Edge Products
- Company typePrivate
- Founded1999
- HeadquartersOgden, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Edge Products does
Edge Products (EDGEPRODUCTS, Inc.) is an Ogden, Utah-based aftermarket automotive electronics company that designs and sells engine tuners, in-cabin monitors, handheld programmers, and inline performance modules for diesel and gasoline trucks and SUVs. The company targets diesel truck enthusiasts (Ford Power Stroke, GM Duramax, Dodge/Ram Cummins), gas truck and SUV owners, towing-focused users, and emissions-conscious buyers, with products designed to deliver dyno-validated horsepower and torque gains, real-time engine telemetry, transmission tuning, and diagnostic capability without requiring a custom tuning shop. Edge operates as a subsidiary of Holley, a diversified automotive aftermarket group, and maintains active product, customer support, and marketing operations with 101-250 employees.
Edge Products firmographics
Firmographics- Name
- Edge Products
- Legal name
- EDGEPRODUCTS, Inc.
- Website
- https://edgeproducts.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Edge Products industry classification
Industry- Product category
- Automotive Performance Tuning
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)
Keywords
Where Edge Products is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Markets served
Edge Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Tuners and Monitors: One-time hardware purchase model for in-cabin monitors (Insight CTS3, Insight+), in-cabin tuners (Evolution CTS3, Juice With Attitude, Pulsar, Revolver), handheld tuners (EvoHT2), and in-line modules (Comp Box, EZX, Pulsar LT, Revolver, EZ Tuner, Pulsar). Products are sold at various price points from approximately $200 to $1,700 depending on features and vehicle compatibility.
- Accessories and Add-ons: Sales of complementary accessories including EGT probes, backup cameras, dash pods and mounts, throttle boosters, splitters and cables, shift-on-the-fly modules, and EAS datalogging accessories.
- Chemical Products - Cataclean: Sales of Cataclean diesel fuel and exhaust system cleaner, a patented liquid science product for diesel engine maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Insight CTS3 - Entry-level monitoring solution |
| One time/ perpetual license | Pay-as-you-go | Insight+ - Premium monitoring with custom tuning support |
| One time/ perpetual license | Pay-as-you-go | Evolution CTS3 - Full-featured in-cab tuner and monitor |
| One time/ perpetual license | Pay-as-you-go | Juice With Attitude CTS3 - Diesel-specific tuner/monitor combo |
| One time/ perpetual license | Pay-as-you-go | EvoHT2 Handheld Tuner - Budget-oriented performance programmer |
| Unit Pricing | Pay-as-you-go | In-Line Modules - Performance chips and modules |
| Unit Pricing | Pay-as-you-go | Accessories and add-ons |
| Unit Pricing | Pay-as-you-go | Cataclean Diesel Treatment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Edge Products product offering
Product offeringCore offering
Edge Products manufactures and sells in-cabin tuners, in-cabin monitors, handheld programmers, and in-line performance modules for diesel and gas trucks and SUVs. Its products interface with a vehicle's OBD-II port to deliver flash tuning, real-time engine telemetry monitoring, diagnostics, and emissions-friendly calibrations. The portfolio spans the CTS3 platform (Insight, Insight+, Evolution, Juice With Attitude, Pulsar, Revolver), the EvoHT2 handheld tuner line, inline modules (Comp Box, EZX, EZ Tuner, Pulsar family, Revolver), and complementary accessories and additives (Cataclean).
Product overview
Edge Products offers a comprehensive portfolio of performance tuning and monitoring products for diesel and gas trucks/SUVs. The product architecture centers on the CTS3 platform as the flagship monitoring and tuning interface, available as: (1) Insight CTS3 and Insight+ monitors for pure monitoring and diagnostic capabilities; (2) Evolution CTS3 in-cabin tuners combining full flash tuning with monitoring; (3) Juice With Attitude CTS3 for legacy Cummins/Duramax applications; (4) Pulsar With CTS3 and Revolver With CTS3 for platform-specific tuning; and (5) EvoHT2 handheld programmers providing portable tuning in a handheld form factor. Supporting these display units are inline modules including Comp Box, EZX, EZ Tuner, Pulsar, Pulsar LT, Pulsar XT, and Revolver for dedicated power gains without a visible display. The ecosystem is expandable through the Edge Accessory System (EAS) supporting additional sensors like EGT probes and DFM modules. Products target Ford Power Stroke, GM Duramax, and Dodge/Ram Cummins diesel platforms plus various gas truck applications, with tuning focused on power gains, towing optimization, and fuel efficiency improvements.
Differentiator
Problem solved
Functional benefit
Products and services
- Insight CTS3
- Insight+
- Evolution CTS3
- Juice With Attitude CTS3
- Pulsar With CTS3
- Revolver With CTS3
- EvoHT2 Handheld Tuner
- EvoHT2 L5P Duramax
- Comp Box
- EZX Module
- EZ Tuner
- Pulsar LT
- Pulsar XT
- Pulsar
- Revolver Inline Module
- Edge Accessory System (EAS)
- AMPD Throttle Booster
- Cataclean
- Locksmith ECM Unlock Tool
- Dash Pods and Mounts
Quantifiable outcome
- Up to 180HP and 440 ft-lb torque gains on select diesel applications; up to 80HP and 90 ft-lb on turbocharged gas engines
- +4 more outcomes
Companies that use Edge Products
Customer profileSegments4 records
Ideal customer profiles3 records
Edge Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Edge Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LocksmithcoreLocksmith provides remote ECM unlocking technology integrated into Edge Products' Evolution CTS3 platform. This technology allows Power Stroke owners to unlock their factory ECM safely and quickly from the cab, without ECM removal or cross-country shipping. The Locksmith module is bundled with Evolution CTS3 kits, enabling access to safe, emissions-friendly calibrations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Edge Products competitors and assessment
Company assessmentDirect peers
- Bully Dog Technologies: Direct competitor specializing in diesel performance tuning (BDX, GT), engine monitoring, and exhaust systems for Power Stroke, Duramax, and Cummins applications — overlapping target customer and product categories.
- PPEI (Power Performance Enterprises): Custom diesel tuning provider for Power Stroke, Duramax, and Cummins platforms. Edge Products' Insight+ supports PPEI calibrations via its approved tuners network, making it both a competitor and ecosystem partner.
- Hypertech: Direct competitor offering handheld programmers (Max Energy, Interceptor) and in-line modules for GM, Ford, and Chrysler vehicles. Comparable performance tuning and speedometer calibration products.
- DiabloSport: Direct competitor offering in-cab tuners (i3, Trinity), in-line modules, and handheld programmers for Ford, GM, Ram, and Jeep diesel/gas applications. Closely comparable product lineup and target customer (diesel and gas truck/SUV enthusiasts).
- SCT Performance: Direct competitor providing custom tuning, pre-loaded tunes, and in-cab programmers (X4, BDX) for Ford, GM, and Dodge/Ram trucks. Highly comparable device-based tuning business model.
- Superchips (Derive Systems): Direct competitor offering handheld and in-cab tuners (Flashpaq, Cortex) for the same domestic diesel/gas truck platforms. Comparable DTC diagnostic and performance-tuning value proposition.
- Derive Systems (now Superchips parent): Cloud-based automotive performance calibration platform now merged with Superchips. Comparable vehicle tuning software ecosystem and enthusiast customer base.
Broad incumbents
- AEM Performance Electronics: Established automotive performance electronics brand producing engine management, wideband controllers, gauges, and data loggers. Adjacent in-cabin monitoring and engine parameter display product overlap.
- Banks Power: Established automotive performance aftermarket brand producing tuners (iDash, PedalMonster), exhaust, intake, and cooling systems for diesel trucks. Broader product portfolio but overlapping customer base and tuning use case.
- Holley (parent portfolio): Parent conglomerate operating multiple aftermarket performance brands (MSD, Accel, Hooker, Weiand, etc.). Provides strategic context as the parent entity and shares distribution/engineering synergies with Edge Products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Edge Products social profiles
Digital presenceEdge Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edge Products leadership team
Management profileNumber of profiles
Edge Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edge Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edge Products
What does Edge Products do?
Edge Products manufactures and sells in-cabin tuners, in-cabin monitors, handheld programmers, and in-line performance modules for diesel and gas trucks and SUVs. Its products interface with a vehicle's OBD-II port to deliver flash tuning, real-time engine telemetry monitoring, diagnostics, and emissions-friendly calibrations. The portfolio spans the CTS3 platform (Insight, Insight+, Evolution, Juice With Attitude, Pulsar, Revolver), the EvoHT2 handheld tuner line, inline modules (Comp Box, EZX, EZ Tuner, Pulsar family, Revolver), and complementary accessories and additives (Cataclean).
Is Edge Products a public or private company?
Edge Products is a private company. It is classified as corporate owned and is currently operating.
When was Edge Products founded?
Edge Products was founded in 1999. It employs 101 to 250 people.
Where is Edge Products based?
Edge Products is headquartered in Ogden, United States, in the North America region.
How does Edge Products make money?
Three revenue lines are on record. Hardware Sales - Tuners and Monitors are the primary driver. The others are accessories and Add-ons and chemical Products - Cataclean.
Who are Edge Products's main competitors?
Direct peers on record are Bully Dog Technologies, PPEI (Power Performance Enterprises), Hypertech, DiabloSport, SCT Performance, Superchips (Derive Systems) and Derive Systems (now Superchips parent). Broad incumbents are AEM Performance Electronics, Banks Power and Holley (parent portfolio).
Does Edge Products have an API?
No public API is recorded for Edge Products.
What industry is Edge Products in?
Edge Products's product category is Automotive Performance Tuning. Its primary akta.pro industry code is IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing. Its NAICS code is 33451 and its SIC code is 3825.