YIELD
Pattern Brands operates three direct-to-consumer home goods sub-brands (Onsen towels, Miracle Made bedding, GIR kitchen tools) through dedicated US e-commerce storefronts, serving quality-conscious consumers.
- Company typePrivate
- Founded2026
- HeadquartersSaint Augustine, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What YIELD does
Pattern Brands (referenced in the input as YIELD) is a privately held holding company that operates a portfolio of direct-to-consumer home goods brands targeting quality-conscious US consumers. The company owns and operates three wholly-owned sub-brands, each with its own dedicated e-commerce storefront: Onsen (modern waffle towels marketed for fast drying and durability), Miracle Made (sleep technology and bedding positioned around temperature regulation), and GIR (premium silicone kitchen tools). The company is headquartered in New York (228 Park Ave S. PMB 73891) and serves consumers exclusively in the United States. Rachel Gant is identified as the founding partner. There is a notable firmographic inconsistency in the source data — the "YIELD" record lists Saint Augustine, FL, 1-10 employees, and a 2012 founding date, while the bulk of the operational data describes Pattern Brands as a New York-based multi-brand entity; the analysis above reflects the more detailed and primary Pattern Brands record.
YIELD firmographics
Firmographics- Name
- YIELD
- Legal name
- Pattern Brands
- Website
- https://yielddesign.co
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pattern Brands operates three direct-to-consumer home goods sub-brands (Onsen towels, Miracle Made bedding, GIR kitchen tools) through dedicated US e-commerce storefronts, serving quality-conscious consumers.
- Ownership category
- akta.pro rank
Where YIELD is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YIELD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct-to-Consumer E-commerce Sales: Pattern Brands generates revenue through direct-to-consumer sales of premium home products across its three brand portfolios: Onsen (waffle towels and bath products), Miracle Made (sleep technology and bedding), and GIR (silicone kitchen tools). Each brand sells through its own dedicated e-commerce storefront.
Go-to-market motion1 record
Distribution channels1 record
YIELD product offering
Product offeringCore offering
YIELD operates a portfolio of direct-to-consumer home goods brands under Pattern Brands, selling premium bath towels (Onsen), sleep products (Miracle Made), and kitchen tools (GIR). The company develops and markets specialty home consumer products sold primarily through dedicated e-commerce websites. The firmographic profile describes YIELD as a retail company specializing in jewelry design and home furniture.
Product overview
Pattern Brands is a parent company operating a portfolio of consumer brands designed to elevate the home. The company manages three distinct sub-brands: Onsen (modern waffle towels with fast-drying properties), Miracle Made (sleep technology products for cooler nights and fresher mornings), and GIR (premium silicone kitchen tools engineered for performance and durability).
Differentiator
Problem solved
Functional benefit
Brands
- Onsen: Modern waffle towels that dry fast, last long, and feel exceptional.
- Miracle Made
- GIR
Products and services
- Onsen Premium bath towel brand offering towels, robes, and bath linens designed for everyday luxury and quick-drying performance. Targeted at consumers seeking elevated home bath products.
- Miracle Made Sleep products brand offering bedding, sheets, pillowcases, and sleep accessories with antibacterial or silver-infused fabric technology claims. Targeted at consumers focused on sleep hygiene and wellness.
- GIR Kitchen tools brand featuring premium silicone spatulas, utensils, and bakeware designed for professional and home cooking. Targeted at cooking enthusiasts and home chefs.
- YIELD jewelry and home furniture Per firmographic data, YIELD is described as a retail company specializing in jewelry design and home furniture, sold to individual consumers through retail channels.
Companies that use YIELD
Customer profileSegments1 record
Ideal customer profiles1 record
YIELD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YIELD partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
YIELD competitors and assessment
Company assessmentDirect peers
- Brooklinen: Direct-to-consumer premium bedding and bath brand selling sheets, towels, and related home textiles. Closely comparable to YIELD's Onsen (towels) and Miracle Made (bedding) sub-brands, with overlapping target customers and similar D2C economics.
- Made In: Direct-to-consumer premium cookware and kitchen tools brand selling to design-conscious home cooks. Closely comparable to YIELD's GIR sub-brand on product category, premium positioning, and D2C-first distribution.
- Hawkins New York: Premium D2C home brand spanning kitchen, bath, and home goods with a design-led positioning. Closely comparable to YIELD's multi-brand home portfolio structure and premium D2C go-to-market.
- Our Place: D2C premium kitchen and home brand built around design-led cookware and tableware. Directly comparable to YIELD's GIR sub-brand in kitchen tools category, customer demographic, and brand-led DTC model.
- Boll & Branch: D2C premium bedding and bath brand. Comparable to YIELD's Miracle Made and Onsen sub-brands in category, premium positioning, and direct e-commerce distribution.
- Great Jones: D2C premium kitchenware brand targeting style-conscious home cooks. Comparable to GIR on category and demographic, though narrower product line than YIELD's multi-brand portfolio.
- Parachute Home: Premium D2C home essentials brand focused on bedding, bath, and home goods with a design-forward positioning. Direct peer to YIELD's home textiles sub-brands, sharing both customer profile and brand-led premium strategy.
Others
- Food52: Premium home and kitchen goods retailer/media brand. Comparable on kitchen tools category (overlapping with GIR) and design-conscious home consumer target, though operates a marketplace rather than owned-brand model.
Broad incumbents
- Grove Collaborative: D2C home and personal care brand with broad household product portfolio. Comparable on D2C home category and multi-product subscription model, though operating at significantly greater scale.
- Casper: Established sleep products brand with broader mattress, bedding, and sleep accessory portfolio. Comparable to YIELD's Miracle Made sub-brand on sleep category, though materially larger and more diversified.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
YIELD social profiles
Digital presenceYIELD financial estimates
Financial estimateRevenue estimate
Valuation estimate
YIELD leadership team
Management profileNumber of profiles
Profiles1 record
YIELD subsidiaries and ownership
Company hierarchySubsidiaries3 records
YIELD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YIELD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YIELD
What does YIELD do?
YIELD operates a portfolio of direct-to-consumer home goods brands under Pattern Brands, selling premium bath towels (Onsen), sleep products (Miracle Made), and kitchen tools (GIR). The company develops and markets specialty home consumer products sold primarily through dedicated e-commerce websites. The firmographic profile describes YIELD as a retail company specializing in jewelry design and home furniture.
Is YIELD a public or private company?
YIELD is a private company. It is classified as unknown and is currently operating.
When was YIELD founded?
YIELD was founded in 2026. It employs 1 to 10 people.
Where is YIELD based?
YIELD is headquartered in Saint Augustine, United States, in the North America region.
How does YIELD make money?
One revenue line is on record: direct-to-Consumer E-commerce Sales.
Who are YIELD's main competitors?
Direct peers on record are Brooklinen, Made In, Hawkins New York, Our Place, Boll & Branch, Great Jones and Parachute Home. Food52 is listed as an others. Broad incumbents are Grove Collaborative and Casper.
Does YIELD have an API?
No public API is recorded for YIELD.