Voodoo Doughnut
Voodoo Doughnut is a privately held specialty doughnut bakery chain founded in 2003 in Portland, Oregon, operating 26 handcrafted retail stores across 11 U.S. states with extended late-night hours, custom event orders, wedding ceremonies, mobile van service, and licensed airport and theme park locations.
- Company typePrivate
- Founded2003
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Voodoo Doughnut does
Voodoo Doughnut is a privately held specialty doughnut bakery chain founded in 2003 by Kenneth "Cat Daddy" Pogson and Tres Shannon in Portland, Oregon. The company produces and sells handcrafted doughnuts (35+ varieties including a dedicated vegan line) across 26 retail locations spanning 11 U.S. states, with most stores operating extended late-night hours (until 2am-3am). Beyond core retail, the business operates a wedding ceremony service offering legally binding ceremonies inside select shop locations, custom doughnut ordering for corporate and private events, a mobile Voodoo Van for events in the Portland Metro Area, corporate catering through EZCater, and gift card sales via Paytronix.
The company relies on a third-party technology stack rather than proprietary systems: ToastTab for online ordering and pickup, EZCater for catering distribution, Paytronix for gift card issuance and balance management, Constant Contact for email marketing and the Voodoo Fan Club loyalty program, and SMS for customer communications. Distribution includes both company-owned storefronts and licensed positions at high-traffic venues including Universal CityWalk Hollywood, Universal CityWalk Orlando, Denver International Airport, and Nashville International Airport.
Revenue is generated through multiple unit-priced streams: individual and dozen-assortment retail sales, custom doughnuts priced at $3-$7 each with centerpieces at $25-$45, wedding ceremony packages serving 9-40 guests, wedding dessert catering for 30-260 guests, Voodoo Van rentals, gift cards, and event catering. The customer base spans individual walk-in consumers, event organizers, wedding couples, and travelers at licensed airport and theme park locations. The company is founder-owned with no disclosed institutional investment or parent company, and operates as Voodoo Doughnut LLC under Oregon jurisdiction.
Voodoo Doughnut firmographics
Firmographics- Name
- Voodoo Doughnut
- Legal name
- Voodoo Doughnut, LLC
- Website
- https://voodoodoughnut.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voodoo Doughnut is a privately held specialty doughnut bakery chain founded in 2003 in Portland, Oregon, operating 26 handcrafted retail stores across 11 U.S. states with extended late-night hours, custom event orders, wedding ceremonies, mobile van service, and licensed airport and theme park locations.
- Ownership category
- akta.pro rank
Voodoo Doughnut industry classification
Industry- Product category
- Specialty Bakery / Doughnut Shop
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Donut Shops (THAFAGAE)
- akta.pro secondary industry
- Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)
Keywords
Where Voodoo Doughnut is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices28 records
Markets served
Voodoo Doughnut business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Doughnut Sales: Direct sales of handcrafted doughnuts to consumers at physical retail locations. Customers purchase individual doughnuts or dozens (Voodoo Dozen, Vegan Dozen, Classic Dozen) at storefronts across the U.S.
- Custom Orders: Specialty custom doughnuts for events including birthdays, baby showers, weddings, corporate events, and brand activations. Pricing ranges from $3-$7 per custom doughnut, with larger centerpieces from $25-$45.
- Wedding Ceremonies: Voodoo Doughnut offers legally binding wedding ceremonies and vow renewals at select shop locations. Packages include Intimate (up to 9 guests), Small Gathering (up to 24), and Sweet Celebration (up to 40), with various doughnut quantities included.
- Voodoo Van Rentals: Mobile doughnut van available for rent at events in the Portland Metro Area. Rental covers events such as weddings, birthday parties, corporate events, brand activations, and school events. Magic Roast brewed coffee available as add-on.
- Gift Cards: Voodoo Doughnut gift cards sold online through Paytronix-hosted webstore for use at retail locations. Gift cards have no expiration date and can be redeemed at participating locations.
- Catering Services: Corporate and event catering delivery through EZCater platform, offering doughnut and coffee catering for meetings and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simple Centerpiece - 9" or 12" yeast doughnut with simple logo or inscription |
| Unit Pricing | Pay-as-you-go | Elaborate Centerpiece - Large yeast doughnut with complex image, portrait or scene |
| Unit Pricing | Pay-as-you-go | Oversized Birthday Cake Doughnut - Double stack of two 9" round doughnuts |
| Unit Pricing | Pay-as-you-go | Custom Individual Doughnuts - Shell doughnut with filling, frosting and simple design |
| Unit Pricing | Pay-as-you-go | Baby Shower Doughnuts - Colorful box of doughnuts for celebrations |
| Unit Pricing | Pay-as-you-go | The Sweet Start - Serves 30 guests |
| Unit Pricing | Pay-as-you-go | The Classic Couple - Serves 60 guests |
| Unit Pricing | Pay-as-you-go | The Holey Matrimony - Serves 100 guests |
| Unit Pricing | Pay-as-you-go | The Magic Match - Serves 150 guests |
| Unit Pricing | Pay-as-you-go | The Everlasting Glaze - Serves 200 guests |
| Unit Pricing | Pay-as-you-go | The Voodoo Vow - Serves 260 guests |
| Unit Pricing | Pay-as-you-go | Intimate Ceremony - Up to 9 Guests |
| Unit Pricing | Pay-as-you-go | Small Gathering - Up to 24 Guests |
| Unit Pricing | Pay-as-you-go | Sweet Celebration - Up to 40 Guests |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Voodoo Doughnut product offering
Product offeringCore offering
Voodoo Doughnut manufactures and retails over 35 handcrafted doughnut varieties, including signature items (Voodoo Doll, Old Dirty Bastard, Bacon Maple Bar) and a dedicated line of vegan doughnuts. The company sells individual doughnuts and assorted dozen boxes (Voodoo Dozen, Vegan Dozen, Classic Dozen) through 26 company-owned and licensed retail shops across the U.S. It also offers custom event doughnuts, wedding ceremony packages held in-shop, corporate catering via EZCater, and mobile Voodoo Van rentals for events in the Portland Metro Area.
Product overview
Voodoo Doughnut operates as a specialty doughnut bakery chain offering over 35 handcrafted doughnut varieties alongside a line of vegan options. The core product consists of individually crafted doughnuts sold in retail locations, available in single units or as dozen assortments (Voodoo Dozen with 13 pieces, Vegan Dozen, Classic Dozen). The product portfolio extends to custom and wedding doughnut services, including custom event orders, wedding ceremony packages held inside Voodoo Doughnut shops, and custom wedding doughnut catering with themed packages serving 30-260 guests. Additional offerings include the Voodoo Van mobile doughnut shop for event rentals in the Portland Metro Area, corporate and event catering, and the Voodoo Doughnut Fan Club loyalty program. The company operates locations across 11 U.S. states with extended hours (open 'almost' 24 hours) and licenses at Universal CityWalk locations and airports.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Doughnuts
- Voodoo Dozen
- Vegan Dozen
- Classic Dozen
- Custom Doughnuts
- Custom Wedding Doughnuts
- Wedding Ceremony Services
- Voodoo Van
- Corporate & Event Catering
- Voodoo Doughnut Gift Cards
Companies that use Voodoo Doughnut
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Voodoo Doughnut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Voodoo Doughnut partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- NAMI Miami-Dade CountyminorCharitable partnership for Miami Wynwood grand opening on February 19, 2026. 20% of opening day proceeds benefited NAMI Miami-Dade County mental health programs. This represents a one-time community giving initiative tied to the new location launch.
- ToastTabcoreOnline ordering platform integration enabling customers to place orders for pickup at all Voodoo Doughnut locations. ToastTab handles the order management and payment processing for direct-to-consumer online orders.
- EZCatercoreCatering platform partner for corporate and event catering orders. EZCater enables businesses to order Voodoo Doughnut catering delivery for meetings and events through their platform.
- PaytronixcoreGift card platform provider hosting and maintaining Voodoo Doughnut's online gift card webstore at voodoodoughnut.myguestaccount.com. Handles gift card issuance and redemption tracking.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Voodoo Doughnut competitors and assessment
Company assessmentRegional players
- Shipley Do-Nuts: Texas-based doughnut chain with deep concentration in Houston, Austin, and other Texas metros where Voodoo also operates. Comparable assortment of handcrafted doughnuts and traditional bakery retail format with strong regional brand equity.
- Top Pot Doughnuts: Seattle-based premium doughnut and coffee chain operating across the Pacific Northwest. Comparable handcrafted production, bakery-cafe retail format, and custom-order capabilities for events and weddings.
- Stan's Donuts: Los Angeles-based premium doughnut chain with retail shops across Southern California. Comparable handcrafted production, creative flavor portfolio, and presence in West Hollywood/Venice where Voodoo also operates.
Emerging players
- Five Daughters Bakery: Nashville-origin 100-layer doughnut concept with locations across multiple U.S. cities. Overlaps on creative, premium doughnut positioning and event-driven custom orders; operates near Voodoo's Nashville airport licensed location.
- The Salty Donut: Miami-based artisan doughnut brand that has rapidly expanded across major U.S. cities. Directly competes on premium, creative doughnut flavors and Instagram-worthy branding; the recent Voodoo Miami Wynwood opening creates direct local overlap.
- District Donuts Sliders Brew: New Orleans-based concept pairing creative doughnuts with sliders and craft coffee. Comparable handcrafted production, custom-order catering, and multi-revenue-stream model that overlaps with Voodoo's combined retail and event business.
Broad incumbents
- Dunkin': National coffee-and-doughnut QSR chain with thousands of U.S. locations. Overlaps with Voodoo on doughnut assortment and late-morning snack occasion but serves a much broader, value-oriented customer base and beverage-led menu.
- Duck Donuts: Franchised made-to-order doughnut chain with hundreds of U.S. locations. Overlaps on custom-order capability (made-to-order doughnut coatings and toppings) and event catering, though positioned more as a family-friendly chain than Voodoo's counterculture identity.
Direct peers
- Blue Star Donuts: Portland-based artisan doughnut chain founded around the same era as Voodoo. Directly competes on handcrafted, creative brioche-style doughnuts in the Portland market and several West Coast metros with similar premium positioning.
- Krispy Kreme: Largest U.S. specialty doughnut chain with hundreds of company-owned and franchised shops. Both compete in the handcrafted/specialty doughnut category with comparable retail formats, multiple doughnut varieties, and event/custom order capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Voodoo Doughnut social profiles
Digital presenceVoodoo Doughnut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voodoo Doughnut leadership team
Management profileNumber of profiles
Profiles2 records
Voodoo Doughnut funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voodoo Doughnut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voodoo Doughnut
What does Voodoo Doughnut do?
Voodoo Doughnut manufactures and retails over 35 handcrafted doughnut varieties, including signature items (Voodoo Doll, Old Dirty Bastard, Bacon Maple Bar) and a dedicated line of vegan doughnuts. The company sells individual doughnuts and assorted dozen boxes (Voodoo Dozen, Vegan Dozen, Classic Dozen) through 26 company-owned and licensed retail shops across the U.S. It also offers custom event doughnuts, wedding ceremony packages held in-shop, corporate catering via EZCater, and mobile Voodoo Van rentals for events in the Portland Metro Area.
Is Voodoo Doughnut a public or private company?
Voodoo Doughnut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voodoo Doughnut founded?
Voodoo Doughnut was founded in 2003. It employs 11 to 50 people.
Where is Voodoo Doughnut based?
Voodoo Doughnut is headquartered in Portland, United States, in the North America region.
How does Voodoo Doughnut make money?
Six revenue lines are on record. Retail Doughnut Sales are the primary driver. The others are custom Orders, wedding Ceremonies, voodoo Van Rentals, gift Cards and catering Services.
Who are Voodoo Doughnut's main competitors?
Regional players on record are Shipley Do-Nuts, Top Pot Doughnuts and Stan's Donuts. Emerging players are Five Daughters Bakery, The Salty Donut and District Donuts Sliders Brew. Broad incumbents are Dunkin' and Duck Donuts. Direct peers are Blue Star Donuts and Krispy Kreme.
Does Voodoo Doughnut have an API?
No public API is recorded for Voodoo Doughnut.
What industry is Voodoo Doughnut in?
Voodoo Doughnut's product category is Specialty Bakery / Doughnut Shop. Its primary akta.pro industry code is THAFAGAE, Donut Shops, with a secondary code of THAFAHAG, Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts). Its NAICS code is 311811 and its SIC code is 2050.