What Clé de Peau Beauté does

Clé de Peau Beauté is a luxury skincare, makeup, and color cosmetics brand founded in 1982 and operated as a wholly-owned subsidiary of Shiseido Company, Limited, a Japanese multinational beauty conglomerate. The company is headquartered at 390 Madison Avenue in New York, NY, and operates under the Shiseido Americas Corporation division. Its core customer base consists of affluent consumers seeking premium anti-aging skincare and high-performance makeup with skincare benefits, with secondary demand from consumers seeking advanced sun and environmental protection. Products are organized into named collections (Key Radiance Care, Supreme, Synactif, UV Care, The Complexion Collection, Color Makeup Collection, and Mini Beauté), with flagship items including The Serum, La Crème, The Foundation SPF 22, Concealer SPF 27, and UV Protective Emulsion for Body SPF 60+. Foundation retail prices range from $105 to $285.

The brand's underlying technology is built around a proprietary 'Skin Intelligence' platform that combines luxury formulation science with exclusive ingredients and delivery systems, including the Skin-Empowering Illuminator powered by Platinum Golden Silk, Light-Empowering Enhancer, W-Hyaluronic Acid, and Adaptable Innershield. Products carry clinically-backed claims including 8–24 hour hydration, 16–24 hour longwear, 80-minute water resistance, and visible improvements in smoothness/radiance within 2–4 weeks. Distribution is controlled across prestige channels: direct-to-consumer e-commerce (cledepeaubeaute.com), owned retail boutiques (ION Orchard Singapore), travel retail (Hainan duty-free), department store counters, and a call center. Digital personalization tools (Foundation Finder, Skincare Regimen Finder, Virtual Try-On, Virtual Consultation) and a Subscribe to Save auto-replenishment subscription (10% discount, 1–6 month cycles) supplement the primarily transactional luxury revenue model.

The company earns revenue primarily through one-time premium product sales across skincare, makeup, and suncare, supplemented by a growing subscription recurring revenue stream and brand-building marketing investments (Nicole Kidman as Global Brand Ambassador since August 2025; paid matched-audience social; livestream events). The brand maintains a purpose-driven social impact platform via a long-standing UNICEF partnership (renewed April 2026 for a third 3-year term, $17.4M total commitment since 2019, targeting an additional 7.3 million girls through STEAM education) and the annual Power of Radiance Awards (8th year in 2026). Brand-level financial performance is not publicly disclosed; results are consolidated within Shiseido's corporate reporting.

Name

Clé de Peau Beauté

Legal name

Clé de Peau Beauté Co., Ltd.

Website

https://cledepeaubeaute.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Clé de Peau Beauté is a luxury skincare, makeup, and suncare brand and wholly-owned subsidiary of Shiseido, selling premium-priced products ($27–$285+) directly to affluent consumers via e-commerce, owned boutiques, and prestige retail across global markets.

Ownership category

akta.pro rank

Product category

Luxury Skincare and Prestige Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industry

Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)

Keywords

• Luxury skincare products
• Premium makeup cosmetics
• Anti-aging skincare
• Luxury beauty brand
• Prestige color cosmetics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Skincare Product Sales: Core revenue from luxury skincare products including creams, moisturizers, serums, eye creams, cleansers, and suncare. Products like La Crème and The Serum command premium prices reflecting advanced formulations and high-end positioning.
2. Premium Makeup Product Sales: Revenue from color cosmetics including foundation, concealer, eyeshadow, lipstick, blush, and brushes. Foundation products range from $105-$285, reflecting premium positioning with shade-inclusive offerings (24+ shades) and skincare-infused formulas.
3. Subscribe to Save (Subscription): Recurring revenue through subscription service offering 10% discount on 1-6 month delivery cycles for skincare and makeup favorites. Auto-replenishment model ensures customer retention and predictable revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Clé de Peau Beauté develops, manufactures, and sells luxury skincare, makeup, and cosmetic products including serums, moisturizers, creams, foundations, concealers, suncare, and color cosmetics. The brand operates through organized product collections (Key Radiance Care, Supreme, Synactif, UV Care, The Complexion, Color Makeup) and sells directly to consumers via its own e-commerce site, retail boutiques, travel retail, and department store counters. The company also offers personalization services such as Foundation Finder, Skincare Regimen Finder, Virtual Consultations, and a Subscribe to Save auto-replenishment program.

Product overview

Clé de Peau Beauté is a luxury skincare and cosmetics brand offering a comprehensive product portfolio organized into core products, product collections, and personalization services. Core offerings include premium serums (The Serum), moisturizers (La Crème), foundations (Radiant Fluid Foundation Natural SPF 25, Radiant Cushion Foundation Dewy), concealers, and suncare (UV Protective Emulsion for Body SPF 60+). The brand organizes products into five key collections: Key Radiance Care (hydration-focused 3-step routine), Supreme Collection (anti-aging formulas), Synactif Collection (spa-inspired purifying care), The Complexion Collection (foundation and concealer), and Color Makeup Collection (color cosmetics). Supporting tools and accessories include Cotton II organic facial pads and The Sponge blending tool. The brand enhances the customer experience through personalization services including Foundation Finder, Skincare Regimen Finder, and Virtual Consultation, plus a Subscribe to Save auto-replenishment service.

Differentiator

Problem solved

Functional benefit

Brands

• Synactif Collection: Spa-inspired skincare collection designed to purify, regenerate and firm skin.
• Supreme Collection
• Key Radiance Care
• UV Care
• The Complexion Collection
• Color Makeup Collection
• Mini Beauté

Products and services

• The Serum A premium serum that renews, smooths, and strengthens skin for a radiant, youthful-looking complexion. Targeted at consumers seeking anti-aging skincare results.
• La Crème Award-winning overnight cream that visibly rejuvenates and renews skin while sleeping. Targeted at premium anti-aging skincare consumers.
• Concealer SPF 27 Best-selling concealer with SPF 27 that conceals imperfections and improves skin using skin-first ingredients. Targeted at premium makeup users.
• The Foundation SPF 22 Foundation that blurs imperfections and improves visible signs of aging. Targeted at premium makeup users seeking skincare-infused coverage.
• UV Protective Emulsion for Body SPF 60+ Luxurious daily broad-spectrum sunscreen for the body with SPF 60+, defending against UVA/UVB rays and environmental factors while providing anti-aging benefits, 80-minute water resistance, and 8-hour moisturizing effect. Targeted at consumers prioritizing daily sun protection.
• Radiant Fluid Foundation Natural SPF 25 Lightweight foundation with buildable coverage and a bare-skin-like finish, containing hyaluronic acid for 12-hour hydration, 24-hour wear, and Skin-Empowering Illuminator powered by Platinum Golden Silk.
• Radiant Cushion Foundation Dewy Refillable cushion foundation with 16-hour long-lasting dewy finish and 24-hour moisturizing effect, featuring Light-Empowering Enhancer and Glow Control Technology.
• Cotton II 100% organic facial pads (120 sheets) made from carefully selected organically grown materials, designed to enhance skincare application and efficacy with gentle exfoliation for a refined radiant finish.
• The Sponge High-performance blending sponge infused with moisturizing ingredients, designed for flawless, professional-level finish with liquid or cream-based face makeup.
• UV Care Collection Intelligent suncare product collection that protects, nourishes, and restores skin resilience against UV, pollution, blue light, and infrared.
• Key Radiance Care Collection Three-step routine collection powered by Radiant Lily to awaken skin's potential with hydration and protection; also available in Mini Beauté travel-friendly sizes.
• Supreme Collection Smart anti-aging formulas delivering exceptional skincare results for consumers seeking premium rejuvenation.
• Synactif Collection Spa-inspired skincare collection designed to purify, regenerate, and firm skin.
• The Complexion Collection Buildable to full-coverage makeup collection with award-winning, makeup artist-approved formulas for foundation, concealer, primers, highlighters, blush, and related complexion products.
• Color Makeup Collection Extraordinary color makeup favorites for face, eyes, and lips, designed to empower confidence and self-expression.
• Foundation Finder Personalized digital tool that helps customers find their ideal foundation based on formula, finish, skin concern, and color preferences.
• Skincare Regimen Finder Personalized digital tool that helps customers find their ideal skincare routine based on skin type and concerns.
• Virtual Consultation Expert virtual consultation service providing personalized product recommendations and skincare advice to consumers.
• Subscribe to Save Subscription auto-replenishment service allowing customers to receive recurring product deliveries every 1-6 months at a 10% discount with complimentary shipping.

Quantifiable outcome

• Up to 8-hour hydration and 92% of users report product doesn't come off during sweating
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

One partnership is on record.

• UNICEFcoreStrategic or Co-development Partner · 16 April 2026Clé de Peau Beauté renewed its three-year global partnership with UNICEF in April 2026, committing to reach an additional 7.3 million girls through expanded STEAM education programs. With a total pledge of $17.4 million since 2019, this represents the largest private sector contribution to UNICEF's Global Gender Equality Program. The partnership shifts focus from STEM to STEAM (Science, Technology, Engineering, Arts, and Mathematics), integrating creativity alongside technical knowledge. Programs include project-based learning initiatives such as those in Indonesia where girls combine scientific knowledge with creative expression to develop climate resilience solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Estée Lauder: Flagship prestige beauty brand of The Estée Lauder Companies, spanning skincare, makeup, and fragrance. Comparable in prestige positioning and channel mix but operates at substantially larger scale than Clé de Peau Beauté.
• Lancôme: L'Oréal-owned luxury beauty brand spanning skincare, makeup, and fragrance. Comparable to Clé de Peau Beauté in prestige beauty positioning but at significantly larger scale and broader price tier reach.

Direct peers

• La Prairie: Swiss luxury skincare brand owned by Beiersdorf, positioned at ultra-premium price points with proprietary cellular science claims. Highly comparable to Clé de Peau Beauté in luxury skincare positioning, scientific heritage, and price-tier competition.
• Chanel Beauty: Luxury beauty division of Chanel spanning skincare, color cosmetics, and fragrance. Comparable to Clé de Peau Beauté in prestige positioning, exclusive boutique retail strategy, and integrated skincare-makeup portfolio.
• Tom Ford Beauty: Luxury color cosmetics and fragrance brand owned by Estée Lauder. Comparable to Clé de Peau Beauté in luxury makeup positioning, premium pricing, and department store distribution, though Tom Ford's portfolio is more color-focused.
• La Mer: Luxury skincare brand owned by Estée Lauder, anchored by its Miracle Broth formulation and positioned at ultra-premium price points. Closely comparable to Clé de Peau Beauté in luxury skincare positioning, proprietary technology claims, and prestige retail distribution.
• Sisley Paris: Independent French luxury skincare and cosmetics brand with botanical and scientific formulation heritage. Comparable to Clé de Peau Beauté in family-controlled luxury positioning, premium pricing, and prestige retail distribution.
• SK-II: Procter & Gamble-owned luxury skincare brand built around its Pitera yeast-derived ingredient. Directly comparable to Clé de Peau Beauté in prestige skincare positioning, proprietary hero ingredient storytelling, and APAC-led growth.
• Dior Beauty: Luxury beauty division of LVMH's Dior, spanning skincare, color cosmetics, and fragrances. Comparable to Clé de Peau Beauté across both skincare and color cosmetics, with similar department store and travel retail distribution strategies.

Emerging players

• Augustinus Bader: Premium skincare brand built around proprietary stem cell technology, founded in 2018. Comparable to Clé de Peau Beauté in premium skincare positioning and proprietary technology-led marketing, though smaller scale and more limited color cosmetics presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/cledepeaubeauteUS
• Facebookfacebook.com/cledepeaubeauteofficial
• Instagraminstagram.com/cledepeaubeauteus
• Pinterestpinterest.com/cledepeaubeaute
• TikToktiktok.com/@cledepeaubeaute
• LinkedInlinkedin.com/company/cl-de-peau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clé de Peau Beauté