Eyes On Eyecare

What Eyes On Eyecare does

Eyes On Eyecare is a privately held digital media platform founded in 2015 and headquartered in San Diego, California, serving a global community of more than 60,000 eyecare professionals. The company operates a portfolio of web-based products centered on continuing education and clinical content delivery for optometrists and ophthalmologists, including the CE Hub (COPE-accredited courses), the Glance news aggregation platform, the Eyecare Jobs job board, and a Resources Library containing over 1,600 clinical articles, 580+ videos, 119 cheat sheets, and 40+ reports. Its content surface is organized into seven branded clinical video channels — Interventional Mindset, Evidence Based Retina, Retina Mentor Moments, Dry Eye Fireside Chat, Ready Set Retina, Pressure Points Glaucoma, and Inside Intrepid — each focused on a specific therapeutic area such as retina, glaucoma, dry eye, or interventional/surgical care.

The platform monetizes primarily through sponsorship and advertising revenue from pharmaceutical and medical device manufacturers seeking access to its clinician audience, supplemented by job board posting fees, event exhibitor and sponsorship packages, and co-developed market research products. Visible enterprise partners and sponsors include Bausch + Lomb, Regeneron, Astellas, Johnson & Johnson Vision, Viatris, ZEISS, Dompé, Sight Sciences, Apellis, EyePoint, Tarsus, Orasis, and Norlase, alongside ecosystem collaborators such as the Intrepid Eye Society (Inside Intrepid channel) and IDOC (2025 Optometrist Report). The company runs large-scale virtual continuing education events — Eyes On 2025 (nearly 3,000 attendees), Eyes On Dry Eye, and the newly announced Eyes On Practice Management — and operates the annual Dompé-sponsored Optometry Innovation Awards.

The company is founder-led, with co-founders Brett Kestenbaum (COO), Josh Geller (CTO), and Matt Geller (CEO) at the helm, and has begun building out a commercial leadership layer through the recent addition of Rachel Krug as VP of Sales. The go-to-market combines community-led content creation by leading clinicians with event-driven demand generation and channel-partner co-development. The firm has historically operated on a single small disclosed funding event of $200,000 in April 2015 and appears to have scaled through operating cash flow rather than institutional capital. The platform serves both individual eyecare professionals (free-to-user) and enterprise sponsors (paid), with no public pricing disclosure.

Name

Eyes On Eyecare

Legal name

Eyes On Eyecare

Website

https://eyesoneyecare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Eyes On Eyecare is a private, San Diego-based digital media platform founded in 2015 that delivers COPE-accredited continuing education, clinical video channels, a job board, and a news service to more than 60,000 optometrists and ophthalmologists worldwide, monetized through pharma and medical device sponsorships, event exhibitor fees, and employer job postings.

Ownership category

akta.pro rank

Product category

Medical Continuing Education Platform

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Continuing education platform
• Healthcare digital media
• Eyecare professional network
• Clinical content marketing
• Medical professional resources

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Sponsored Content and Advertising: Pharmaceutical and medical device companies sponsor content, channels, and events to reach the platform's audience of eyecare professionals. Includes sponsored articles, channel sponsorships, and event exhibitor fees.
2. Job Board and Hiring Services: Eyes On Eyecare operates a job board (jobs.eyesoneyecare.com) connecting eyecare professionals with employers, offering job postings and recruiting services for practices and companies.
3. Event Sponsorships and Exhibitor Fees: Virtual CE events generate revenue through exhibitor booths, sponsorship packages, and prize sponsorship (e.g., Dompé sponsored $20,000 in Innovation Awards at Eyes On 2025).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eyes On Eyecare operates a digital media platform for eyecare professionals (optometrists and ophthalmologists), delivering COPE-accredited continuing education, clinical specialty video channels, industry news, practice management resources, and a job board. The company monetizes through sponsorships and advertising from pharmaceutical and medical device companies, virtual event exhibitor fees, and recruiting services for employers.

Product overview

Eyes On Eyecare is a digital media platform serving over 60,000 eyecare professionals worldwide through a multi-product ecosystem. The platform consists of: Glance (a news and research aggregation platform), the CE Hub (COPE-accredited continuing education), Eyecare Jobs (a job board and recruiting platform), and a Resources Library. The company operates seven branded video channels—Interventional Mindset, Evidence Based Retina, Retina Mentor Moments, Dry Eye Fireside Chat, Ready Set Retina, Pressure Points Glaucoma, and Inside Intrepid—each focused on specific clinical specialties. Virtual events like Eyes On 2025, Eyes On Dry Eye, and Eyes On Practice Management provide COPE-accredited education. The platform serves both optometrists and ophthalmologists, covering specialties including ocular surface, glaucoma, retina, contact lens, cataract, and cornea.

Differentiator

Problem solved

Functional benefit

Brands

• Interventional Mindset: A channel featuring clinical content on ocular surface, cataract, refractive surgery, glaucoma, and cornea topics with sponsor support from Bausch + Lomb, Sight Sciences, Tarsus Pharmaceuticals, and others.
• Evidence Based Retina
• Retina Mentor Moments
• Dry Eye Fireside Chat
• Ready, Set, Retina
• Pressure Points Glaucoma
• Inside Intrepid

Products and services

• Glance News platform serving eyecare professionals with industry news, research updates, and clinical stories across categories including Research, Products, Pipeline, Business, Events, and Legal.
• CE Hub Continuing Education hub providing COPE-accredited courses and events for eyecare professionals to maintain their licenses and stay current with clinical developments.
• Eyecare Jobs Job board platform connecting eyecare professionals with employers, featuring job search, posting services, and recruiting solutions for practices and organizations.
• Resources Library Comprehensive educational resource library containing articles, reports, cheat sheets, ultimate guides, calculators, and tools organized by clinical specialty and category.
• Eyes On Events Virtual event platform hosting branded educational events for eyecare professionals including Eyes On 2025, Eyes On Dry Eye, Eyes On Practice Management, and specialty channel-specific programming.
• Interventional Mindset Video channel covering interventional approaches in eyecare with topics including ocular surface, cataract, refractive surgery, glaucoma, and cornea. Sponsored by Bausch + Lomb, Sight Sciences, Tarsus Pharmaceuticals, and others.
• Evidence Based Retina Video channel focused on evidence-based retina content including clinical studies, case reports, and pharmaceutical updates. Sponsors include Astellas, Regeneron, Bausch + Lomb, EyePoint Pharmaceuticals, Apellis Pharmaceuticals, and Norlase.
• Retina Mentor Moments Video channel featuring mentorship discussions and career guidance for retina specialists. Sponsored by Regeneron.
• Dry Eye Fireside Chat Video channel dedicated to dry eye discussions between clinicians, covering diagnostics, treatments, and practice management. Sponsored by Bausch + Lomb Blink.
• Ready, Set, Retina Video channel featuring case-based clinical conversations in retina, covering age-related macular degeneration, diabetic eye disease, and diagnostic imaging.
• Pressure Points Glaucoma Video channel focused on glaucoma management, treatments, and clinical considerations for eyecare professionals.
• Inside Intrepid Exclusive video channel featuring 15-minute unscripted clinical conversations among leading optometrists from the Intrepid Eye Society, covering topics including surgical collaboration, glaucoma, pediatric eyecare, and dry eye.
• Optometry Innovation Awards Annual awards program sponsored by Dompé recognizing innovators in optometry with $20,000 in prize money at Eyes On 2025, part of the Eyes On events programming.

Quantifiable outcome

• Nearly 3,000 eyecare professionals engaged at single virtual event
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• IDOCcoreStrategic or Co-development Partner · 17 November 2025IDOC partnered with Eyes On Eyecare to sponsor the 2025 Optometrist Report based on a survey of 543 optometrists in the U.S. and Canada. The report highlights growth ambitions and marketing investment gaps among independent optometrists.
• Intrepid Eye SocietycoreStrategic or Co-development Partner · 15 April 2025Eyes On Eyecare and the Intrepid Eye Society launched 'Inside Intrepid,' an exclusive video channel featuring 15-minute unscripted clinical conversations among leading optometrists. The series debuted April 15, 2025, covering topics including surgical collaboration, glaucoma, pediatric eyecare, and dry eye.
• DompécoreGTM or Marketing Partner · 15 November 2024Dompé sponsored the third annual Optometry Innovation Awards at Eyes On 2025, recognizing three innovators with a total of $20,000 in prize money.
• Bausch + LombcoreGTM or Marketing PartnerSponsors Interventional Mindset channel and other content initiatives. Multiple Bausch + Lomb products (enVista, ScoutPro, Blink) featured across platform channels.
• RegeneroncoreGTM or Marketing PartnerSponsor of Evidence Based Retina and Retina Mentor Moments channels, with Eylea HD featured content.
• AstellascoreGTM or Marketing PartnerSponsor of Evidence Based Retina channel with IZERVAY featured content. Exhibitor at Eyes On 2025 event.
• Sight SciencesminorGTM or Marketing PartnerSponsor of Interventional Mindset channel focusing on glaucoma and dry eye content.
• Apellis PharmaceuticalsminorGTM or Marketing PartnerSponsor of Evidence Based Retina channel with SYFOVRE featured content.
• EyePoint PharmaceuticalsminorGTM or Marketing PartnerSponsor of Evidence Based Retina channel.
• NorlaseminorGTM or Marketing PartnerSponsor of Evidence Based Retina channel.
• Tarsus PharmaceuticalsminorGTM or Marketing PartnerSponsor of Interventional Mindset channel.
• Orasis PharmaceuticalsminorGTM or Marketing PartnerSponsor of Inside Intrepid channel with QLOSI featured content.
• ZEISScoreGTM or Marketing PartnerFeatured as industry partner with multiple sponsored educational programs including Ophthalmic Medical Education Summit content and integration resources.
• Johnson & Johnson VisioncoreGTM or Marketing PartnerExhibitor at Eyes On 2025 virtual event and featured sponsor on the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Figure 1: Figure 1 is a medical case-sharing and clinician community platform. While more broadly focused across medical specialties, it shares Eyes On Eyecare's model of building an engaged healthcare professional community that can be monetized through industry partnerships and sponsored content.

Broad incumbents

• Doximity: Doximity is the largest professional network for U.S. physicians, offering news, CME, and pharma marketing solutions. While broader in scope than Eyes On Eyecare, it competes for the same physician-level attention and represents a scaled model of clinician-targeted digital marketing that Eyes On Eyecare operates at a vertical level.
• Medscape: Medscape is a leading medical professional news, education, and CME platform operated by WebMD. It covers eyecare among many other specialties and competes for both clinician audiences and pharma sponsorship budgets, though at much larger scale and broader scope than Eyes On Eyecare.
• Skyscape: Skyscape is a medical reference and continuing education platform serving clinicians via mobile apps. While its core is clinical decision support rather than news and CE, it competes for clinician time and attention and offers a comparable platform-based medical professional engagement model.
• PatientPoint: PatientPoint is a leading point-of-care health marketing platform connecting advertisers with patients and providers in clinical settings. While focused on patient engagement rather than professional CE, it competes with Eyes On Eyecare for healthcare industry sponsorship budgets and operates a similar advertiser-funded media model.
• MJH Life Sciences: MJH Life Sciences is a large healthcare media company producing numerous specialty trade publications, CE programs, and live events, including Optometry Times. It competes broadly for both specialty audience attention and pharma/device sponsorship, and represents the scaled incumbent model Eyes On Eyecare operates against.

Direct peers

• Optometry Times: Optometry Times is a leading trade publication for optometrists providing clinical news, CE, and industry coverage. It is published by MJH Life Sciences and competes directly for optometrist readership and eyecare industry sponsorship, with significant overlap in audience and content categories.
• Review of Optometry: Review of Optometry is a long-standing clinical publication for optometrists covering diagnosis, treatment, and practice management. Published by Jobson Optical Research, it competes for the same optometrist audience and eyecare advertiser dollars with a similar editorial and CE-driven model.
• Healio: Healio is a healthcare professional content, news, and continuing education platform serving physicians and allied health professionals. Like Eyes On Eyecare, it monetizes through specialty-focused editorial, CE courses, and industry sponsorships, making it a closely matched competitor in the healthcare professional media model.
• Jobson Optical Research: Jobson Optical Research is an eyecare media and data company producing multiple optical trade publications, research reports, and professional resources. It is a direct competitor in the eyecare professional content and advertising space, with deeper roots in optical retail and optometric practice data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eyeson_optom
• Facebookfacebook.com/eyesoneyecare.optometry
• LinkedInlinkedin.com/company/covalentcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyes On Eyecare