VisiFI
VisiFI provides core banking, digital banking, account opening, lending, payments, cards, analytics, and security software to credit unions and community banks across the United States. It operates as a subsidiary of Italian technology group Dedagroup under a subscription-based, direct sales-led model.
- Company typePrivate
- Founded2000
- HeadquartersOmaha, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What VisiFI does
VisiFI is a private U.S. banking technology company that provides core banking, digital banking, digital account opening, digital lending, payments, cards, analytics, security, and APIs to credit unions and community banks. Founded in 2000 and headquartered in Hoover, Alabama (with operating presence in Omaha), the company is a subsidiary of Italian technology conglomerate Dedagroup and operates alongside affiliate Innovative Technology, Inc. Its customer base spans small and mid-market credit unions across the United States, with named clients including Public Service Credit Union, Greater Cleveland Community Credit Union, Peach State Federal Credit Union, LincOne Federal Credit Union, Onomea Federal Credit Union, North Alabama Educators Credit Union, and United Consumers Credit Union.
The platform is built on an API-first architecture delivering real-time core processing and more than 60 integrated technology solutions. The flagship "Digital Triple Play" bundles digital banking, digital account opening, and digital lending into a single integrated experience, complemented by a Digital Branch Design Studio that enables credit unions to customize their digital storefront without custom development. VisiFI differentiates its digital banking suite through a behavioral science partnership with Duke University's Center for Advanced Hindsight and through an ecosystem of hundreds of third-party integrations, including Plaid for data aggregation, JD Power for vehicle valuations, Larky for member engagement, and DirectLink for conversational AI member service. VisiFI Security provides 99.99% availability, MFA, biometric login, DDoS protection via Cloudflare, and the company maintains SOC 2 Type 2 certification.
VisiFI employs a sales-led go-to-market targeting credit unions and community banks through direct enterprise field sales, an inside sales team handling inbound demo requests, and a "Request a Demo" CTA on visifi.com. Revenue is generated via multi-year subscription contracts on a quote-based pricing model that varies by institution size and selected solutions; pricing is not publicly disclosed and there are no resellers or channel partners. The company invests in community-building through the Dedapulse annual customer conference (October 26–29, 2025 in Dallas), the T.I.P.P.s podcast, white papers, webinars, case studies, and active participation in industry associations including NACUSO, NCUL, Inclusiv, Corelation, HCUA, and AACUC. In October 2025, VisiFI announced it will merge with fellow Dedagroup subsidiary Share One under the unified brand Deda Sphere Inc., consolidating Dedagroup North America's core and digital banking assets.
VisiFI firmographics
Firmographics- Name
- VisiFI
- Legal name
- VisiFI (d/b/a Dedagroup North America, Inc. and Innovative Technology, Inc.)
- Website
- https://visifi.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VisiFI provides core banking, digital banking, account opening, lending, payments, cards, analytics, and security software to credit unions and community banks across the United States. It operates as a subsidiary of Italian technology group Dedagroup under a subscription-based, direct sales-led model.
- Ownership category
- akta.pro rank
VisiFI industry classification
Industry- Product category
- Core Banking Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industry
- Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)
Keywords
Where VisiFI is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VisiFI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription / Recurring Revenue: VisiFI provides banking technology solutions to credit unions and community banks on a subscription or recurring contract basis. The company offers an all-in-one core banking and digital banking platform, with services spanning core processing, digital banking, digital account opening, digital lending, payments, cards, and security. Revenue is generated through multi-year contracts with financial institution clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers disclosed — B2B sales-led model with custom enterprise pricing. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
VisiFI product offering
Product offeringCore offering
VisiFI provides an integrated core-to-digital banking technology platform for credit unions and community banks in the United States. The platform includes a real-time core banking system, a digital banking suite (with digital account opening and digital lending), payments, cards, retail applications, security, analytics, and an API catalogue, sold on a multi-year subscription basis with direct enterprise sales and custom quote-based pricing.
Product overview
VisiFI is a modular, open, and connected banking solutions platform serving credit unions and community banks. The architecture consists of a Core Banking Platform as the foundation, with Digital Banking Platform as the primary digital layer offering an All-In-One solution that includes Digital Account Opening, Digital Lending, and Payments (Triple Play). Additional modules include Cards and Retail Applications for branch operations, complemented by services for Security, Analytics, and APIs. The platform provides an end-to-end personalized experience from account opening through money movement and lending, powered by behavioral science-backed design and hundreds of integrations with best-in-class partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Banking Platform User-friendly and adaptable core banking system providing modern, open front-end and back-end with real-time processing to dramatically improve efficiencies and accelerate growth for credit unions and community banks.
- Digital Banking Platform Open and flexible digital banking platform that integrates with VisiFI core or other cores, offering a best-in-class ecosystem with features account holders expect, backed by behavioral science.
- All-In-One Solution (Total Solutions) An all-in-one, stand-alone solution combining real-time core technology with a relationship-driven user experience, including digital banking, digital account opening, and digital lending (the Digital Triple Play) for credit unions and community banks.
- Digital Account Opening Modern, easy-to-use, fully customized digital account opening solution enabling members to open accounts in minutes with auto-fill from driver's license photo, digital funding, and automated approvals.
- Digital Lending Digital loan application enabling customization and easy navigation, with visualization of member goals, auto-fill from driver's license, JD Power integration for vehicle evaluations, and fully automated underwriting.
- Payments Real-time money movement solution enabling P2P payments and transfers, instant money sending via email or mobile phone, with a powerful risk-management platform integrating fraud detection and authentication measures.
- Cards Integrated debit and credit cards management solution with unified real-time integration to diverse card processors, instant issue cards, real-time reporting tools, and quarterly mandate compliance.
- Retail Applications Day-to-day core retail operations spanning front-end and back-end processing including Account Opening, Teller Applications, Member Management, Retail Transaction Processes, and Cash Management within a Real-Time Core Processing System.
- Security Comprehensive security offering spanning access, environment, transaction, and monitoring defense, providing 99.99% availability, hyper-secure data centers, disaster recovery, and security tools including MFA, biometric login, and DDoS protection via Cloudflare.
- Analytics Data analytics dashboard collecting and presenting data from across business departments including digital banking, lending, and accounting, helping CXOs explore actual performance and determine future strategies.
- APIs API catalogue providing real-world, third-party applications designed to integrate easily and deliver comprehensive modular solutions, enabling credit unions to add functionality without complex development time.
Quantifiable outcome
- 37% increase in P2P digital payment transactions for Public Service Credit Union
- +4 more outcomes
Companies that use VisiFI
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
VisiFI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature10 records
VisiFI partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DirectLinkcoreDirectLink is a Dedapulse Grand Prix Sponsor and presented at Dedapulse 2025 on 'Modern Banking Begins with Smarter Conversations.' Their conversational AI solutions help financial institutions accelerate business by re-imagining member service and digital banking using AI to turn member service into growth engines.
- LarkycoreLarky and VisiFI partnered to enhance member engagement for financial institutions. Larky's proactive, real-time push notifications integrate with VisiFI's digital banking platform to turn lock-screen moments into measurable growth for credit unions. Larky was a Grand Prix Sponsor at Dedapulse 2025.
- Corporate America Credit UnioncoreCorporate America Credit Union is a Dedapulse Grand Prix Sponsor. Their Chief Innovation Officer Lisa Coffey presented at the conference on future technology in credit unions. They are a key partner in driving innovation initiatives.
- Duke University's Center for Advanced HindsightcoreVisiFI partnered with Duke University's Center for Advanced Hindsight to design its digital banking suite, incorporating behavioral science principles into the member experience to drive engagement and healthier financial habits.
- GlideminorGlide is a fintech that helps credit unions attract and onboard Gen Z and millennial members through modern marketing campaigns and a seamless 2-minute account opening experience. Featured on VisiFI's podcast discussing Gen Z onboarding.
- SavvyMoneyminorSavvyMoney sponsored the Country Night event at Dedapulse 2025 at Billy Bob's Texas, part of the Dedapulse social event program.
- PlaidcorePlaid serves as a bridge between credit unions and financial apps, facilitating the exchange of account data including account balances and transactions. Discussed on VisiFI's podcast as an important integration for serving younger members.
- Dedagroup / Deda GroupcoreDedagroup (Deda Group) is VisiFI's parent company — a leading global technology group focusing on financial services, cloud and cybersecurity, AI, and fashion. VisiFI is part of Dedagroup North America alongside Share One and Innovative Technology. VisiFI and Share One are uniting under the new brand 'Deda Sphere Inc.' as of October 2025.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
VisiFI competitors and assessment
Company assessmentDirect peers
- nCino: nCino delivers a cloud banking platform with digital account opening, lending, and onboarding capabilities to financial institutions, directly competing with VisiFI's digital lending and account opening modules.
- Alkami Technology: Alkami provides a digital banking and data platform purpose-built for credit unions and community banks, making it a close competitor to VisiFI's digital banking, account opening, and lending modules.
- Temenos: Temenos offers core banking, digital banking, and lending software to banks and credit unions worldwide, providing a comparable integrated platform to VisiFI's API-first architecture and modular suite.
- Corelation: Corelation offers the KeyStone core processing platform tailored specifically for credit unions, directly overlapping with VisiFI's core banking offering for the same customer segment.
- MeridianLink: MeridianLink provides digital lending, account opening, and data analytics solutions to financial institutions including credit unions, directly competing with VisiFI's digital lending and account opening products.
- Finastra: Finastra provides core banking, lending, digital channels, and payments software to financial institutions globally, overlapping with VisiFI's platform offering for credit unions and community banks.
- Q2 (a Jack Henry company): Q2 offers a digital banking platform serving regional banks and credit unions, directly overlapping with VisiFI's digital banking and account opening modules. Q2 was acquired by Jack Henry in 2024.
- Jack Henry & Associates: Jack Henry provides core banking, digital banking, and payments technology to community banks and credit unions (including its Symitar credit union division), directly competing with VisiFI's end-to-end platform. VisiFI also lists Jack Henry as a conference sponsor, underscoring the competitive overlap.
Broad incumbents
- FIS: FIS (now part of Global Payments) provides core processing, digital banking, payments, and risk solutions to a broad range of financial institutions including credit unions and community banks, competing with VisiFI across multiple product modules.
- Fiserv: Fiserv is a large incumbent financial technology provider offering core banking, digital banking, payments, and account processing to credit unions and community banks as part of a broad portfolio that competes with VisiFI's integrated suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VisiFI social profiles
Digital presenceVisiFI compliance and trust
Trust signalCompliance1 record
VisiFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisiFI leadership team
Management profileNumber of profiles
Profiles5 records
VisiFI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisiFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisiFI
What does VisiFI do?
VisiFI provides an integrated core-to-digital banking technology platform for credit unions and community banks in the United States. The platform includes a real-time core banking system, a digital banking suite (with digital account opening and digital lending), payments, cards, retail applications, security, analytics, and an API catalogue, sold on a multi-year subscription basis with direct enterprise sales and custom quote-based pricing.
Is VisiFI a public or private company?
VisiFI is a private company. It is classified as corporate owned and is currently operating.
When was VisiFI founded?
VisiFI was founded in 2000. It employs 251 to 500 people.
Where is VisiFI based?
VisiFI is headquartered in Omaha, United States, in the North America region.
How does VisiFI make money?
One revenue line is on record: subscription / Recurring Revenue.
Who are VisiFI's main competitors?
Direct peers on record are nCino, Alkami Technology, Temenos, Corelation, MeridianLink, Finastra, Q2 (a Jack Henry company) and Jack Henry & Associates. Broad incumbents are FIS and Fiserv.
Does VisiFI have an API?
Yes. VisiFI offers an API-first development and integration approach providing flexible and scalable solutions for credit unions and community banks. The extensive VisiFI API catalogue includes a full range of real-world, third-party applications designed to integrate easily to deliver comprehensive and modular solutions. Through these proven, tested APIs, credit unions are able to easily navigate uncertainty and use technology to interpret changes in the most fast and profitable way possible. The API enables credit unions to add functionality and flexibility needed right now without complex and time-consuming development time.
What industry is VisiFI in?
VisiFI's product category is Core Banking Software. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAGAAAD, Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value). Its NAICS code is 522320.