What Bevel does

Bevel PR is a boutique, specialty PR and strategic communications firm founded in 2017 and headquartered in New York. The firm delivers a six-pillar service portfolio covering PR and media relations, crisis management, branding, thought leadership, corporate communications, and public affairs. Its core methodology combines a data-driven, interdisciplinary approach that integrates earned media with brand storytelling, secured through relationships with top-tier outlets including BBC, CNBC, Vogue, Bloomberg, the New York Times, the Wall Street Journal, Forbes, and Business Insider.

Bevel serves a hybrid client base spanning venture-backed startups, publicly traded enterprises, consumer/DTC brands, fintech and finance companies, and venture capital/private equity firms. The firm operates a consultative, sales-led go-to-market motion, delivering services through retainer-based engagements and project-based consulting rather than via disclosed rate cards or productized pricing.

In 2024, Bevel was acquired by Avenue Z, a digital marketing and performance media company, for $75 million. The acquisition integrated Bevel's high-impact PR capabilities into Avenue Z's broader portfolio spanning performance media, owned media, and earned media. Post-acquisition, the firm operates as part of Avenue Z's PR and Communications division with offices in New York, Miami, and Orlando, extending geographic reach and combining traditional PR with parent-level digital marketing, AEO (AI Search Optimization), and content capabilities. No proprietary technology, patents, or AI-native products are disclosed for Bevel itself.

Name

Bevel

Website

https://bevelpr.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Bevel PR is a boutique PR and strategic communications firm founded in 2017 and now part of Avenue Z. It serves venture-backed startups, publicly traded enterprises, fintech, and VC/PE firms with media relations, crisis management, branding, thought leadership, corporate communications, and public affairs services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Public relations services
• Strategic communications
• Media relations
• Crisis management
• Brand strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. PR and Strategic Communications Services: Professional services revenue generated through retainer-based engagements and project-based consulting for public relations, crisis management, branding, thought leadership, corporate communications, and public affairs services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bevel is a boutique PR and strategic communications firm that provides media relations, crisis management, branding, thought leadership, corporate communications, and public affairs services to clients ranging from venture-backed startups to publicly traded companies. Following its 2024 acquisition by Avenue Z, the firm operates as part of Avenue Z's integrated PR & Communications division, combining traditional PR with performance media and digital marketing capabilities.

Product overview

Bevel PR is a boutique, specialty PR and strategic communications shop that has been acquired by Avenue Z. The company operates as part of Avenue Z's integrated marketing platform, which combines performance media and digital marketing services. Bevel's core offerings include PR & Media Relations, Crisis Management, Branding, Thought Leadership, Corporate Communications, and Public Affairs. These services are now offered alongside Avenue Z's performance media, owned media, and earned media solutions, creating an integrated approach to brand influence and strategic communications for clients ranging from venture-backed startups to publicly traded companies.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Media Relations Strategic media relations services that secure key media placements, manage public perceptions, and craft targeted messaging to enhance brand influence and credibility for businesses across industries.
• Crisis Management Crisis preparedness planning, rapid response strategies, and reputation protection services designed to help clients navigate crises effectively and maintain public trust.
• Branding Brand strategy services focusing on narrative development, market positioning, and visual identity design to differentiate brands and create clear, compelling narratives.
• Thought Leadership Services to position brands and executives as industry experts through high-impact content creation, speaking engagements, and media opportunities that build authority and trust.
• Corporate Communications Services aligning internal and external messaging to foster positive culture and maintain a strong public image, including internal communications, external messaging, and change management communication.
• Public Affairs Data-driven public affairs communications to shape public perception and drive outcomes, helping clients navigate complex environments and influence key stakeholders using crisis response, advocacy, and digital media.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Avenue ZcoreOthers · 1 January 2024Bevel PR was acquired by Avenue Z for $75 million as part of Avenue Z's strategy to add high-impact PR capabilities to its portfolio of performance media and digital marketing services. The acquisition represents a significant expansion of Avenue Z's earned media offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WE Communications: Global communications agency with deep technology and consumer practices. Comparable on integrated earned media, corporate communications, and brand storytelling for tech-forward clients.
• Walker Sands: B2B PR and integrated marketing firm focused on technology and professional services clients. Directly comparable to Bevel on tech/fintech client base, retainer-based media relations, and thought leadership positioning.
• Inkhouse: Independent PR agency serving technology, consumer, and professional services clients. Comparable to Bevel on boutique service model, tech and venture-backed client base, and integrated content-led media relations.
• M Booth: Independent creative PR and communications agency serving consumer, corporate, and tech clients. Overlaps with Bevel on integrated PR plus brand storytelling, media relations, and content-driven campaigns.
• 5W Public Relations: Mid-size independent PR agency with strong consumer and corporate practices. Comparable to Bevel on boutique service model, retainer-based engagements, and a roster that includes venture-backed and consumer/DTC brands.
• PAN Communications: Mid-size B2B tech and healthcare PR agency. Overlaps with Bevel on tech/finance client roster, retainer-based engagements, and integrated PR/digital services.
• Prosek Partners: Independent communications firm specializing in financial services, fintech, and professional services PR. Directly comparable to Bevel on customer segment (fintech/finance) and service mix (media relations, crisis, branding), with a slightly larger footprint.
• Hotwire: Global tech and consumer PR agency. Comparable to Bevel on tech-forward client base, mix of PR and integrated marketing services, and emphasis on earned media plus digital storytelling.

Broad incumbents

• Golin: Global communications agency within Interpublic Group serving consumer, corporate, and tech clients. Competes with Bevel on enterprise PR, corporate communications, and brand storytelling mandates.
• Edelman: World's largest PR firm with a dedicated financial services and technology practice group. Acts as an incumbent competitor for the same fintech and publicly traded clients Bevel targets, but at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bevelpr
• YouTubeyoutube.com/@avenuez
• LinkedInlinkedin.com/company/avenue-z
• Instagraminstagram.com/avenue.z
• TikToktiktok.com/@avenuez_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bevel