IdeaCrew
IdeaCrew is a Washington, D.C.-based IT and clinical consulting firm that builds and operates modular, cloud-based State-Based Marketplace health insurance exchange platforms for U.S. state government agencies, serving clients including DC Health Link, Massachusetts Health Connector, and CoverME.gov.
- Company typePrivate
- Founded2002
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What IdeaCrew does
IdeaCrew, Inc. is a Washington, D.C.-based IT and clinical consulting firm founded in 2002 that builds, operates, and maintains State-Based Marketplace (SBM) health insurance exchange platforms for U.S. state and district government agencies. The company pioneered the modular approach to Health Insurance Exchange development after the original DC COTS implementation failed in 2014, building the first modular exchange for the DC Health Benefit Exchange Authority and subsequently replicating the architecture for the Massachusetts Health Connector and Maine's CoverME.gov. Its core product is a cloud-based, ACA-compliant marketplace platform with interconnected modules for eligibility and enrollment, plan management, broker/quoting, decision support, admin, ledger, and reporting, supported by AWS and Azure infrastructure, Ruby on Rails, open-source code, and Agile/DevOps delivery.
The company also operates the Integrated Technology Engine (ITE), a cloud-based data hub for the DC Department of Behavioral Health that consolidates data from 70+ providers and 20M+ Medicaid claim records using a machine learning-based Master Data Management model, and provides clinical consulting to state behavioral health and human services agencies (Maryland psychiatric hospitals, Pennsylvania Department of Human Services). An open-source Individual Coverage HRA Calculator Tool, developed with Princeton University's State Health and Value Strategies and funded by the Robert Wood Johnson Foundation, is shared across 14 State-Based Marketplaces.
Revenue is generated through a mix of professional services (management consulting, custom software development, DevOps and cloud services, clinical consulting) and recurring platform operations and maintenance for state exchange clients. The company is privately held and founder/management-owned, with no disclosed external funding, parent company, or acquisition activity. Leadership includes Founder & CEO Dan Thomas and President Trevor Garner, supported by a team of approximately 10 Vice Presidents covering product, engineering, EDI/data services, cloud infrastructure, policy, and operations. Headcount is reported in the 51–100 range, and the company operates a remote-first culture.
IdeaCrew firmographics
Firmographics- Name
- IdeaCrew
- Legal name
- IdeaCrew, Inc.
- Website
- https://ideacrew.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IdeaCrew is a Washington, D.C.-based IT and clinical consulting firm that builds and operates modular, cloud-based State-Based Marketplace health insurance exchange platforms for U.S. state government agencies, serving clients including DC Health Link, Massachusetts Health Connector, and CoverME.gov.
- Ownership category
- akta.pro rank
IdeaCrew industry classification
Industry- Product category
- Health Insurance Exchange Platform
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where IdeaCrew is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IdeaCrew business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Government Consulting Services: Management consulting services to federal and state government agencies including clinical consulting, data-driven consulting, strategic planning, and project management.
- Software Development & Implementation: Custom software development for government health benefit exchanges and behavioral health agencies using Agile methodologies.
- State-Based Marketplace Platform: Ongoing operations and maintenance of cloud-based health insurance marketplace platforms for state governments, with shared services model between states for cost savings.
- DevOps & Cloud Services: AWS and Azure cloud infrastructure services including security, continuous deployment, and performance monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Delivery Manager |
| Other | Annual | Quality Assurance Engineer |
| Other | Annual | Junior Data Engineer |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
IdeaCrew product offering
Product offeringCore offering
IdeaCrew builds and operates modular, cloud-based State-Based Marketplace (SBM) platforms that enable states, employers, employees, individuals, and brokers to sponsor, shop for, and enroll in ACA-compliant health insurance and other benefits. The company also provides management consulting, custom software development, data integration, and DevOps/cloud services to federal and state government agencies in the healthcare and behavioral health sectors.
Product overview
IdeaCrew offers a modular State Based Marketplace (SBM) platform for health insurance exchanges, comprising core marketplace products (DC Health Link, Massachusetts Health Connector SHOP, CoverME.gov) and interconnected modules (Eligibility & Enrollment, Decision Support, Broker/Quoting, Plan Management, Admin, Ledger, Reporting). The platform is complemented by specialized solutions including the Integrated Technology Engine (ITE) for behavioral health data management, the open-source HRA Calculator Tool for ICHRA calculations, and Anonymous Tools for consumer plan comparison. IdeaCrew also provides clinical consulting services for behavioral health and competency evaluation. The shared services architecture enables states to reduce costs through shared code and infrastructure while maintaining customization capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- State Based Marketplace (SBM) Platform Cloud-based, modular, ACA-compliant end-to-end health insurance marketplace platform for states, employers, employees, individuals, and brokers, supporting individual, small business, and large group enrollments with eligibility, enrollment, plan management, broker quoting, decision support, and reporting modules.
- DC Health Benefit Exchange (DC Health Link) State-based health insurance marketplace for the District of Columbia serving 100,000 members including individual and small business (SHOP) enrollment with cloud-based eligibility, plan shopping, and enrollment capabilities for individuals, employers, employees, and brokers.
- Massachusetts Health Connector SHOP Small business health options program (SHOP) marketplace platform enabling Massachusetts employers to compare and enroll in health insurance plans, with broker and employer portals and shared services with DC; grew from 4,500 to over 8,000 members in two years.
- CoverME.gov Maine's official State-Based Marketplace (SBM) launched in 2021, transitioning the state from HealthCare.gov to a fully state-run platform with enrollment of over 66,000 Mainers in the first year (a 10% increase) for the 2022 coverage year.
- Integrated Technology Engine (ITE) Centralized cloud-based data hub application for state behavioral health departments, featuring standardized data collection from community-based providers, instant data validations, Tableau dashboards, data governance strategies, and machine learning-based Master Data Management for whole-person care.
- HRA Calculator Tool Open-source Individual Coverage Health Reimbursement Arrangement (ICHRA) calculator tool for State-Based Marketplaces, developed in partnership with Princeton's State Health and Value Strategies and funded by the Robert Wood Johnson Foundation, used by 14 states and available in English and Spanish.
Quantifiable outcome
- Enrollments increased from 20,000 to 100,000 members at DC Health Link
- +7 more outcomes
Companies that use IdeaCrew
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
IdeaCrew technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
IdeaCrew partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Undue Medical DebtminorPartnership to abolish approximately $12 million in medical debt for about 12,000 D.C. residents. Undue Medical Debt acquires bundled debt portfolios and uses donor funding to retire balances.
- Princeton University - State Health and Value StrategiescorePartnership with Princeton University's State Health and Value Strategies (SHVS) to develop an open-source HRA calculator tool as a shared service for State-based Marketplaces. Funded by Robert Wood Johnson Foundation. Worked with 14 of 16 SBMs to address new ICHRA regulations.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
IdeaCrew competitors and assessment
Company assessmentBroad incumbents
- Cognizant:
- MAXIMUS: MAXIMUS is a large government services firm with a substantial health and human services practice, including eligibility and enrollment operations for Medicaid and marketplace programs. It is comparable to IdeaCrew as a scaled provider of IT-enabled government health services, though it serves a much broader portfolio than SBMs.
- Deloitte: Deloitte's Government & Public Services practice includes a state health care consultancy that advises on health insurance exchanges and Medicaid systems. Comparable to IdeaCrew in its state-government health technology focus, but operating across a far wider portfolio of consulting and systems integration engagements.
- NTT DATA: NTT DATA's public sector practice delivers IT services and platform implementations to state health and human services agencies. Comparable to IdeaCrew in its state-government health systems integration work, with global scale and a broader technology portfolio.
- Conduent: Conduent provides business process services and government health solutions, including eligibility and enrollment support for state Medicaid and marketplace programs. It is comparable to IdeaCrew as a state-government health services provider, though at significantly larger scale and broader scope.
- Booz Allen Hamilton: Booz Allen Hamilton is a major government consulting firm with health and civilian agency practices advising on health IT modernization, including marketplace and Medicaid programs. Comparable to IdeaCrew in its state-government health technology consulting work, though operating at far greater scale across the federal market.
- Optum: Optum, a UnitedHealth Group subsidiary, provides health technology, consulting, and government health services at massive scale, including state health program support. Comparable to IdeaCrew in its state-government health technology focus, though Optum's portfolio extends across payers, providers, and analytics well beyond SBMs.
- CGI Federal: CGI Federal is the US subsidiary of CGI, providing IT services and systems integration to federal and state agencies including health and human services programs. It overlaps with IdeaCrew in state-government health technology delivery, with deeper scale and broader agency footprint.
Direct peers
- GetInsured: GetInsured is a health insurance exchange technology company that builds and operates ACA-compliant State-Based Marketplace platforms for multiple states. Like IdeaCrew, GetInsured's core offering is a modular SBM platform sold to state government agencies transitioning from the federal marketplace.
- Softheon: Softheon provides health insurance exchange and ACA marketplace technology, including enrollment, eligibility, and billing platforms for payers and state exchanges. It competes with IdeaCrew in the same state-based marketplace and exchange technology category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
IdeaCrew social profiles
Digital presenceIdeaCrew financial estimates
Financial estimateRevenue estimate
Valuation estimate
IdeaCrew leadership team
Management profileNumber of profiles
Profiles10 records
IdeaCrew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IdeaCrew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IdeaCrew
What does IdeaCrew do?
IdeaCrew builds and operates modular, cloud-based State-Based Marketplace (SBM) platforms that enable states, employers, employees, individuals, and brokers to sponsor, shop for, and enroll in ACA-compliant health insurance and other benefits. The company also provides management consulting, custom software development, data integration, and DevOps/cloud services to federal and state government agencies in the healthcare and behavioral health sectors.
Is IdeaCrew a public or private company?
IdeaCrew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IdeaCrew founded?
IdeaCrew was founded in 2002. It employs 51 to 100 people.
Where is IdeaCrew based?
IdeaCrew is headquartered in Washington, United States, in the North America region.
How does IdeaCrew make money?
Four revenue lines are on record. Government Consulting Services are the primary driver. The others are software Development & Implementation, state-Based Marketplace Platform and devOps & Cloud Services.
Who are IdeaCrew's main competitors?
Broad incumbents on record are Cognizant, MAXIMUS, Deloitte, NTT DATA, Conduent, Booz Allen Hamilton, Optum and CGI Federal. Direct peers are GetInsured and Softheon.
Does IdeaCrew have an API?
No public API is recorded for IdeaCrew.
What industry is IdeaCrew in?
IdeaCrew's product category is Health Insurance Exchange Platform. Its primary akta.pro industry code is BPAEAJAC, ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.). Its NAICS code is 54151 and its SIC code is 7370.