Etón Corporation
Etón Corporation is a privately-held U.S. consumer electronics company, founded in 1986, that designs self-powered emergency weather radios, flashlights, CO detectors, and outdoor preparedness products distributed through major U.S. retailers and direct e-commerce.
- Company typePrivate
- Founded1986
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Etón Corporation does
Etón Corporation is a privately-held U.S. consumer electronics company founded in 1986 that develops and manufactures self-powered emergency preparedness and outdoor recreation products. Its portfolio centers on multi-band weather alert radios (AM/FM/SW/WB with NOAA reception), hand-crank and solar-powered flashlights, carbon monoxide detectors with battery backup, and portable charging devices — all engineered around proprietary multi-power systems combining solar panels, hand-crank generators, battery backup, and USB-C inputs to enable operation independent of grid power. Select products carry an official American Red Cross licensing (Blackout Buddy line, FRX-series, Odyssey, Journey, Clipray, Road Torq), and the Blackout Buddy CO detector is ETL certified to UL 2034 for residential carbon monoxide detection.
Etón's core technology is a self-powered consumer-electronics platform that integrates multi-band digital radio reception (PLL tuner with FM RDS), multi-source energy harvesting and storage, IPX4-rated weather-resistant enclosures, and standard-compliant CO sensing. Pricing is positioned as a one-time perpetual purchase ranging from $14.99 for entry-level flashlights to $199.99 for the Elite Executive performance radio, with the main emergency-radio line priced $59.99–$129.99.
The business model is hardware sales through a hybrid direct-to-consumer and authorized-dealer channel. The company operates etoncorp.com as its direct e-commerce storefront and distributes through major U.S. retailers — Home Depot, Target, Amazon, Bass Pro Shops, Cabela's, LLBean, ACE Hardware — and specialty resellers such as Crutchfield and Hammacher Schlemmer. A referral arrangement with TECHSONAR handles post-warranty repair. End customers are individual consumers split across two primary use cases: emergency preparedness (weather alerts, power-outage readiness, home safety) and outdoor recreation (camping, hiking, backpacking). The firm has 11–50 employees, is headquartered in San Jose, California, and operates without disclosed external funding.
Etón Corporation firmographics
Firmographics- Name
- Etón Corporation
- Legal name
- etón, Inc.
- Website
- https://etoncorp.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Etón Corporation is a privately-held U.S. consumer electronics company, founded in 1986, that designs self-powered emergency weather radios, flashlights, CO detectors, and outdoor preparedness products distributed through major U.S. retailers and direct e-commerce.
- Ownership category
- akta.pro rank
Etón Corporation industry classification
Industry- Product category
- Consumer Electronics (Emergency Preparedness & Outdoor)
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Lighting & Wiring Equipment (3640), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
- akta.pro secondary industries
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG), Smart Home, Security & Home Automation Distribution (CRAOAFAK)
Keywords
Where Etón Corporation is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Etón Corporation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: One-time hardware sales of emergency radios, flashlights, CO detectors, and related preparedness products through e-commerce and retail channels
- Post-Warranty Service: Referral partnership with TECHSONAR for out-of-warranty repair services for older radio products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Elite Series Performance Radios |
| One time/ perpetual license | Pay-as-you-go | American Red Cross Licensed Emergency Radios |
| One time/ perpetual license | Pay-as-you-go | Blackout Buddy Emergency Products |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels3 records
Etón Corporation product offering
Product offeringCore offering
Etón Corporation designs, manufactures, and sells self-powered consumer electronics built around multi-source energy generation (solar, hand-crank, USB-C, battery backup) and multi-band radio reception. Its product portfolio spans emergency weather radios, shortwave/performance radios, carbon monoxide detectors with battery backup, motion-activated nightlights, hand-crank and solar flashlights, and rugged portable lanterns, sold under its own Etón brand and through official American Red Cross licensed SKUs. Distribution is handled via the etoncorp.com e-commerce site and an authorized dealer network of mass-market, outdoor-recreation, and specialty retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- FRX3+ Multi-Powered Weather Alert Radio Multi-powered emergency weather radio for households and outdoor users, offering AM/FM/WB (NOAA) reception with hand-crank, solar, and battery charging for grid-independent operation.
- FRX2 Emergency Radio (American Red Cross Licensed) Officially American Red Cross-licensed multi-powered emergency radio for personal/family preparedness use.
- Sidekick Weather Alert Radio with Bluetooth Compact weather-alert radio that also functions as a Bluetooth speaker for personal/outdoor use.
- Elite Series Performance Radios (Executive, Field, Traveller, Mini) Premium portable shortwave/AM/FM radios for outdoor enthusiasts, world-band listeners, and travelers; Elite Executive priced at $199.99.
- Blackout Buddy Carbon Monoxide (BBCO) Detector UL 2034-certified plug-in CO detector with battery backup that continues operating during power outages; American Red Cross licensed.
- Blackout Buddy Color Wall-Socket Emergency Light Plug-in wall-socket emergency light that automatically illuminates during power outages; American Red Cross licensed.
- Blackout Buddy Swivel Emergency Light Swivel-design plug-in emergency light with motion-activated nightlight functionality; American Red Cross licensed.
- Blackout Buddy Connect Color Emergency Light Plug-in emergency nightlight with connectivity features; American Red Cross licensed for home preparedness.
- Clipray Clip-on Flashlight and Charger Clip-on rechargeable emergency flashlight with integrated charger; American Red Cross licensed.
- Road Torq Emergency Flashlight Rechargeable emergency flashlight designed for automotive roadside and general preparedness use; American Red Cross licensed.
- Aqualite Solar-Powered Lantern and Basic Emergency Kit Solar-powered portable lantern sold as a basic emergency kit for outdoor and household preparedness.
- Odyssey Rugged Solar-Powered All-Band Weather Radio with Bluetooth and Flashlight Rugged solar-powered all-band weather radio combining Bluetooth audio, multi-band reception, and an integrated flashlight for outdoor and emergency use; American Red Cross licensed.
- Post-Warranty Radio Repair Service (via TECHSONAR) Repair service for out-of-warranty Etón radio products provided via authorized partner TECHSONAR.
Companies that use Etón Corporation
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Etón Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Etón Corporation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- American Red CrosscoreOfficial licensing partnership for American Red Cross-branded emergency preparedness products including Blackout Buddy series, FRX2, Odyssey, Journey, Clipray, and Road Torq. Products carry Red Cross branding and support the organization's preparedness mission.
- TECHSONARminorAuthorized post-warranty repair service provider for older Etón radio products, located in Scarborough, Ontario, Canada.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Etón Corporation competitors and assessment
Company assessmentBroad incumbents
- Goal Zero: Leading portable solar power and lighting brand (subsidiary of NRG Energy) selling solar panels, lanterns, and power stations through outdoor and home-improvement retail. Comparable to Etón in solar-powered emergency lighting and off-grid power use cases, though at a larger scale and broader product portfolio.
- First Alert (BRK Brands): Market-leading US brand for residential smoke and carbon monoxide detectors, including AC-powered plug-in models with battery backup. Directly comparable to Etón's Blackout Buddy CO line in CO detection product category and home-safety retail placement (Home Depot, Target, Amazon).
- Anker Innovations: Global consumer electronics leader in portable charging, power banks, and battery-powered lighting. Comparable to Etón in portable power and flashlight categories and in mass-market retail/Amazon distribution, though at substantially greater scale and R&D budget.
- Kidde: Major residential CO and smoke alarm manufacturer with UL-listed plug-in CO detectors with battery backup. Comparable to Etón's Blackout Buddy CO product in safety certification standards and broad retail distribution across home improvement and mass channels.
Emerging players
- RunningSnail: Amazon-native seller of low-cost hand-crank emergency weather radios and solar lanterns. Represents the commoditizing competitive pressure on Etón's lower-tier SKUs, particularly the Blackout Buddy and entry-level FRX/Red Cross-branded radios.
Direct peers
- Sangean: Taiwanese manufacturer of high-performance AM/FM/shortwave and Bluetooth tabletop and portable radios. Comparable to Etón's Elite performance radio line in product category, premium pricing tier, and audiophile/outdoor enthusiast customer segment.
- Midland Radio: Long-established US manufacturer of consumer and professional two-way, weather, and emergency radios including NOAA weather alert models. Directly comparable to Etón in target customer (emergency preparedness and outdoor enthusiasts), product form factor (handheld/portable weather radios), and retail distribution through sporting goods and mass-market channels.
- Streamlight: US manufacturer of rechargeable and battery-powered flashlights, lanterns, and area lights for consumer, outdoor, and industrial use. Comparable to Etón's flashlight and lantern SKUs (e.g., Road Torq, Aqualite) in product category and rechargeable emergency lighting use cases.
- Kaito Electronics: Direct-to-consumer manufacturer of multi-band, hand-crank, solar, and NOAA weather emergency radios. Closely mirrors Etón's product architecture (solar + hand-crank + battery, multi-band reception) and price points across Amazon and preparedness-focused retail channels.
- C. Crane Company: Specialty US retailer/manufacturer focused on radios, emergency weather Alert devices, and self-powered preparedness products. Directly overlaps Etón's emergency radio and outdoor preparedness offerings and shares similar rural/emergency-preparedness customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Etón Corporation social profiles
Digital presenceEtón Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etón Corporation leadership team
Management profileNumber of profiles
Etón Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etón Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etón Corporation
What does Etón Corporation do?
Etón Corporation designs, manufactures, and sells self-powered consumer electronics built around multi-source energy generation (solar, hand-crank, USB-C, battery backup) and multi-band radio reception. Its product portfolio spans emergency weather radios, shortwave/performance radios, carbon monoxide detectors with battery backup, motion-activated nightlights, hand-crank and solar flashlights, and rugged portable lanterns, sold under its own Etón brand and through official American Red Cross licensed SKUs. Distribution is handled via the etoncorp.com e-commerce site and an authorized dealer network of mass-market, outdoor-recreation, and specialty retailers.
Is Etón Corporation a public or private company?
Etón Corporation is a private company. It is classified as unknown and is currently operating.
When was Etón Corporation founded?
Etón Corporation was founded in 1986. It employs 11 to 50 people.
Where is Etón Corporation based?
Etón Corporation is headquartered in Palo Alto, United States, in the North America region.
How does Etón Corporation make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are post-Warranty Service.
Who are Etón Corporation's main competitors?
Broad incumbents on record are Goal Zero, First Alert (BRK Brands), Anker Innovations and Kidde. RunningSnail is listed as an emerging player. Direct peers are Sangean, Midland Radio, Streamlight, Kaito Electronics and C. Crane Company.
Does Etón Corporation have an API?
No public API is recorded for Etón Corporation.
What industry is Etón Corporation in?
Etón Corporation's product category is Consumer Electronics (Emergency Preparedness & Outdoor). Its primary akta.pro industry code is CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail, with a secondary code of CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 335139 and its SIC code is 3640.