Nodor Group

What Nodor Group does

Nodor Group is the world's largest manufacturer of premium bristle dartboards and aerospace-grade tungsten darts, founded in 1919 and headquartered in Bridgend, UK. The group operates four wholly-owned brands: Winmau (premium staple-free bristle dartboards), Red Dragon (precision tungsten darts), Nodor (heritage dartboard lines including Supawire and Supabull), and DartArt (custom-branded promotional dartboards). It employs 1,001-5,000 people across the UK, Kenya, the United States, and Germany, exporting to more than 100 countries.

The company's products rest on a deeply engineered technology stack. Winmau's Blade series has progressed through six generations since 1997, incorporating patented Dual Core compression technology (different density zones for optimised durability and dart retention), Supabull bullseye scoring technology, and Rotalock stabilising systems. Each board uses approximately 2 million East African sisal fibres circumferentially compressed under 10+ tonnes of pressure. Tungsten darts are produced via powder metallurgy and sintering processes refined over 50 years, with individual match-weighing for precision. The 2025 acquisition of Autodarts adds camera-based automated scoring technology for training, competition, and online play integration.

Nodor Group monetises through multiple revenue streams: B2B wholesale via a dedicated trade enquiries system, retail partnerships (notably Argos since 1980), direct-to-consumer e-commerce on brand websites, and a corporate promotional channel through DartArt serving clients such as Supreme, Carlsberg, Iron Maiden, Manchester United, and Liverpool. The exclusive PDC partnership provides continuous global exposure on televised tournaments. The group was acquired by European mid-market private equity firm Inflexion in December 2024 and was further strengthened in September 2025 with the Autodarts acquisition.

Name

Nodor Group

Legal name

Nodor International Limited

Website

https://nodor-darts.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nodor Group is the world's largest manufacturer of premium bristle dartboards and aerospace-grade tungsten darts. Operating the Winmau, Red Dragon, and Nodor brands across 100+ countries from UK headquarters, it serves professional players, retailers, and corporate clients since 1919.

Ownership category

akta.pro rank

Product category

Darts Equipment

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Cutlery, Handtools & General Hardware (3420), Electronic Components & Accessories (3670)

akta.pro primary industry

Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)

Keywords

• Premium bristle dartboards
• Tungsten dart manufacturing
• Professional darts equipment
• Custom branded dartboards
• Automated darts scoring

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Dartboard Sales: Sale of premium bristle dartboards under Winmau and Nodor brands to professional tournaments, retailers, and consumers worldwide. Winmau is the official board of PDC tournaments.
2. Tungsten Dart Sales: Sale of aerospace-grade tungsten darts under Winmau, Red Dragon, and Nodor brands to professional and recreational players.
3. Bespoke/Promotional Dartboards: Custom branded dartboards through Dart Art for corporate marketing, with capacity for high-volume redemption schemes exceeding 500,000 units.
4. Digital/Technology Integration: Technology integration through Autodarts acquisition for automated scoring, training systems, and online play platforms.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nodor Group manufactures and globally distributes premium bristle dartboards and aerospace-grade tungsten darts through multiple owned brands including Winmau, Red Dragon, DartArt, and Nodor. The company also offers custom-branded promotional dartboards and, following its 2025 Autodarts acquisition, camera-based automated dart scoring systems for venues and home use.

Product overview

Nodor Group operates as a diversified manufacturer of premium darts equipment with a portfolio of three major brands and acquired technology. Winmau produces the Blade Series of staple-free bristle dartboards (with six generations including Blade 6 Dual Core and Blade 6 Triple Core Carbon), while Red Dragon manufactures precision aerospace-grade tungsten darts used by top professional players. DartArt provides personalised and custom-branded dart products for marketing purposes. The Group also produces Nodor-branded Supawire and Supabull dartboards, and has acquired Autodarts to integrate camera-based scoring technology. The Group exports to over 100 countries with manufacturing facilities in Wales and Kenya.

Differentiator

Problem solved

Functional benefit

Brands

• Winmau Blade Series: World's most advanced, staple-free bristle dartboard spanning nearly 30 years of technological development, with six generations launched from 1997 to present.
• Red Dragon
• DartArt
• Nodor International Inc

Products and services

• Winmau Dartboards Premium bristle dartboards manufactured under the Winmau brand, featuring patented technologies such as Dual Core construction and Blade wire system. Targeted at professional, tournament, and serious recreational players globally.

Quantifiable outcome

• Official dartboard of Professional Darts Corporation (PDC) - all tournaments worldwide
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Professional Darts Corporation (PDC)flagshipStrategic or Co-development Partner · 1 January 2021Record partnership making Winmau the official equipment supplier to the PDC in the biggest deal of its kind in darts history. Winmau Blade 6 Triple Core Carbon is seen by millions of viewers at all PDC tournaments worldwide.
• AutodartscoreStrategic or Co-development PartnerTechnology company acquired by Nodor in 2024 with Inflexion backing. Automates scoring using cameras for training, competition, and online play, integrating advanced technology into the sport.
• CDC (College Darts Corporation) and ADO (American Darts Organization)coreStrategic or Co-development PartnerUS pathway partners working with Winmau and PDC to develop darts in the United States market through tournaments and development programs.
• Junior Darts Corporation (JDC)minorStrategic or Co-development PartnerGrassroots development partner supporting young players on their journey to becoming future stars.
• Winmau Team 360 and Winmau Development TourminorStrategic or Co-development PartnerInternal development programs for emerging dart players supporting the next generation of champions.
• MODUS Super SeriesminorStrategic or Co-development PartnerOnline darts tournament series partnered with Winmau for player development and competitive opportunities.
• Global Brands and Entertainment CompaniesminorChannel Partner/ Reseller/ DistributorCorporate clients including Supreme, Carlsberg, Iron Maiden, Motorhead, Manchester United, and Liverpool for custom branded dartboard products.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• DartConnect: Digital scoring and tournament management platform for darts, providing camera-based automated scoring. Comparable to Autodarts as a technology competitor in the digital/automated darts space following Nodor's 2025 acquisition.
• One80 Darts: Newer darts brand focused on premium tungsten darts with growing professional player endorsements. Comparable to Red Dragon as a challenger brand targeting the same professional and enthusiast segment.
• Shot Darts: New Zealand-based darts brand offering premium tungsten darts with distinctive designs and professional player signings. Comparable as a premium-positioned darts brand competing for share in the recreational and semi-professional segments.

Direct peers

• Unicorn Darts: Long-established UK-based darts manufacturer and direct competitor across dartboards and tungsten darts. Competes head-to-head with Nodor's Winmau and Red Dragon brands in both professional tournaments and recreational retail channels.
• Harrows Darts: UK-based darts and dartboard manufacturer with a long heritage, supplying both tungsten darts and bristle dartboards to retailers and professionals globally. Competes in the same product categories as Nodor Group's brands.
• Target Darts: Major darts equipment manufacturer offering dartboards, tungsten darts, and accessories with strong professional player sponsorship roster. Direct competitor to Winmau and Red Dragon in the premium darts category.
• Designa Darts: Manufacturer of soft-tip and steel-tip dartboards plus electronic scoring systems for the darts industry. Comparable as a darts equipment specialist serving both consumer and commercial (tournament/venue) channels.

Regional players

• McDart: German darts retail and distribution specialist with growing private-label product range. Comparable as a European darts channel player serving the same end consumers, though primarily German-speaking markets.

Broad incumbents

• Amer Sports: Global sporting goods conglomerate owning Wilson, Salomon, Arc'teryx, and other premium sports brands. Comparable as a multi-brand sporting goods platform relevant to Nodor's potential exit or scale trajectory, though operating at much larger scale across different categories.

Others

• Brass Body Sports (Winmau BDV Group predecessors): Not applicable - Winmau is itself a Nodor Group subsidiary. Listed as OTHERS to avoid self-reference in the peer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nodor-international-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nodor Group