5 Trading, Edge Clear, Ironbeam, AMP Futures, Dorman Trading, and Marex. The go-to-market motion is product-led: a free trial, direct download from sierrachart.com, self-service account management, and an active support board. Additional product surface includes a Web Trading Panel for browser/mobile order entry and a server-side Simulated Futures Trading Service. The company serves a horizontal base of retail and professional futures, US equities, forex/CFD, and quantitative traders, with no disclosed institutional or enterprise anchor customers.
The company is bootstrapped, with no external funding, no parent or subsidiary structure, and no public listing. Geographic reach is concentrated in the United States with secondary activity in Germany, served through the website and broker channel. The product roadmap is execution-oriented (latency, server-side risk controls, exchange coverage, browser/mobile access) rather than AI- or data-science-driven.
Sierra Chart firmographics
Firmographics- Name
- Sierra Chart
- Legal name
- Sierra Chart
- Website
- https://sierrachart.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sierra Chart is a privately held, founder-owned Wellington, New Zealand vendor of a native C++ desktop charting and trading platform serving retail and professional futures, equities, forex, and quantitative traders globally via subscription packages, the Denali data feed, and the Teton order routing service.
- Ownership category
- akta.pro rank
Where Sierra Chart is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Sierra Chart business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations
Revenue model
- Software Service Packages: Sierra Chart offers tiered service packages with varying feature levels. The base packages provide core functionality while advanced features require higher-tier packages.
- Real-time Exchange Data Fees: Real-time exchange market data feeds for CME, CBOT, NYMEX, COMEX and other exchanges are available at additional cost. US Equities Consolidated Tape costs $10/month for nonprofessional users.
- Transaction Fees (Teton Order Routing): The Teton Order Routing service offers $0.00 per contract transaction fees - free for Sierra Chart users. This is described as an industry first.
- Delayed and Historical Data: Delayed exchange data, real-time Forex/CFD, cryptocurrency data, and historical data are included at no additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Trial Available |
| Subscription | Monthly | Base Service Packages |
| Subscription | Monthly | US Equities Consolidated Tape Data |
| Transaction based/ take rate | Pay-as-you-go | Teton Order Routing Service |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Sierra Chart product offering
Product offeringCore offering
Sierra Chart develops and sells a professional desktop financial market charting and trading platform, built in 100% native C++ code, supporting live and simulated manual and automated trading across futures, stocks, forex, indexes and cryptocurrency markets. It bundles or integrates with proprietary data feeds (Denali), order routing (Teton), simulated trading, and a web trading panel, distributed primarily via direct website download.
Product overview
Sierra Chart is a professional desktop Financial Markets Charting and Trading Platform available as a single unified software product. The core Sierra Chart Platform provides charting, technical analysis, and trading functionality, which integrates with various data and order routing services including the Denali Exchange Data Feed for real-time market data, Teton Futures Order Routing for direct exchange connectivity with zero transaction fees, Simulated Futures Trading Service for practice trading, and the Web Trading Panel for mobile/web access. The platform also supports custom development through its Advanced Custom Study Interface and Language, and utilizes the open DTC Protocol for compatibility with external services. Market data offerings include US Stock Consolidated Tape, Delayed Exchange Data, and integration with NASDAQ TotalView for market depth.
Differentiator
Problem solved
Functional benefit
Brands
- Teton: Teton Futures Order Routing service - a high-quality order routing service with advanced risk management routing orders direct to major exchanges (CME, CBOT, NYMEX, COMEX) with zero transaction fees.
- Denali
Products and services
- Sierra Chart Platform Professional desktop Trading and Charting platform for financial markets supporting live and simulated trading (manual and automated), real-time and historical charting, technical analysis, and connectivity to major exchanges and trading backend services. Targets individual retail and professional traders.
- Denali Exchange Data Feed High-quality real-time, delayed and historical tick-by-tick exchange market data feed offered by Sierra Chart covering CME Group futures, EUREX, CFE, US equities and global indexes, used by Sierra Chart platform users.
- Teton Futures Order Routing Service Direct order routing service from the Sierra Chart platform to CME, CBOT, NYMEX and COMEX exchanges, with zero per-contract transaction fees, server-side OCO and bracket order management, advanced risk management and 24/7 availability.
- Simulated Futures Trading Service Server-side simulated trading service for futures and Forex markets offering realistic queue-position-based order fills, server-side OCO and bracket orders, risk management and complete trade statistics for practice and strategy testing.
- US Stock Consolidated Tape Data Feed Full tick-by-tick consolidated US equities tape combining trades and quotes from all 19 US exchange venues with accurate Bid/Ask volume and automatic stock split adjustments, sold as a subscription data feed to nonprofessional users for $10/month.
- Web Trading Panel Web-based trading panel accessible from any device including mobile phones, allowing Sierra Chart users to view orders/positions, enter new orders with target and stop, modify or cancel orders and monitor account balances.
- Delayed Exchange Data Feed Free delayed market data service covering CME Group futures, Forex/CFD, cryptocurrency and historical data, included with the Sierra Chart platform at no additional cost.
Quantifiable outcome
- Order routing latency under 500 microseconds to CME exchanges
- +3 more outcomes
Companies that use Sierra Chart
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Sierra Chart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Sierra Chart partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Stage 5 TradingcoreStage 5 Trading is a broker/introducing broker that supports the Teton Order Routing Service, facilitating futures trading connectivity to CME, CBOT, NYMEX, COMEX exchanges. They assist users with account setup and provide customer support.
- Edge ClearcoreEdge Clear is a broker/introducing broker that supports the Teton Order Routing Service for futures trading. They handle customer onboarding and account configuration for Sierra Chart users.
- IronbeamcoreIronbeam is a clearing firm that supports the Teton Order Routing Service, providing direct access to futures exchanges for Sierra Chart users.
- AMP FuturescoreAMP Futures is a broker that supports Teton Order Routing Service for futures trading through Sierra Chart.
- Dorman TradingcoreDorman Trading is a clearing firm supporting Teton Order Routing Service for futures trading connectivity to major exchanges.
- Trade Pro FuturesminorTrade Pro Futures is a broker supporting Teton Order Routing Service for futures trading.
- AGN FuturesminorAGN Futures is a broker supporting Teton Order Routing Service for futures trading.
- Canon TradingminorCanon Trading is a broker supporting Teton Order Routing Service for futures trading.
- Sweet FuturesminorSweet Futures is a broker supporting Teton Order Routing Service for futures trading.
- DeepDiscountTradingminorDeepDiscountTrading is a broker supporting Teton Order Routing Service for futures trading.
- Optimus FuturesminorOptimus Futures is a broker supporting Teton Order Routing Service for futures trading.
- Plus500 Financial ServicesminorPlus500 Financial Services is a clearing firm supporting Teton Order Routing Service.
- Advantage FuturesminorAdvantage Futures is a clearing firm supporting Teton Order Routing Service for futures trading.
- Phillip CapitalminorPhillip Capital is a clearing firm supporting Teton Order Routing Service for futures trading.
- Discount TradingminorDiscount Trading is a broker supporting Teton Order Routing Service for futures trading.
- Lincoln Park FinancialminorLincoln Park Financial is a broker supporting Teton Order Routing Service for futures trading.
- MarexminorMarex is a clearing firm supporting Teton Order Routing Service for futures trading.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sierra Chart competitors and assessment
Company assessmentDirect peers
- NinjaTrader: Professional desktop futures and equities trading platform with charting, automation, and direct order routing to CME/CBOT. Closest direct competitor to Sierra Chart in futures/equities charting and execution.
- TradeStation: Multi-asset trading platform supporting futures, equities, and options with charting, automation, and order routing. Overlaps directly with Sierra Chart's Teton/Denali offering and target trader segment.
- TradingView: Web-first charting and social trading platform with broker integrations covering futures, equities, forex, and crypto. Competes for the same trader audience as Sierra Chart with a much larger user base and modern UX.
- ATAS: Order flow and cluster-charting trading platform for futures with broker connectivity. Comparable niche product aimed at active futures traders using depth-of-market tools.
- MetaTrader (MetaQuotes): Dominant retail forex/CFD trading platform with algorithmic trading support. Overlaps with Sierra Chart's forex/CFD capabilities and algorithmic trading features (MQL vs. ACSIL).
- Quantower: Multi-broker, multi-asset trading platform with order flow, market depth, and advanced charting. Targets the same active futures/equities trader segment as Sierra Chart.
- MultiCharts: Professional charting and automated trading platform with direct exchange connectivity and a custom scripting language. Strong overlap with Sierra Chart's ACSIL-based customization and futures focus.
- MotiveWave: Advanced technical analysis and trading platform for futures and equities with broker integration and order routing. Comparable desktop-focused product targeting active professional traders.
Emerging players
- Bookmap: Visual market-depth and order-flow trading platform integrated with multiple brokers. Overlaps with Sierra Chart's ChartDOM and market depth historical graph features, focused on a more specialized order-flow use case.
Broad incumbents
- CQG: Established institutional-grade market data, analytics, and order routing provider for futures and options. Overlaps with Sierra Chart's Denali data and Teton execution services at the institutional end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Sierra Chart social profiles
Digital presenceSierra Chart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sierra Chart leadership team
Management profileNumber of profiles
Sierra Chart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sierra Chart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sierra Chart
What does Sierra Chart do?
Sierra Chart develops and sells a professional desktop financial market charting and trading platform, built in 100% native C++ code, supporting live and simulated manual and automated trading across futures, stocks, forex, indexes and cryptocurrency markets. It bundles or integrates with proprietary data feeds (Denali), order routing (Teton), simulated trading, and a web trading panel, distributed primarily via direct website download.
Is Sierra Chart a public or private company?
Sierra Chart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sierra Chart founded?
Sierra Chart was founded in 1996. It employs 1 to 10 people.
Where is Sierra Chart based?
Sierra Chart is headquartered in Wellington, New Zealand, in the Oceania region.
How does Sierra Chart make money?
Four revenue lines are on record. Software Service Packages are the primary driver. The others are real-time Exchange Data Fees, transaction Fees (Teton Order Routing) and delayed and Historical Data.
Who are Sierra Chart's main competitors?
Direct peers on record are NinjaTrader, TradeStation, TradingView, ATAS, MetaTrader (MetaQuotes), Quantower, MultiCharts and MotiveWave. Bookmap is listed as an emerging player. CQG is listed as a broad incumbent.
Does Sierra Chart have an API?
Yes. Sierra Chart provides the DTC (Data and Trading Communications Protocol) - an open specification protocol that enables compatibility with any external Data or Trading service using this protocol. External programs can connect to Sierra Chart's DTC Server to access market data and trading functionality. Sierra Chart uses FIX and DTC protocols for trading connections.