Spring-Green Lawn Care

What Spring-Green Lawn Care does

Spring-Green Lawn Care Corp. (dba SpringGreen) is a privately held residential lawn care, pest control, and tree care franchisor founded in 1977 and headquartered in Plainfield, United States. The company operates a franchise network spanning 24 U.S. states (AL, AR, DE, GA, IA, ID, IL, IN, KS, KY, MI, MN, MO, NC, NJ, OH, OK, PA, SC, TN, TX, VA, WA, WI), with services delivered to homeowners by trained and licensed Field Service Professionals at locally owned and operated franchise locations. The portfolio is organized around three core programs — the Preferred and Economy Lawn Care Programs, Total Home Pest Control, and the 2-Step Tree Program — and is supplemented by a deep catalog of add-on modules including core and liquid aeration, overseeding, lime treatments, grub control, mosquito control, perimeter pest control, and root feeding.

The company's underlying technology is limited and operational rather than differentiated. It runs SpringGreen University, a proprietary online Learning Management System used to certify and train franchise technicians. There is no disclosed proprietary software platform, no mobile app, no public API, and no AI/ML capabilities. The go-to-market is direct-to-consumer: customers request quotes through the company website, which routes them to local franchise operators via hundreds of state- and city-specific service area pages optimized for SEO. Marketing relies on content (lawn/pest/tree care guides, blog, glossary), organic social media (Facebook, Twitter, YouTube, LinkedIn), and local search.

Revenue is generated through franchise royalties and fees at the corporate level, and through recurring annual subscription programs plus one-time add-on services at the franchise level. Pricing is quote-based and not publicly disclosed, with full-program customers receiving free lawn evaluations, free service calls, and a satisfaction guarantee. Customer concentration is inherently low given the residential, long-tail nature of the customer base. Some service lines (Total Home Pest Control, Mosquito Control) are not available in six states (AL, AR, MI, NC, TN, TX), which represents a geographic constraint on the addressable market. Leadership includes Ted Hofer (CEO), Scott Arnett (President), Matthew Jevne (CTO/CMO), and Brad Johnson (VP of Franchise Operations).

Name

Spring-Green Lawn Care

Legal name

Spring - Green Lawn Care Corp.

Website

https://spring-green.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Spring-Green Lawn Care is a privately held, franchise-based residential lawn care, pest control, and tree care company founded in 1977, serving homeowners across 24+ U.S. states through locally owned and operated franchise locations delivering recurring subscription programs and add-on services.

Ownership category

akta.pro rank

Product category

Residential Lawn Care and Pest Control Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

akta.pro secondary industries

Organic/Green General Pest Control Treatments (HSAMAAAJ), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG)

Keywords

• Lawn care services
• Residential pest control
• Tree and shrub care
• Lawn fertilization programs
• Weed control services

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lawn Care Programs: Recurring subscription-based lawn care programs including the Preferred Lawn Care Program and Economy Lawn Care Program. Customers pay for seasonal applications of fertilization, weed control, and other treatments throughout the year.
2. Pest Control Services: Year-round pest protection programs providing recurring quarterly service visits for residential customers. Includes Total Home Pest Control and Total Home Pest Plus Rodent Control programs.
3. Add-on Services: Additional services including core aeration, liquid aeration, overseeding, grub control, mosquito control, tree and shrub care, and ornamental bed weed control. These are typically one-time or periodic services that can be added to core programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spring-Green provides recurring residential lawn care, pest control, and tree and shrub care services through a U.S. franchise network. Core offerings include subscription-based fertilization and weed control programs (Preferred and Economy), year-round pest protection programs (Total Home Pest Control and Total Home Pest Plus Rodent Control), and the 2-Step Tree Program, supplemented by numerous one-time or periodic add-on services such as aeration, overseeding, lime treatments, disease control, and targeted pest treatments.

Product overview

Spring-Green Lawn Care is a service-based company offering a portfolio of lawn care, pest control, and tree care services delivered through locally owned and operated franchise locations across the United States since 1977. The core offerings include two main lawn care programs (Preferred and Economy), comprehensive pest control services (Total Home Pest Control and Total Home Pest Plus Rodent Control), and tree/shrub care programs (2-Step Tree Program). These core programs are complemented by numerous add-on services including various aeration methods (Core Aeration, Liquid Aeration, Aeration & Overseeding), disease control treatments (Lawn Damaging Disease Control, Brown Patch Disease Control), weed control services (Grassy Weed Control, Ornamental Bed Weed Control, Moss Control), specialty treatments (Lime Treatments), and targeted pest control add-ons (Mosquito Control, Ant Control, Flea & Tick Control, Crane Fly Control, Grub Control, Perimeter Pest Control, Fire Ant Control, Total Lawn Insect Control). Tree and shrub care is enhanced through Root Feeding and Tree and Shrub Insect and Disease Control services. The company operates as a franchise model with locations throughout the United States serving both residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Preferred Lawn Care Program Subscription-based full-service fertilization and weed control program tailored to local climate, including high-quality fertilizer, targeted weed control, free lawn evaluation, lawn care tips, free service calls, and the Spring Green Guarantee. Designed for residential homeowners seeking professional lawn maintenance.
• Economy Lawn Care Program Cost-effective lawn care program providing effective weed control with professional application services, positioned as a more affordable alternative to the Preferred Lawn Care Program for residential homeowners.
• Total Home Pest Control Year-round pest protection program covering over 30 types of insects including ants, cockroaches, spiders, and earwigs, with planned seasonal visits and unlimited free extra services if pests return. Targeted at residential homeowners (not available in AL, AR, MI, NC, TN, and TX).
• Total Home Pest Plus Rodent Control Comprehensive pest and rodent protection program that includes all Total Home Pest Control features plus rodent control, baiting, and monitoring for residential customers (not available in AL, AR, MI, NC, TN, and TX).
• 2-Step Tree Program Two-application (spring and fall) program that nourishes and protects trees and shrubs, providing fertilization, insect control, and disease prevention for residential landscapes.
• Core Aeration Service Mechanical core aeration service that removes small cores of soil from the lawn to allow better absorption of nutrients, air, and water, increasing effectiveness of other lawn care treatments for residential customers.
• Lawn Damaging Disease Control Professional lawn disease control service that diagnoses and treats diseases such as brown patches, discoloration, dead spots, rust, and mildew on residential lawns.
• Mosquito Control Service that creates a protective barrier around the home to control mosquito activity and prevent re-infestation, allowing residential homeowners to enjoy outdoor spaces throughout the season (not available in AL, AR, MI, NC, TN, and TX).
• Root Feeding Deep root feeding service that delivers important nutrients directly into the root zones of trees and shrubs for improved vigor and root development in residential landscapes.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Arbor Day FoundationminorStrategic or Co-development PartnerSpring-Green partners with the Arbor Day Foundation, an organization dedicated to tree planting and forest conservation. The partnership supports environmental responsibility and community tree care initiatives.
• Project EverGreenminorStrategic or Co-development PartnerProject EverGreen is a nonprofit organization that enhances the understanding of the vital role that trees and landscapes play in environmental health. Spring-Green collaborates with this organization to promote green spaces and sustainable lawn care practices.
• National Association of Landscape Professionals (NALP)minorStrategic or Co-development PartnerSpring-Green is associated with NALP (landscapeprofessionals.org), the professional association for landscape industry companies. This membership supports industry standards and professional development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TruGreen: The largest U.S. residential lawn care franchise network offering fertilization, weed control, and related services nationwide. TruGreen is Spring-Green's most direct national competitor, operating a similar subscription-based service model at significantly greater scale.
• Weed Man: A North American franchise-based lawn care provider specializing in fertilization and weed control programs for residential customers. Directly comparable subscription service model and franchise distribution.
• Lawn Doctor: A large U.S. franchise network offering lawn fertilization, weed control, and pest management services to residential customers. Highly comparable to Spring-Green in offering mix, franchise structure, and target customer.
• Scotts LawnService: The service arm of The Scotts Miracle-Gro Company offering residential lawn fertilization and weed control programs. Competes directly with Spring-Green with the added advantage of parent-company product brands.

Emerging players

• NaturaLawn of America: A U.S. franchise network providing organic-based lawn care and pest control to residential customers. Comparable franchise model and service mix, with a stronger positioning on environmentally responsible treatment than Spring-Green.
• Mosquito Joe: A franchise-based residential mosquito and outdoor pest control provider, now part of Neighborly. Comparable franchise distribution and overlapping pest-control customer with Spring-Green's Mosquito Control add-on.

Others

• Real Green Systems: A software vendor providing field-service and customer-management platforms purpose-built for the lawn and pest care industry. An ecosystem enabler comparable to Spring-Green's operational infrastructure rather than a direct competitor.

Broad incumbents

• Orkin: A national pest control incumbent owned by Rollins Inc. offering residential and commercial pest management. Competes with Spring-Green's Total Home Pest Control and rodent programs at greater scale and broader service scope.
• Davey Tree Expert Company: A large U.S. tree-care and landscape services incumbent offering residential and commercial tree/shrub care. Comparable to Spring-Green's Tree Care programs but operating at significantly larger scale and broader service scope.

Regional players

• Cardinal Lawns: A regional lawn care provider serving Ohio and surrounding states with fertilization, weed control, and pest programs. Comparable service menu and target customer to Spring-Green but limited geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/springgreenlawn
• YouTubeyoutube.com/user/SpringGreenLawnCare
• Facebookfacebook.com/SpringGreen
• LinkedInlinkedin.com/company/spring-green-lawn-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring-Green Lawn Care