Henderson Properties, Inc.
Henderson Properties is a family-owned, Charlotte-based real estate services firm founded in 1990 that provides residential and commercial property management, real estate sales, in-house maintenance, and investment advisory to 800+ managed properties across the Carolinas.
- Company typePrivate
- Founded1990
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Henderson Properties, Inc. does
Henderson Properties, Inc. is a privately-held, family-owned real estate services company founded in 1990 by Phil and Shelly Henderson and headquartered at 3030 Latrobe Dr., Charlotte, NC. The firm provides full-service residential and commercial property management, home buying and selling, in-house maintenance and renovations, and real estate investment advisory across the Charlotte metro area and surrounding communities in North and South Carolina. As of the source data, it manages 800+ investment properties for clients and operates distinct sub-brands including Henderson Investment Group and Henderson Properties Realtors, with service coverage spanning 18+ named neighborhoods from Ballantyne and Dilworth to Rock Hill and Fort Mill. The business model combines recurring property management fees, transactional real estate commissions, fee-based maintenance and renovation services, and a broker referral program that pays commissions to external agents who refer tenants or property owners.
The company employs 51-100 staff organized into Rentals, Maintenance, and Sales divisions, led by co-founders Shelly L. Henderson and Phil Henderson, with Marty Goodman serving as president. Its technology stack is operationally thin: customer-facing infrastructure consists of third-party RentManager-based Residents and Owners portals for online rent payment, maintenance requests, and owner financial reporting, supplemented by a rental income estimator lead-capture tool and standard website quote forms. The firm is not described as using any proprietary technology platform, AI/ML systems, or differentiated software. Distribution is multi-channel: direct sales via phone, website, and walk-in-by-appointment, organic SEO-driven neighborhood landing pages, content marketing through the Henderson Institute blog and the Keys to Change podcast hosted by Shelly Henderson, and the broker referral channel. All revenue streams are sourced from a long-tail of individual mid-market property owners, investors, buyers, and sellers in the Carolinas region.
Henderson Properties, Inc. firmographics
Firmographics- Name
- Henderson Properties, Inc.
- Legal name
- Henderson Properties Inc.
- Website
- https://hendersonproperties.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Henderson Properties is a family-owned, Charlotte-based real estate services firm founded in 1990 that provides residential and commercial property management, real estate sales, in-house maintenance, and investment advisory to 800+ managed properties across the Carolinas.
- Ownership category
- akta.pro rank
Henderson Properties, Inc. industry classification
Industry- Product category
- Residential Property Management Services
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industries
- Investment Sales Brokerage (BPAJABAI), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Henderson Properties, Inc. is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Henderson Properties, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Property Management Fees: The company charges property owners ongoing fees for full-service rental property management, including leasing, rent collection, maintenance coordination, inspections, and financial reporting for residential and commercial properties.
- Real Estate Sales Commissions: Licensed real estate agents associated with Henderson Properties earn commissions on home buying and selling transactions for residential and commercial properties across the Charlotte market.
- Maintenance and Renovation Services: The company's in-house maintenance team and trusted contractor network provide repair, renovation, and value-add services to managed properties, generating service fee revenue.
- Broker Referral Program: The company operates a broker referral program that pays commissions to referring agents who send tenants or property owners to Henderson Properties, creating a reciprocal referral revenue stream.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Henderson Properties, Inc. product offering
Product offeringCore offering
Henderson Properties, Inc. provides full-service residential and commercial property management, real estate sales brokerage, and in-house maintenance and renovation services for property owners, investors, and home buyers/sellers in the Charlotte, NC metro and surrounding Carolinas. The company manages more than 800 investment properties, supported by a network of licensed real estate agents, an in-house maintenance team, and online owner and resident portals.
Product overview
Henderson Properties offers a comprehensive real estate services platform focused on property management, home sales, and maintenance. The core offerings include Rental Property Management (covering both residential and commercial properties), Home Buying & Selling, Home Maintenance & Handyman Services, and Investment Properties through Henderson Investment Group. The company operates across the Charlotte, NC metro area serving North and South Carolina communities. Supporting infrastructure includes self-service tools (Residents Portal and Owners Portal) for online rent payments, maintenance requests, and financial reporting. The company also operates a Broker Referral Program for industry partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Rental Property Management Full-service residential and commercial property management including leasing, rent collection, maintenance coordination, resident screening, and financial reporting for properties throughout Charlotte, NC and surrounding areas.
- Home Buying & Selling Real estate sales services helping clients buy and sell houses, condos, and commercial properties in the Charlotte, NC metro area.
- Home Maintenance & Handyman Services In-house maintenance team providing repairs, emergency response, renovations, and property improvements for residential and rental properties.
- Investment Properties (Henderson Investment Group)
Quantifiable outcome
- Over 800 investment properties managed for property owners.
- +1 more outcomes
Companies that use Henderson Properties, Inc.
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Henderson Properties, Inc. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Henderson Properties, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Henderson Properties, Inc. competitors and assessment
Company assessmentDirect peers
- Allen Tate Realtors: The largest independent real estate and relocation firm in the Carolinas, offering residential brokerage, relocation, mortgage, and property management across the same Charlotte-to-Carolinas geography as Henderson Properties. Directly comparable regional competitor serving the same owner/buyer/seller base.
- Berkshire Hathaway HomeServices Carolinas Realty: A Berkshire Hathaway-affiliated brokerage operating across the Carolinas with residential sales, property management, and relocation services. Competes with Henderson Properties for the same Charlotte-area owner, buyer, and seller clients.
- Real Property Management: National property management franchise with Charlotte-area locations providing full-service rental management, tenant placement, and maintenance coordination. Closest direct comparable on a franchise property-management operating model.
- Coldwell Banker (Anywhere Brands): National real estate brokerage with significant Carolinas franchise presence, offering residential sales, luxury marketing, and affiliated property management services that compete for the same Charlotte owner and investor pool.
- Keller Williams Realty: The largest U.S. real estate brokerage by agent count, with dense Charlotte market center coverage and significant residential investment property activity. Overlaps with Henderson Properties on buyer/seller representation and investor servicing.
- Compass: Tech-forward national real estate brokerage with growing Carolinas presence, providing agent tools, buyer/seller representation, and adjacent services. Competes for share of premium and mid-tier Charlotte transactions.
- Property Management Inc. (PMI): National property management franchise with Charlotte-area owners offering residential and small-multifamily management comparable in scope to Henderson's SFR and small-multifamily focus.
Broad incumbents
- Invitation Homes: The largest U.S. single-family rental owner-operator, holding tens of thousands of SFR units across metros including Charlotte. Competes for tenant placement, rental pricing benchmarks, and institutional owner mindshare rather than for mom-and-pop landlord accounts Henderson primarily serves.
- FirstService Residential: Large national residential property manager (an arm of FirstService Corporation) with operations across the Southeast. Competes on scale, technology, and HOA/community management adjacent to Henderson's Charlotte-area rental management book.
Emerging players
- AppFolio: Cloud-based property management software platform that also powers tech-enabled PM operators and listings marketplaces. A platform-level disruptor whose features directly compete with RentManager-based regional PMs like Henderson Properties on owner-facing technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Henderson Properties, Inc. social profiles
Digital presenceHenderson Properties, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henderson Properties, Inc. leadership team
Management profileNumber of profiles
Profiles9 records
Henderson Properties, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henderson Properties, Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henderson Properties, Inc.
What does Henderson Properties, Inc. do?
Henderson Properties, Inc. provides full-service residential and commercial property management, real estate sales brokerage, and in-house maintenance and renovation services for property owners, investors, and home buyers/sellers in the Charlotte, NC metro and surrounding Carolinas. The company manages more than 800 investment properties, supported by a network of licensed real estate agents, an in-house maintenance team, and online owner and resident portals.
Is Henderson Properties, Inc. a public or private company?
Henderson Properties, Inc. is a private company. It is classified as family owned and is currently operating.
When was Henderson Properties, Inc. founded?
Henderson Properties, Inc. was founded in 1990. It employs 51 to 100 people.
Where is Henderson Properties, Inc. based?
Henderson Properties, Inc. is headquartered in Charlotte, United States, in the North America region.
How does Henderson Properties, Inc. make money?
Four revenue lines are on record. Property Management Fees are the primary driver. The others are real Estate Sales Commissions, maintenance and Renovation Services and broker Referral Program.
Who are Henderson Properties, Inc.'s main competitors?
Direct peers on record are Allen Tate Realtors, Berkshire Hathaway HomeServices Carolinas Realty, Real Property Management, Coldwell Banker (Anywhere Brands), Keller Williams Realty, Compass and Property Management Inc. (PMI). Broad incumbents are Invitation Homes and FirstService Residential. AppFolio is listed as an emerging player.
Does Henderson Properties, Inc. have an API?
No public API is recorded for Henderson Properties, Inc..
What industry is Henderson Properties, Inc. in?
Henderson Properties, Inc.'s product category is Residential Property Management Services. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJABAI, Investment Sales Brokerage. Its NAICS code is 531311 and its SIC code is 6531.