Nodor Group
Nodor Group is the world's largest manufacturer of premium bristle dartboards and aerospace-grade tungsten darts. Operating the Winmau, Red Dragon, and Nodor brands across 100+ countries from UK headquarters, it serves professional players, retailers, and corporate clients since 1919.
- Company typePrivate
- Founded1919
- HeadquartersBridgend, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nodor Group does
Nodor Group is the world's largest manufacturer of premium bristle dartboards and aerospace-grade tungsten darts, founded in 1919 and headquartered in Bridgend, UK. The group operates four wholly-owned brands: Winmau (premium staple-free bristle dartboards), Red Dragon (precision tungsten darts), Nodor (heritage dartboard lines including Supawire and Supabull), and DartArt (custom-branded promotional dartboards). It employs 1,001-5,000 people across the UK, Kenya, the United States, and Germany, exporting to more than 100 countries.
The company's products rest on a deeply engineered technology stack. Winmau's Blade series has progressed through six generations since 1997, incorporating patented Dual Core compression technology (different density zones for optimised durability and dart retention), Supabull bullseye scoring technology, and Rotalock stabilising systems. Each board uses approximately 2 million East African sisal fibres circumferentially compressed under 10+ tonnes of pressure. Tungsten darts are produced via powder metallurgy and sintering processes refined over 50 years, with individual match-weighing for precision. The 2025 acquisition of Autodarts adds camera-based automated scoring technology for training, competition, and online play integration.
Nodor Group monetises through multiple revenue streams: B2B wholesale via a dedicated trade enquiries system, retail partnerships (notably Argos since 1980), direct-to-consumer e-commerce on brand websites, and a corporate promotional channel through DartArt serving clients such as Supreme, Carlsberg, Iron Maiden, Manchester United, and Liverpool. The exclusive PDC partnership provides continuous global exposure on televised tournaments. The group was acquired by European mid-market private equity firm Inflexion in December 2024 and was further strengthened in September 2025 with the Autodarts acquisition.
Nodor Group firmographics
Firmographics- Name
- Nodor Group
- Legal name
- Nodor International Limited
- Website
- https://nodor-darts.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nodor Group is the world's largest manufacturer of premium bristle dartboards and aerospace-grade tungsten darts. Operating the Winmau, Red Dragon, and Nodor brands across 100+ countries from UK headquarters, it serves professional players, retailers, and corporate clients since 1919.
- Ownership category
- akta.pro rank
Nodor Group industry classification
Industry- Product category
- Darts Equipment
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Cutlery, Handtools & General Hardware (3420), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)
Keywords
Where Nodor Group is headquartered
LocationHeadquarters
- HQ city
- Bridgend
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Nodor Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Premium Dartboard Sales: Sale of premium bristle dartboards under Winmau and Nodor brands to professional tournaments, retailers, and consumers worldwide. Winmau is the official board of PDC tournaments.
- Tungsten Dart Sales: Sale of aerospace-grade tungsten darts under Winmau, Red Dragon, and Nodor brands to professional and recreational players.
- Bespoke/Promotional Dartboards: Custom branded dartboards through Dart Art for corporate marketing, with capacity for high-volume redemption schemes exceeding 500,000 units.
- Digital/Technology Integration: Technology integration through Autodarts acquisition for automated scoring, training systems, and online play platforms.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Nodor Group product offering
Product offeringCore offering
Nodor Group manufactures and globally distributes premium bristle dartboards and aerospace-grade tungsten darts through multiple owned brands including Winmau, Red Dragon, DartArt, and Nodor. The company also offers custom-branded promotional dartboards and, following its 2025 Autodarts acquisition, camera-based automated dart scoring systems for venues and home use.
Product overview
Nodor Group operates as a diversified manufacturer of premium darts equipment with a portfolio of three major brands and acquired technology. Winmau produces the Blade Series of staple-free bristle dartboards (with six generations including Blade 6 Dual Core and Blade 6 Triple Core Carbon), while Red Dragon manufactures precision aerospace-grade tungsten darts used by top professional players. DartArt provides personalised and custom-branded dart products for marketing purposes. The Group also produces Nodor-branded Supawire and Supabull dartboards, and has acquired Autodarts to integrate camera-based scoring technology. The Group exports to over 100 countries with manufacturing facilities in Wales and Kenya.
Differentiator
Problem solved
Functional benefit
Brands
- Winmau Blade Series: World's most advanced, staple-free bristle dartboard spanning nearly 30 years of technological development, with six generations launched from 1997 to present.
- Red Dragon
- DartArt
- Nodor International Inc
Products and services
- Winmau Dartboards Premium bristle dartboards manufactured under the Winmau brand, featuring patented technologies such as Dual Core construction and Blade wire system. Targeted at professional, tournament, and serious recreational players globally.
Quantifiable outcome
- Official dartboard of Professional Darts Corporation (PDC) - all tournaments worldwide
- +4 more outcomes
Companies that use Nodor Group
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Nodor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nodor Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Professional Darts Corporation (PDC)flagshipRecord partnership making Winmau the official equipment supplier to the PDC in the biggest deal of its kind in darts history. Winmau Blade 6 Triple Core Carbon is seen by millions of viewers at all PDC tournaments worldwide.
- AutodartscoreTechnology company acquired by Nodor in 2024 with Inflexion backing. Automates scoring using cameras for training, competition, and online play, integrating advanced technology into the sport.
- CDC (College Darts Corporation) and ADO (American Darts Organization)coreUS pathway partners working with Winmau and PDC to develop darts in the United States market through tournaments and development programs.
- Junior Darts Corporation (JDC)minorGrassroots development partner supporting young players on their journey to becoming future stars.
- Winmau Team 360 and Winmau Development TourminorInternal development programs for emerging dart players supporting the next generation of champions.
- MODUS Super SeriesminorOnline darts tournament series partnered with Winmau for player development and competitive opportunities.
- Global Brands and Entertainment CompaniesminorCorporate clients including Supreme, Carlsberg, Iron Maiden, Motorhead, Manchester United, and Liverpool for custom branded dartboard products.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Nodor Group competitors and assessment
Company assessmentEmerging players
- DartConnect: Digital scoring and tournament management platform for darts, providing camera-based automated scoring. Comparable to Autodarts as a technology competitor in the digital/automated darts space following Nodor's 2025 acquisition.
- One80 Darts: Newer darts brand focused on premium tungsten darts with growing professional player endorsements. Comparable to Red Dragon as a challenger brand targeting the same professional and enthusiast segment.
- Shot Darts: New Zealand-based darts brand offering premium tungsten darts with distinctive designs and professional player signings. Comparable as a premium-positioned darts brand competing for share in the recreational and semi-professional segments.
Direct peers
- Unicorn Darts: Long-established UK-based darts manufacturer and direct competitor across dartboards and tungsten darts. Competes head-to-head with Nodor's Winmau and Red Dragon brands in both professional tournaments and recreational retail channels.
- Harrows Darts: UK-based darts and dartboard manufacturer with a long heritage, supplying both tungsten darts and bristle dartboards to retailers and professionals globally. Competes in the same product categories as Nodor Group's brands.
- Target Darts: Major darts equipment manufacturer offering dartboards, tungsten darts, and accessories with strong professional player sponsorship roster. Direct competitor to Winmau and Red Dragon in the premium darts category.
- Designa Darts: Manufacturer of soft-tip and steel-tip dartboards plus electronic scoring systems for the darts industry. Comparable as a darts equipment specialist serving both consumer and commercial (tournament/venue) channels.
Regional players
- McDart: German darts retail and distribution specialist with growing private-label product range. Comparable as a European darts channel player serving the same end consumers, though primarily German-speaking markets.
Broad incumbents
- Amer Sports: Global sporting goods conglomerate owning Wilson, Salomon, Arc'teryx, and other premium sports brands. Comparable as a multi-brand sporting goods platform relevant to Nodor's potential exit or scale trajectory, though operating at much larger scale across different categories.
Others
- Brass Body Sports (Winmau BDV Group predecessors): Not applicable - Winmau is itself a Nodor Group subsidiary. Listed as OTHERS to avoid self-reference in the peer set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nodor Group social profiles
Digital presenceNodor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nodor Group leadership team
Management profileNumber of profiles
Profiles2 records
Nodor Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Nodor Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nodor Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nodor Group
What does Nodor Group do?
Nodor Group manufactures and globally distributes premium bristle dartboards and aerospace-grade tungsten darts through multiple owned brands including Winmau, Red Dragon, DartArt, and Nodor. The company also offers custom-branded promotional dartboards and, following its 2025 Autodarts acquisition, camera-based automated dart scoring systems for venues and home use.
Is Nodor Group a public or private company?
Nodor Group is a private company. It is classified as private equity controlled and is currently operating.
When was Nodor Group founded?
Nodor Group was founded in 1919. It employs 1,001 to 5,000 people.
Where is Nodor Group based?
Nodor Group is headquartered in Bridgend, United Kingdom, in the Europe region.
How does Nodor Group make money?
Four revenue lines are on record. Premium Dartboard Sales are the primary driver. The others are tungsten Dart Sales, bespoke/Promotional Dartboards and digital/Technology Integration.
Who are Nodor Group's main competitors?
Emerging players on record are DartConnect, One80 Darts and Shot Darts. Direct peers are Unicorn Darts, Harrows Darts, Target Darts and Designa Darts. McDart is listed as a regional player. Amer Sports is listed as a broad incumbent. Brass Body Sports (Winmau BDV Group predecessors) is listed as an others.
Does Nodor Group have an API?
No public API is recorded for Nodor Group.
What industry is Nodor Group in?
Nodor Group's product category is Darts Equipment. Its primary akta.pro industry code is CRALALAI, Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts). Its NAICS code is 339930 and its SIC code is 3420.