AdvisaCare

What AdvisaCare does

AdvisaCare is a privately held, founder-controlled home healthcare and hospice services company headquartered in Grand Rapids, Michigan, founded in 1997 by Kris Skogen. The company delivers in-home medical, personal, and rehabilitative care to patients across three states — Michigan, Arizona, and Nevada — through a network of 14+ Michigan offices and additional locations in Phoenix, Gilbert, Tucson, and Las Vegas. Its core service portfolio spans Home Care/Personal Care, Skilled Nursing, Physical Therapy and Rehabilitation, Hospice, Catastrophic Care (with a long-standing specialization in brain and spinal cord injuries), and Applied Behavior Analysis (ABA) therapy delivered under a separate Rebound sub-brand.

The underlying technology is operational rather than software-driven: AdvisaCare's platform is a Medicare-certified, multi-payer clinical delivery model with individualized care plans, 24/7 on-call coverage, and field-based care coordination through nurses, therapists, and aides visiting patients in their homes. No proprietary software, AI, or digital platform is disclosed; the company's competitive foundation rests on its clinical workforce, geographic density, and referral relationships with physicians, hospital discharge planners, and case managers.

AdvisaCare generates revenue through episodic and recurring Medicare home health and hospice reimbursements, supplemented by Medicaid, commercial insurance (Blue Cross/Blue Shield, Humana, United Health Care), long-term care insurance, Michigan Auto No-Fault PIP, workers' compensation, and private-pay arrangements. Pricing is quote-based following a free in-home assessment by a skilled nurse. Go-to-market is sales-led and referral-driven, with field-based enterprise relationships with hospital systems and direct inside-sales contact for patients and families; the company does not sell through retail or e-commerce channels.

Name

AdvisaCare

Legal name

AdvisaCare Home Health Care

Website

https://advisacare.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AdvisaCare is a privately held home healthcare and hospice services provider operating across Michigan, Arizona, and Nevada, delivering skilled nursing, therapy, personal care, catastrophic injury rehabilitation, and hospice services to homebound patients through physician referrals and payer channels including Medicare, Medicaid, and auto and workers' compensation insurance.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK)

Keywords

• Home health care
• Hospice services
• Skilled nursing
• Catastrophic rehabilitation
• Physical therapy

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Health Care Services: Medicare-certified home health care services including skilled nursing, therapy, and personal care delivered in patients' homes. Services covered under Medicare Part A and Part B for eligible homebound patients requiring intermittent skilled care.
2. Hospice Care Services: Hospice services covered under Medicare Hospice Benefit for individuals with six months or less life expectancy. Includes skilled nursing, social work, spiritual support, personal care, and bereavement support.
3. Private Duty Home Care: Private pay services for individuals covering costs out of pocket. Includes supportive care such as bathing, dressing, meal preparation, light housekeeping, companionship, and medication reminders not covered by Medicare.
4. Workers' Compensation Services: Home care services covered under workers' compensation insurance for work-related injuries, including catastrophic injury rehabilitation and workplace injury recovery support.
5. Auto No-Fault Insurance Services: Personal Injury Protection (PIP) benefits cover medical and home health services under Michigan's no-fault auto insurance system for motor vehicle accident injuries.
6. Commercial Insurance Services: Services covered by private insurance plans including Blue Cross/Blue Shield, Humana, and United Health Care under Part B coverage for eligible patients.
7. Long-Term Care Insurance Services: Home care services covered under private long-term care insurance policies for chronic illnesses, disabilities, or injuries outside hospital settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AdvisaCare is a home healthcare and hospice services provider delivering in-home clinical and personal care to patients across Michigan, Arizona, and Nevada. Core services include Medicare-certified home health (skilled nursing, physical/speech therapy, home health aides), hospice care for life-limiting illness, catastrophic injury rehabilitation (brain/spinal cord injuries, motor vehicle and workplace accidents), personal care and companionship, and Applied Behavior Analysis (ABA). Care is reimbursed through Medicare, Medicaid, commercial insurance, auto no-fault, workers' compensation, long-term care insurance, and private pay.

Product overview

AdvisaCare is a home healthcare and hospice services company operating as a unified service platform with multiple interconnected care offerings. The core portfolio includes Home Care/Personal Care Services as the foundational offering, complemented by Physical Therapy and Rehabilitation, Applied Behavior Analysis (ABA), Skilled Nursing, Catastrophic Care, and Hospice Care services. Regional specialties include Auto No Fault Services (Michigan) and Workers' Compensation Benefits. Health Resources serves as a supporting service that helps clients navigate care options. These services work together through coordinated care teams that develop individualized care plans, with the ability to provide care up to 24 hours daily as needed, serving clients across Michigan, Arizona, and Nevada.

Differentiator

Problem solved

Functional benefit

Brands

• Rebound: Therapy services including behavioral health and ABA therapy

Products and services

• Home Care / Personal Care Services Customized in-home personal care, assistance with daily activities, nursing services, companionship, and respite care available up to 24 hours a day, designed to help individuals remain independent at home.
• Skilled Nursing Professional in-home nursing care including wound management, medication administration, health monitoring, and rehabilitation support for patients recovering from medical events or managing chronic conditions.
• Physical Therapy and Rehabilitation Comprehensive in-home physical therapy and rehabilitation addressing spinal cord injuries, traumatic brain injuries, orthopedic conditions, and other injuries, using evidence-based therapies to restore function and improve quality of life.
• Applied Behavior Analysis (ABA) ABA therapy recognized as a gold-standard intervention for Autism, focused on increasing socially significant behaviors for enhanced communication and independent living skills while decreasing maladaptive behaviors.
• Catastrophic Care / Catastrophic Rehabilitation Specialized long-term in-home care for individuals with traumatic brain injuries, spinal cord injuries, amputations, and severe auto or workplace accidents, focused on rehabilitation, life-skills restoration, and quality-of-life improvement.
• Hospice Care End-of-life care focused on comfort, dignity, and quality of life for individuals with life-limiting illnesses, including skilled nursing, social work, spiritual support, pain management, and bereavement services delivered wherever the client calls home.
• Auto No-Fault Services Specialized home care coordination for Michigan residents covered by auto no-fault PIP insurance, helping clients navigate lifetime medical benefits following motor vehicle accidents.
• Workers' Compensation Benefits Home care and rehabilitation services for workplace injuries, including benefits navigation, care coordination, and rehabilitation support under state or federal workers' compensation programs.

Quantifiable outcome

• Reduced hospital readmissions
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Health Care Association of Michigan (HCAM)minorOthersProud member of the Health Care Association of Michigan, promoting excellence in Senior Care. Industry association providing networking, advocacy, and best practices for home healthcare providers.
• National Association for Home Care & Hospice (NAHC)minorOthersProud member of the National Association for Home Care & Hospice, the largest trade organization representing home care and hospice agencies.
• Michigan Home Care & Hospice Association (MHHA)minorOthersProud member of the Michigan Home Care & Hospice Association, providing advocacy and support for Michigan home care providers.
• United Spinal AssociationminorOthersProud member of the United Spinal Association, supporting individuals with spinal cord injuries and disorders.
• Arizona Spinal Cord Injury AssociationminorOthersProud member providing resources and support for individuals with spinal cord injuries in Arizona.
• Alzheimer's AssociationminorOthersProud partner with the Alzheimer's Association, providing resources and support for Alzheimer's and dementia care.
• Brain Injury Association of MichiganminorOthersProud partner with the Brain Injury Association of Michigan, supporting individuals recovering from brain injuries.
• Case Management Society of America (CMSA)minorOthersProud member of the Case Management Society of America, supporting professional case management practices.
• Brain Injury Alliance of ArizonaminorOthersProud member of the Brain Injury Alliance of Arizona, providing advocacy and resources for brain injury survivors.
• Christopher and Dana Reeve FoundationminorOthersProud partner of the Christopher and Dana Reeve Foundation, supporting quality of life for individuals with paralysis.
• National Institutes of Health (NIH)minorOthersPartner organization, aligning with NIH's mission in health research and information.
• Health in Aging FoundationminorOthersProud member of the Health in Aging Foundation, dedicated to improving the health and well-being of older adults.
• Sports 'n SpokesminorOthersProud partner of Sports 'n Spokes, a magazine and community for wheelchair sports and recreation.
• My Team TriumphminorOthersProud partner with My Team Triumph, an organization that helps individuals with disabilities participate in endurance sports.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amedisys: Amedisys is one of the largest U.S. home health and hospice operators with Medicare-certified agencies across multiple states. Directly comparable to AdvisaCare as a multi-state home health, hospice, and personal care provider serving Medicare and commercial payers.
• LHC Group: LHC Group operates a large network of home health, hospice, and home- and community-based services agencies, primarily in the South and Midwest. Closely mirrors AdvisaCare's mix of home health, hospice, and personal care services under Medicare reimbursement.
• Enhabit: Enhabit is a publicly traded home health and hospice operator spun off from Encompass Health. Operates Medicare-certified agencies across dozens of states with a service portfolio nearly identical to AdvisaCare's home health and hospice lines.
• BrightSpring Health Services: BrightSpring provides home health, hospice, personal care, and behavioral health (ABA) services across a broad geographic footprint. Highly comparable to AdvisaCare given the overlap in home health, hospice, personal care, and ABA therapy offerings.
• Aveanna Healthcare: Aveanna Healthcare delivers home health, private duty, and pediatric therapy services with significant private-pay and Medicaid exposure. Comparable to AdvisaCare in offering skilled nursing and personal care under multiple payer sources.
• Help at Home: Help at Home is the largest U.S. personal care services provider focused on Medicaid-funded in-home support. Comparable to AdvisaCare's personal care segment serving elderly and disabled populations in their homes.
• BAYADA Home Health Care: BAYADA is a large, privately held home health and personal care provider operating across multiple states with a similar service portfolio spanning adult home health, hospice, and private duty. Closely aligned with AdvisaCare's mission-driven, multi-state operating model.
• Compassus: Compassus operates a national hospice, palliative care, and home health network. Directly comparable to AdvisaCare for hospice delivery model and Medicare Hospice Benefit billing.
• Interim HealthCare: Interim HealthCare is a national home health, hospice, and personal care franchise network. Highly comparable to AdvisaCare in its multi-state home health and personal care delivery under Medicare, private pay, and insurance reimbursement.

Broad incumbents

• Encompass Health: Encompass Health operates inpatient rehabilitation hospitals alongside a sizable home health and hospice segment. Comparable to AdvisaCare in its home health delivery model and rehabilitation focus (including catastrophic injury care), though substantially larger and more diversified.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100002877016268
• LinkedInlinkedin.com/company/advisacare
• Xx.com/advisacare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdvisaCare