Project EverGreen
Project EverGreen is a U.S. national non-profit that mobilizes 15,000 volunteer lawn-care professionals to provide free services to 20,000 military families across all 50 states, revitalizes urban green spaces through community park programs, and operates the Clean Air Calculator environmental measurement tool.
- Company typePrivate
- Founded2006
- HeadquartersMentor, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project EverGreen does
Project EverGreen is a U.S. national 501(c)(3) non-profit organization headquartered in Mentor, Ohio, founded in 2003. It operates three flagship programs: GreenCare for Troops (established 2006) and its companion SnowCare for Troops, which together match approximately 15,000 professional lawn, landscape, and snow-removal volunteers with roughly 20,000 military families across all 50 states for free in-home services during deployments; and GreenCare for Communities (originated 2008 in Akron, OH), which revitalizes public parks and urban green spaces in cities including New York City, Detroit, Milwaukee, and Raleigh-Durham. The organization has restored nearly 200 million square feet of green space since 2008 and reports that roughly 80,000–320,000 people daily benefit from cleaner air in spaces improved by its volunteers.
The organization also operates the Clean Air Calculator, a web-based tool that combines GIS-based interactive maps with a scientific data model to measure the environmental impact of lawns, trees, and shrubs on individual properties and communities — quantifying carbon sequestration, oxygen production, and heat-island mitigation (endorsed by Texas A&M and The Ohio State University). Project EverGreen is funded entirely through donations, volunteer services, and in-kind corporate contributions; all beneficiary services are delivered at no cost. Revenue mechanics consist of corporate sponsorship tiers (Title sponsors Nufarm and BOSS Snowplow; Platinum sponsors The Toro Company, SiteOne Landscape Supply, and Heritage Landscape Supply Group; plus partners TruGreen, John Deere, Mount Sinai Health System, Hunter Industries, and the Gilbert Family Foundation), individual giving, and event-based fundraising (Golf Classic, Bourbon Raffle, Band Blitz). The organization maintains a Board of Directors and is led by Executive Director Cindy Code (in role since January 2011), with a staff of fewer than 10 people.
The organization does not monetize services to beneficiaries and operates as a donation-funded ecosystem platform whose "customers" are split between beneficiary military families and disabled veterans (free in, no revenue out) and donor corporations, foundations, and individual contributors (the actual funding base). Distribution is volunteer-matched via self-serve website registration and phone-based program management. In 2012, the GreenCare for Troops program was recognized by First Lady Michelle Obama and Dr. Jill Biden as a Joining Forces Community Challenge honoree, and beginning in 2027 Project EverGreen will lead the Renewal & Remembrance tradition at Arlington National Cemetery.
Project EverGreen firmographics
Firmographics- Name
- Project EverGreen
- Legal name
- Project EverGreen
- Website
- https://projectevergreen.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project EverGreen is a U.S. national non-profit that mobilizes 15,000 volunteer lawn-care professionals to provide free services to 20,000 military families across all 50 states, revitalizes urban green spaces through community park programs, and operates the Clean Air Calculator environmental measurement tool.
- Ownership category
- akta.pro rank
Project EverGreen industry classification
Industry- Product category
- Environmental Nonprofit Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
Keywords
Where Project EverGreen is headquartered
LocationHeadquarters
- HQ city
- Mentor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project EverGreen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Contributions: Project EverGreen is a national non-profit organization funded through donations, volunteer services, and in-kind contributions from corporate partners and individual donors. Services to military families are provided completely free of charge.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Project EverGreen product offering
Product offeringCore offering
Project EverGreen is a national non-profit organization that revitalizes public parks and community green spaces and mobilizes free lawn, landscape, and snow removal services for military families through volunteer networks. The organization operates three main programs—GreenCare for Communities (urban park revitalization), GreenCare for Troops (lawn care for deployed families), and SnowCare for Troops (snow removal)—along with the Clean Air Calculator, a web-based GIS tool that measures environmental benefits of green spaces.
Product overview
Project EverGreen operates as a national nonprofit organization offering a suite of community service programs centered on green spaces and environmental stewardship. The core offerings include GreenCare for Communities, which revitalizes public parks and green spaces through volunteer-driven initiatives, and GreenCare for Troops, a nationwide volunteer program providing free lawn and landscape services to military families during deployment. SnowCare for Troops serves as a seasonal complement, offering snow removal services. The Clean Air Calculator is a standalone web-based tool that measures the environmental benefits of green spaces using GIS mapping and scientific data models.
Differentiator
Problem solved
Functional benefit
Brands
- GreenCare for Troops: A nationwide outreach program that connects military families with professional lawn, landscape and snow removal volunteers so families can enjoy safe, healthy outdoor spaces while a loved one serves.
- SnowCare for Troops
- GreenCare for Communities
- Clean Air Calculator
Products and services
- GreenCare for Communities A national initiative that transforms public green spaces by revitalizing parks, community gardens, and athletic fields. Connects local businesses, volunteers, and community groups to create healthier, more sustainable urban environments in cities across the United States.
- GreenCare for Troops A nationwide volunteer program that connects military families of active-duty service members with professional lawn and landscape volunteers during deployments. Provides free lawn care, landscape maintenance, mowing, trimming, aeration, fertilizing, weed control, pest control, and spring/fall clean-up to families while a loved one is serving.
- SnowCare for Troops A companion program to GreenCare for Troops that provides free snow shoveling and snow plowing services to military families during winter months, ensuring safe outdoor access during deployment.
- Clean Air Calculator A web-based environmental measurement tool that combines GIS-based interactive mapping with scientific data models to measure the positive environmental impact of lawns, trees, and shrubs. Calculates carbon sequestration, clean air production, people benefited, and miles driven offset. Endorsed by Texas A&M and The Ohio State University.
Quantifiable outcome
- Nearly 200 million square feet of grass restored since 2008
- +6 more outcomes
Companies that use Project EverGreen
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Project EverGreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Project EverGreen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered endorsement partner and partner.
- National Association of Landscape Professionals (NALP)endorsement partnerGreenCare for Troops and SnowCare for Troops are officially endorsed by NALP, providing credibility and industry recognition for the programs.
- Weed ManpartnerWeed Man lawn care franchise has partnered with Project EverGreen, launching initiatives like Challenge Coins to honor military families served through GreenCare for Troops.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Project EverGreen competitors and assessment
Company assessmentDirect peers
- Team Rubicon: Veteran-led nonprofit that mobilizes veterans to serve communities through disaster response and community service, similar to Project EverGreen's veteran and military-family community engagement mission.
- Student Conservation Association: Nonprofit mobilizing young people in conservation service including park and trail restoration, sharing a volunteer-driven model for public green space improvement.
- Keep America Beautiful: National nonprofit focused on litter prevention, recycling, and beautification through community green space improvement, closely matching Project EverGreen's GreenCare for Communities park revitalization work.
- The Mission Continues: Nonprofit empowering veterans to serve in their communities, with similar volunteer-driven model addressing military family and community resilience needs.
- TurfMutt Foundation: Environmental education and stewardship program of the lawn and landscape industry promoting green space benefits, with overlapping sponsor base and educational mission.
Regional players
- Trees Atlanta: Regional nonprofit focused on urban tree planting and forest restoration, comparable in urban reforestation and green space revitalization work.
Others
- VolunteerMatch: Largest online volunteer engagement platform connecting volunteers with nonprofits, sharing Project EverGreen's volunteer-matching distribution model.
- Green-Wood Cemetery: Historic Brooklyn cemetery functioning as a public green space with active conservation programming, comparable in managing heritage green space and public environmental stewardship.
- National Association of Landscape Professionals Foundation: Industry foundation of landscape professionals supporting workforce development and community service; endorses Project EverGreen programs and shares overlapping sponsor ecosystem.
Broad incumbents
- Trust for Public Land: Larger national nonprofit focused on creating parks and protecting land for people, operating at greater scale but with overlapping mission around urban green space access and conservation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Project EverGreen social profiles
Digital presenceProject EverGreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project EverGreen leadership team
Management profileNumber of profiles
Profiles5 records
Project EverGreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project EverGreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project EverGreen
What does Project EverGreen do?
Project EverGreen is a national non-profit organization that revitalizes public parks and community green spaces and mobilizes free lawn, landscape, and snow removal services for military families through volunteer networks. The organization operates three main programs—GreenCare for Communities (urban park revitalization), GreenCare for Troops (lawn care for deployed families), and SnowCare for Troops (snow removal)—along with the Clean Air Calculator, a web-based GIS tool that measures environmental benefits of green spaces.
Is Project EverGreen a public or private company?
Project EverGreen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project EverGreen founded?
Project EverGreen was founded in 2006. It employs 1 to 10 people.
Where is Project EverGreen based?
Project EverGreen is headquartered in Mentor, United States, in the North America region.
How does Project EverGreen make money?
One revenue line is on record: donations and Contributions.
Who are Project EverGreen's main competitors?
Direct peers on record are Team Rubicon, Student Conservation Association, Keep America Beautiful, The Mission Continues and TurfMutt Foundation. Trees Atlanta is listed as a regional player. Others are VolunteerMatch, Green-Wood Cemetery and National Association of Landscape Professionals Foundation. Trust for Public Land is listed as a broad incumbent.
Does Project EverGreen have an API?
No public API is recorded for Project EverGreen.
What industry is Project EverGreen in?
Project EverGreen's product category is Environmental Nonprofit Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation. Its NAICS code is 813312 and its SIC code is 700.