Name

HP Tuners

Legal name

HP Tuners

Website

https://hptuners.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Diagnostics and Tuning Software

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industry

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

Keywords

• Vehicle diagnostics software
• ECU tuning tools
• Performance calibration
• OBDII scanning
• Engine management

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of OBDII interface devices (MPVI4 at $399.99, CORE ECU bundles at $1,999.99), wiring harnesses ($159.99-$949.99), adapter cables, and accessories. The MPVI4 is the flagship hardware product serving as the primary interface for vehicle diagnostics and tuning.
2. Software Licensing (VCM Suite Credits): Vehicle-specific licensing credits (Universal Credits at $49.99, make-specific credits GM/Ford/Dodge at $49.99 each) required to license controllers for tuning. Credits are required per vehicle make/model and are purchased separately from hardware. Single vehicle licenses are tied to specific ECM/PCM/VCM and the interface used. Year/Model type licenses cover unlimited vehicles of that model and year.
3. CORE ECU Standalone Sales: CORE ECU standalone engine management system sold as complete bundles ($1,999.99) with optional wiring harness add-ons. Accompanied by VCM Live software for calibration. Targets high-performance motorsports applications and LS swap builds.
4. ECM/PCM/TCM Upgrade Services: Module exchange and upgrade services for locked vehicle control modules, including GM E41 ECM Service ($649.99-$1,499.99 for L5P Duramax), GM E90/E93 ($299.99-$699.99), GM E99/ZR1 ($1,999.99-$2,499.99), GM E01/E42/E66/E68 (Global B), RAM CM2450B ECM Service ($1,499.99), Dodge PCM Service GPEC4 ($99.99-$699.99) and GPEC5 ($249.99), Powersports MG1 ($99.99-$149.99), and TCM unlock services.
5. VCM Suite Software: VCM Suite (VCM Scanner + VCM Editor) is a combined software package. Requires purchase of MPVI interface and credits for vehicle licensing. The software delivers scanning, diagnostics, data logging, and ECM/PCM calibration capabilities.
6. Neural Network Trainer: Access to the Neural Network Trainer requires Tuner Tools Tokens (25 tokens for one month of vehicle licensing for neural network training). During the license month, users can retrain as many times as needed. Available through Tuner Tools by HP Tuners platform.
7. TrackAddict App: TrackAddict mobile app available as free edition (limited to 3 recordings, no live telemetry) with optional Pro edition for full features. Available on iOS (App Store) and Android (Google Play). Optional Live Telemetry Streaming via Live.RaceRender.com requires premium upgrade.
8. RaceRender Software Licensing: RaceRender video overlay software offered in four tiers: Free (3 min output limit), Deluxe ($39.95), Advanced ($49.95), and Ultimate ($59.95). Higher tiers unlock unlimited video length, logo removal, 360-degree/4K video support, more display objects, and advanced data overlay customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

HP Tuners designs and sells proprietary OBDII hardware interfaces (MPVI4, CORE ECU, CORE EV VCU) paired with the VCM Suite software platform (VCM Scanner and VCM Editor) to enable vehicle diagnostics, scanning, high-speed data logging, and read/edit/write calibration of engine and powertrain control modules for import, domestic, diesel, powersports, and electric vehicles. The company also offers ECM/PCM/TCM upgrade services for locked OEM modules and a Neural Network Trainer for vehicles using OEM neural network engine management.

Product overview

HP Tuners offers a comprehensive vehicle tuning and diagnostics ecosystem consisting of hardware interfaces (MPVI4, CORE ECU, CORE EV VCU), software platforms (VCM Suite with Scanner and Editor modules, VCM Live, Neural Network Trainer), mobile applications (TrackAddict, RaceRender), and associated services. The core offering centers on MPVI4 - an OBDII diagnostic and calibration interface - paired with VCM Suite software for scanning, diagnostics, and ECU tuning. CORE ECU represents their standalone engine management solution for high-performance applications, while CORE EV extends their expertise to electric vehicle conversions. The product portfolio supports a wide range of vehicle manufacturers including Ford, GM, Dodge/Stellantis, Jaguar/Land Rover, Mercedes-Benz, Nissan/Infiniti, Subaru, Toyota, and Volkswagen Group, as well as powersports and marine applications.

Differentiator

Problem solved

Functional benefit

Brands

• CORE ECU: HP Tuners' debut standalone engine management solution for high-performance applications, supporting Gen 3 and Gen 4 LS platforms.
• CORE EV
• MPVI4
• VCM Suite
• Neural Network Trainer
• TrackAddict
• RaceRender

Products and services

• MPVI4 Multi-Protocol Vehicle Interface - flagship OBDII automotive calibration and diagnostic tool with dual-core 1.7GHz processor, 1GB RAM, Bluetooth v5.2, and Wi-Fi. Reads DTCs, diagnoses check engine lights, views diagnostic data, and reads/edits/writes vehicle control modules across thousands of import and domestic vehicles.
• CORE ECU Standalone engine management hardware for Gen 3 and Gen 4 LS engines, supporting up to 16 fuel injectors, sequential injection, flex fuel, dual throttle bodies, built-in lambda controllers, boost control, nitrous control, launch control, traction control, and automatic transmission control. Targets high-performance motorsports, LS swaps, and competition builds.
• CORE EV Vehicle Control Unit Vehicle Control Unit designed for electric vehicle conversions, providing traction control, cruise control, paddle shifter control, inverter-motor integrated module control, controlled emergency shutdown, regenerative braking, battery contactor control, BMS monitoring, charger control, and CAN/CAN FD network connectivity. Demonstrated in an 800V 635 hp electric Porsche 911 conversion.
• VCM Suite Combined diagnostic and calibration software suite (VCM Scanner + VCM Editor) for Windows. Provides OBDII scanning, DTC reading/clearing, customizable charts/gauges/histograms, high-speed standalone data logging, and full read/edit/write functionality for ECM/PCM/VCM modules with industry-fastest write times around 30 seconds.
• Neural Network Trainer Industry-exclusive add-on tool for editing OEM neural network volumetric efficiency tables in 2010+ FCA and 2019+ GM vehicles. Uses machine learning to blend engine telemetry inputs (RPM, camshaft positions) and automatically generate VE tables or MAF curves, reducing dyno time and preserving factory features like adjustable cam support.
• TrackAddict GPS lap timing, data logging, and HD video mobile app for motorsports enthusiasts on iOS and Android. Supports 1000+ predefined circuits worldwide, sector split timing, predictive timing, video recording with data overlay, lap/GPS/G-force/OBDII data logging, driving line analysis, and Road Course, Autocross, Rally, Drift, 4x4 Trail, Drag Race modes.
• RaceRender Professional video and data overlay software for Windows and macOS that creates telemetry overlays from GPS, OBDII, and data loggers onto racing videos. Supports GoPro, 360fly, Sony ActionCam, Garmin VIRB cameras with picture-in-picture, split-screen, 360-degree, and 4K Ultra HD. Offered in Free, Deluxe ($39.95), Advanced ($49.95), and Ultimate ($59.95) tiers.
• Vehicle Tuning Credits (Universal, GM, Ford, Dodge) Licensing credits required to license vehicle controllers for tuning. Universal Credits apply across makes; GM, Ford, and Dodge credits apply to specific platforms. Single vehicle licenses tie to specific ECM/PCM/VCM and interface used; year/model type licenses cover unlimited vehicles of that type. Priced at $49.99 each.
• Diesel Switch Map switching hardware device for GM L5P Duramax engines that allows switching between five custom maps with the turn of a switch for different driving and towing situations.
• ECM/PCM/TCM Upgrade Services Module exchange and upgrade services for locked OEM control modules, including GM E41 (L5P Duramax), GM E90/E93, GM E99 (ZR1), GM E01/E42/E66/E68 Global B, RAM CM2450B, Dodge GPEC4/GPEC5, and Powersports MG1. Pricing ranges from $99.99 to $2,499.99 depending on module and service level.
• CORE ECU Wiring Harnesses Wiring harness options for the CORE ECU including 24x Drive-By-Cable, 58x Drive-By-Wire, 15-foot Flying Lead harnesses, plus sub-harnesses for I/O expansion and GM 4L60E/4L80E automatic transmissions. Priced from $159.99 to $949.99.
• OBDII Adapter Cables (Powersports/Marine)

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature11 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Performance Racing Industry (PRI)minorChannel Partner/ Reseller/ DistributorPRI (Performance Racing Industry) is listed as a trusted partner. PRI is a trade organization and event producer for the racing industry, holding the annual Performance Racing Industry Trade Show. The partnership supports HP Tuners' presence in the professional racing market.
• Universal Technical Institute (UTI)minorStrategic or Co-development PartnerUTI is listed as a trusted partner of HP Tuners. As a leading technical automotive training institution, UTI likely incorporates HP Tuners' products and software into its curriculum for training the next generation of automotive technicians and tuners.
• Legacy EVcoreStrategic or Co-development PartnerLegacy EV collaborated with HP Tuners on the SEMA 2024 showcase, performing the motor swap for the 1984 Porsche 911 EV build powered by HP Tuners' CORE EV VCU. Legacy EV specializes in electric vehicle conversion technologies for classic and specialty vehicles. The partnership demonstrates CORE EV's capability in a real-world high-profile EV conversion application, with Legacy EV providing the motor swap and integration work while HP Tuners provided the CORE EV VCU control software.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• COBB Tuning: COBB Tuning sells the Accessport OBDII handheld interface plus AccessTuner software for Ford, Subaru, Mazda, Nissan, and other platforms, mirroring HP Tuners' flagship MPVI4 + VCM Suite combination for the same enthusiast and pro-tuner segments.
• DiabloSport: DiabloSport offers handheld tuners (Trinity, inTune) and credit-based tuning for GM, Ford, and Dodge, overlapping directly with HP Tuners' MPVI4 device, tuning credits, and ECM upgrade service portfolio.
• SCT Performance / Bama Performance: SCT ships the X4 and BDX handheld OBDII tuners paired with Bama Performance's custom tune library, closely matching HP Tuners' model of a hardware interface plus a credit/tune licensing ecosystem.
• Edge Products: Edge Products (a Holley brand) offers Evolution and Juice CTS3 tuners for diesel and gas trucks, overlapping HP Tuners' GM Duramax and diesel tuning segments, including comparable ECM modification services.
• EcuTek: EcuTek provides aftermarket ECU calibration software and hardware for Subaru, Nissan, Toyota, and other performance platforms, directly competing with HP Tuners' VCM Suite and MPVI4 in import and JDM tuning.
• Hondata: Hondata specializes in Honda and Acura aftermarket ECU tuning (s300, FlashPro), competing with HP Tuners' coverage of import performance brands in a similar pro-tuner and enthusiast channel.

Broad incumbents

• Holley Performance Brands: Holley is a large performance aftermarket consolidator owning MSD, Holley EFI, AEM, DiabloSport, Edge, and Aeromotive, sitting above HP Tuners with overlapping modules in EFI and tuning hardware plus much greater capital and distribution.
• AEM Performance Electronics: AEM designs stand-alone ECUs (Infinity), wideband controllers, and data loggers; an established incumbent selling its own hardware/software stack in markets where HP Tuners' CORE ECU and VCM Suite compete.

Emerging players

• BimmerCode: BimmerCode offers a mobile-first coding and light-tuning experience for BMWs via OBDII dongles, representing the kind of consumer-grade, app-led entrant that pressures traditional tuning interface business models.

Others

• Dynojet Research: Dynojet manufactures dynamometers and tuning software (WinPEP, Power Core) used by tuners creating HP Tuners-derived calibrations; adjacent infrastructure provider rather than a direct OBDII tuning competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hp-tuners
• Xx.com/HPTuners
• Facebookfacebook.com/HPTuners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HP Tuners