Voodoo Doughnut

What Voodoo Doughnut does

Voodoo Doughnut is a privately held specialty doughnut bakery chain founded in 2003 by Kenneth "Cat Daddy" Pogson and Tres Shannon in Portland, Oregon. The company produces and sells handcrafted doughnuts (35+ varieties including a dedicated vegan line) across 26 retail locations spanning 11 U.S. states, with most stores operating extended late-night hours (until 2am-3am). Beyond core retail, the business operates a wedding ceremony service offering legally binding ceremonies inside select shop locations, custom doughnut ordering for corporate and private events, a mobile Voodoo Van for events in the Portland Metro Area, corporate catering through EZCater, and gift card sales via Paytronix.

The company relies on a third-party technology stack rather than proprietary systems: ToastTab for online ordering and pickup, EZCater for catering distribution, Paytronix for gift card issuance and balance management, Constant Contact for email marketing and the Voodoo Fan Club loyalty program, and SMS for customer communications. Distribution includes both company-owned storefronts and licensed positions at high-traffic venues including Universal CityWalk Hollywood, Universal CityWalk Orlando, Denver International Airport, and Nashville International Airport.

Revenue is generated through multiple unit-priced streams: individual and dozen-assortment retail sales, custom doughnuts priced at $3-$7 each with centerpieces at $25-$45, wedding ceremony packages serving 9-40 guests, wedding dessert catering for 30-260 guests, Voodoo Van rentals, gift cards, and event catering. The customer base spans individual walk-in consumers, event organizers, wedding couples, and travelers at licensed airport and theme park locations. The company is founder-owned with no disclosed institutional investment or parent company, and operates as Voodoo Doughnut LLC under Oregon jurisdiction.

Name

Voodoo Doughnut

Legal name

Voodoo Doughnut, LLC

Website

https://voodoodoughnut.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Voodoo Doughnut is a privately held specialty doughnut bakery chain founded in 2003 in Portland, Oregon, operating 26 handcrafted retail stores across 11 U.S. states with extended late-night hours, custom event orders, wedding ceremonies, mobile van service, and licensed airport and theme park locations.

Ownership category

akta.pro rank

Product category

Specialty Bakery / Doughnut Shop

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Donut Shops (THAFAGAE)

akta.pro secondary industry

Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)

Keywords

• Specialty doughnut retail
• Handcrafted bakery products
• Custom event catering
• Wedding ceremony venues
• Vegan confectionery

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Doughnut Sales: Direct sales of handcrafted doughnuts to consumers at physical retail locations. Customers purchase individual doughnuts or dozens (Voodoo Dozen, Vegan Dozen, Classic Dozen) at storefronts across the U.S.
2. Custom Orders: Specialty custom doughnuts for events including birthdays, baby showers, weddings, corporate events, and brand activations. Pricing ranges from $3-$7 per custom doughnut, with larger centerpieces from $25-$45.
3. Wedding Ceremonies: Voodoo Doughnut offers legally binding wedding ceremonies and vow renewals at select shop locations. Packages include Intimate (up to 9 guests), Small Gathering (up to 24), and Sweet Celebration (up to 40), with various doughnut quantities included.
4. Voodoo Van Rentals: Mobile doughnut van available for rent at events in the Portland Metro Area. Rental covers events such as weddings, birthday parties, corporate events, brand activations, and school events. Magic Roast brewed coffee available as add-on.
5. Gift Cards: Voodoo Doughnut gift cards sold online through Paytronix-hosted webstore for use at retail locations. Gift cards have no expiration date and can be redeemed at participating locations.
6. Catering Services: Corporate and event catering delivery through EZCater platform, offering doughnut and coffee catering for meetings and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Voodoo Doughnut manufactures and retails over 35 handcrafted doughnut varieties, including signature items (Voodoo Doll, Old Dirty Bastard, Bacon Maple Bar) and a dedicated line of vegan doughnuts. The company sells individual doughnuts and assorted dozen boxes (Voodoo Dozen, Vegan Dozen, Classic Dozen) through 26 company-owned and licensed retail shops across the U.S. It also offers custom event doughnuts, wedding ceremony packages held in-shop, corporate catering via EZCater, and mobile Voodoo Van rentals for events in the Portland Metro Area.

Product overview

Voodoo Doughnut operates as a specialty doughnut bakery chain offering over 35 handcrafted doughnut varieties alongside a line of vegan options. The core product consists of individually crafted doughnuts sold in retail locations, available in single units or as dozen assortments (Voodoo Dozen with 13 pieces, Vegan Dozen, Classic Dozen). The product portfolio extends to custom and wedding doughnut services, including custom event orders, wedding ceremony packages held inside Voodoo Doughnut shops, and custom wedding doughnut catering with themed packages serving 30-260 guests. Additional offerings include the Voodoo Van mobile doughnut shop for event rentals in the Portland Metro Area, corporate and event catering, and the Voodoo Doughnut Fan Club loyalty program. The company operates locations across 11 U.S. states with extended hours (open 'almost' 24 hours) and licenses at Universal CityWalk locations and airports.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Doughnuts
• Voodoo Dozen
• Vegan Dozen
• Classic Dozen
• Custom Doughnuts
• Custom Wedding Doughnuts
• Wedding Ceremony Services
• Voodoo Van
• Corporate & Event Catering
• Voodoo Doughnut Gift Cards

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• NAMI Miami-Dade CountyminorOthers · 12 February 2026Charitable partnership for Miami Wynwood grand opening on February 19, 2026. 20% of opening day proceeds benefited NAMI Miami-Dade County mental health programs. This represents a one-time community giving initiative tied to the new location launch.
• ToastTabcoreTechnology or IntegrationOnline ordering platform integration enabling customers to place orders for pickup at all Voodoo Doughnut locations. ToastTab handles the order management and payment processing for direct-to-consumer online orders.
• EZCatercoreChannel Partner/ Reseller/ DistributorCatering platform partner for corporate and event catering orders. EZCater enables businesses to order Voodoo Doughnut catering delivery for meetings and events through their platform.
• PaytronixcoreTechnology or IntegrationGift card platform provider hosting and maintaining Voodoo Doughnut's online gift card webstore at voodoodoughnut.myguestaccount.com. Handles gift card issuance and redemption tracking.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Shipley Do-Nuts: Texas-based doughnut chain with deep concentration in Houston, Austin, and other Texas metros where Voodoo also operates. Comparable assortment of handcrafted doughnuts and traditional bakery retail format with strong regional brand equity.
• Top Pot Doughnuts: Seattle-based premium doughnut and coffee chain operating across the Pacific Northwest. Comparable handcrafted production, bakery-cafe retail format, and custom-order capabilities for events and weddings.
• Stan's Donuts: Los Angeles-based premium doughnut chain with retail shops across Southern California. Comparable handcrafted production, creative flavor portfolio, and presence in West Hollywood/Venice where Voodoo also operates.

Emerging players

• Five Daughters Bakery: Nashville-origin 100-layer doughnut concept with locations across multiple U.S. cities. Overlaps on creative, premium doughnut positioning and event-driven custom orders; operates near Voodoo's Nashville airport licensed location.
• The Salty Donut: Miami-based artisan doughnut brand that has rapidly expanded across major U.S. cities. Directly competes on premium, creative doughnut flavors and Instagram-worthy branding; the recent Voodoo Miami Wynwood opening creates direct local overlap.
• District Donuts Sliders Brew: New Orleans-based concept pairing creative doughnuts with sliders and craft coffee. Comparable handcrafted production, custom-order catering, and multi-revenue-stream model that overlaps with Voodoo's combined retail and event business.

Broad incumbents

• Dunkin': National coffee-and-doughnut QSR chain with thousands of U.S. locations. Overlaps with Voodoo on doughnut assortment and late-morning snack occasion but serves a much broader, value-oriented customer base and beverage-led menu.
• Duck Donuts: Franchised made-to-order doughnut chain with hundreds of U.S. locations. Overlaps on custom-order capability (made-to-order doughnut coatings and toppings) and event catering, though positioned more as a family-friendly chain than Voodoo's counterculture identity.

Direct peers

• Blue Star Donuts: Portland-based artisan doughnut chain founded around the same era as Voodoo. Directly competes on handcrafted, creative brioche-style doughnuts in the Portland market and several West Coast metros with similar premium positioning.
• Krispy Kreme: Largest U.S. specialty doughnut chain with hundreds of company-owned and franchised shops. Both compete in the handcrafted/specialty doughnut category with comparable retail formats, multiple doughnut varieties, and event/custom order capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Voodoo-Doughnut-119262244761342
• LinkedInlinkedin.com/company/voodoo-doughnut
• Instagraminstagram.com/voodoodoughnut
• TikToktiktok.com/@voodoodoughnut
• Xx.com/VoodooDoughnut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voodoo Doughnut