Jelli
Jelli is a programmatic audio advertising exchange that operates as a monetization product within Triton Digital, enabling podcasters, broadcasters, and music services to monetize inventory and advertisers to buy podcast, streaming, and broadcast radio ads at scale.
- Company typePrivate
- Founded2008
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Jelli does
Jelli is an audio advertising technology platform that operates as a monetization product brand within Triton Digital's broader portfolio. Originally founded in 2008 in San Mateo, California as an independent programmatic exchange for the U.S. radio market, Jelli now provides technology that enables podcasters, broadcasters, and online music services to monetize audio inventory programmatically while giving advertisers and agencies a single point of programmatic access to podcast, streaming, and broadcast radio audiences. The platform is integrated into the Triton Audio Marketplace, which processes more than 100 billion audio impressions per month and pairs Jelli with adjacent products such as TAP (Triton Ad Platform), Sounder, Manadge, Enterprise Podcasting, and Podcast/Webcast Metrics with Rankers.
Under the hood, Jelli's core technology combines a programmatic audio ad exchange with demand-side integrations (notably an AI audio targeting integration with The Trade Desk), third-party measurement via Triton's Podcast and Streaming Rankers, and an enterprise streaming/podcasting infrastructure stack. The system supports both direct enterprise sales to large publishers and self-serve programmatic buying through the marketplace, covering the full lifecycle from inventory onboarding to ad serving, measurement, and yield optimization.
Jelli's business model is transaction-fee based, monetizing a percentage of programmatic audio ad spend flowing through the exchange and marketplace. Pricing is not publicly disclosed and is set via direct enterprise sales consultation, consistent with a B2B motion targeting large broadcasters, podcast networks, and music services across the U.S., Oceania, and Latin America. Customer logos include Christian Broadcasting System, Salem Media Group, Radio Mitre SA, NOVA Entertainment, Organización Radial Olímpica, ARN, and AdLarge, and the company has raised approximately $39.6 million in venture funding historically, including a $21 million round in 2015 led by iHeartMedia. Today Jelli functions as a strategic operating product line of Triton Digital rather than an independent company.
Jelli firmographics
Firmographics- Name
- Jelli
- Legal name
- Jelli
- Website
- https://jelli.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jelli is a programmatic audio advertising exchange that operates as a monetization product within Triton Digital, enabling podcasters, broadcasters, and music services to monetize inventory and advertisers to buy podcast, streaming, and broadcast radio ads at scale.
- Ownership category
- akta.pro rank
Jelli industry classification
Industry- Product category
- Audio Advertising Technology
- NAICS
- Advertising Agencies (54181), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Tech & Programmatic Audio Platforms (MPAIADAH)
- akta.pro secondary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Jelli is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Jelli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Audio Advertising Technology Platform: Jelli operates as a revenue-building solution for podcasters, broadcasters, and online music services. The platform enables publishers to monetize their audio inventory while allowing advertisers to reach listeners at scale programmatically.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Jelli product offering
Product offeringCore offering
Jelli is an audio advertising technology solution operated under Triton Digital that enables podcasters, broadcasters, and online music services to monetize their audio inventory programmatically. The platform supports programmatic buying and selling of audio advertisements across podcast, streaming, and broadcast radio inventory, providing access to the Triton Audio Marketplace with more than 100 billion audio impressions per month.
Product overview
Jelli operates as an audio advertising solution within Triton Digital's comprehensive audio monetization technology portfolio. Triton Digital offers a unified platform spanning streaming, podcasting, and broadcast radio, with Jelli serving as one of the key monetization solutions alongside TAP (Triton Ad Platform), Triton Audio Marketplace, Sounder, and Manadge. The ecosystem also includes measurement solutions (Podcast Metrics, Webcast Metrics, Rankers) and enterprise podcasting capabilities, enabling publishers to monetize inventory while advertisers reach listeners at scale.
Differentiator
Problem solved
Functional benefit
Companies that use Jelli
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Jelli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jelli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Trade DeskcoreTriton Digital has expanded AI audio targeting integration with The Trade Desk, enabling enhanced programmatic podcast targeting capabilities for advertisers through Jelli's platform technology.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jelli competitors and assessment
Company assessmentDirect peers
- AdsWizz (SiriusXM): AdsWizz is the leading programmatic audio ad tech platform for digital audio, podcast, and broadcast radio, now owned by SiriusXM. It is the closest direct competitor to Jelli, offering a comparable programmatic audio marketplace and ad serving technology for broadcasters and podcasters.
- Acast: Acast is a podcast hosting, monetization, and advertising platform that offers programmatic podcast ad buying and audience targeting globally. It overlaps with Jelli's podcast monetization capabilities and targets similar publisher and advertiser segments.
- Audioboom: Audioboom operates a podcast hosting and programmatic advertising platform serving independent podcasters and advertisers. It competes directly with Jelli in podcast ad monetization and measurement.
- Veritone One: Veritone One is an audio-centric advertising agency and media buying platform specializing in podcast and broadcast radio ad campaigns. It overlaps with Jelli on the advertiser side of the programmatic audio ecosystem.
Broad incumbents
- Spotify Ad Studio / Megaphone: Spotify's owned ad platform combines first-party streaming audio ad buying (Ad Studio) with podcast ad serving and measurement (Megaphone). While larger and vertically integrated, it competes for the same programmatic audio budgets that Jelli addresses, particularly in podcast.
- SoundCloud (Ads): SoundCloud operates its own self-serve audio ad platform (SoundCloud for Brands) and is a large independent audio streaming destination. It competes with Jelli's streaming audio monetization layer for both supply and demand.
- iHeartMedia Digital: iHeartMedia is both a former investor in Jelli and the parent of Triton Digital, and operates a major digital audio ad platform (iHeartRadio). It is a broad incumbent that competes with Jelli for broadcaster-side audio ad tech while also being a strategic partner.
- Entercom / Audacy (digital): Audacy is a major U.S. radio broadcaster with growing digital audio and podcast advertising operations. It is both a potential Jelli customer and a competitor for broadcaster-side audio ad budgets.
- Art19 (Amazon): Art19, owned by Amazon, provides podcast hosting, monetization, and programmatic ad serving technology. It competes with Jelli's podcast monetization stack, particularly for enterprise podcasters and publishers.
Others
- The Trade Desk: The Trade Desk is a leading independent DSP and a strategic integration partner for Jelli's programmatic audio marketplace. While not a direct competitor, it is a critical demand-side channel that determines Jelli's accessibility to agency and marketer budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Jelli social profiles
Digital presenceJelli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jelli leadership team
Management profileNumber of profiles
Profiles2 records
Jelli funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jelli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jelli
What does Jelli do?
Jelli is an audio advertising technology solution operated under Triton Digital that enables podcasters, broadcasters, and online music services to monetize their audio inventory programmatically. The platform supports programmatic buying and selling of audio advertisements across podcast, streaming, and broadcast radio inventory, providing access to the Triton Audio Marketplace with more than 100 billion audio impressions per month.
When was Jelli founded?
Jelli was founded in 2008. It employs 11 to 50 people.
Where is Jelli based?
Jelli is headquartered in San Mateo, United States, in the North America region.
How does Jelli make money?
One revenue line is on record: audio Advertising Technology Platform.
Who are Jelli's main competitors?
Direct peers on record are AdsWizz (SiriusXM), Acast, Audioboom and Veritone One. Broad incumbents are Spotify Ad Studio / Megaphone, SoundCloud (Ads), iHeartMedia Digital, Entercom / Audacy (digital) and Art19 (Amazon). The Trade Desk is listed as an others.
Does Jelli have an API?
No public API is recorded for Jelli.
What industry is Jelli in?
Jelli's product category is Audio Advertising Technology. Its primary akta.pro industry code is MPAIADAH, Ad Tech & Programmatic Audio Platforms, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 54181 and its SIC code is 7310.