What Scibids does

Scibids develops AI-powered programmatic advertising optimization technology that creates custom bidding algorithms for brand advertisers. Founded in 2016 in Paris, France, the company's core platform, now branded "DV Scibids AI" following its acquisition by DoubleVerify (NYSE: DV), automates campaign bidding by dynamically adapting strategies based on first-party data, offline sales data, attention metrics, and media quality signals to achieve advertiser-defined KPIs. The technology processes structured data inputs and generates approximately 1,000 optimization models per advertiser each month, with a reported 4x average ROI across customers. Scibids' platform-agnostic deployment across 6 major programmatic buying platforms enables advertisers to activate AI-driven optimization without disrupting existing media buying workflows.

The product suite includes DV Scibids AI (core product), DV Media AdVantage Platform for Advertisers (parent platform comprising Verify, Optimize, and Prove modules), DV Authentic AdVantage (extending capabilities into walled garden environments), and supporting features including Quality CPM (qCPM), Attention Enhancement, and ROAS Optimization. Named enterprise customers include Colgate-Palmolive and Mead Johnson, with distribution handled through DoubleVerify's enterprise sales organization and embedded platform integrations globally.

Scibids' business model is subscription-based SaaS delivered via DoubleVerify's direct enterprise sales motion, with quote-based engagement typical of enterprise B2B advertising technology. The company holds industry certifications including IAB membership, SOC2 Type 2, ISO 27001, and TAG (Trustworthy Accountability Group) certifications for anti-fraud and brand safety. Following the acquisition, Scibids operates as a wholly-owned subsidiary of DoubleVerify, contributing to the Optimize segment of DV's broader media quality and performance platform.

Name

Scibids

Legal name

Scibids

Website

https://scibids.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Scibids develops AI-powered programmatic advertising optimization technology that creates custom bidding algorithms for brand advertisers. Operating as "DV Scibids AI" within DoubleVerify's ad verification platform, it serves enterprise advertisers across major programmatic buying platforms.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Software Publishers (5132)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Programmatic advertising optimization
• AI bidding algorithms
• Custom KPI targeting
• Media quality verification
• Advertising campaign automation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Optimization Platform: AI-powered optimization platform for programmatic advertising campaigns, delivered as a SaaS solution integrated with major buying platforms. Revenue likely derived from platform fees or performance-based pricing tied to advertising spend optimization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Scibids develops customizable AI that automates and optimizes bidding strategies for programmatic advertising campaigns. The technology creates dynamic algorithms that incorporate first-party data, offline sales data, attention metrics, and media quality metrics to achieve advertiser-defined KPIs. The platform is delivered as DV Scibids AI within DoubleVerify's product portfolio and is integrated across six major programmatic buying platforms.

Product overview

Scibids operates as DV Scibids AI, an AI-powered programmatic advertising optimization product integrated within the DV Media AdVantage Platform for Advertisers. The core offering is DV Scibids AI, which automates campaign bidding using custom algorithms to achieve advertiser-defined KPIs. Key features include Quality CPM (qCPM) for verified inventory measurement, Attention Enhancement leveraging DV's attention metrics, and ROAS Optimization for e-commerce. DV Authentic AdVantage extends capabilities into walled garden environments by combining DV's media quality controls with Scibids AI. The product is platform-agnostic and integrates across 6 major buying platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• DV Scibids AI

Quantifiable outcome

• 4x average Scibids AI ROI for advertisers
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Walled Garden PlatformscoreTechnology or IntegrationDV Authentic AdVantage combines DV's media quality controls with Scibids AI to drive superior outcomes across walled garden environments. This integration enables advertisers to achieve optimal performance in closed ecosystems like social media platforms with restricted transparency.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Trade Desk: The Trade Desk operates one of the largest independent programmatic DSPs and has shipped native AI optimization (Kokai) for programmatic bidding. It is directly comparable to Scibids as a programmatic buying and optimization platform for large brand advertisers, although Scibids is a layer that sits across multiple DSPs rather than a single DSP.
• Basis Technologies: Basis Technologies provides a programmatic and ad operations platform with workflow automation and optimization for agencies and advertisers. It addresses similar enterprise programmatic pain points around scale and campaign performance, making it a comparable peer in adtech workflow and optimization.
• MediaMath: MediaMath is an independent programmatic DSP that has historically emphasized AI-driven campaign optimization and supply-path controls. It targets the same large-brand programmatic budgets as Scibids and represents a direct alternative for buyers evaluating optimization platforms.
• Smartly.io: Smartly.io provides AI-driven creative and campaign automation across major walled-garden and programmatic platforms, targeting large brand advertisers with performance optimization. It is comparable to Scibids in automating and optimizing paid-media campaigns with AI, particularly for social and display.

Broad incumbents

• Google Display & Video 360 (DV360): Google's enterprise DSP competes for the same programmatic optimization budgets Scibids targets, with increasingly AI-driven bidding features. It is a broad incumbent in digital advertising technology rather than a specialist optimization vendor, making it a comparable distribution and feature competitor.
• Zeta Global: Zeta Global combines a large first-party identity and data asset with an AI-driven demand-side platform for enterprise marketers. Comparable to Scibids in its use of AI to optimize programmatic and CRM-driven marketing, although operating as a broader data-led platform rather than a focused optimization layer.
• Adobe Advertising Cloud: Adobe's advertising cloud (including DSP and search) serves large enterprise advertisers with cross-channel campaign optimization. It overlaps with Scibids' enterprise programmatic optimization use case but as part of Adobe's broader Experience Cloud portfolio rather than as a standalone AI optimization layer.
• Criteo: Criteo operates a major commerce and retargeting media platform with AI-driven bidding at scale. While its core focus is performance/retargeting rather than broad programmatic, its AI bidding capabilities and large advertiser footprint make it a comparable incumbent in machine-learning-driven ad optimization.

Emerging players

• Celtra: Celtra focuses on creative optimization and dynamic ad production for programmatic and digital channels. It overlaps with Scibids in the AI-driven optimization layer of digital advertising, though with a creative-centric rather than bidding-centric angle.

Others

• Pixalate: Pixalate is a media-quality and fraud-prevention analytics provider that is adjacent to Scibids' media-quality and verification use cases. While not a direct bidding competitor, it operates in the same trust-and-quality layer that Scibids leverages through DV integrations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/scibids
• LinkedInlinkedin.com/company/scibids-technology

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scibids