Apidog, Inc.

What Apidog, Inc. does

Apidog, Inc. is a San Francisco-based software company founded in 2020 that operates an all-in-one API development platform serving more than one million developers worldwide. The platform consolidates the API lifecycle into a single integrated environment covering API design, debugging, testing, documentation, and mocking, with deep native integrations into developer-tooling ecosystems including VS Code, JetBrains, GitHub, GitLab, Jenkins, and standard CI/CD pipelines. Apidog has extended the platform with AI-native capabilities, including a Model Context Protocol (MCP) server and client, an AI Agent Debugger, AI-powered test generation, and an AI-powered CLI, with BYOK support for third-party foundation models from OpenAI, Anthropic, and Google Gemini.

The company operates a product-led growth model distributed through a free tier (supporting teams of up to four users) and a per-seat SaaS pricing ladder scaling to $27 per user per month at the Enterprise level, complemented by an Apidog Europe deployment region launched for GDPR-compliant data residency. The platform holds category-leading recognition on G2, including #1 Easiest to Use in API Development and #1 Highest Rated in API Documentation and Mocking, with a 4.8/5 average rating. Apidog has not disclosed external funding, indicating the business is likely bootstrapped or self-funded, and the company's recent strategic activity (Postman migration tooling, MCP launch, Europe expansion) reflects an offensive posture aimed at capturing developers displaced from incumbents and at entering the AI-agent tooling category.

Name

Apidog, Inc.

Legal name

Apidog, Inc.

Website

https://apidog.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Apidog is a San Francisco-based SaaS company that provides an all-in-one API development platform for design, debugging, testing, documentation, and mocking, serving over one million developers worldwide via a per-seat pricing model with a free tier.

Ownership category

akta.pro rank

Product category

API Development Tools

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

API Observability, Testing & Monitoring (BPAMAOAG)

akta.pro secondary industries

API Documentation & Developer Portals (BPAMAOAH), API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

Keywords

• API development platform
• API design software
• API testing tools
• API mocking
• API documentation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Per-Seat SaaS: Multi-tier subscription model with per-user pricing. Includes Free tier (up to 4 users), Basic ($9/user/month), Professional ($18/user/month), and Enterprise ($27/user/month) tiers. Revenue generated through seat-based subscriptions with annual billing discounts available.
2. Enterprise On-Premises: On-premises deployment option for enterprises requiring complete data control, private infrastructure, and highest security levels. Custom pricing based on organizational requirements.
3. Usage-Based Add-ons: Tier-based usage limits for cloud mock servers and self-hosted runner features. Higher tiers include increased call volumes (10K to 1M+ calls/month for mock servers).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Apidog sells an all-in-one API development platform that consolidates API design, debugging, testing, mocking, and documentation into a single synchronized workspace. Specifications propagate automatically to tests, mocks, and documentation, and the platform is distributed as desktop apps (Windows/Mac/Linux), a web app, a CLI, and an IntelliJ plugin, with enterprise-grade security and on-premises options.

Product overview

Apidog, Inc. offers a unified all-in-one API development platform that consolidates design, debugging, testing, mocking, and documentation into a single synchronized workspace. The core product portfolio includes the Apidog Platform (desktop app for Windows/Mac/Linux, web app, and CLI), complemented by specialized modules: API Design (visual OpenAPI design), API Debugging (smart API client with multi-protocol support), API Testing (visual automated testing with CI/CD integration), API Documentation (auto-generated interactive docs), and API Mocking (smart mock servers). AI-powered capabilities include the MCP Server and MCP Client for AI agent integration, along with AI-assisted test generation and documentation workflows. Additional offerings include the Apidog IDEA Plugin for IDE integration, Test Suites for test organization, Apidog Europe for GDPR compliance, and Self-Hosted Runner for enterprise on-premises deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• Apidog Platform Unified all-in-one API development platform covering design, debugging, testing, mocking, and documentation in a single synchronized workspace with automatic spec propagation.
• Apidog Desktop App Downloadable desktop application for Windows, Mac, and Linux providing full-featured API development capabilities.
• Apidog Web App Browser-based web application providing instant access to the Apidog platform without installation.
• Apidog CLI Command-line tool for API testing, CI/CD integration, and AI agent workflows; supports test execution, schema syncing, and automation from terminal.
• Apidog API Hub Public API discovery platform allowing developers to share API projects publicly and discover APIs from millions of developers.
• API Design Module Visual OpenAPI design tool for designing APIs without writing YAML, with JSON Schema support, reusable components, branch-based collaboration, and database schema import.
• API Debugging Module Smart API client with automatic response validation against specs, database CRUD operations, and multi-protocol support (HTTP/2, GraphQL, gRPC, WebSocket, SOAP).
• API Testing Module Visual automated testing with no-code test orchestration, data-driven testing, performance testing, CI/CD integration, and AI-powered test case generation.
• API Mocking Module Smart mock server with zero-config data generation, supporting local, cloud, and self-hosted deployments with custom response rules and scripts.
• API Documentation Module Auto-generated interactive API documentation from OpenAPI specs with custom theming, versioning, LLM-friendly formats (llms.txt, Markdown), and built-in Try It functionality.
• Apidog MCP Server Model Context Protocol server that exposes API specifications, live requests, and mock data directly to AI coding assistants.
• Apidog MCP Client Visual debugging tool for MCP servers supporting STDIO and HTTP transports with real-time inspection of Tools, Prompts, and Resources.
• AI-Powered Workflow AI-native features built into every layer of the API lifecycle enabling AI-assisted test generation, schema modification, documentation audits, and AI agent integration.
• Test Suites High-performance test organization feature with dynamic rule-based test routing, parallel execution, and structured reports for scalable automated API testing.
• Apidog IDEA Plugin (Fast Request) IntelliJ IDEA plugin providing endpoint detection from code, request auto-generation, and API spec synchronization without code changes.
• Apidog Europe GDPR-compliant deployment option with data stored exclusively in AWS Ireland/Germany regions with separate European accounts for data residency.
• Self-Hosted Runner On-premises runner enabling scheduled tests, imports, and mock responses to run on customer infrastructure with advanced security controls.

Quantifiable outcome

• 30% reduction in tool calls when using Apidog CLI with AI agents
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• CursorcoreTechnology or Integration · 1 January 2026AI IDE partner. MCP server integration allows Cursor AI coding assistant to read and utilize Apidog API specifications for code generation.
• Claude Code (Anthropic)coreTechnology or Integration · 1 January 2026AI IDE partner. MCP server integration allows Claude Code to access Apidog API specs for generating type definitions and boilerplate code.
• HashiCorp VaultcoreTechnology or Integration · 1 January 2025Secure credential vault integration for dynamically fetching encrypted credentials at runtime from HashiCorp Vault.
• Azure Key VaultcoreTechnology or Integration · 1 January 2025Secure credential management integration with Azure Key Vault for enterprise security workflows.
• AWS Secrets ManagercoreTechnology or Integration · 1 January 2025Secure credential management integration with AWS Secrets Manager for dynamically fetching encrypted credentials.
• OktacoreTechnology or Integration · 1 January 2025SSO integration partner. Okta support for single sign-on authentication and user management.
• Microsoft Entra ID (Azure AD)coreTechnology or Integration · 1 January 2025SSO integration partner. Microsoft Entra ID (formerly Azure AD) support for enterprise identity management and SSO.
• JenkinscoreTechnology or Integration · 1 January 2024CI/CD integration partner. Apidog CLI integrates with Jenkins for automated API testing in CI pipelines with detailed HTML reports.
• GitLabcoreTechnology or Integration · 1 January 2024CI/CD integration partner. Apidog supports GitLab CI/CD pipelines for automated test execution and API workflow automation.
• GitHub ActionscoreTechnology or Integration · 1 January 2024CI/CD integration partner. Apidog CLI works natively with GitHub Actions for automated API testing in pull request and release workflows.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Postman: The dominant API client and collaboration platform with 30M+ users. Directly competes with Apidog across API design, testing, mocking, and documentation, and is the primary competitor Apidog positions against in its comparison pages.
• Bruno: Open-source API client gaining traction among developers as a lightweight Postman alternative. Targets the same individual-developer and small-team segment as Apidog's free and Basic tiers.
• Insomnia: API client originally by Kong, supporting REST, GraphQL, gRPC, and WebSocket. Competes head-on with Apidog's API Debugging module for the developer-tool seat.
• Stoplight: API design and documentation platform with OpenAPI-first workflows. Competes most directly with Apidog's API Design and API Documentation modules for enterprise design-led teams.
• ReadMe: API documentation and developer hub platform. Directly competes with Apidog's API Documentation Module and is cited as one of the tools Apidog's all-in-one offering replaces.
• Hoppscotch: Open-source, web-based API client and testing tool. Targets the same free/individual-developer segment as Apidog's free tier and is named as a direct competitor.
• Mintlify: Modern AI-native API documentation platform with strong DX and AI-powered search. Directly competes with Apidog's documentation module and is listed as an explicit competitor on Apidog's site.
• SmartBear ReadyAPI: Enterprise API testing and virtualization suite (formerly SmartBear's API tools). Competes with Apidog's API Testing and API Mocking modules, particularly in regulated enterprise accounts.
• RapidAPI: API marketplace and testing platform (now under SmartBear). Overlaps with Apidog's API Hub and testing capabilities, and is named as a direct competitor on Apidog's comparison pages.

Broad incumbents

• Kong: API gateway and service-mesh platform that owns Insomnia. Offers broader API infrastructure (gateway, auth, observability) and competes with Apidog's enterprise API tooling portfolio through the Insomnia client.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/orgs/apidog/projects/4
• YouTubeyoutube.com/@Apidoghq
• LinkedInlinkedin.com/company/apidog

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apidog, Inc.