inPowered
inPowered AI is a San Francisco-based sell-side AI decisioning platform that runs containerized AI models directly inside programmatic ad exchanges to qualify impressions in real time, serving agencies and consumer brands with outcome-focused PMP campaigns across CTV, video, and display.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What inPowered does
inPowered (operating as inPowered AI) is a privately held, San Francisco-based sell-side AI decisioning platform founded in 2014. The company targets advertising agencies and consumer brands, deploying AI models directly inside programmatic ad exchanges to qualify impressions in real time at the moment of auction. Its stated value proposition centers on reducing inefficiency in programmatic advertising, which the company cites as low as 36 cents of working-media efficiency on the dollar under conventional demand-side optimization.
The company's core product is a containerized AI decisioning platform built on the IAB Tech Lab's ARTF open protocol, leveraging GPU-accelerated computing to achieve approximately one-millisecond inference latency. AI models are trained on data from measurement partners including Kantar, Cint, EDO, Innovid, PlaceIQ, and Adelaide, alongside client first-party data. The platform operates through Private Marketplace (PMP) deals across CTV, Video, and Display, and is packaged into eight outcome-focused solution modules: Brand Lift, Search Lift, Store Visits, Attention, Efficient Reach, Customer Value, Engagement, and App Subscriptions. Distribution is anchored by integrations with major SSPs — PubMatic (Decision Fabric pilot, April 2026), Index Exchange, OpenX, and Magnite — plus data connectivity through LiveRamp's clean room ecosystem.
inPowered generates revenue through programmatic PMP deals on a transaction-fee basis, with enterprise field sales ("Request a Demo") to agencies and brands. Documented customer outcomes include a 75% reduction in cost per site visit, a 77% CTR boost, a 44% increase in targeted reach, and an 80% lower cost per store visit, across enterprise customers in apparel retail, athletic footwear, consumer technology, and cleaning products. The leadership team includes co-founders Peyman Nilforoush (CEO) and Pirouz Nilforoush (President), with Filippo Portolano as CTO.
inPowered firmographics
Firmographics- Name
- inPowered
- Website
- https://inpowered.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- inPowered AI is a San Francisco-based sell-side AI decisioning platform that runs containerized AI models directly inside programmatic ad exchanges to qualify impressions in real time, serving agencies and consumer brands with outcome-focused PMP campaigns across CTV, video, and display.
- Ownership category
- akta.pro rank
inPowered industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Model Hosting, Serving & Inference Platforms (HDAAACAB)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where inPowered is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
inPowered business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising PMP Deals: Revenue generated through AI-powered Private Marketplace (PMP) deals for CTV, Video, and Display advertising. The platform enables agencies and brands to deliver measurable outcomes through impression-level decisioning, with pricing likely based on ad spend managed through the platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
inPowered product offering
Product offeringCore offering
inPowered is a sell-side AI decisioning platform that runs AI models directly on programmatic ad exchanges to power AI-based Private Marketplace (PMP) deals for Connected TV (CTV), video, and display inventory. The platform performs real-time, impression-level decisioning at approximately 1ms inference latency using GPU-accelerated computing, allowing agencies and brands to activate outcome-driven campaigns through direct integration with major supply-side platforms.
Product overview
inPowered AI is a sell-side AI decisioning platform with a portfolio of eight outcome-focused solution modules (Brand Lift, Search Lift, Store Visits, Attention, Efficient Reach, Customer Value, Engagement, and App Subscriptions). The core platform delivers real business outcomes through AI-powered PMPs (Private Marketplace Deals) for CTV, Video, and Display. The platform operates as containerized AI that runs directly on ad exchanges, leveraging GPU-accelerated computing with approximately one millisecond inference latency. AI models are trained on data from Kantar, Cint, EDO, Innovid, PlaceIQ, and Adelaide, plus first-party data, enabling impression-level decisioning for campaigns optimizing toward brand lift, search behavior, store visits, attention, efficient reach, customer value, engagement, and app subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Containerized AI Decisioning Platform Core sell-side AI decisioning platform that runs AI models directly on programmatic exchanges at approximately 1ms inference latency, enabling real-time impression-level decisioning for media buyers and agencies.
- AI PMP Deals AI-powered Private Marketplace (PMP) deals for CTV, Video, and Display inventory, allowing agencies and brands to access curated, AI-optimized media through direct supply-side platform integrations.
- Brand Lift Outcome-based AI solution that optimizes campaigns to maximize brand lift metrics for advertisers running campaigns across CTV, video, and display.
- Search Lift AI decisioning solution that optimizes programmatic media to drive measurable increases in branded search activity.
- Store Visits AI-driven solution that optimizes media buys to drive incremental foot traffic to physical retail locations using location data signals.
- Attention Solution that uses AI to optimize media toward higher attention impressions, integrating with attention measurement providers to score and bid on attention-weighted inventory.
- Efficient Reach AI optimization solution that delivers reach objectives efficiently by reducing media waste and improving unique audience delivery across programmatic channels.
- Customer Value Solution that uses first- and third-party customer value data to bid toward impressions most likely to deliver high-lifetime-value customers.
- Engagement AI decisioning solution that optimizes programmatic media to maximize campaign engagement metrics such as clicks, video completion rates, and interaction signals.
- App Subscriptions Outcome-driven solution that optimizes programmatic campaigns to drive app subscription conversions for mobile app advertisers.
Quantifiable outcome
- 75% reduction in cost per site visit
- +3 more outcomes
Companies that use inPowered
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
inPowered technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature5 records
inPowered partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- PubMaticcorePubMatic's Decision Fabric containerization layer built on AgenticOS enables inPowered AI's decisioning algorithms to run natively inside PubMatic's auction infrastructure on live bidstream signals to improve campaign targeting and inventory optimization.
- Index ExchangecoreIndex Exchange's Marketplaces infrastructure hosts sell-side AI decisioning technology, enabling a major apparel retailer to achieve 75% reduction in cost per site visit through upstream decisioning.
- OpenXcoreOpenX supply-side platform partnered with inPowered AI and Precisely PlaceIQ to deliver containerized AI decisioning, achieving 80% lower cost per store visit.
- Precisely PlaceIQcoreJoint solution with OpenX and inPowered AI combining location intelligence with sell-side AI decisioning for store visit optimization.
- MiQflagshipInitial piloting partner for Decision Fabric, running decisioning algorithms inside PubMatic's auction infrastructure.
- Chalice AIflagshipInitial piloting partner for Decision Fabric, running decisioning algorithms inside PubMatic's auction infrastructure.
- SWYM.AIflagshipInitial piloting partner for Decision Fabric, running decisioning algorithms inside PubMatic's auction infrastructure.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
inPowered competitors and assessment
Company assessmentDirect peers
- Magnite: Streaming/CTV-focused SSP listed as a solution partner. Competes with inPowered in CTV sell-side decisioning and shares the same upstream optimization thesis.
- MiQ: Programmatic media company also piloting on PubMatic's Decision Fabric alongside inPowered. Targets the same agency/brand buyers with AI-driven programmatic optimization.
- PubMatic: Largest SSP partner for inPowered via the Decision Fabric containerization layer. Both operate in sell-side programmatic infrastructure and are co-developing AI decisioning at the auction layer.
- OpenX: SSP partner that has demonstrated joint solutions with inPowered (80% lower cost per store visit). Operates in the same programmatic supply-path layer with overlapping AI decisioning ambitions.
- Index Exchange: Major SSP partner that hosts inPowered's sell-side decisioning in its Marketplaces. Competes in the same supply-path infrastructure layer and is also investing in containerized AI.
- Chalice AI: Direct competitor also piloting on PubMatic's Decision Fabric. Competes head-to-head with inPowered for the same containerized, sell-side AI decisioning slot at auction.
Emerging players
- Cognitiv: AI-native programmatic buying platform focused on deep-learning optimization. Competes with inPowered for AI-driven brand and agency outcomes in display, video, and CTV.
- Scibids (DoubleVerify): AI-driven programmatic optimization now owned by DoubleVerify. Competes with inPowered on algorithmic bid optimization and outcome-based decisioning for major agency holding companies.
Broad incumbents
- The Trade Desk: Largest independent DSP and the dominant outcome-oriented programmatic buying platform. Competes for the same agency/brand budgets that inPowered serves, with extensive AI capabilities (Kokai).
- Yahoo (Yahoo Ad Tech): Operates a large SSP (and formerly a DSP) and has been investing in AI-driven decisioning. Comparable as a broad incumbent in the same supply-side programmatic category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
inPowered social profiles
Digital presenceinPowered financial estimates
Financial estimateRevenue estimate
Valuation estimate
inPowered leadership team
Management profileNumber of profiles
Profiles3 records
inPowered funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inPowered M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inPowered
What does inPowered do?
inPowered is a sell-side AI decisioning platform that runs AI models directly on programmatic ad exchanges to power AI-based Private Marketplace (PMP) deals for Connected TV (CTV), video, and display inventory. The platform performs real-time, impression-level decisioning at approximately 1ms inference latency using GPU-accelerated computing, allowing agencies and brands to activate outcome-driven campaigns through direct integration with major supply-side platforms.
Is inPowered a public or private company?
inPowered is a private company. It is classified as venture growth investor backed and is currently operating.
When was inPowered founded?
inPowered was founded in 2014. It employs 51 to 100 people.
Where is inPowered based?
inPowered is headquartered in San Francisco, United States, in the North America region.
How does inPowered make money?
One revenue line is on record: programmatic Advertising PMP Deals.
Who are inPowered's main competitors?
Direct peers on record are Magnite, MiQ, PubMatic, OpenX, Index Exchange and Chalice AI. Emerging players are Cognitiv and Scibids (DoubleVerify). Broad incumbents are The Trade Desk and Yahoo (Yahoo Ad Tech).
Does inPowered have an API?
No public API is recorded for inPowered.
What industry is inPowered in?
inPowered's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is HDAAACAB, Model Hosting, Serving & Inference Platforms, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5182 and its SIC code is 7372.