Pevonia International

What Pevonia International does

Pevonia International, LLC is a privately held natural skincare company founded in 1991 and headquartered in Daytona Beach, Florida, operating as a subsidiary of The Hut Group (UK-based digital retailer). The company develops and sells botanical-based skincare, body care, and hair care products organized into 13 specialized sub-brands including RS2 (redness/rosacea), Micro-Retinol, Myoxy-Caviar, Stem Cells Phyto-Elite, Lumafirm, Power Repair, Hyaluronic Acid, Sensitive Skin, Menopause, Men's, Pregnancy-Safe, Vegan, and SpaTeen collections, plus a curated Spa Box ritual kit line. Its proprietary technologies include stabilized Micro-Retinol formulation, marine-derived elastin polypeptides, microemulsified Myoxy-Caviar technology, and marine collagen polypeptides, with efficacy validated through 8-week clinical studies conducted by the Department of Drug Sciences at the University of Pavia, Italy.

Pevonia's primary customer base consists of individual consumers in the United States, with a core demographic of mature adults (40s-80s) seeking clinically-validated anti-aging solutions, supplemented by segments addressing sensitive skin, rosacea, dryness, pregnancy safety, teen, and menopause-related skin concerns. All products are formulated under a clean beauty standard free from parabens, sulfates, alcohol, mineral oil, artificial colors, and animal testing, with HSA/FSA eligibility and pregnancy-friendly formulations serving as key differentiators.

The business operates a dual-channel go-to-market: direct-to-consumer e-commerce through pevonia.com (with skincare quiz personalization, Pevonia Rewards loyalty program, and installment payment options including Klarna, Afterpay, Apple Pay, Google Pay, PayPal, and FlexPay) complemented by a B2B2C spa and licensed professional channel accessible via a Find A Spa locator. Product pricing ranges from $35 for entry-level toners to $247+ for premium serums, with trial kits and Spa Box bundles priced $59-$100 to drive sampling and conversion. The company employs 51-100 people and generates revenue through one-time product purchases with no disclosed subscription model.

Name

Pevonia International

Legal name

Pevonia International, LLC

Website

https://pevonia.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Pevonia International is a US-based natural skincare company founded in 1991, offering botanical-based facial, body, and hair care products across 13 specialized sub-brands via direct e-commerce and a spa professional channel, targeting primarily mature consumers seeking clinically-validated anti-aging and sensitive skin solutions.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural skincare
• Anti-aging products
• Spa skincare solutions
• Botanical skincare formulations
• Professional skincare products

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via pevonia.com. Customers purchase individual products, trial kits, and gift sets at published retail prices. The company offers subscription-like engagement through auto-ship options and installment payment plans via Klarna and Afterpay.
2. Spa Products and Treatments: Products sold through and used by partner spas and skincare professionals. The company provides a Find A Spa locator helping customers discover licensed professionals who use Pevonia products, creating a B2B2C revenue channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Pevonia International manufactures and sells botanical-based skincare, body care, and hair care products formulated with proprietary technologies such as Micro-Retinol, Marine Elastin Polypeptides, and Myoxy-Caviar. The company sells directly to consumers through pevonia.com and distributes through a network of partner spas and licensed skincare professionals who provide expert recommendations. Products are positioned as professional, spa-grade skincare with clinically validated efficacy available for at-home use.

Product overview

Pevonia International is a natural skincare and beauty company offering a comprehensive portfolio of botanical-based skincare, body care, and hair care products. The product ecosystem consists of multiple specialized sub-brands addressing specific skin concerns: the RS2 line for redness/rosacea, Power Repair for anti-aging with marine collagen, Micro-Retinol for advanced retinol-based resurfacing, Myoxy-Caviar for luxury anti-aging with caviar extract, Stem Cells Phyto-Elite for advanced cellular technology, Lumafirm for lifting and firming, the Sensitive Skin line for reactive skin, Hyaluronic Acid collections for hydration, and The Spa Box curated ritual kits. Individual products span face moisturizers, cleansers, serums, toners/lotions, masks, eye care, body care, and hair care categories. All formulations emphasize natural, botanical-based ingredients with a clean beauty approach free from parabens, sulfates, artificial colors, mineral oil, and harsh chemicals. Products are cruelty-free, with many formulations being vegan-friendly and HSA/FSA eligible.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa Box: Spa-at-home collection featuring curated skincare kits and bundles for at-home luxury treatments.
• RS2
• Micro-Retinol
• Myoxy-Caviar
• Lumafirm
• Stem Cells Phyto-Elite
• Power Repair
• SpaTeen
• Chocolate Indulgence
• ProCorrective

Products and services

• Intensifier - Elastin & Sorghum An intensely corrective serum featuring a highly concentrated blend of Elastin Polypeptides, Sorghum, and Jasmine. Lightweight formula delivering moisturizing and repairing benefits with clinically proven efficacy for anti-aging consumers.
• Ageless Skin Collagen Mask A face mask combining Collagen Polypeptides with detoxifying actives including Kaolin and Bentonite Clay. Moisturizes, rejuvenates, calms, and soothes skin while providing gentle exfoliation.
• Myoxy-Caviar Timeless Repair Lotion An ultra-luxurious alcohol-free toner infused with pure Caviar and Hyaluronic Acid. Gently removes tap water impurities, prepares skin for treatment, and provides 59% improved hydration in clinical studies.
• Micro-Retinol Essential Foaming Cleanser A foaming gel cleanser enriched with Micro-Retinol, Hyaluronic Acid, and Vitamins A and C. Exfoliates friction-free for a gentle, safe, deep cleanse leaving skin clean, bright, moisturized, and refreshed.
• Micro-Retinol Essential Serum A deeply penetrating bio-microemulsified serum delivering potent concentration of Micro-Retinol, Hyaluronic Acid, Vitamin C and E, and Lemon. Clinically proven to resurface skin for smoother, lighter, more youthful-looking complexion.
• Micro-Retinol Essential Toner An alcohol-free toner rich in Micro-Retinol actives, soothing Aloe, Chamomile, Green Tea, Vitamins C and E, and Hyaluronic Acid. Refreshes, removes impurities, and balances skin's pH.
• Myoxy-Caviar Timeless Repair Serum A microemulsified serum delivering a high concentration of Caviar and Escutox (plant-based neuropeptides). Clinically proven to deeply moisturize and deliver extraordinary anti-aging results with visible, long-lasting benefits.
• Sensitive Skin Lotion A gentle toning lotion that moisturizes while helping remove impurities. Alcohol-free formula with Calendula, Aloe, and Azulene to calm, refresh, and reduce appearance of redness, with 94% improved softness in clinical studies.
• Sensitive Skin Cleanser A soothing, light-textured creamy cleanser with Safflower, Chamomile, and Horse Chestnut. Gently cleanses sensitive skin without irritation or discomfort, removing impurities without causing redness.
• CleanRefresh Foaming Oil Cleanser An oil-to-foam cleanser with lipid-rich formulation. Cleansing actives and skin-friendly oils including Safflower Seed Oil and Squalane remove pollutants while soothing and protecting without drying.
• Sensitive No More Trial Kit A 3-1-1 carry-on approved skincare solution kit ideal for travel and trial. Includes creamy Cleanser, alcohol-free Toner, and deeply moisturizing Moisturizer to calm and soothe sensitive skin.
• The Spa Box Ritual Kits Curated skincare ritual kits combining multiple products from Pevonia's collections into complete at-home spa experiences, available in variants like Vitamin C Glow Kit, Collagen Repair Discovery Kit, and Clean Beauty Boost Kit priced $65-$100.

Quantifiable outcome

• 61% improved hydration (Intensifier Elastin & Sorghum)
• +14 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Department of Drug Sciences, University of Pavia, ItalycoreStrategic or Co-development PartnerAcademic research partnership for clinical efficacy testing. The Department of Drug Sciences performs safety and efficacy requirements evaluation for Pevonia products. 8-week clinical studies with 15-20 women participants validate product claims. Published efficacy statistics (e.g., 61% improved hydration, 60% improved elasticity) are performed by this university department.
• Partner Spas and Licensed Skincare ProfessionalscoreChannel Partner/ Reseller/ DistributorNetwork of spas and licensed skincare professionals (estheticians) who use and recommend Pevonia products. Company provides Find A Spa locator tool connecting customers to partner locations. Professionals provide expert guidance and product recommendations, creating trust and driving consumer sales through professional endorsement.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• StriVectin: Anti-aging skincare brand built around proprietary peptide and niacin-based technologies, sold DTC and through prestige retail. Comparable to Pevonia in anti-aging focus, clinical efficacy marketing, and premium mass-prestige price positioning.
• EltaMD: Dermatologist-recommended skincare and suncare brand sold through physicians, spas, and DTC. Comparable to Pevonia in professional-channel distribution and clean formulation standards, with overlap in facial care categories.
• Dr. Dennis Gross Skincare: Clinical skincare brand founded by a dermatologist, known for patented peel pads and retinol technologies sold through prestige retail and DTC. Directly comparable to Pevonia in clinically-validated, technology-led anti-aging positioning and premium pricing.
• Jan Marini Skin Research: Clinical skincare company with patented anti-aging and acne formulations sold through physicians, spas, and DTC. Directly comparable to Pevonia on technology-led claims, professional channel, and mid-premium price points.
• Colorescience: Mineral-based skincare and sun protection brand with strong dermatologist and spa channel presence plus DTC. Comparable to Pevonia on professional endorsement model, clean formulations, and premium positioning.
• Murad: Doctor-founded clinical skincare brand with patented technologies and clinical efficacy claims, sold DTC and through professional channels. Comparable to Pevonia in its science-backed anti-aging positioning, premium pricing, and clinical study marketing approach.
• SkinMedica: Medical-grade skincare brand owned by Allergan/AbbVie, distributed through dermatologists and medical spas. Comparable to Pevonia in clinical credibility and professional channel sales, though more medically-positioned.
• Dermalogica: Professional-grade skincare brand primarily sold through licensed estheticians and partner spas with a strong direct-to-consumer e-commerce channel. Closely comparable to Pevonia in distribution model, positioning, and target customer (results-oriented skincare consumers).
• Eminence Organic Skin Care: Natural and organic handmade skincare brand sold through premium spas worldwide with a growing DTC business. Directly comparable to Pevonia on botanical positioning, spa channel reliance, and clean-beauty formulation philosophy.
• Image Skincare: Physician-developed professional skincare brand with a wide portfolio of clinical anti-aging, hydrating, and corrective lines sold through spas and DTC. Mirrors Pevonia's combination of professional channel and direct consumer reach with comparable pricing tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pevonia
• Facebookfacebook.com/pevonia
• LinkedInlinkedin.com/company/pevonia-international-llc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pevonia International