Real Property Management
Real Property Management is the largest single-family rental residence management franchise in North America, offering full-service residential property management across 460+ independently owned franchise locations in the US and Canada. It serves over 70,000 individual and institutional property owners with cloud-based software and the Wealth Optimizer Portfolio analytics tool.
- Company typePrivate
- Founded1986
- HeadquartersSalt Lake City, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Real Property Management does
Real Property Management (RPM) is the largest single-family rental residence management franchise in North America, founded in 1986 and headquartered within the Neighborly family of home service brands in Waco, Texas. The company provides full-service residential property management for individual rental property owners, investors, institutional clients with REO portfolios, HOA and community associations, and short-term/vacation rental owners. Core services include tenant screening, leasing, rent collection, regular inspections, cost-effective maintenance, compliant evictions, and comprehensive accounting, supported by cloud-based property management software with online owner and tenant portals plus a centralized BackOffice accounting program. Its proprietary Wealth Optimizer Portfolio tool (upgraded January 2026 from the 2022 Wealth Optimizer) provides investors with scenario modeling, performance visualization, and forecast insights for rental property portfolio analysis.
RPM operates a franchise-based distribution model with more than 460 independently owned and operated franchise locations across the United States and Canada, having joined Neighborly (then The Dwyer Group) in 2018. Revenue mechanics are twofold: franchise fees and ongoing royalties from franchisees, and end-customer property management fees set independently by each local office. The company serves over 70,000 property owners and manages tens of thousands of properties, with a stated headcount of 501-1000 employees. Recent strategic emphasis includes franchise network expansion (VP of Franchise Development Debra Cohen has awarded 100+ franchises), product technology upgrades, and ecosystem partnerships such as with Steadily (landlord insurance) and CredHub (rent payment credit reporting).
Real Property Management firmographics
Firmographics- Name
- Real Property Management
- Legal name
- Real Property Management SPV LLC
- Website
- https://realpropertymgt.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Real Property Management is the largest single-family rental residence management franchise in North America, offering full-service residential property management across 460+ independently owned franchise locations in the US and Canada. It serves over 70,000 individual and institutional property owners with cloud-based software and the Wealth Optimizer Portfolio analytics tool.
- Ownership category
- akta.pro rank
Real Property Management industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industries
- Multifamily Apartment Property Management (BPAJAFAA), Residential Real Estate Asset Management (BPAJAMAA), Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where Real Property Management is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Real Property Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: Revenue generated from franchise owners who pay fees and ongoing royalties for using the RPM brand, systems, training, and support.
- Property Management Services: Franchise offices provide comprehensive property management services including tenant screening, leasing, rent collection, maintenance coordination, and accounting. Pricing determined by each local office.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Local franchise pricing varies by market |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Real Property Management product offering
Product offeringCore offering
Real Property Management is the largest single-family rental residence management franchise in North America, providing full-service residential property management through 460+ independently owned and operated franchise offices. Services include comprehensive marketing and advertising, thorough tenant screening, full-service leasing, rent collection, regular inspections, cost-effective maintenance coordination, compliant evictions, and accounting. The company supplements its services with proprietary technology including the Wealth Optimizer Portfolio investment analysis tool and online owner and tenant portals.
Product overview
Real Property Management is a property management franchise organization offering full-service residential property management for single-family homes, duplexes, triplexes, and townhouses. The core offering includes property management services (tenant screening, leasing, rent collection, maintenance, evictions, and accounting) supplemented by technology tools: Wealth Optimizer (a free rental property financial performance calculator launched in 2022) and Wealth Optimizer Portfolio (an upgraded portfolio analysis platform launched January 2026 with interactive visualization, forecast insights, and collaboration features). The company operates through independently owned and operated franchise locations across the United States and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services Full-service residential property management including ongoing communication, comprehensive marketing and advertising, tenant screening and selection, full-service leasing, rent collection, regular inspections, cost-effective maintenance, compliant evictions, and comprehensive accounting for individual rental property owners and investors.
- Wealth Optimizer Portfolio
Quantifiable outcome
- Shorter and fewer vacancies through professional marketing and leasing
- +2 more outcomes
Companies that use Real Property Management
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Real Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Real Property Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SteadilycoreSteadily has been named a preferred landlord insurance provider for Real Property Management franchise owners. This strategic collaboration delivers landlord-specific insurance coverage, CoverageCheck verification tools, and a referral revenue stream to more than 460 franchise locations across the United States.
- CredHubcoreCredHub and Real Property Management have teamed up to provide rental payment credit reporting solutions tailored for franchise owners. This partnership helps build tenant credit history through on-time rental payments.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Real Property Management competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Largest US apartment and student housing manager with global operations. While focused on multifamily rather than SFR, it represents a large incumbent property manager competing for institutional real estate mandates.
- FirstService Residential: Large diversified property management company serving residential communities, with broader portfolio and scale than RPM. Comparable in residential property management services but operates at much larger scale and scope.
Direct peers
- HomeRiver Group: National residential property management company serving institutional and individual single-family rental owners. Directly competes with RPM on multi-market SFR management for institutional clients.
- All County Property Management: National franchise system focused on residential property management with multiple locations. Directly competes with RPM in the franchise-based residential property management space, targeting similar individual investor and small landlord customers.
- Property Management Inc. (PMI): Franchise network offering residential and commercial property management services across the US. Closely comparable franchise model and customer base to RPM, with similar fee structures and service offerings.
Emerging players
- Invitation Homes: Largest US institutional owner of single-family rental homes, operating in 16 markets. A buyer of professional property management services at scale and a partial vertical competitor as it internalizes more management functions.
- AppFolio: Cloud-based property management software platform serving residential and commercial managers. Competes with RPM's owner/tenant portals and BackOffice system by enabling self-service management for landlords and smaller managers.
- Buildium: Property management software for residential managers and landlords, owned by RealPage. Competes with RPM on the technology layer by enabling smaller operators to self-manage with sophisticated tools.
Others
- Neighborly (Parent Company): Parent conglomerate of RPM, operating 19 franchise brands across home services with 5,500+ locations. Provides shared resources, capital, and cross-brand distribution to RPM. Sister brands include Chem-Dry, Mr. Rooter, and Glass Doctor.
Regional players
- Ciminelli Real Estate Services: Regional property management company operating in select US markets, particularly the Northeast. Comparable residential property management services to local RPM franchise offices, with regional geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Real Property Management social profiles
Digital presenceReal Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Property Management leadership team
Management profileNumber of profiles
Profiles11 records
Real Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Property Management
What does Real Property Management do?
Real Property Management is the largest single-family rental residence management franchise in North America, providing full-service residential property management through 460+ independently owned and operated franchise offices. Services include comprehensive marketing and advertising, thorough tenant screening, full-service leasing, rent collection, regular inspections, cost-effective maintenance coordination, compliant evictions, and accounting. The company supplements its services with proprietary technology including the Wealth Optimizer Portfolio investment analysis tool and online owner and tenant portals.
Is Real Property Management a public or private company?
Real Property Management is a private company. It is classified as corporate owned and is currently operating.
When was Real Property Management founded?
Real Property Management was founded in 1986. It employs 501 to 1,000 people.
Where is Real Property Management based?
Real Property Management is headquartered in Salt Lake City, United States, in the North America region.
How does Real Property Management make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are property Management Services.
Who are Real Property Management's main competitors?
Broad incumbents on record are Greystar Real Estate Partners and FirstService Residential. Direct peers are HomeRiver Group, All County Property Management and Property Management Inc. (PMI). Emerging players are Invitation Homes, AppFolio and Buildium. Neighborly (Parent Company) is listed as an others. Ciminelli Real Estate Services is listed as a regional player.
Does Real Property Management have an API?
No public API is recorded for Real Property Management.
What industry is Real Property Management in?
Real Property Management's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.