Macrostax

What Macrostax does

Macrostax, LLC is a Boulder, Colorado-based nutrition technology company that operates a mobile and web application delivering personalized macronutrient meal plans, automated meal planning, and nutritionist-approved recipes to individual consumers pursuing weight loss and body composition goals. The core product generates custom carbohydrate, protein, and fat targets from user-supplied biometrics (age, gender, weight, height, activity level, goals) and pairs them with a recipe library and one-tap meal generation features such as Fill My Meals. The platform supports dietary preference filtering, phased plans (Fat Loss, Maintenance, Gain), and progress tracking through weight, measurements, and body fat inputs. A 160,000+ user base has been built through app store distribution, social media, content marketing, and email capture via a free sample meal plan lead magnet.

The company extends its consumer offering with Macrostax Team, a B2B platform launched in 2024 that enables gym owners, personal trainers, and fitness professionals to deliver custom macro-based nutrition programs to clients and run group challenges, including a downloadable Nutrition Challenge Toolkit for a 6-week program. Macrostax monetizes primarily through monthly ($29.99) and annual ($14.99/month, $179.88/year) consumer subscriptions, with a 30-day free trial and direct sales motion for the Team B2B tier. The 2024 MADabolic Franchise partnership anchors the B2B go-to-market, and the company operates with a lean 1–10 employee base, no disclosed institutional funding, and integrations limited to standard SaaS infrastructure (Stripe for billing, Intercom for support).

Name

Macrostax

Legal name

Macrostax, LLC

Website

https://macrostax.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Macrostax is a Boulder, Colorado-based nutrition technology company offering a mobile and web app that delivers personalized macronutrient meal plans, automated meal planning, and recipes to consumers pursuing weight loss, plus a B2B platform enabling gym owners to deliver nutrition programs to their members.

Ownership category

akta.pro rank

Product category

Nutrition Tracking Software

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Macro tracking app
• Nutrition planning software
• Personalized meal plans
• Macro-based dieting
• Fitness nutrition platform

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer Subscription - Individual: Monthly and annual subscription plans for individual consumers using the Macrostax app for personal macro tracking and nutrition planning. Annual plan provides 50% discount to drive recurring revenue and customer retention.
2. Macrostax Team for Business - Gym Owners: Subscription-based nutrition management software for gym owners and fitness professionals. Includes 30-day free trial to drive adoption. Enables gym owners to manage multiple client accounts and offer custom nutrition plans as an additional revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Macrostax provides a mobile and web application that calculates personalized macronutrient (carbs, protein, fat) targets for individual users and generates one-tap automated meal plans with integrated nutritionist-approved recipes to support sustainable weight loss and body composition goals. The company also operates Macrostax Team, a B2B platform for gym owners and trainers to deliver custom nutrition plans, manage client progress, and run group nutrition challenges.

Product overview

Macrostax offers a suite of nutrition-focused products centered around its core consumer mobile/web app, which delivers personalized macronutrient meal planning and recipe guidance. The flagship consumer app (Macrostax App) provides custom macro calculations, one-tap meal planning via Fill My Meals, and nutritionist-approved recipes. The company also operates a B2B platform, Macrostax Team, designed for gym owners and trainers to manage nutrition programs for their clients, which includes a Nutrition Challenge Toolkit for running group challenges. A complementary blog content platform supports consumer education.

Differentiator

Problem solved

Functional benefit

Products and services

• Macrostax App

Quantifiable outcome

• Users can eat over 200g carbs per day while maintaining lean body composition
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• MADabolic FranchisecoreStrategic or Co-development Partner · 10 June 2024Macrostax partnered with MADabolic franchise locations nationwide to empower nutrition support for their members. This partnership brings Macrostax's macro tracking and meal planning capabilities to MADabolic's fitness community, enabling franchisees to offer integrated nutrition programming alongside their training services.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• MyFitnessPal: The dominant consumer macro and calorie tracking app with hundreds of millions of users. Most directly comparable on the consumer side given overlapping value proposition (macro/calorie tracking, food database, goal-based plans) and subscription model.
• MacroFactor: Science-forward macro tracking subscription app that competes head-to-head on personalized macro coaching, adaptive algorithms, and premium pricing. Closest comparable on product positioning, target persona (fitness enthusiasts), and subscription pricing tier.
• Renaissance Periodization (RP Strength): Macro-based nutrition coaching platform that sells both to consumers and to gyms/trainers — the closest analog to Macrostax Team's B2B gym channel. Highly comparable on B2B go-to-market, coach portal, and macro-first methodology.
• Cronometer: Detailed nutrition and macro tracking app popular with fitness enthusiasts. Comparable on target persona (health-conscious, data-driven users) and free-plus-premium subscription structure.
• Lose It!: Subscription weight-loss and calorie/macro tracking app with a similar self-serve mobile acquisition motion. Comparable on consumer weight-loss positioning, subscription pricing, and app-store-led distribution.
• Eat This Much: Automated meal planning app that generates macro-targeted meal plans. Directly comparable on the 'automagic meal planning' feature that is central to Macrostax's differentiation.
• MyNetDiary: Long-standing macro and calorie tracking subscription app with premium tier. Comparable on macro-first product positioning and self-serve subscription model serving a similar fitness-conscious consumer.

Broad incumbents

• Noom: Large, well-funded weight-management subscription platform with a broader behavioral/coaching methodology. Comparable on consumer weight-loss positioning and subscription pricing band, but operates at much larger scale with a different coaching-led model.

Emerging players

• Future: Digital personal training platform with growing nutrition offering. Comparable as a fitness-tech subscription that bundles coaching and lifestyle programming, indicating where macro-only players may face bundled competition.
• Simple (formerly Simple Habit): Wellness subscription category peer broadly comparable as a consumer subscription in the health/wellness vertical; useful for benchmarking consumer subscription unit economics rather than product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Macrostax
• YouTubeyoutube.com/macrostax
• Facebookfacebook.com/macrostax
• LinkedInlinkedin.com/company/macrostax
• Instagraminstagram.com/macrostax
• Pinterestpinterest.com/macrostax

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macrostax