MyNetDiary
MyNetDiary is a bootstrapped digital nutrition platform serving 31M+ users with a staff-verified 2M+ food database, offering freemium calorie tracking apps, AI-powered coaching, and specialized tools for GLP-1 medication users and diabetes management.
- Company typePrivate
- Founded2005
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
MyNetDiary firmographics
Firmographics- Name
- MyNetDiary
- Legal name
- MyNetDiary Inc.
- Website
- https://mynetdiary.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyNetDiary is a bootstrapped digital nutrition platform serving 31M+ users with a staff-verified 2M+ food database, offering freemium calorie tracking apps, AI-powered coaching, and specialized tools for GLP-1 medication users and diabetes management.
- Ownership category
- akta.pro rank
MyNetDiary industry classification
Industry- Product category
- Diet and Nutrition Tracking Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industries
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)
Keywords
Where MyNetDiary is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyNetDiary business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription: Subscription-based revenue with monthly and annual billing options. Premium tier adds advanced reports, specialized diet plans, customizable macronutrient targets, and full nutrient tracking beyond free tier.
- Premium Plus Subscription: Premium Plus adds AI-powered features including Meal Scan, AI Voice Logging, AI Restaurant Menu Scan, and 24/7 AI Coach on top of all Premium features. Also available as standalone PlateAI app. GLP-1 Companion feature included in Premium tier.
- Lifetime Premium Purchase: One-time lifetime purchase option. For Lifetime Premium, 'lifetime' constitutes 100 years or until MyNetDiary ceases commercial offering. Non-refundable.
- Food Database Licensing: Licensing the food database and API to healthcare professionals, businesses, and third parties. Database licensing is offered through the website for professional and business use.
- Professional Connect (Free): Free professional toolset for dietitians and trainers that may drive consumer adoption. The free tier creates awareness and converts professionals' clients to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free ad-free calorie tracking with comprehensive nutrition database |
| Subscription | Monthly | Premium subscription with advanced reports, diet plans, and customization |
| Subscription | Annual | Annual Premium subscription with cost savings |
| Subscription | Monthly | Premium Plus with AI-powered features (Meal Scan, AI Coach, Menu Scan) |
| Subscription | Annual | Annual Premium Plus subscription with cost savings |
| Subscription | Monthly | GLP-1 Companion feature pricing (within Premium tier) |
| One time/ perpetual license | Multi-year contract | Lifetime Premium one-time purchase |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
MyNetDiary product offering
Product offeringCore offering
MyNetDiary is a calorie counter and nutrition tracking application built on a staff-verified database of 2M+ foods tracking up to 108 nutrients per entry, with free barcode scanning, macro tracking, food diary, and water tracking on iOS, Android, Apple Watch, Wear OS, and web. Subscription tiers (Premium and Premium Plus) add advanced reports, specialized diet plans, and AI-powered features including Meal Scan (photo logging), AI Voice Logging, AI Restaurant Menu Scan, and a 24/7 AI Coach. Complementary offerings include PlateAI (standalone AI-first companion app), Professional Connect (free B2B2C platform for dietitians and trainers), Diabetes Tracker, GLP-1 Companion, and commercial Food Database Licensing.
Product overview
MyNetDiary is a comprehensive digital nutrition and weight management platform built around a core calorie counter and food tracking app. The product portfolio centers on the free MyNetDiary app (core product) with two premium tiers: Premium adds specialized diet plans and advanced reports, while Premium Plus layers on AI-powered features including Meal Scan, AI Coach, and voice logging. The company also offers PlateAI as a standalone AI-first companion app, a dedicated Diabetes Tracker for blood glucose management, and Professional Connect for dietitians to monitor clients. GLP-1 Companion is a specialized feature for users of weight-loss medications. Food Database Licensing extends the platform's verified data assets to business customers. All offerings share the same staff-verified database of 2M+ foods with up to 108 nutrients per entry.
Differentiator
Problem solved
Functional benefit
Brands
- PlateAI: A standalone AI-first app built by the MyNetDiary team, designed from the ground up around AI-powered logging and coaching with the same staff-verified food database.
- Premium Plus
- GLP-1 Companion
- Professional Connect
- Calorie Counter
- Diabetes Tracker
Products and services
- MyNetDiary (Core App) Free calorie counter and nutrition tracking mobile app with a staff-verified database of 2M+ foods tracking up to 108 nutrients per entry. Includes barcode scanner, macro tracking (protein, carbs, fat), food diary, water tracking, and exercise tracking with no ads in the free tier. Available on iOS, Android, Apple Watch, Wear OS, and web for individual consumers.
- MyNetDiary Premium Premium subscription upgrading the core MyNetDiary app with advanced reports, specialized diet plans (Keto, Low-Carb, High-Protein, Mediterranean, Vegetarian, Vegan, DASH, Low-Fat), customizable macronutrient targets, extended nutrient tracking (vitamins, minerals, amino acids), Priority Support, and the GLP-1 Companion feature. Available as monthly, annual, or Lifetime Premium one-time purchase.
- MyNetDiary Premium Plus Top-tier subscription adding AI-powered features on top of all Premium features: Meal Scan (photo logging), AI Voice Logging, AI Restaurant Menu Scan, and 24/7 AI Coach with GLP-1-specific coaching. Also available as a standalone PlateAI app for users who want an AI-first experience.
- PlateAI Standalone AI-first food logging and coaching app built from the ground up around AI-powered logging by the MyNetDiary team. Shares the same staff-verified food database (2M+ foods) as MyNetDiary and serves as an alternative entry point for AI-focused users. Available via app stores and at www.plateai.com.
- GLP-1 Companion Comprehensive toolset within the Premium tier for users of GLP-1 medications (Ozempic, Wegovy, Mounjaro, Zepbound). Includes injection reminders, protein tracking (80-120g daily target), digestive symptom logging, GLP-1-specific meal plans, and trend charts for weight, protein, and symptoms. Includes GLP-1-specific AI Coach in Premium Plus.
- Professional Connect Free professional platform for registered dietitians, nutritionists, and fitness trainers to monitor clients' food diaries in real time, review detailed nutrition data, set custom nutrient targets, and support unlimited clients at no cost. Drives B2B2C adoption through practitioner-client relationships.
- Diabetes Tracker Dedicated app for diabetes management supporting blood glucose tracking, A1c tracking, continuous glucose monitor (CGM) integration, carb counting, and glycemic index/load tracking. Targets users managing diabetes who need specialized blood glucose and carbohydrate management.
- Food Database Licensing Commercial licensing program allowing businesses to access MyNetDiary's verified food database of 2M+ foods with up to 108 nutrients per entry for integration into their own products and services. Includes API access for healthcare professionals and third parties.
Quantifiable outcome
- Users lose average 1.4 lb per week
- +2 more outcomes
Companies that use MyNetDiary
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
MyNetDiary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature9 records
MyNetDiary partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OpenAIcoreOpenAI powers MyNetDiary's AI features including AI Coach, Meal Scan, AI Voice Logging, and AI Restaurant Menu Scan. Terms of Use explicitly disclose OpenAI integration and require user consent for data processing under OpenAI's Usage Policies and Privacy Policy. Users acknowledge AI outputs are for informational purposes only and not medical advice.
- Apple HealthcoreApple Health integration allows MyNetDiary to read body weight, activity, and steps data, and write nutrition data and body weight. Bi-directional sync for comprehensive health tracking.
- GarmincoreGarmin integration syncs exercise calories, steps, sleep, body weight, blood pressure, and heart rate data. Supports workout and active calorie tracking. One of the key fitness tracker integrations.
- FitbitcoreFitbit integration syncs activity data including steps, exercise calories, and body weight. Supported models include various Fitbit devices. Key integration for Fitbit ecosystem users.
- WithingscoreWithings integration syncs WiFi scale data (weight, body fat), blood pressure monitor data, and activity tracker data. Automatic daily download or real-time sync when foods are logged.
- Health ConnectcoreHealth Connect integration (Android) allows syncing body weight, steps, and exercise data. Replaced Google Fit as primary Android health data platform.
- USDA National Nutrient DatabasecoreUSDA National Nutrient Database is a core data source for MyNetDiary's verified food database. Provides research-grade nutrition data for thousands of generic foods.
- NCC Database (University of Minnesota)coreNCC Database from University of Minnesota provides additional nutrient information complementing USDA data. Used to build the comprehensive 108-nutrient-per-food database.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
MyNetDiary competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: Largest direct competitor in calorie and macro tracking. Owned by Francisco Partners, with 200M+ users, a similarly large food database, and overlapping Premium subscription tiers — directly comparable in product surface and target consumer.
- Cronometer: Premium nutrition tracker with 1.1M verified foods and 92 nutrients per entry, marketed to serious nutrition users. Closely comparable in verified-data positioning and diet-tracking feature set, and benchmarked head-to-head in MyNetDiary's 2026 logging test.
- Lifesum: Subscription nutrition and diet-tracking app popular in Europe, offering calorie counting, meal plans, and healthy recipes. Direct peer in consumer nutrition-tracking with overlapping macro-tracking and diet-plan features.
- Lose It!: Consumer-focused calorie counter with a food database, barcode scanning, and premium subscription. Direct competitor in the same consumer calorie-tracking niche, with a comparable freemium GTM motion and macro-tracking feature set.
Emerging players
- Fooducate: Smaller calorie tracker that emphasizes food quality grading and nutrition education, with a community-driven database. Comparable in nutrition-tracking focus with partial feature overlap and a more niche, education-oriented positioning.
- Eat This Much: AI-driven meal planning and calorie-tracking app that auto-generates meal plans from user goals. Adjacent peer in AI-assisted nutrition with comparable diet-plan and macro-targeting features for a similar consumer user base.
- MyNetDiary PlateAI: Standalone AI-first app from the MyNetDiary team, built on the same 2M+ verified database but designed ground-up around AI logging. Internal emerging brand and direct category neighbor positioned against pure LLM nutrition apps.
Broad incumbents
- Noom: Larger digital health incumbent combining calorie tracking with psychology-based coaching, group programs, and now GLP-1 support. Comparable consumer weight-loss target market but with a much broader coaching and content portfolio.
- WeightWatchers (WW): Heritage weight-management incumbent now offering a GLP-1 program and digital app with food and activity tracking. Comparable in weight-loss consumer segment but operates a much broader clinical, community, and program-based model.
- Fitbit: Google-owned wearables and health platform offering calorie tracking, activity monitoring, and food logging inside the Fitbit app. Broad incumbent in adjacent health-tracking space with overlapping calorie/food tracking functionality.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MyNetDiary social profiles
Digital presenceMyNetDiary compliance and trust
Trust signalCompliance3 records
MyNetDiary financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyNetDiary leadership team
Management profileNumber of profiles
Profiles4 records
MyNetDiary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyNetDiary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyNetDiary
What does MyNetDiary do?
MyNetDiary is a calorie counter and nutrition tracking application built on a staff-verified database of 2M+ foods tracking up to 108 nutrients per entry, with free barcode scanning, macro tracking, food diary, and water tracking on iOS, Android, Apple Watch, Wear OS, and web. Subscription tiers (Premium and Premium Plus) add advanced reports, specialized diet plans, and AI-powered features including Meal Scan (photo logging), AI Voice Logging, AI Restaurant Menu Scan, and a 24/7 AI Coach. Complementary offerings include PlateAI (standalone AI-first companion app), Professional Connect (free B2B2C platform for dietitians and trainers), Diabetes Tracker, GLP-1 Companion, and commercial Food Database Licensing.
Is MyNetDiary a public or private company?
MyNetDiary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyNetDiary founded?
MyNetDiary was founded in 2005. It employs 11 to 50 people.
Where is MyNetDiary based?
MyNetDiary is headquartered in Boca Raton, United States, in the North America region.
How does MyNetDiary make money?
Five revenue lines are on record. Premium Subscription is the primary driver. The others are premium Plus Subscription, lifetime Premium Purchase, food Database Licensing and professional Connect (Free).
Who are MyNetDiary's main competitors?
Direct peers on record are MyFitnessPal, Cronometer, Lifesum and Lose It!. Emerging players are Fooducate, Eat This Much and MyNetDiary PlateAI. Broad incumbents are Noom, WeightWatchers (WW) and Fitbit.
Does MyNetDiary have an API?
No public API is recorded for MyNetDiary.
What industry is MyNetDiary in?
MyNetDiary's product category is Diet and Nutrition Tracking Software. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 812191.