What Raw Nutrition does

Raw Nutrition is a DTC sports nutrition brand founded in 2019 (originating as Revive in 2017) and headquartered in Port St. Lucie, Florida. The company develops and sells performance supplements, protein powders, creatine, amino acids, functional beverages, and protein bars formulated in collaboration with elite athletes — most notably 6x Mr. Olympia Chris Bumstead (co-owner and product formulator) and fitness influencer Sam Sulek (dedicated product line). Core product technology includes Informed Sport third-party certified formulations addressing anti-doping compliance for competitive athletes, with select energy products featuring Cognizin (Citicoline) for cognitive focus. The portfolio spans pre-workout (Essential, Thavage, Thuper Thavage lines), protein (Isolate, Vegan, Clear Whey, RTD, protein bars), creatine (monohydrate, gummies, HMB blends), endurance (Fuel, Replenish, Hydration, Steady State), and the BUM Energy sub-brand (RTD drinks and nicotine-free pouches).

The business operates an omnichannel model anchored on direct-to-consumer e-commerce at getrawnutrition.com with a Subscribe & Save subscription model (25% first-order, 15% recurring discount), supplemented by Amazon marketplace and national retail distribution through Vitamin Shoppe (including Hometown Stores concept and Innovation Store activations). Pricing ranges from $15.99 (Creatine Monohydrate) to $69.99 (Isolate Protein) with protein bars at $34.99 for 12-pack. Customer acquisition is driven primarily by high-profile athlete and influencer partnerships (Chris Bumstead, Sam Sulek, Sara Saffari, Nick Walker, Kat Matthews) across Instagram, YouTube, and TikTok, supplemented by retail events and paid social. In April 2025, Raw Nutrition was acquired by Germany-based The Quality Group (parent of ESN and More Nutrition), with founders Dom Iacovone and Chris Bumstead becoming co-owners of the parent company, positioning the brand for international scaling. The company employs 11-50 people and serves athletes, competitive fitness enthusiasts, and health-conscious consumers seeking third-party tested, great-tasting supplements.

Name

Raw Nutrition

Legal name

Get Raw Nutrition

Website

https://getrawnutrition.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Raw Nutrition is a DTC sports nutrition brand founded in 2019 that develops and sells protein, pre-workout, creatine, endurance products, and functional beverages co-formulated with elite athletes like Chris Bumstead and Sam Sulek, distributed through e-commerce, Amazon, and Vitamin Shoppe retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Port St. Lucie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through company-owned website with subscription/recurring purchase options. Products include pre-workout, protein powders, creatine, amino acids, bars, and functional beverages.
2. Amazon Sales: Products available through Amazon marketplace for wider reach and convenience.
3. Retail Distribution: Products sold through Vitamin Shoppe and other retail partners, including exclusive in-store activations and events.
4. BUM Energy Drinks and Pouches: Functional energy products available in multiple formats (RTD cans, pouches) with multiple flavor variants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Raw Nutrition is a direct-to-consumer sports nutrition brand that develops, manufactures, and sells protein powders, pre-workout formulas, creatine, amino acids, endurance fuels, and functional energy beverages. The product portfolio is built around athlete co-developed lines (CBUM Series, Sam Sulek Series) and BUM Energy functional drinks, with select products carrying Informed Sport third-party certification for banned-substance testing. Sales are primarily conducted through the company's own e-commerce site with subscription options, supplemented by Amazon and Vitamin Shoppe retail distribution.

Product overview

RAW Nutrition is a sports nutrition company offering a comprehensive portfolio of performance-focused supplements and functional beverages. The product ecosystem centers on three pillars: Pre-Workout (Essential Pre-Workout, Essential Tingle-Free, Thavage, Thuper Thavage, and Pump products), Protein (Protein Bars, BUM Itholate Protein, Isolate Protein, Vegan Protein, Clear Whey, and RTD options), and Creatine (Gummies, Monohydrate, and Creatine + HMB). Supporting products include endurance fuels (RAW Fuel, Replenish, Hydration, Steady State), amino acids (EAA, EAA+), recovery aids (Cream of Rice, Sleep Formula, Liquid Glycerol), and functional energy via sub-brands BUM Energy (drinks and pouches). The company also operates the Sam Sulek Series athlete co-creation line and branded apparel. Products are distributed through direct-to-consumer e-commerce, Amazon, and major retail partners including Vitamin Shoppe, with third-party Informed Sport certification on key items.

Differentiator

Problem solved

Functional benefit

Brands

• Bum Energy: Clean energy drink line featuring natural caffeine and Cognizin for focus, available in multiple flavors including Cola, Razzberry Rage, Cherry Frost, and more.
• Bum Pouches
• Sam Sulek Series
• CBUM Series
• RAW Endurance

Products and services

• Pre-Workout Supplements Pre-workout supplement line featuring multiple SKUs (Essential, Thavage CBUM Series, Tingle-Free, Performance, Charged) with 200mg caffeine, beta-alanine, L-citrulline, and Alpha-GPC for energy, focus, and pumps during training. Targeted at athletes and fitness enthusiasts seeking performance support.
• Essential Pre-Workout Daily pre-workout formula containing 4g L-Citrulline, 3.2g Beta-Alanine, and 200mg caffeine per scoop; Informed Sport certified. Available in multiple flavors for fitness enthusiasts and athletes.
• Thavage Pre-Workout (CBUM Series) Premium athlete-branded pre-workout personally formulated by Chris Bumstead (6x Mr. Olympia) featuring 200mg caffeine, Alpha-GPC, Beta-Alanine, and Arginine Nitrate. Available in 15+ flavors including Dragon Fruit, Lemonade, and Rainbow Sherbet.
• Protein Bars Candy-bar inspired protein bars delivering 18-21g protein with 1-5g added sugar per bar, gluten-free. Available in four flavors (Peanut Butter Fudge, Double Fudge Brownie, Salted Caramel Pretzel, Dark Chocolate Cookie Butter) for consumers seeking indulgent-tasting high-protein snacks.
• BUM Itholate Protein Whey protein isolate powder personally formulated by Chris Bumstead, providing 25g protein per serving with fat-free formula and trace carbs. Micro-filtered for purity and available in 26+ flavors including Milk & Cookies, Pecan Pie, and Birthday Cake.
• Isolate Protein (Grass-Fed Whey Isolate) Informed Sport certified grass-fed micro-filtered whey protein isolate delivering 25g protein per serving with 0.5g fat and 1g carbohydrates. Available in Cold Brew, Cookies N Cream, Dark Chocolate, Vanilla, Peanut Butter Banana, and Salted Caramel flavors.
• Vegan Protein Plant-based protein blend of pea, brown rice, fava bean, and mung bean providing 20g protein per serving, fortified with vitamins, free of dairy/hormones/antibiotics/GMOs. Informed Sport certified for competitive athletes.
• Clear Whey Protein Light, refreshing clear whey protein drink for users seeking an alternative to traditional milky protein shakes. Available in Sour Citrus Freeze and Blue Raspberry flavors.
• Protein Isolate RTD Ready-to-drink whey protein isolate beverages in Cookies and Cream and Chocolate Milkshake flavors, designed for convenient on-the-go protein consumption.
• Creatine Gummies Chewable creatine supplement delivering 30 servings per container in Tangerine, Blue Raspberry, and Sour Watermelon flavors for users preferring gummies over powder.
• Creatine Monohydrate Pure creatine monohydrate powder supporting muscle strength and power, available in unflavored, Fruit Punch, and Cherry Limeade flavors with a Sam Sulek branded premium formulation.
• Creatine + HMB Combined creatine monohydrate and HMB formula supporting muscle strength with reduced muscle breakdown, available in Blue Raspberry, Sour Watermelon, and Champion Mentality flavors.
• RAW Endurance Line (Fuel, Replenish, Hydration, Steady State) Endurance-focused product line introduced in 2024 for athletes across disciplines, including RAW Fuel (carbohydrate fuel), Replenish (electrolyte replenishment), Hydration, and Steady State supplements.
• EAA (Essential Amino Acids) Essential amino acid supplement providing all nine EAAs for muscle recovery and endurance support, available in Island Slushie flavor.
• EAA+ Enhanced essential amino acid formula with additional compounds beyond standard EAAs for improved recovery and performance benefits, available in Pineapple flavor.
• Cream of Rice Fast-digesting gluten-free, low-sugar carbohydrate supplement providing 26g carbs per serving for pre-workout fuel or recovery, available in Double Fudge Brownie, Vanilla Cookie Butter, and Honey Nut Cereal flavors.
• RAW Sleep Formula Sleep support formula featuring NooGandha for recovery and rest quality, packaged in a 30-serving container.
• BUM Energy Drink Zero-sugar functional energy drink containing 112mg natural caffeine and 250mg Cognizin Citicoline for sustained energy and focus. Available in 20+ flavors including Cola, Cherry Frost, Citrus Burst, and Strawberry Kiwi in 12-pack cans.
• BUM Energy Pouches Nicotine-free energy focus pouches combining caffeine with Cognizin Citicoline for on-the-go energy, available in Citrus, Wintergreen, and Peppermint flavors.
• Pump (Stim-Free Performance) Line Stimulant-free pump and performance product line including Pump, Pump², Thuper Pump, Pump RTD, Christopher's Juicy Pumps, and Liquid Glycerol, designed for vascularity and blood flow without caffeine.
• Apparel Branded athletic apparel line including t-shirts, socks, and collection pieces such as the Aspen Collection and Ski Club exclusive items, complementing the supplement product portfolio.

Quantifiable outcome

• 97%+ recommendation rate on protein bar products based on customer reviews
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vitamin ShoppecoreGTM or Marketing Partner · 28 January 2026Major retail partnership with Vitamin Shoppe for nationwide product distribution. RAW Nutrition participated in the grand opening of The Vitamin Shoppe's AI-powered Innovation Store on NYC's Upper East Side in January 2026, featuring athlete Sara Saffari, dietitian consultations, and product giveaways. Partnership includes Hometown Stores concept featuring regional brand sections and exclusive in-store activations.
• Juice PressminorGTM or Marketing Partner · 23 January 2026Collaboration with Juice Press for exclusive smoothie product at The Vitamin Shoppe Innovation Store launch. The Berry Strong smoothie by Sara Saffari featured RAW Nutrition's signature whey protein powder combined with fruits and supplements, available at Juice Press' Upper East Side location from January 23-30, 2026.
• Chris Bumstead (CBum)coreStrategic or Co-development Partner6x Mr. Olympia Chris Bumstead is a co-owner and product formulator for RAW Nutrition. He has personally developed the CBUM Itholate Protein and Thavage Pre-Workout product lines with formulations matching the standards that helped him reach the pinnacle of bodybuilding. The partnership includes equity ownership and ongoing product development collaboration.
• Sam SulekcoreStrategic or Co-development PartnerFitness influencer Sam Sulek has a dedicated product line called The Sam Sulek Series featuring Essential Pre-Workout White Cherry Edition, Creatine Monohydrate, and other products. Partnership includes product co-development and brand ambassador relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GNC: Broad incumbent: specialty nutrition retailer and proprietary brand portfolio. Competes with Raw Nutrition via private label and third-party SKUs in the same Vitamin Shoppe–adjacent shopper base.
• Optimum Nutrition: Broad incumbent: longstanding global sports nutrition brand (Gold Standard Whey, pre-workout) with mass-market retail presence; competes on breadth and shelf scale rather than athlete co-branding.
• Cellucor (C4): Broad incumbent: established pre-workout and energy brand (C4 Original) with national retail presence and aggressive marketing—direct competitor on pre-workout shelf and energy drink categories.
• MuscleTech: Broad incumbent: legacy sports nutrition brand spanning pre-workout, protein, and performance supplements; competing on mass-market shelf, supplements stacking, and performance ingredient positioning.

Direct peers

• Myprotein: Direct peer: large online-led sports nutrition brand with extensive whey, pre-workout, creatine, and bar portfolio overlapping RAW's core categories and DTC pricing model.
• Alani Nu: Direct peer: influencer-founded brand spanning energy drinks, protein, and pre-workout, sharing the athlete-led, social-first GTM playbook and overlapping retail distribution (Vitamin Shoppe, Target).
• Ghost Lifestyle: Direct peer: athlete/influencer-led sports nutrition brand with overlapping product range (pre-workout, whey, lifestyle apparel) and similar co-branded athlete series model (e.g., Ghost partnership with fitness personalities).
• Bucked Up: Direct peer: DTC sports nutrition brand competing in pre-workout, protein, and energy categories with comparable price points and influencer-driven marketing approach.
• Ryse Supplements: Direct peer: influencer/athlete-co-founded sports nutrition brand (Ryan Garcia, Zach Chiesa) competing in pre-workout, protein, and energy categories with shared athlete-driven GTM.
• XTEND (Scivation): Direct peer: well-known amino acid and pre-workout brand competing in EAA, recovery, and workout supplements with comparable gym-floor positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GetRawNutrition
• LinkedInlinkedin.com/company/get-raw-nutrition

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raw Nutrition