NATA
NATA is a 1950-founded US non-profit professional membership association serving certified athletic trainers through advocacy, education (EducATe), career services, and the annual AT Expo—the world's largest athletic training exhibition.
- Company typePrivate
- Founded1950
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NATA does
NATA (National Athletic Trainers' Association) is a US-based, Texas-incorporated non-profit professional membership association founded in 1950 that serves certified athletic trainers and athletic training students. Its mission centers on advocacy, education, credentialing support, and career development for the profession, with member segments spanning traditional settings (colleges, secondary schools, professional sports) and emerging settings (armed forces, performing arts, occupational health, public safety, physician practice). Core products include the annual NATA Clinical Symposia & AT Expo (the world's largest athletic training exhibition, 77th edition scheduled June 29-July 2, 2026 in Philadelphia with 250+ exhibitors and 4,000+ attendees), the EducATe online learning platform (webinars, certificate programs, microcredentials, and the $950/$1,500 Leadership Institute), the NATA Career Center (job board and career resources), the Gather/NATA Network member community, the NATA Foundation (research grants and scholarships), NATAPAC (federal advocacy), and supporting media including NATA-Cast podcast and NATA Now/News publications.
The underlying technology stack combines proprietary content and member workflows with third-party platforms: Career Center runs on YourMembership (Community Brands), the member community on Higher Logic, and CE tracking integrates with the Board of Certification (BOC) for certification reporting. The association holds registered trademarks (NATA® and the 'AT' symbol) and operates strategic alliances with BOC and CAATE. No public API, SDK, or developer platform is offered. NATA's go-to-market is community-led, acquiring and retaining members through the annual convention, online learning, career services, community platforms, and federal/state advocacy, while monetizing through membership dues, convention registration, exhibitor booth fees (with footprint discounts at $17.95-$19.95 per sq ft), sponsorships (anchored by Gatorade as Founding Strategic Partner), advertising (managed via The YGS Group), and paid educational programs.
NATA firmographics
Firmographics- Name
- NATA
- Legal name
- National Athletic Trainers' Association Inc.
- Website
- https://nata.org
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NATA is a 1950-founded US non-profit professional membership association serving certified athletic trainers through advocacy, education (EducATe), career services, and the annual AT Expo—the world's largest athletic training exhibition.
- Ownership category
- akta.pro rank
NATA industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Professional Organizations (81392), Business Associations (813910), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industries
- Conference & Trade Show Registration Platforms (THAHAFAB), Training, Enablement & Talent Development Summits (THAHAMAH)
Keywords
Where NATA is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NATA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership Dues: Annual membership dues from certified athletic trainers, with various member categories and installment payment options.
- Convention Registration: Registration fees for the annual NATA Clinical Symposia & AT Expo (77th edition in 2026).
- AT Expo Exhibitor Fees: Booth rental fees for the world's largest exhibition of athletic training products and services (250+ exhibitors).
- Sponsorships: Sponsorship opportunities at conventions and events, including signature events, branded experiences, digital placements, and on-site signage.
- Advertising: Print and digital advertising opportunities in NATA communications, managed through The YGS Group.
- Leadership Institute: Yearlong leadership development program: $950 for members, $1,500 for non-members. Includes monthly virtual sessions, convention registration, mentorship, and QI project.
- EducATe Courses: Online educational courses, certificate programs, microcredentials, and virtual events with varying expiration policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Leadership Institute - NATA Members |
| Other | Annual | Leadership Institute - Non-Members |
| Unit Pricing | One time/ perpetual license | AT Expo Booth - Early Order (on or before March 6, 2026) |
| Unit Pricing | One time/ perpetual license | AT Expo Booth - Standard (after March 6, 2026) |
| Other | One time/ perpetual license | Convention Registration - Full Refund |
| Other | One time/ perpetual license | Convention Registration - Reduced Refund |
| Subscription | Annual | Membership Dues |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
NATA product offering
Product offeringCore offering
NATA is a professional membership association for certified athletic trainers that delivers its core value through annual membership dues, providing members with access to online continuing education (EducATe), a career services platform (Career Center), member community tools (Gather/NATA Network), advocacy efforts, and hosting the annual Clinical Symposia & AT Expo. The organization also serves businesses and industry partners through exhibitor booth sales, sponsorships, and employer-side job posting services on the Career Center.
Product overview
NATA (National Athletic Trainers' Association) is a professional membership association organized as a platform-plus-services model. Its core offerings include the annual NATA Clinical Symposia & AT Expo (a flagship convention and exhibition), the EducATe online learning platform (webinars, certificate programs, the Leadership Institute, and microcredentials), the NATA Career Center (job board and career resources), and the NATA Network/Gather online community. Supporting offerings include the NATA Foundation (research grants), NATAPAC (advocacy), the NATA-Cast podcast, Hall of Fame, Safe Sports School Award, ATs Care support program, and member publications (NATA Now, NATA News). The association is governed by elected volunteer leadership (Board of Directors, Presidential Election process) and is financed through member dues, event revenue, sponsorships, and the NATA Gear merchandise store. NATA does not offer a public API.
Differentiator
Problem solved
Functional benefit
Brands
- AT Expo: The world's largest showcase of products and services for the athletic training profession, held annually in conjunction with the NATA Clinical Symposia
- NATA EducATe
- NATA-Cast
- Career Center Live
- NATAPAC
- NATA Foundation
- NATA Network
- GATHER
- ATs Care
- NATA Leadership Institute
- Career Compass
- Safe Sports School Award
Products and services
- NATA Membership
- Clinical Symposia & AT Expo
- EducATe (Online Learning Platform)
- Career Center
- NATA Leadership Institute
- AT Expo Exhibitor & Sponsorship Services
- NATA-Cast Podcast
Companies that use NATA
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
NATA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
NATA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- GatoradeflagshipGatorade serves as the Founding Strategic Partner of NATA, supporting the athletic training profession through the organization's flagship events and initiatives.
- CramercoreCramer is listed as the Cornerstone NATA Sponsor, indicating a significant sponsorship relationship with the association.
- EssitycoreEssity is designated as a NATA Strategic Partner, supporting the growth of the athletic training profession.
- The YGS GroupcoreThe YGS Group manages advertising opportunities for NATA print and digital communications, including sponsorships and exhibiting opportunities for NATA events.
- Board of Certification (BOC)coreBOC is the certifying body for athletic trainers. NATA works closely with BOC for certification standards and shares learning data with BOC for CE tracking.
- Commission on Accreditation of Athletic Training Education (CAATE)coreCAATE is the accrediting body for athletic training education programs. NATA supports education standards and works with CAATE on program accreditation.
- NATA Research & Education FoundationcoreThe NATA Foundation supports and advances the athletic training profession by providing research grants and scholarships.
- NATAPACcoreNATA's political action committee supporting advocacy efforts and legislative initiatives at the federal level.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NATA competitors and assessment
Company assessmentDirect peers
- American Physical Therapy Association: APTA is the largest US professional membership association for physical therapists, with a near-identical operating model of dues, advocacy, certification support, annual conference/expo, and CEU-driven education — making it the closest structural comparable to NATA.
- IDEA Health & Fitness Association: IDEA is a membership association for fitness professionals offering education, certifications, and an annual convention — a comparable professional-community-and-events model to NATA in an adjacent allied-health vertical.
- Athletics and Fitness Association of America: AFAA is a fitness professional certification and membership organization with group instructor and personal trainer credentials — a comparable credentialing-and-community model competing for adjacent professional mindshare.
- American College of Sports Medicine: ACSM is a sports medicine and exercise science professional association offering certifications, CEUs, an annual meeting, and journals — closely matching NATA's credentialing, education, and member publication model.
- National Strength and Conditioning Association: NSCA is a professional membership association for strength coaches and conditioning specialists, overlapping with NATA in sports-science education, certification, and continuing education offerings for allied health professionals.
- American Occupational Therapy Association: AOTA represents occupational therapy professionals with a comparable dues-plus-events-plus-advocacy-plus-education operating model, providing a useful benchmark for healthcare professional association economics.
- National Academy of Sports Medicine: NASM is a fitness and sports performance certification body with paid training programs, CEUs, and a professional community — directly comparable to NATA's EducATe and microcredential offerings.
Broad incumbents
- Society for Human Resource Management: SHRM is a large professional membership association with a mature dues-plus-events-plus-certification revenue model — useful as a structural benchmark for how a professional association scales education, advocacy, and events.
- American Medical Association: AMA is the largest US physician professional association with a similar federation/district structure, advocacy engine, and publishing arm — a broad incumbent benchmark for healthcare professional association scale and economics.
Others
- Board of Certification (BOC): BOC is the certifying body for athletic trainers and a key NATA partner that issues the ATC credential. It is included as an ecosystem peer because its certification decisions directly shape NATA's membership value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NATA social profiles
Digital presenceNATA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NATA leadership team
Management profileNumber of profiles
Profiles4 records
NATA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NATA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NATA
What does NATA do?
NATA is a professional membership association for certified athletic trainers that delivers its core value through annual membership dues, providing members with access to online continuing education (EducATe), a career services platform (Career Center), member community tools (Gather/NATA Network), advocacy efforts, and hosting the annual Clinical Symposia & AT Expo. The organization also serves businesses and industry partners through exhibitor booth sales, sponsorships, and employer-side job posting services on the Career Center.
Is NATA a public or private company?
NATA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NATA founded?
NATA was founded in 1950. It employs 11 to 50 people.
Where is NATA based?
NATA is headquartered in Carrollton, United States, in the North America region.
How does NATA make money?
Seven revenue lines are on record. Membership Dues are the primary driver. The others are convention Registration, AT Expo Exhibitor Fees, sponsorships, advertising, leadership Institute and educATe Courses.
Who are NATA's main competitors?
Direct peers on record are American Physical Therapy Association, IDEA Health & Fitness Association, Athletics and Fitness Association of America, American College of Sports Medicine, National Strength and Conditioning Association, American Occupational Therapy Association and National Academy of Sports Medicine. Broad incumbents are Society for Human Resource Management and American Medical Association. Board of Certification (BOC) is listed as an others.
Does NATA have an API?
No public API is recorded for NATA.
What industry is NATA in?
NATA's product category is Professional Association Services. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 81392 and its SIC code is 8600.