GorillaMind

What GorillaMind does

GorillaMind (legal entity Gorilla Mind, LLC.) is a direct-to-consumer e-commerce company that develops, markets, and ships science-backed dietary supplements primarily through its Shopify-powered storefront at gorillamind.com. The company is headquartered in Boise, Idaho, operates with 11-50 employees, and is privately held without disclosed institutional funding. Its product portfolio spans pre-workouts (the flagship Gorilla Mode franchise in standard, Nitric stimulant-free, Lightning high-stim, and Base entry-level variants), protein (Gorilla Whey), creatine (powder, gummies, HCl), energy drinks (12-pack nootropic beverages), essential amino acids, intra-workout formulas, testosterone support (Sigma), cortisol and stress modulation (Calm, Cortisol Blocker), sleep (Gorilla Dream), nootropics (Rush, Smooth, Respawn gaming formula, Shroom), omega-3 fish oil, multivitamins, fat-loss stacks (Cyclean AM/PM, Apelyne, Rauwolscine), collagen, sea moss, and branded merchandise. The company emphasizes clinically-dosed, fully disclosed ingredient panels with third-party testing and no proprietary blends.

The business model is a hybrid of one-time and recurring revenue: one-time purchases and bundle sales via the website are combined with a Subscribe & Save program offering 10% discounts on recurring deliveries (every 4-12 weeks), military and rewards discounts, Sezzle buy-now-pay-later installment plans, gift cards, and a Truemed HSA/FSA widget for qualified health spending. Go-to-market is product-led growth layered with community-driven acquisition — a GM Ambassador program on Superfiliate powers affiliate/referral reach, a Refer a Friend program activates existing customers, and the brand maintains top-of-funnel presence across Facebook, Instagram, TikTok, X, and YouTube. A Build Your Own Bundle tool, product quiz, and mobile app drive conversion and retention. Distribution is primarily DTC with secondary specialty retail exposure (NACS Show 2024, store locator, fastest-growing energy drinks brand in the specialty channel recognition) and limited international shipping outside the US.

Customer focus is horizontal across fitness athletes, nootropic/cognitive-performance seekers, and health-conscious consumers, with tiered products serving entry-level through advanced users. Key risk signals include the absence of disclosed financial metrics, no external investor capitalization, formulation defensibility dependent on trade secrets rather than patents, and an increasingly crowded clinical-dose supplement segment where switching costs remain modest.

Name

GorillaMind

Legal name

Gorilla Mind, LLC.

Website

https://gorillamind.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GorillaMind (Boise, Idaho) is a privately held, direct-to-consumer dietary supplement company that formulates, markets, and ships clinically-dosed pre-workouts, energy drinks, protein, nootropics, and wellness products under the Gorilla Mind brand via its Shopify storefront, serving fitness athletes and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Sports nutrition supplements
• Pre-workout formula
• Nootropic supplements
• Dietary supplements
• Fitness performance nutrition

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: GorillaMind generates primary revenue through direct-to-consumer online sales via their Shopify e-commerce platform (gorillamind.com). Customers purchase individual products or bundles at listed prices, with options for one-time purchase or subscription.
2. Subscription/Recurring Revenue: The company offers Subscribe & Save programs with 10-20% discounts on regular deliveries. Subscribers can choose delivery frequencies (every 4, 6, 8, or 12 weeks). This creates predictable recurring revenue and customer retention.
3. Bundles & Stacks: GorillaMind sells pre-configured product bundles (Pre-Workout Essentials Stack, Max Pump Stack, All In Stack, Daily Foundations Stack, etc.) and offers a Build Your Own Bundle tool. Bundles provide upsell opportunities and higher average order values.
4. Merchandise & Apparel: The company sells branded merchandise including apparel (t-shirts, hoodies), accessories (BlenderBottle, SportShaker, Lifting Straps, Athletic Crew Socks), generating additional revenue from the existing customer base.
5. Gift Cards: Digital gift cards available in denominations from $20 to $250, providing revenue recognition upon redemption and serving as a gifting solution for customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

GorillaMind (Gorilla Mind, LLC) formulates, manufactures/contracts, and sells its own line of branded dietary supplements spanning pre-workout formulas, protein and EAAs, creatine variants, hydration and electrolyte products, nootropics, sleep and mood aids, men's-health blends, daily multivitamins, an in-house energy drink, and supporting merchandise (shakers, lifting straps, apparel). The company markets primarily direct-to-consumer through its own e-commerce site, mobile apps and Subscribe-and-Save subscriptions, with secondary specialty-retail and Amazon-channel distribution.

Product overview

GorillaMind is a direct-to-consumer supplement company offering a comprehensive portfolio of sports nutrition, nootropic, and health wellness products. The product lineup centers around the Gorilla Mode pre-workout franchise (Gorilla Mode, Gorilla Mode Nitric, Gorilla Mode Lightning, Gorilla Mode Base) which provides tiered stimulant and pump-focused options, complemented by the Gorilla Whey protein powder and Creatine Monohydrate for muscle building. The company also offers energy drinks, EAAs, intra-workout formulas, and targeted supplements including testosterone boosters (Sigma), cortisol modulators (Gorilla Mind Calm, Cortisol Blocker), sleep support (Gorilla Dream), and fat loss formulas (Cyclean AM/PM, Apelyne, Rauwolscine). Health and wellness offerings include Omega-3 Elixir, Elite Multivitamin, Collagen Peptides, and Sea Moss Elixir. The nootropics line features Gorilla Mind Rush, Gorilla Mind Smooth, Gorilla Mind Respawn (gaming formula), and Gorilla Shroom. The company sells direct-to-consumer via its e-commerce platform with subscription options, physical merchandise (shakers, apparel), and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Gorilla Mode: Flagship pre-workout formula line including Gorilla Mode (standard), Gorilla Mode Nitric (stimulant-free), Gorilla Mode Lightning (high-stim), and Gorilla Mode Base (entry-level)
• Gorilla Whey
• Gorilla Dream
• Gorilla Bar
• Cyclean

Products and services

• Gorilla Mode Flagship pre-workout supplement for gym-goers featuring a disclosed active-ingredient stack including l-citrulline, creatine monohydrate, betaine anhydrous, rhodiola rosea, alpha-GPC, caffeine and supporting actives.
• Gorilla Mode Nitric Stimulant-free pre-workout formula focused on pumps, vasodilation and blood-flow ingredients for users avoiding caffeine.
• Gorilla Mode Lightning High-stimulant pre-workout for advanced stimulant-tolerant users seeking stronger caffeine and energy actives.
• Gorilla Mode Base Entry-level pre-workout formula positioned for new users or those seeking a lighter stimulant profile.
• Gorilla Whey Whey protein powder for post-workout recovery and daily protein intake.
• Creatine Monohydrate Single-ingredient creatine monohydrate powder supporting strength, power and muscle volume.
• Gorilla Mind Energy Drink Branded in-house energy drink for everyday energy, focus and alertness.
• Sigma Testosterone-supporting supplement blend formulated for men's performance and vitality.
• Omega-3 Elixir Liquid omega-3 fish oil supplement for daily cardiovascular, joint and cognitive support.
• Gorilla Mind Calm Calm/mood-support nootropic formula intended to support relaxation and stress reduction.
• Gorilla Dream Sleep-support supplement designed to promote restful sleep and overnight recovery.
• Elite Multivitamin Comprehensive daily multivitamin covering essential vitamins and minerals.
• Gorilla Mind Rush Gaming-focused nootropic formulated for reaction time and focus during gameplay.
• Gorilla Mind Smooth Nootropic formula engineered for cognitive flow, smooth focus and mental clarity.
• Gorilla Mind Respawn Gaming nootropic blend supporting in-game respawn performance, focus and alertness.
• Gorilla Shroom Mushroom-based wellness supplement featuring functional mushroom ingredients.
• I.V. Rush Hydration and electrolyte formula delivering essential electrolytes for training and daily hydration.
• Apelyne Appetite-management supplement formulated to help reduce cravings and food intake.
• Gorilla Mode EAAs Essential amino acid intra-workout/intra-day supplement for recovery and muscle protein synthesis.
• Sea Moss Elixir Liquid sea moss supplement for daily mineral and wellness support.
• Collagen Peptides Collagen peptide powder supporting joints, hair, skin and nails.
• Beef Liver Capsules Whole-food beef liver supplement providing bioavailable iron, B vitamins and minerals.
• Cortisol Blocker Supplement formulated to support healthy cortisol balance and stress response.
• Gorilla Bar Branded protein bar for on-the-go protein intake.
• HMB HMB supplement supporting muscle preservation and recovery.
• Creatine Gummies Gummy-format creatine delivery for consumers preferring gummies over powders.
• Creatine HCl Creatine HCl-format creatine marketed for solubility and dosing efficiency.
• Cyclean AM AM/daytime cycle-support supplement formulated for men's hormonal cycle support.
• Cyclean PM PM/evening cycle-support supplement complementing Cyclean AM.
• Rauwolscine Single-ingredient rauwolscine (alpha-yohimbine) supplement for advanced stimulant users.
• Gorilla Mode Nitricaps Capsule-format pump and nitric-oxide supplement alternative to the powdered Gorilla Mode line.
• Gorilla Mode Liquid Glycerol Liquid glycerol supplement supporting hydration and intra-workout fullness.
• HydroPrime Glycerol HydroPrime branded glycerol powder for hydration and pump support.
• Gorilla Mode Intra Intra-workout formula combining amino acids, electrolytes and pump actives.
• Beta-Alanine Single-ingredient beta-alanine standalone product for endurance and training support.
• Gorilla Mode AR Acute recovery / soreness support supplement in the Gorilla Mode performance line.
• Lock & Load Performance supplement positioned around pump and output support.
• Digital Gift Card Store-credit digital gift card for use across the GorillaMind storefront.
• BlenderBottle Co-branded shaker bottle accessory for use with protein and pre-workout powders.
• SportShaker Sport-style shaker bottle sold alongside performance and hydration products.
• Gorilla Grips Lifting Straps Branded lifting straps for strength training accessories.
• Crew Socks Branded crew socks as part of the GorillaMind apparel/merch line.
• Core Tee Branded Core Tee t-shirt part of the GorillaMind apparel line.
• Core Hoodie Branded Core Hoodie sweatshirt part of the GorillaMind apparel line.
• GORILLA MODE+ Subscription Program Paid recurring membership-style subscription that delivers scheduled supplement orders to enrolled customers with member pricing/perks.

Quantifiable outcome

• 40+ grams of active ingredients per maximum daily dose in Gorilla Mode pre-workout
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bucked Up: Direct-to-consumer sports supplement brand (DAS Labs) known for high-stim pre-workouts and lifestyle-driven marketing. Highly comparable to GorillaMind on category, channel mix (DTC + retail), and target demographic.
• Alani Nu: Fast-growing DTC supplement and energy drink brand with broad mass-retail distribution (Walmart, Target, Vitamin Shoppe). Comparable on product mix (pre-workouts, energy drinks, protein) and target audience; larger scale.
• Ghost Lifestyle: Lifestyle-branded supplement and energy drink company with strong social/community-led growth and bold flavor systems. Directly comparable to GorillaMind on positioning, target demographic, and DTC-plus-retail distribution.
• Ryse Supplements: DTC pre-workout and sports nutrition brand built around influencer/athlete partnerships and clinically-dosed formulations. Closely aligned with GorillaMind on category, marketing motion, and pricing tier.
• Raw Nutrition: DTC supplement brand founded by Chris Bumstead with a similar transparent-label, clinical-dose positioning and hero pre-workout product. Highly comparable on value proposition and target customer.
• Jocko Fuel: Tactical/fitness supplement brand with strong founder-led brand identity and clinically-dosed pre-workout formulations. Comparable to GorillaMind on target demographic and premium positioning.
• Klean Athlete: NSF Certified for Sport supplement line catering to competitive athletes and fitness enthusiasts with clinically-dosed formulations. Comparable on transparency, testing rigor, and target demographic.
• Pre JYM: Clinically-dosed pre-workout line from Jim Stoppani positioned around full-disclosure formulations. Highly comparable to GorillaMind's clinical-dose, no-proprietary-blend positioning and target audience.

Broad incumbents

• C4 / Cellucor: One of the largest pre-workout brands (C4) and broader sports nutrition portfolio under Nutrabolt. Comparable on product category and target consumer but operates at significantly larger scale with much wider retail distribution.
• Optimum Nutrition: Gold-standard protein and sports nutrition brand with mass retail distribution globally (Gold Standard Whey). Comparable on protein and creatine products, but broader portfolio and incumbent distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realgorillamind
• YouTubeyoutube.com/c/GorillaMind
• Facebookfacebook.com/GorillaMind
• Instagraminstagram.com/gorillamind
• TikToktiktok.com/@gorillamind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GorillaMind