What Lixil does

LIXIL Corporation (株式会社LIXIL) is a Japan-headquartered, publicly listed manufacturer and distributor of building materials and housing equipment operating under the ticker JSGRY. The company traces its origins to 1919 brick manufacturing for the Imperial Hotel and reorganised into the LIXIL corporate entity following the 2011 merger of five housing-equipment companies, with subsequent acquisitions of GROHE, American Standard, and Permasteelisa building a global brand portfolio. It serves four primary customer segments: residential homeowners (bathrooms, kitchens, windows, doors, exterior and interior products), commercial and hospitality buyers (hotels, apartments, condominiums, curtain-wall projects), renovation contractors (the ~550-strong LIXIL Renovation Shop network), and global sanitation markets via the SATO social business in partnership with UNICEF. Distinctions include over 700 international design awards, 100+ years of technology heritage, and proprietary technologies such as AQUA CERAMIC, FORCE CARBON (CFRP), PremiAL (100% recycled aluminium), and Revia (circular composite material combining waste plastic and wood).

The product portfolio spans system bathrooms (SPAGE, bathtope, shower units), toilets (SATIS X tankless toilets), faucets (Navish touchless, Greentap with Suntory), kitchens (Richelle), windows (TW WOOD), entrance and interior doors (XE, GS Full Flat Door, Rafis), powder rooms (Lumisis), exterior products (carports, decks, fences), interior tiles (Ecocarat), specialty items (Concept F carbon partitions, KINUAMI bubble shower), and digital services (Life Assist smart home, LIXILtoiletCloud). Pricing is unit-based with publicly listed manufacturer suggested retail prices ranging from approximately ¥176,000 (Nyanpeki Cat Wall small set, installation inclusive) to over ¥2,000,000 (fully configured bathtope), excluding installation. Distribution runs through 80+ company-owned showrooms across all 47 Japanese prefectures, a dedicated online showroom, ~550 renovation shop partners, direct e-commerce at lixil-online.com, and global subsidiary brand networks (GROHE, American Standard, INAX, TOSTEM, Permasteelisa). Revenue is generated primarily through hardware sales (building materials and housing equipment) supplemented by after-sales services, long-term warranty programmes, the Owners Club for registered owners, and professional renovation/remodelling services.

Strategically, LIXIL is pursuing premium-brand expansion (GROHE SPA debut in the US at the World Architecture Festival Miami in 2025, followed by full rollout in late 2026; the Aqua Sanctuary installation at Milan Design Week 2026), geographic growth into India (the 14,000 sq. ft. GROHE Experience Centre in Bengaluru opened May 2026), supply-chain consolidation (the new 29,500 sq. meter automated GROHE logistics centre in Porta Westfalica, Germany), and ESG positioning through circular materials (PremiAL mass production from 2022, Revia from 2024). The SATO social business has shipped 10 million+ toilet and hygiene products across 59 countries and reached its 103-million-people sanitation goal in partnership with UNICEF.

Name

Lixil

Legal name

株式会社LIXIL

Website

https://lixil.co.jp

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

LIXIL is a publicly listed Japanese manufacturer and global distributor of building materials and housing equipment, operating the GROHE, American Standard, INAX, TOSTEM, and Permasteelisa brands across bathrooms, kitchens, windows, doors, exterior, and smart-home categories, serving residential, commercial, and humanitarian sanitation markets.

Ownership category

akta.pro rank

Product category

Building Materials and Housing Equipment

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Building Material and Garden Equipment and Supplies Dealers (444), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Windows, Doors & Millwork Distribution (CRAOAFAI)

Keywords

• Building materials
• Bathroom fixtures
• Kitchen systems
• Windows and doors
• Housing equipment

Headquarters

HQ city

Koto

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials and Housing Equipment Sales: LIXIL generates the majority of its revenue through the manufacture and sale of building materials and housing equipment, including bathrooms (bathtubs, showers, toilets, washbasins), kitchens (system kitchens, fixtures), windows and doors, exterior products (fences, carports, decks), interior finishes (tiles, flooring, doors), and smart home systems. Products are sold through a combination of direct sales, showrooms, dealers, and e-commerce channels.
2. After-Sales Services and Maintenance: LIXIL generates recurring revenue through after-sale services including repair, warranty extensions (long-term warranty service), parts and accessories (e.g., water purifier cartridges), and maintenance contracts through its Owners Club programme.
3. Renovation and Remodelling Services: LIXIL supports renovation projects through its network of renovation shops and franchise stores, providing consultation, product supply, and installation coordination for residential and commercial remodelling projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

LIXIL manufactures and sells comprehensive building materials and housing equipment, including bathroom systems (SPAGE, bathtope), kitchen systems (Richelle), toilets (SATIS X), windows and doors (TW WOOD, XE), powder rooms (Lumisis), exterior products (carports, decks, fences), and interior finishes (tiles, flooring). Products are distributed through 80+ showrooms across Japan, approximately 550 renovation shop partners, direct e-commerce, and global subsidiary brand networks (GROHE, American Standard, INAX, TOSTEM, Permasteelisa).

Product overview

LIXIL is a comprehensive building materials and housing equipment manufacturer offering diverse product categories across bathroom, kitchen, windows, doors, exterior, and interior solutions. The portfolio includes global brands GROHE (premium bathroom and kitchen fittings) and American Standard (bathroom solutions), along with Japanese brands INAX (ceramics and tiles) and TOSTEM (windows and doors). Core product lines span system bathrooms (SPAGE, bathtope, unit baths), toilets (SATIS X tankless toilets), faucets (NAVISH touchless faucets, GROHE products), kitchens (Richelle system kitchen), windows (TW WOOD, TOSTEM windows), doors (XE entrance doors, Rafis interior doors), powder rooms (Lumisis, Custom Vanity), exterior products (carports, decks, fences), and specialty products (Concept F carbon partitions, Cat Wall magnetic cat walkways). LIXIL also operates digital services including smart home (Life Assist) and toilet cloud management solutions, plus the SATO social business for global sanitation. The company maintains over 700 international design awards and operates showrooms and online platforms across Japan and globally.

Differentiator

Problem solved

Functional benefit

Brands

• INAX: Japanese bathroom solutions brand specializing in toilets, tiles, and sanitary ware
• American Standard
• GROHE
• GROHE SPA
• TOSTEM
• Permasteelisa
• リシェル (Richeru)
• スパージュ (SPAGE)
• サティス (SATIS)
• bathtope
• 猫壁 (Nyanpeki)

Products and services

• bathtope (fabric bath) Removable fabric bath system for compact bathrooms that allows storage of the bathtub when not in use, combining shower and bath functionality in a single 1216-size unit. Targeted at homeowners with limited bathroom space.
• SPAGE System Bathroom

Quantifiable outcome

• 103 million people improved sanitation and hygiene access globally through SATO social business
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Buster + Punch (Collaboration)minorStrategic or Co-development Partner · 28 February 2026GROHE collaborated with Buster + Punch on the Atrio Private Collection, combining Buster + Punch's design aesthetic with GROHE's bathroom technology for a distinctive premium bathroom collection. This collaboration was showcased at Milan Design Week 2026 as part of the GROHE SPA Aqua Sanctuary installation.
• UNICEFcoreStrategic or Co-development Partner · 23 February 2026LIXIL's SATO social business operates in partnership with UNICEF under the 'Make a Splash!' initiative, combining LIXIL's product development with UNICEF's sanitation programming expertise. This partnership enabled LIXIL to achieve its 2016 goal of improving sanitation and hygiene for 103 million people globally, shipping more than 10 million toilet and hand hygiene products across 59 countries and territories, primarily in sub-Saharan Africa and south/southeast Asia. LIXIL views this as proof that private-sector innovation can address urgent global sanitation challenges.
• 永山祐子建築設計 (Yuko Nagayama Architecture Design)minorStrategic or Co-development Partner · 30 October 2025LIXIL collaborated with architect Yuko Nagayama on a project to upcycle traditional Noto black roof tiles (kurogawara) into building materials, preserving regional cultural heritage while creating sustainable construction products. The CACL × Yuko Nagayama Architecture Design × LIXIL project was featured as an innovation story on the LIXIL website.
• 多摩美術大学 (Tama Art University)minorStrategic or Co-development Partner · 29 October 2025LIXIL partnered with Tama Art University on a 'Future Window' co-creation project, where students and LIXIL designers collaborated to develop innovative window and door product ideas that promote resource circulation. The project was published as an innovation story on LIXIL's website.
• 住友林業 (Sumitomo Forestry)minorStrategic or Co-development Partner · 16 September 2025LIXIL supplied sustainable materials including PremiAL R100 (100% recycled aluminium) and Revia (circular composite material) for Sumitomo Forestry's company housing project 'Midorinono Niwa', showcasing the use of sustainable materials in residential construction. The collaboration was featured as an innovation story on LIXIL's website.
• Rethinks Co., Ltd.minorChannel Partner/ Reseller/ Distributor · 1 September 2025Rethinks Co., Ltd., a Tokyo-based renovation company, operates as a LIXIL franchisee in the Renovation Shop division. In its first year as a franchisee, Rethinks won top honours in five categories at the LIXIL Autumn Renovation Contest 2025, achieving first place in the New Store Points Award among 13 new franchise stores and fourth place overall among approximately 550 stores nationwide. The company also secured first place in three product-specific categories: Renobio (Unit Bath), Lumisis (Vanity), and Greentap & Navish (Faucet).

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Roca Group: Roca is a Spanish-headquartered global bathroom manufacturer with a multi-brand portfolio including Laufen. It competes directly with LIXIL/INAX in ceramic sanitary ware and bathroom furniture across Europe, Latin America, and emerging markets.
• Hansgrohe SE: Hansgrohe is a German premium manufacturer of showers, faucets, and bathroom fittings under the hansgrohe and AXOR brands. It competes head-to-head with GROHE in the European premium fittings segment and increasingly in APAC markets.
• Geberit AG: Geberit is a Swiss-listed European leader in sanitary technology, including concealed cisterns, piping systems, and bathroom installations. It competes with LIXIL/INAX in wall-hung toilet systems and commercial plumbing behind-the-wall solutions.
• Kohler Co. Kohler is a US-headquartered, family-owned manufacturer of kitchen and bath fixtures, faucets, and engines. It is LIXIL's most direct global competitor in premium bathroom fixtures and competes head-to-head with GROHE and American Standard across multiple regions.
• Villeroy & Boch AG: Villeroy & Boch is a German-listed manufacturer of ceramic sanitary ware, bathroom furniture, and tableware. It directly competes with LIXIL/INAX in premium bathroom ceramics across European and APAC markets.
• Moen Incorporated: Moen is a leading North American manufacturer of faucets, showerheads, and bathroom accessories owned by Fortune Brands. It is a direct competitor to GROHE and American Standard in the US kitchen and bath fittings market.
• TOTO Ltd. TOTO is Japan's leading manufacturer of toilets, washlets, and bathroom fixtures and is LIXIL's principal domestic competitor in Japan. Both compete in the high-end tankless toilet and bidet seat categories with overlapping INAX/TOTO distribution.

Broad incumbents

• ASSA ABLOY AB: ASSA ABLOY is a Swedish-listed global leader in locks, doors, and access solutions. It was named alongside LIXIL as actively innovating in the global doors and windows market and competes with TOSTEM in entrance doors and smart locking.
• Masco Corporation: Masco is a US-listed building products company whose brands include Delta Faucet, Behr paint, and KraftMaid cabinetry. It is a broad incumbent in the same building products category with overlapping bathroom fixtures and windows exposure.
• Fortune Brands Innovations: Fortune Brands Innovations is a US-listed home and security products company with brands including Moen, Therma-Tru doors, and Fiberon decking. Moen directly competes with GROHE/American Standard in faucets, while door and decking brands overlap with TOSTEM and DS Deck.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lixil_official
• YouTubeyoutube.com/LIXILcorporation
• Facebookfacebook.com/lixilcorporation
• Instagraminstagram.com/lixil_official
• TikToktiktok.com/@lixil_official
• LinkedInlinkedin.com/company/lixil-corporation

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lixil