What M Booth does

M Booth is a U.S.-headquartered creative communications and public relations agency founded in 1983 and operating as a wholly-owned subsidiary of Next 15, a London-listed public holding company. The firm delivers integrated marketing communications services — including earned media, influencer marketing, digital and social, experiential marketing, healthcare communications, issues and crisis management, corporate reputation, and creative production — through an in-house design studio (M Booth MADE) that publishes 100+ pieces of visual content weekly for clients. Underlying its service delivery are several proprietary methodologies: Microtribes (passion-based consumer segmentation), Culture Mark (AI-powered cultural salience measurement), Cultured (brand-culture intersection research), Articulate (executive communications training), and the Accelerator earned-media framework.

The agency's revenue model is professional services-based, billed through project fees, retainers, and program engagements with enterprise clients. Its go-to-market combines direct enterprise field sales (anchored in NYC with 2-days/week in-office requirement) with remote account teams spanning 20+ U.S. states, supplemented by the Next 15 network providing access to 32 global markets across APAC, EMEA, and Latin America. Named clients include Google, American Express, The Macallan, Johnson & Johnson, Beiersdorf (Nivea Men), Brooks Running, Patron, 7-Eleven, Tourism New Zealand, and Moe's Southwest Grill, spanning consumer/lifestyle, healthcare/pharma, technology, food and beverage, spirits, and nonprofit segments.

The agency employs 300+ people across 15 U.S. states, including 40+ healthcare-specialized professionals. It is recognized as a "Global Agency of the Decade" by Provoke/Holmes Report and a four-time North American/Global Consumer Agency of the Year. In 2025, Next 15's strategic shift toward technology and data brands reportedly led to a planned £230M sale of M Booth and other PR divisions (MHP Communications, Outcast, Activate) to private equity firm Epiris, the outcome of which is not confirmed in available data.

Name

M Booth

Legal name

M Booth Associates, Inc.

Website

https://mbooth.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

M Booth is a U.S. creative communications and public relations agency serving enterprise clients in consumer, healthcare, technology, and lifestyle verticals with integrated earned media, influencer, experiential, and design services; a 300-person team and proprietary research methodologies underpin its offerings.

Ownership category

akta.pro rank

Product category

Public Relations and Integrated Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Integrated marketing communications
• Creative communications agency
• Consumer marketing services
• Crisis communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: M Booth generates revenue through retainer-based PR and integrated communications services. The agency serves enterprise and consumer brands across various sectors including CPG, healthcare, spirits, food & beverage, and travel. Revenue is derived from project fees, retainers, and program-based billing across its consumer marketing, corporate affairs, issues & crisis, and media relations practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

M Booth is a full-service creative communications agency that sells retainer-based and project-based public relations, integrated marketing, influencer marketing, experiential marketing, digital/social marketing, healthcare communications, corporate reputation, and crisis management services to enterprise and consumer brand clients across CPG, spirits, food and beverage, healthcare, travel, beauty, retail, technology, and nonprofit sectors. The agency's deliverables span earned media campaigns, executive thought leadership platforms, consumer activations, paid social and content, design and video production, and proprietary audience research such as Microtribes segmentation and Culture Mark cultural salience measurement.

Product overview

M Booth is a creative communications agency operating as a full-service integrated marketing communications firm. The agency offers a comprehensive portfolio of services organized around core disciplines: Persuasive Communications & Media Training, Healthcare Marketing, Digital Marketing, Strategic Partnerships, Issues/Crisis Management, Design Studio, Insights & Analytics, Earned Media, Corporate Reputation, Cause Marketing, Experiential Marketing, Influencer Marketing, Emerging Technology, Creative, and Consumer Marketing. The agency employs proprietary methodologies including Microtribes consumer segmentation, Articulate persuasive communications training, and Accelerator earned media approach. Research offerings include America 250, Cultured, Influencer Equity Playbook, and the AI-powered Culture Mark methodology. With 300+ employees and presence in 32 markets through Next 15 partnership, the agency serves clients including Google, American Express, The Macallan, Johnson & Johnson, and Brooks Running.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Marketing Integrated marketing communications service for consumer and lifestyle brands across CPG, spirits, food and wellness, travel, beauty and fashion, retail, automotive, and home sectors, focused on building brand storytelling, integrated campaigns, and cultural engagement with 30 years of integrated campaign execution.
• Healthcare Marketing Healthcare communications service combining 40+ dedicated healthcare professionals to deliver pharmaceutical communications, global public health campaigns, digital marketing, campaign development, health policy advocacy, and stigma reduction programs for medical device, pharmaceutical, government, and advocacy organization clients.
• Digital Marketing Social and digital marketing service combining data-driven insights with strategic campaigns, including paid social media and social strategy specialties, executed through Sprinklr, Brandwatch, Talkwalker, and other platforms.
• Strategic Partnerships Entertainment marketing and strategic partnerships service combining 25+ years of experience in sports, music, influencer relations, cause alliances, and talent partnerships for brand engagement.
• Issues/Crisis Management Reputation protection and crisis response service preparing organizations for the speed and nature of reputation threats, covering data security, consumer safety, workplace issues, and technology failures.
• Design Studio In-house multidisciplinary design service producing animations, vector illustrations, short-form and full-length video, and motion graphics, publishing 100+ visual content pieces weekly for clients.
• Insights & Analytics Insights and analytics service using industry-leading tools, proprietary Microtribes consumer segmentation, and McKinsey Consumer Journey mapping to measure campaign effectiveness along the purchase journey.
• Earned Media Media relations service leveraging journalist relationships and the proprietary Accelerator approach combining paid, earned, shared, and owned media disciplines for maximum story reach and amplification.
• Corporate Reputation Corporate reputation service developing executive platforms, thought leadership opportunities, brand-affinity programs, and B2B and employer branding specializations.
• Cause Marketing Cause marketing service developing social purpose campaigns across HIV/AIDS, childhood poverty, hunger, food waste, diseases, mental illness, and environmental sectors.
• Experiential Marketing Experiential marketing service creating consumer experiences from immersive AI experiences to shoppable activations, combining tech innovation with deep consumer knowledge.
• Influencer Marketing Influencer marketing service identifying and activating influencers using real-world credibility metrics, passion-based targeting via Cubeyou, Affinio, Demographics Pro, and GfK/MRI, with real-time optimization and microtribe identification.
• Emerging Technology Emerging technology service building extended reality experiences, AI-powered solutions, conversational interfaces, web/mobile apps, 3D worlds, and hardware fabrication for brand engagement.
• Creative Creative service delivering ROI-driven creative development, including strategy sessions, brainstorm facilitation, campaign development, trendspotting, branding, and copywriting.
• Persuasive Communications & Media Training Persuasive communications and media training service led by experienced communicators for c-suite executives and spokespeople, including message refinement, talk track development, and interview preparation using the proprietary Articulate methodology.

Quantifiable outcome

• 3 billion+ media impressions for Moe's Queso Relaxation ASMR campaign, with coverage in AdAge, Travel + Leisure, Forbes, Food Network, and Thrillist
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship (parent company), notable co-marketing, core (strategic partner), notable contributor, pro bono / csr and campaign-level partnership.

• Next 15flagship (parent company)Strategic or Co-development PartnerM Booth is a wholly-owned subsidiary of London-based public holding company Next 15. This relationship provides M Booth with connections to a wholly-owned network of marketing communications specialties and access to more than 30 global markets across APAC, Europe, Middle East & Africa, and Latin America. M Booth operates as one of Next 15's PR and marketing divisions alongside MHP Communications, Outcast, and Activate. Private equity firm Epiris was reported in 2025 to be planning a £230 million acquisition of Next 15's PR and marketing divisions including M Booth.
• Pantone Color Institutenotable co-marketingStrategic or Co-development PartnerThe Macallan collaborated with the Pantone Color Institute to create a unique shade inspired by the color tones of The Macallan Edition Purple whisky. M Booth facilitated this partnership as part of its brand campaign work for The Macallan. Both whisky-making and color creation blend art and science, requiring precision, craft, and passion.
• Third-Party Research Vendor (Survey Research)OthersM Booth partners with a trusted third-party vendor to conduct consumer research surveys, including the America 250 study (n=2,004 nationally representative American adults including multicultural oversamples). The research methodology includes re-fielding to account for current events.
• Asfalis Advisorscore (strategic partner)Strategic or Co-development PartnerAsfalis Advisors is a strategic partner providing resilience and crisis management expertise. Vanessa Vaughn Mathews, Founder and Chief Resilience Officer, contributed to M Booth's Reputation Trends 2026+ report, providing insights on declining leadership maturity and reputation risk. M Booth features Asfalis Advisors as a partner in their thought leadership content.
• TranscendXnotable contributorStrategic or Co-development PartnerMark VanDyke, President of TranscendX, contributed to M Booth's Reputation Trends 2026+ report, discussing corporate disaster response responsibilities and business continuity planning as government disaster response funding recedes.
• Global Strategic Communication Council (GSCC)notable contributorStrategic or Co-development PartnerDr. Shannon A. Bowen, Founder & Executive Director of GSCC, contributed to M Booth's Reputation Trends 2026+ report, providing expertise on the rise of deceptive AI and its implications for brand reputation and strategic communication.
• No Barriers (Nonprofit)pro bono / csrStrategic or Co-development PartnerM Booth partnered pro bono with No Barriers, a nonprofit helping people face adversity and unleash their potential, to create the animated short film 'REN.' Overcoming isolation is central to both No Barriers' mission and the cultural moment during COVID-19. M Booth created the film to support No Barriers' online educator platform and fundraising efforts.
• PlayStation (Sony)campaign-level partnershipGTM or Marketing PartnerM Booth facilitated a partnership between 7-Eleven and PlayStation for the 'Gamers Paradise' activation, turning a 7-Eleven store into the ultimate gaming pad with PS5 equipment. Mega-influencers Dak Prescott and FaZe Temperrr hosted the experience on the heels of PS5's launch.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hunter PR: Mid-sized US consumer/lifestyle PR agency competing in the same food & beverage, beauty, and home categories (e.g., Noosa, similar CPG clients) with comparable integrated influencer and earned-media offerings.
• Zeno Group: Daniella Koren-led integrated communications agency with strong consumer and corporate reputation practice; competes directly for AOR work with CPG, food, and lifestyle brands.
• 5W Public Relations: Independently-owned, New York-based PR agency offering consumer, digital, and influencer services; comparable mid-size agency competing for similar CPG and lifestyle clients.
• Lippe Taylor: Mid-sized independent PR and integrated marketing agency with deep consumer, beauty, health and wellness practices — direct competitor in food, beauty, and lifestyle categories.

Broad incumbents

• Weber Shandwick: Top-tier global PR and integrated communications network inside IPG; competes with M Booth for consumer lifestyle, healthcare, and corporate reputation mandates from major brands.
• Edelman: World's largest PR firm with global consumer, healthcare, and corporate practices — competes with M Booth head-to-head for enterprise AOR assignments across CPG, pharma, and tech.
• BCW (Burson Cohn & Wolfe): WPP-owned global PR agency with deep healthcare and consumer practices; a direct large-shop competitor for pharma, CPG, and corporate clients.
• Ogilvy PR: WPP's global PR and social influence network with consumer, healthcare, and corporate practices; a comparable large-network competitor for global AOR assignments.
• Droga5 (now part of Accenture Song): Creative-led advertising agency; competes with M Booth's in-house MADE studio for bold creative campaigns and integrated productions on the same brand list.

Emerging players

• Day One Agency: Independent, culturally-focused PR and creative agency built for challenger and lifestyle brands; an emerging competitor in the same culturally-led creative positioning M Booth occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MBoothAgency
• LinkedInlinkedin.com/company/m-booth

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Booth