Dockers
Dockers is a heritage apparel brand selling men's and women's khakis, chinos, shirts, and shorts directly through its e-commerce site, now owned by Authentic Brands Group following a 2026 acquisition from Levi Strauss & Co.
- Company typePrivate
- Founded1986
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dockers does
Dockers is a heritage apparel brand founded in 1986 and originally launched by Levi Strauss & Co. as a men's khaki pant label. Following a divestiture process announced in 2024 and closed in March 2026, Authentic Brands Group acquired the Dockers brand for $311 million, and the brand now operates as a private asset within ABG's portfolio. The product line centers on khakis and chinos (Signature Khaki, Ultimate Chino, Workday Khaki, Easy Khaki), complemented by the Dockers Go performance wear collection, men's shirts and shorts, and Big & Tall extended sizing. Women's apparel is also served as a secondary category.
The company's go-to-market is direct-to-consumer through a Shopify-based e-commerce storefront at us.dockers.com, supported by a store locator for physical retail and the Authentic Membership cross-brand subscription ($5/month after a 30-day free trial) that delivers 10% off and free shipping across ABG portfolio brands. Distribution in Europe is licensed to Orbico following the ABG acquisition. Marketing combines organic social (Facebook, Instagram, YouTube), email, SMS opt-in, and the Dockers Crew loyalty program.
The revenue model is one-time apparel sales through DTC and licensed regional distribution, with pricing typically ranging from approximately $11 to $60 per item and frequent promotional discounting of 70% or more. Dockers does not develop AI/ML technology; its proprietary stack consists of the e-commerce storefront, loyalty/membership program integrations, and a Checkmate browser-extension integration. Standalone revenue and operational headcount are not disclosed, consistent with its status as a brand asset under a brand-management parent.
Dockers firmographics
Firmographics- Name
- Dockers
- Legal name
- Dockers
- Website
- https://dockers.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dockers is a heritage apparel brand selling men's and women's khakis, chinos, shirts, and shorts directly through its e-commerce site, now owned by Authentic Brands Group following a 2026 acquisition from Levi Strauss & Co.
- Ownership category
- akta.pro rank
Where Dockers is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Dockers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Apparel Sales: Dockers generates revenue through direct-to-consumer sales of men's and women's clothing, including khakis, chinos, shirts, shorts, and outerwear. Products are sold through owned e-commerce platform and physical retail locations. The brand operates under Authentic Brands Group following the $311 million acquisition from Levi Strauss & Co.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Authentic Membership Program |
| Freemium | Pay-as-you-go | Dockers Crew Loyalty Program |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Dockers product offering
Product offeringCore offering
Dockers is a fashion apparel brand that designs, markets, and sells men's and women's casual and workwear clothing, including khakis, chinos, shirts, polos, shorts, and outerwear. The brand sells directly to consumers through its owned e-commerce storefront at us.dockers.com and physical retail locations, with European distribution managed by licensee Orbico. Its flagship Signature Khaki line features iron-free, stain-resistant, and ultra-soft fabrics, complemented by performance wear (Dockers Go), multiple fit options, and Big & Tall extended sizing.
Product overview
Dockers is a clothing retailer specializing in men's khakis, chinos, shirts, shorts, and outerwear. The product portfolio centers on the Signature Khaki collection as the flagship line, complemented by the Ultimate Chino for versatile wear, Dockers Go performance wear combining comfort with professional polish, Easy Khaki for relaxed fits, Workday Khaki for office durability, 5-Pocket pants for casual styling, and a full shirts collection including button-ups and polos. The brand also offers Big & Tall extended sizing and the Dockers Crew loyalty program for customer retention. Products span multiple fit options including Classic, Slim, Relaxed Taper, and Straight to serve diverse body types and style preferences.
Differentiator
Problem solved
Functional benefit
Brands
- Dockers™ Go: Performance wear collection combining comfort with professional styling
- Signature Khaki
- Ultimate Chino
- Workday Khaki
- Easy Khaki
Products and services
- Signature Khaki Flagship khaki pants collection featuring iron-free, stain-resistant, and ultra-soft fabrics that blend comfort with professional dress pant details, targeted at men seeking versatile casual-to-workwear pants.
- Ultimate Chino Versatile chino pants designed to transition from office-ready professional looks to laid-back casual comfort, intended for men needing multipurpose everyday bottoms.
- Dockers Go Performance wear collection combining Dockers' signature polished silhouettes with innovative features for all-day comfort and professional appearance, targeted at men and women seeking technical casual workwear.
- Easy Khaki Relaxed-fit khaki pants designed for comfort and ease, offering a casual take on the classic Dockers khaki style with stretch features, for men preferring a less structured fit.
- Workday Khaki Durable khaki pants designed for professional work environments, available in a variety of fits, marketed to men looking for everyday office-ready khakis.
- 5-Pocket Pants Classic five-pocket pants combining denim-inspired design with Dockers' signature fit and comfort for a versatile casual-meets-smart look, targeted at men seeking a more relaxed alternative to traditional chinos.
- Men's Shirts Button-up shirts including Essential Button-Up styles and polo shirts in various fits (Classic, Slim, Regular), for men seeking tops that complement professional and casual bottoms.
- Men's Shorts Casual and performance shorts for warm weather, including the Perfect 10.5" Shorts, designed for comfort and style during off-duty hours, marketed to men seeking Dockers styling in warm-weather apparel.
- Big & Tall Collection Extended-size offerings providing Dockers' signature khakis and shirts in Big & Tall sizes, intended for men requiring larger dimensions who want access to the brand's quality apparel.
- Dockers Crew Loyalty Program Free brand loyalty program offering members early and exclusive access to deals, member-exclusive new styles, birthday discounts, and a 20% off first-order incentive, aimed at retaining and engaging Dockers customers.
Companies that use Dockers
Customer profileSegments3 records
Ideal customer profiles3 records
Dockers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Dockers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OrbicocoreAuthentic Brands Group selected Orbico as the European licensee for Dockers following its acquisition of the brand from Levi Strauss & Co. Orbico manages distribution and licensing operations for Dockers across European markets. The partnership was announced in November 2025.
- Authentic Brands GroupcoreAuthentic Brands Group acquired the Dockers brand from Levi Strauss & Co. for $311 million in March 2026. The acquisition was completed to expand Authentic Brands' portfolio in the apparel and casual wear category. Dockers operates under Authentic Brands' ownership with access to their ecosystem of brands and membership programs.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Dockers competitors and assessment
Company assessmentDirect peers
- Wrangler: Iconic heritage workwear and casual bottoms brand owned by Kontoor Brands. Overlaps with Dockers in casual khakis, workwear-adjacent pants, and rugged men's casual apparel.
- J.Crew: American heritage casual and smart-casual apparel brand with overlapping chinos, button-ups, and shorts categories. Targets a similar professional-casual consumer segment via DTC and select retail.
- Bonobos: DTC-native men's apparel brand focused on better-fitting pants, chinos, and casual wear. Competes head-to-head with Dockers in the digitally native khaki/chino category with similar fit-forward positioning.
- Lee: Heritage American casual bottoms and denim brand with a similar khaki/casual pant assortment. Directly competes with Dockers in mid-tier casual wear for men and women.
- Levi Strauss & Co. Former parent of Dockers and the originator of the Dockers brand in 1986. Operates in adjacent casual bottoms and denim categories and shares the same heritage American workwear DNA, making it the most directly comparable peer even after the divestiture.
- Haggar: Direct men's dress-casual pants competitor with strong department-store and Big & Tall presence. Closely competes with Dockers' Workday Khaki, Signature Khaki, and Big & Tall categories.
- Banana Republic: Gap Inc.'s smart-casual and workwear-adjacent brand offering chinos, dress shirts, and outerwear at comparable price points. Direct overlap with Dockers' business-casual customer.
Broad incumbents
- Tommy Hilfiger: Global heritage casualwear brand (PVH Corp.) with overlapping chinos, casual shirts, and men's casual apparel. Larger portfolio and broader international footprint than Dockers, but directly comparable in core product categories.
- L.L.Bean: American heritage apparel brand with strong khaki, casual pant, and outdoor-leaning everyday wear assortment. Overlaps with Dockers in casual bottoms and direct-to-consumer brand-building, anchored by heritage credibility.
- Polo Ralph Lauren: Premium American heritage apparel brand with overlapping chinos, Oxford shirts, and casual wear at higher price points. A broader incumbent whose chinos and casualwear directly compete with Dockers at the upper end of Dockers' range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dockers social profiles
Digital presenceDockers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dockers leadership team
Management profileNumber of profiles
Dockers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dockers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dockers
What does Dockers do?
Dockers is a fashion apparel brand that designs, markets, and sells men's and women's casual and workwear clothing, including khakis, chinos, shirts, polos, shorts, and outerwear. The brand sells directly to consumers through its owned e-commerce storefront at us.dockers.com and physical retail locations, with European distribution managed by licensee Orbico. Its flagship Signature Khaki line features iron-free, stain-resistant, and ultra-soft fabrics, complemented by performance wear (Dockers Go), multiple fit options, and Big & Tall extended sizing.
Is Dockers a public or private company?
Dockers is a private company. It is classified as corporate owned and is currently operating.
When was Dockers founded?
Dockers was founded in 1986. It employs 1 to 10 people.
Where is Dockers based?
Dockers is headquartered in San Francisco, United States, in the North America region.
How does Dockers make money?
One revenue line is on record: direct Apparel Sales.
Who are Dockers's main competitors?
Direct peers on record are Wrangler, J.Crew, Bonobos, Lee, Levi Strauss & Co., Haggar and Banana Republic. Broad incumbents are Tommy Hilfiger, L.L.Bean and Polo Ralph Lauren.
Does Dockers have an API?
No public API is recorded for Dockers.