What Entercom does

Entercom, now operating as Audacy Inc. following a 2021 rebranding and emergence from Chapter 11 bankruptcy, is a U.S. multi-platform audio and entertainment company built on a national broadcast radio footprint acquired primarily through the 2017 purchase of CBS Radio. The company reaches 200 million monthly listeners, including 60 million monthly digital audio listeners and 2 billion annual podcast downloads, across broadcast stations, the Audacy.com streaming platform and mobile app, podcast distribution, and an exclusive U.S. distribution partnership with Sonos.

Audacy's product surface consists of three core offerings: the consumer-facing Audacy streaming platform for sports, news, music, entertainment, and podcasts; Amperwave, an audio distribution and advertising platform; and the Audacy Creator Lab, a platform enabling podcast creators to develop, produce, distribute, and monetize original content. Supporting the product stack are strategic integrations including a Podscribe partnership for cross-platform attribution measurement across digital and broadcast, and a MOGL partnership extending into the Name, Image, and Likeness (NIL) sports advertising vertical. The original content library has been expanded through acquisitions of Cadence13, Pineapple Street Media, and Podcorn, alongside QL Gaming Group in the sports betting and fantasy content vertical.

The business model is advertising-led. Audacy monetizes its audience reach through direct sales to national and local advertisers across audio advertising, podcast monetization, and emerging programmatic buying channels, with quote-based, campaign-tailored pricing rather than publicly disclosed rates. Customer segments are horizontal: brand advertisers seeking measurable audio reach and attribution, and audio content consumers accessing the streaming product. The company is headquartered in Philadelphia (registered in Bala Cynwyd), publicly traded, and employs 5,001–10,000 people, with operations entirely within the United States.

Name

Entercom

Legal name

Audacy, Inc.

Website

https://entercom.com

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Audio Broadcasting & Streaming

NAICS

Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industry

HiFi/Immersive & Premium Audio Streaming (MPAIACAD)

Keywords

• Audio streaming services
• Radio broadcasting
• Digital audio advertising
• Podcast distribution
• Original audio content

Headquarters

HQ city

Bala Cynwyd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audio Advertising: Primary revenue stream from advertising solutions that enable brands to engage with audiences across digital audio, broadcast, and podcast platforms
2. Podcast Monetization: Revenue generated from podcast content including advertising within podcasts, podcast subscriptions, and podcast distribution partnerships

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Entercom (now Audacy Inc.) creates original live and on-demand audio content — sports, news, music, entertainment, and podcasts — and distributes it across owned broadcast radio stations, the Audacy.com streaming platform, and major podcast aggregators. The company monetizes a 200-million-monthly-listener audience primarily by selling audio advertising solutions to national and local brands through its proprietary Amperwave platform and direct sales force.

Product overview

Audacy Inc. operates as a multi-platform audio and entertainment company offering a unified platform for streaming and creating audio content. The core product is Audacy.com, a streaming platform for sports, news, music, entertainment, and podcasts. Supporting platforms include Amperwave for advertising and distribution, and Audacy Creator Lab for podcast creators. The company also produces original premium audio content and serves advertising clients seeking to reach its 200 million monthly listeners.

Differentiator

Problem solved

Functional benefit

Brands

• Audacy Creator Lab: Platform for content creators
• Amperwave

Products and services

• Audacy.com streaming platform Streaming platform enabling consumers to listen to live and on-demand sports, news, music, entertainment, and podcasts via web and mobile app.
• Amperwave Audio distribution and advertising platform providing monetization and analytics for measuring and optimizing audio advertising performance across digital and broadcast.
• Audacy Creator Lab Platform for podcast creators to create, distribute, and monetize original audio content through Audacy's podcast network and distribution channels.
• National and local broadcast radio network advertising Traditional broadcast radio advertising inventory across owned-and-operated AM/FM stations in major U.S. markets, sold to national and local advertisers.

Quantifiable outcome

• Reaches 200 million monthly listeners
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SonoscoreGTM or Marketing PartnerAudacy became the exclusive U.S. sales and distribution partner for Sonos Radio, expanding streaming audio access to Sonos smart speaker users and enabling Audacy to reach listeners through the Sonos platform.
• PodscribecoreTechnology or IntegrationStrategic partnership to enhance attribution measurement across Audacy's digital audio and broadcast portfolio, enabling advertisers to measure campaign effectiveness across both digital and traditional radio platforms.
• MOGLminorStrategic or Co-development PartnerStrategic partnership bringing Audacy clients closer to the world of Name, Image, and Likeness (NIL) for college athletes, enabling advertisers to leverage emerging athlete endorsement opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Spotify: Spotify is a global digital audio streaming and podcast platform that overlaps Audacy on music streaming, podcast distribution, and host-read podcast advertising, with significantly larger scale and platform data advantages.
• SoundCloud: SoundCloud is a creator-driven audio streaming platform with advertising monetization that competes with Audacy for independent audio creators and digitally engaged listener segments.
• Acast: Acast is a global podcast hosting and monetization platform that overlaps directly with Audacy Creator Lab and Audacy's podcast ad inventory, competing for creators and host-read advertising budgets.

Direct peers

• Cumulus Media: Cumulus Media is one of the largest U.S. radio station operators with a comparable mix of broadcast radio and digital audio monetization, making it a direct local-market competitor to Audacy's station footprint.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster and a direct competitor across broadcast radio stations, digital streaming (iHeartRadio), and podcasting, matching Audacy's multi-platform audio and advertising business model.
• Townsquare Media: Townsquare Media operates local radio stations and digital/audio advertising solutions in mid-sized U.S. markets, directly overlapping Audacy's local-market broadcast and digital ad sales motion.
• Sirius XM Holdings: Sirius XM operates satellite radio, Pandora streaming, and a podcast business (SiriusXM/Pandora/PodcastOne), competing directly with Audacy for listener share, podcast advertising budgets, and exclusive sports/creator content.

Regional players

• Emmis Communications: Emmis Communications operates a portfolio of major-market U.S. radio stations and related digital properties, competing with Audacy in select local markets with comparable broadcast-plus-digital business models.
• NPR: NPR is a major U.S. non-profit audio content network with national news and podcast distribution that overlaps Audacy's news and podcast verticals and competes for advertiser and listener attention in news/talk audio.

Broad incumbents

• Amazon Music: Amazon Music is a major music streaming and podcast platform integrated into the Amazon ecosystem, competing with Audacy for listener time and podcast advertising share, particularly given Audacy's webinar positioning around the Amazon DSP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/entercom
• Facebookfacebook.com/1077theend

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entercom