What EltaMD does

EltaMD is a US-based, dermatologist-recommended professional skincare brand specializing in mineral-based broad-spectrum sun protection and supporting skincare, operated by CP Skin Health Group, Inc. (a Colgate-Palmolive-affiliated entity) under its Scottsdale, Arizona headquarters. The portfolio is anchored by zinc-oxide and titanium-dioxide sunscreen formulations spanning face, body, tinted, untinted, spray, stick, and lip formats across the UV Clear, UV Daily, UV Skin Recovery, UV AOX, UV Sport, UV Restore, UV Pure, UV Active, UV Physical, UV Sheer, UV Lotion, and UV Lip Balm families, with all lotion and cream sunscreens carrying the Skin Cancer Foundation Seal of Recommendation and PA+++ UVA ratings. Skincare adjacencies include cleansers, AM/PM moisturizers, barrier-renewal products, treatment serums, eye gel, and body/hand creams formulated for sensitive, acne-prone, oily, aging, redness/rosacea-prone, and eczema-prone skin, with claimed clinical outcomes including visible photoaging improvement in four weeks (UV AOX Elements) and a 96% reduction in environmental aggressor effects.

The business model blends direct-to-consumer e-commerce via eltamd.com — including a subscription service offering 10% discount and free shipping on repeat deliveries — with authorized online retail (Amazon, Dermstore, LovelySkin, SkinStore, Look Fantastic, Bluemercury, and others) and a physician/professional channel accessed through a Physician Locator tool. Products are priced in the $32–$52 range and marketed through organic social (Facebook, Instagram, TikTok), email, live shopping events, skincare quizzes, and a Sunny Day Rewards loyalty program. The brand self-reports as the #1 dermatologist-recommended professional sunscreen brand with over 20 years of medical heritage in hospitals, burn centers, and acute care facilities, and has won multiple industry awards (Allure Best of Beauty 2025, Men's Health 2024 Grooming Awards, InStyle Best Beauty Buy 2017–2020, Allure 2021, NewBeauty 2021, Prevention 2022, Golf Digest 2022). Shipping is currently restricted to US domestic addresses, with international, PO Box, APO, FPO, and DPO addresses explicitly excluded. No public revenue, headcount, or funding disclosure is available; the company operates as a private subsidiary of CP Skin Health Group, Inc.

Name

EltaMD

Legal name

CP Skin Health Group, Inc.

Website

https://eltamd.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

EltaMD is a US-based dermatologist-recommended professional skincare brand, operated by Colgate-Palmolive-affiliated CP Skin Health Group, Inc., selling mineral-based broad-spectrum sunscreens and skincare for sensitive, acne-prone, aging, and post-procedure skin via DTC, authorized retailers, and a physician network.

Ownership category

akta.pro rank

Product category

Skincare & Sun Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)

akta.pro secondary industries

Sunscreen (Face) (CRABAHAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sunscreen (Body) (CRABAHAB), After-Sun Care (Soothing & Repair) (CRABAHAF)

Keywords

• Mineral sunscreen
• Broad spectrum SPF
• Dermatologist skincare
• Post-procedure skincare
• Medical-grade skincare

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: EltaMD generates revenue through direct sales of sunscreen and skincare products via its e-commerce website. Products are sold as one-time purchases or through subscription plans offering 10% discount.
2. Subscription Service: EltaMD Subscriptions allow customers to set recurring deliveries with 10% discount. Available on most products with free shipping on repeat deliveries. Customers can customize frequency, skip orders, or cancel anytime through their account.
3. Retail Distribution: Products sold through authorized retailers including Amazon, Dermstore, LovelySkin, SkinStore, Look Fantastic, Bluemercury, and physician/dermatologist offices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

EltaMD develops, manufactures, and sells dermatologist-recommended sun care and skincare products, with a primary focus on mineral-based broad-spectrum sunscreens formulated for sensitive skin and post-procedure recovery. The brand also offers complementary cleansers, moisturizers, and facial serums positioned within the medical-grade skincare category.

Product overview

EltaMD is a dermatologist-recommended professional skincare brand offering a unified portfolio of medical-grade sun care, skin care, and post-procedure care products. The core product line centers on broad-spectrum mineral sunscreens — including the UV Clear, UV Daily, UV Skin Recovery, UV AOX Elements, UV Restore, UV Sport, UV Pure, UV Active, UV Physical, UV Sheer, UV Lotion, UV Lip Balm, and UV Stick families — which span face sunscreens (tinted and untinted), body sunscreens, lip sunscreens, and spray/stick formats. Complementing the sun care line, EltaMD offers a full skin care regimen comprising cleansers (amino acid foaming cleanser, oil-in-gel cleanser), face moisturizers (AM Restore, PM Restore, Barrier Renewal Complex, Moisture Seal, Skin Recovery Light Moisturizer), body moisturizers (Skin Restore Body Cream, Skin Restore Hand Cream), treatments and serums (Renew Eye Gel, Skin Recovery Serum, Skin Recovery Essence Toner, Skin Recovery Night Mask), and a subscription service for recurring deliveries. Products are formulated around key ingredient categories including zinc oxide, titanium dioxide, hyaluronic acid, niacinamide, ceramides, antioxidants, amino acids, peptides, squalane, and Vitamin C. The company targets a range of skin types (combination, dry, oily, sensitive) and concerns (acne-prone, aging, redness, rosacea-prone, eczema-prone, hyperpigmentation, dryness, irritated skin) with varying SPF ranges (SPF 30–50+), with all lotion and cream sunscreens bearing the Skin Cancer Foundation Seal of Recommendation.

Differentiator

Problem solved

Functional benefit

Products and services

• EltaMD mineral-based broad-spectrum sunscreens Zinc oxide-based broad-spectrum sunscreens formulated for daily use on sensitive and post-procedure skin, marketed to consumers and through dermatology practices.
• EltaMD facial cleansers and skincare line Complementary cleansers, moisturizers, and serums positioned alongside the sunscreen line for sensitive and post-procedure skin, sold through consumer and physician channels.

Quantifiable outcome

• Clinically proven to improve signs of aging in just 4 weeks (UV AOX Elements)
• +5 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CP Skin Health Group, Incparent companyOthersCP Skin Health Group, Inc is the parent company of EltaMD. The company operates out of Scottsdale, AZ. EltaMD is a registered trademark of EltaMD, Inc. and is operated under CP Skin Health Group. Parent company is Colgate-Palmolive affiliated entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• La Roche-Posay: L'Oréal-owned dermatologist-recommended skincare brand built around mineral/chemical sunscreen and sensitive-skin claims. Direct overlap with EltaMD on face sunscreens, post-procedure care, and physician-channel distribution, but with significantly larger international footprint and broader mass-market presence.
• CeraVe: L'Oréal-owned dermatologist-developed skincare brand featuring ceramides, hyaluronic acid, and mineral sunscreens. Closely overlaps EltaMD on sensitive/eczema-prone skin positioning, affordable premium pricing, and mass-retail + dermatologist channel strategy; has overtaken many 'dermatologist-recommended' rankings in recent years.
• Aveeno: Johnson & Johnson-owned skincare brand built around oat-based sensitive-skin formulations and daily sunscreens. Comparable to EltaMD in mass-market drugstore distribution and dermatologist endorsement, though Aveeno leans more toward body care and everyday hydration than medical/professional positioning.
• Colorescience: Mineral sunscreen and color-correcting SPF brand positioned for dermatologist and aesthetic practices. Directly competes with EltaMD's UV Skin Recovery, UV Restore, and tinted mineral SPF lines, with similar post-procedure and sensitive-skin messaging and a higher tinted/cosmetic product mix.
• Supergoop!: Premium sunscreen-focused DTC brand with broad SPF assortment across face, body, and makeup primers. Competes with EltaMD UV Daily and UV Sheer SKUs and has rapidly gained share among younger consumers, though EltaMD retains the medical-grade and dermatologist-recommended positioning that Supergoop! lacks.
• Vanicream: Dermatologist-recommended sensitive-skin brand from Pharmaceutical Specialties Inc., offering mineral sunscreens, cleansers, and moisturizers. Closely comparable to EltaMD on hypoallergenic/free-from positioning and physician-channel distribution, with a more value-oriented price architecture.

Broad incumbents

• SkinMedica: AbbVie/Allergan-owned medical-grade skincare brand sold primarily through physician offices. Comparable to EltaMD on the 'professional-channel, medical-grade' positioning, with deeper treatment-skincare (TNS, retinol) emphasis and a narrower sun-care line.
• Obagi Medical: Valeant/Bausch Health-affiliated medical-grade skincare brand distributed through physicians and medical spas. Overlaps with EltaMD on post-procedure skin recovery and professional-channel distribution, with stronger legacy presence in prescription skincare (tretinoin, hydroquinone).
• Dermalogica: Unilever-owned professional skincare brand sold through licensed skin therapists and spas. Comparable to EltaMD on the professional/skincare-specialist channel and on targeting acne-prone and sensitive skin, though Dermalogica's sun-care assortment is much smaller.

Emerging players

• Paula's Choice: DTC clinical-skincare brand with growing mineral sun-care line and strong reputation for ingredient transparency. Comparable to EltaMD on clinically-validated claims and treatment skincare, with a more research-driven, consumer-DTC positioning and limited physician-channel depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EltaMD
• Instagraminstagram.com/eltamdskincare
• TikToktiktok.com/@eltamdskincare
• Xx.com/eltamd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EltaMD