What Sev Laser does

Sev Laser is a U.S. medical spa brand founded in 2010 and headquartered in Glendale, California, operating 73 owned retail storefronts across 17 states as of early 2026. The company provides laser hair removal and complementary aesthetic care services — including skincare treatments — directly to individual consumers through a direct-to-consumer retail model. Sev Laser introduced The SEV Intro Collection in January 2026, an introductory package of complimentary and discounted treatments designed to convert first-time clients, and reported 42% year-over-year growth in new clients during 2025. In August 2024, the company expanded its vertical scope by opening its first physician-supervised SEV Medspa MD location.

The company's operations are underpinned by Zenoti's AI-powered spa management platform, on which Sev Laser is positioned as an advanced customer. Zenoti's AI Workforce embeds agents into consultation, charting, employee scheduling, and business strategy workflows, enabling standardized service delivery across a footprint that grew 40% in just 11 weeks — from 52 to 73 locations, including first-ever entries into Ohio and Washington. Sev Laser generates revenue on a transaction-fee basis through individual service purchases; pricing is not publicly disclosed.

Sev Laser is founder-led, with Sevana Petrosian and Arno Avasapian serving as founders/co-owners and Selin Minassian as Director of Operations & Business Development. The company employs between 251 and 500 people, implying lean staffing of approximately 3–7 employees per location. No funding rounds, acquisitions, or institutional capital events are disclosed in the available data, and ownership structure beyond founders is not specified.

Name

Sev Laser

Website

https://sevlaser.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Sev Laser is a U.S. medspa brand operating 73 owned retail storefronts across 17 states, delivering laser hair removal and aesthetic care services directly to individual consumers. Founded in 2010 and based in Glendale, the company runs on Zenoti's AI-powered operations platform.

Ownership category

akta.pro rank

Product category

Medical Spa Services

akta.pro primary industry

Laser Hair Removal Clinics (HSALAGAE)

Keywords

• Laser hair removal
• Aesthetic care services
• Medical spa services
• Skincare treatments
• Medspa treatments

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Aesthetic Care Services: SEV Laser generates revenue through providing laser hair removal and aesthetic care services to individual consumers at its retail storefront locations. Services include laser hair removal and skincare treatments. The company introduced The SEV Intro Collection offering complimentary and discounted treatments for new clients as a customer acquisition strategy.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Sev Laser is a boutique U.S. medspa brand that provides laser hair removal and aesthetic care services to individual consumers through its owned retail storefront locations. It also offers The SEV Intro Collection, a package of complimentary and discounted treatments aimed at acquiring new clients.

Product overview

Sev Laser is a boutique medspa brand providing laser hair removal and aesthetic care services. The company operates a growing network of U.S. locations and offers The SEV Intro Collection as a new-client acquisition tool. The business functions as a service provider utilizing Zenoti's platform for operations management rather than as a software vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Hair Removal Services

Quantifiable outcome

• 40% location growth in 11 weeks (52 to 73 locations)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ZenoticoreTechnology or Integration · 28 April 2026Zenoti is an AI-powered spa management platform that serves over 11,000 medspas worldwide and processes billions in annual bookings and payments. SEV Laser is highlighted as an advanced customer using Zenoti's AI Workforce to deliver consistent experiences at scale. The platform embeds AI agents directly into operational moments covering workflows from consultations and charting to employee scheduling and business strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LaserAway: LaserAway is a leading U.S. medspa brand with a multi-state retail footprint offering laser hair removal, skin, and body treatments. Comparable to SEV on category, GTM model (retail storefronts), and target consumer, though LaserAway skews more premium and broader in service mix.
• Ideal Image: Ideal Image is a national medspa brand offering laser hair removal, injectables, and aesthetic services through owned retail locations. Direct peer on category, retail storefront GTM, and aesthetic-services model.
• Milan Laser Hair Removal: Milan Laser is the largest dedicated laser hair removal chain in the U.S., operating hundreds of locations. It is the most direct comparator to SEV on service mix (pure-play laser hair removal), customer base, and direct-to-consumer retail model.
• American Laser Skincare: American Laser Skincare is a U.S. medspa chain offering laser hair removal and skin rejuvenation services. Direct peer on category, service mix, and retail-storefront model, though with smaller footprint and more limited geographic reach.

Emerging players

• Hello Sugar: Hello Sugar is a U.S. waxing franchise with growing presence in sugar-based hair removal services and adjacent skincare. Comparable on retail-storefront GTM targeting women seeking hair-removal services, though distinct on modality versus SEV's laser focus.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national personal-services franchise offering massage and facial treatments, increasingly adding aesthetic services at the higher tier. Comparable on retail-storefront GTM, consumer target, and franchise/owner-operator hybrid model.
• European Wax Center: European Wax Center is the largest dedicated hair-removal franchise in the U.S. (~900 centers), focused on waxing rather than laser. Comparable on retail-storefront GTM, target demographic, and category (hair-removal services), but distinct on modality.
• Skin Laundry: Skin Laundry is a fast-growing medspa brand offering laser facials and skin treatments through owned retail locations. Comparable on AI-driven clinic operations, retail showroom GTM, and aesthetic-services category, though with a narrower service mix than SEV.

Others

• Cynosure (Cynosure Lutronic): Cynosure is a leading manufacturer of professional laser and energy-based aesthetic devices, including platforms used by medspas for hair removal. Comparable as the upstream technology supplier whose devices SEV and peers operate; not a direct competitor but a key ecosystem participant.

Broad incumbents

• Massage Envy: Massage Envy is the largest U.S. personal-services franchise brand with hundreds of locations offering massage and skin-care services. Comparable on national retail-storefront GTM and consumer-services category, but operates at materially broader scale and outside laser hair removal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SEVLaser

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sev Laser