Postman
Postman is an AI-native API collaboration platform serving over 40 million developers and 500,000 organizations, including 98% of the Fortune 500. It unifies API design, testing, documentation, deployment, and observability in a Git-native workbench, powered by Agent Mode and the world's largest public API hub.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Postman does
Postman is a software company that provides an AI-native API collaboration platform serving over 40 million developers and more than 500,000 organizations globally, including 98% of the Fortune 500. Founded in 2014 by Abhinav Asthana, Abhijit Kane, and Ankit Sobti, the company originated in Bangalore, India before relocating its headquarters to San Francisco. The platform spans the full API lifecycle—from design and development through testing, documentation, deployment, and observability—consolidating work that previously required multiple tools into a single Git-native workbench. Multi-protocol support (HTTP, GraphQL, gRPC, MCP, MQTT, WebSockets, AI) is delivered in a unified environment.
The technology stack includes proprietary components such as the Context Graph database, which captures institutional memory of API development and governance over time; Agent Mode and AI Engineer, AI-native assistants powered by Anthropic Claude via Amazon Bedrock and OpenAI via Microsoft Foundry; the Postman MCP Server, which gives AI agents API context within coding workflows; the API Catalog, a live operational layer for API portfolio management; Spec Hub for multi-format API design governance; and an SDK Generator supporting nine programming languages. The Public API Network is the world's largest public API hub with over 18,000 publishers. Strategic acquisitions—Akita Software (Jul 2023), Orbit (Apr 2024), liblab (Nov 2025), and Fern (Jan 2026)—have added observability, community management, and SDK generation capabilities.
Postman operates a freemium product-led growth model, offering a free tier for individual developers, per-seat paid team plans, and annual enterprise contracts that include BYOK encryption, SSO, SCIM, audit logs, and dedicated support. Revenue nearly doubled from $171.7M in 2023 to $313.1M in 2024 (approximately 82% YoY growth). Distribution combines self-serve downloads, direct enterprise field sales, a channel partner program (Solution Partners and Corporate Resellers including Modus Create, Tsoft, Adaptavist, and e-Core in Brazil), and ecosystem partnerships with AWS, Microsoft Azure, Google Cloud, Anthropic, OpenAI, Datadog, Dynatrace, GitHub, GitLab, and Slack. The company has 850+ employees and offices in San Francisco, Bangalore, and Tokyo.
Postman firmographics
Firmographics- Name
- Postman
- Legal name
- Postman, Inc.
- Website
- https://postman.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Postman is an AI-native API collaboration platform serving over 40 million developers and 500,000 organizations, including 98% of the Fortune 500. It unifies API design, testing, documentation, deployment, and observability in a Git-native workbench, powered by Agent Mode and the world's largest public API hub.
- Ownership category
- akta.pro rank
Postman industry classification
Industry- Product category
- API Development Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- GraphQL, gRPC & Modern API Protocols (BPAMAOAK)
Keywords
Where Postman is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Postman business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Free, Team, Enterprise): Postman's primary revenue comes from tiered subscription plans. The free tier serves individual developers and drives organic adoption, while paid Team and Enterprise plans provide advanced collaboration, governance, security, and support features. Revenue nearly doubled from $171.7M in 2023 to $313.1M in 2024, indicating strong land-and-expand dynamics as teams grow and require more features.
- Enterprise Licensing: Enterprise plans include dedicated support, advanced security features (BYOK encryption, SSO, SCIM provisioning), audit logs, and organization-level governance controls for large deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual developers |
| Per seat | Monthly | Team plans for small to medium teams |
| Subscription | Annual | Enterprise plans for large organizations |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Postman product offering
Product offeringCore offering
Postman is an AI-native API collaboration platform that enables developers and enterprises to design, build, test, document, monitor, and distribute APIs across their full lifecycle. The unified workbench supports multiple protocols (HTTP, GraphQL, gRPC, MCP, MQTT, WebSockets) within a single collection and incorporates AI-powered automation via Agent Mode and AI Engineer, powered by Anthropic Claude via Amazon Bedrock and OpenAI via Microsoft Foundry. The company also operates the Public API Network, the world's largest public API hub with 18,000+ publishers connecting APIs to 40+ million developers globally.
Product overview
Postman is an AI-native API collaboration platform providing a unified, modular architecture that consolidates the entire API lifecycle—from design and development through testing, documentation, deployment, and observability—into a single platform. The core platform includes the API Client for sending requests, Collection Runner for test automation, Monitors for performance validation, and Workspaces for team collaboration. The platform extends with Spec Hub for specification management, API Catalog as a live operational layer for portfolio management, and Insights for real-time observability. AI capabilities are delivered through Agent Mode (autonomous AI assistant) and AI Engineer (cloud-native AI agent) powered by models from Anthropic Claude and OpenAI via Microsoft Foundry. Supporting tools include SDK Generator for multi-language SDK creation, Mock Servers for simulation, Flows for visual workflow automation, Postman CLI for CI/CD integration, and the Postman MCP Server for AI agent context. The platform also encompasses the Public API Network (world's largest API hub), Private API Network for internal distribution, and acquired brands Fern (documentation and SDK generation) and Astro AI (production AI agent management).
Differentiator
Problem solved
Functional benefit
Brands
- Astro AI: Manage and control AI agents in production
- Fern
- Agent Mode
- AI Engineer
- Postman MCP Server
- Spec Hub
- Postman Flows
- Postman CLI
- API Catalog
- Postman Insights
- SDK Generator
- Postman API Network
Products and services
- Postman API Collaboration Platform
Quantifiable outcome
- Revenue nearly doubled from $171.7M in 2023 to $313.1M in 2024 (82% growth)
- +4 more outcomes
Companies that use Postman
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Postman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature11 records
Postman partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting, major and regional.
- MicrosoftcoreDeep collaboration integrating Microsoft's AI capabilities into Postman workflows. Partnership introduces a Postman Model Context Protocol server as a universal standard for AI-API interactions and provides integration with Microsoft Azure API Management for unified enterprise API governance. Postman MCP server available in VS Code, GitHub Copilot, and Teams.
- Amazon Bedrock / Anthropic ClaudecorePostman integrated Anthropic's Claude AI model via Amazon Bedrock to power its Agent Mode feature, enabling AI-native API development for 40 million developers. The integration provides enterprise-grade security and data residency controls.
- WallarmsupportingIntegration between Postman's Agent Mode and Wallarm's Rogue MCP Server Detection. Enables users to scan for installed MCP servers, flag risky permissions, and generate hardened configuration files.
- DynatracemajorExpanded technology alliance integrating Dynatrace's MCP Server into Postman's Agent Mode for AI-powered API workflows. Enables developers to access real-time observability and production context directly within Postman's AI-assisted workflows.
- Apollo GraphQLsupportingApollo GraphQL joined Agentic AI Foundation as Silver member, strengthening the MCP ecosystem. Apollo MCP Server in production use with Block, Wiz, and Yahoo.
- Vonage (Ericsson)supportingVonage launched Verified Workspace on Postman API Network making its APIs accessible to 40+ million Postman developers. Released two MCP servers for AI-driven development workflows.
- AWS KirocorePostman announced partnership with Amazon Web Services as launch partner for Kiro powers, AWS's agentic IDE. Integration allows developers to use Postman within Kiro for API development workflows, automatically creating or updating Postman workspaces and collections.
- e-Coreregionale-Core became the exclusive representative of Postman in Brazil, betting on the growth of the API market in the region.
- PyntsupportingPartnership to bring native API security into developers' daily workflows. Pynt's security scanning integrated with Postman's testing and development environment.
- Modus CreatesupportingSolution partner reselling Postman licenses and delivering consulting and implementation services. CEO Sarah McCasland highlighted Postman's industry leadership in API development.
- TsoftsupportingSolution partner providing consulting and implementation services for Postman adoption. CEO Pablo Bidone emphasized shared core values of trust, commitment, and agility.
- AdaptavistsupportingSolution partner with experience helping large organizations with Developer and DevEx solutions. CEO Simon Haighton-Williams noted Postman's ubiquity in enterprise API management.
Scale indicators9 records
Recent moves7 records
Expansion highlights8 records
Postman competitors and assessment
Company assessmentDirect peers
- Insomnia: Insomnia is a direct competitor to Postman's API Client, offering a collaborative API design, debugging, and testing tool for REST, GraphQL, and gRPC. It targets the same developer persona with similar core functionality.
- Hoppscotch: Hoppscotch is an open-source API development suite positioned as a lightweight alternative to Postman. It serves individual developers and small teams building, testing, and documenting APIs across REST, GraphQL, and WebSocket protocols.
- Swagger (SmartBear): Swagger is an API design and documentation toolset (now owned by SmartBear) centered on the OpenAPI specification. It overlaps with Postman's Spec Hub and API Catalog for enterprise API governance and design-first workflows.
- Stoplight: Stoplight provides an API design, documentation, and governance platform with strong OpenAPI-native workflows. It competes directly with Postman's Spec Hub and enterprise governance offerings for platform teams.
- RapidAPI: RapidAPI operates a large public API marketplace and testing tools, directly comparable to Postman's Public API Network and API Client. It targets both developers discovering APIs and publishers distributing them.
Emerging players
- Bruno: Bruno is an open-source, git-native API client gaining traction among developers as a privacy-focused alternative to Postman. It competes on similar core functionality (API testing, collections, CLI) but with a lighter footprint and no cloud lock-in.
- ReadMe: ReadMe builds API documentation and developer hub tools used by many of the same publishers that appear on Postman's Public API Network. It overlaps with Postman's documentation, Private API Network, and API Catalog use cases.
Broad incumbents
- Kong: Kong is a broad incumbent in the API platform space offering API gateways, service mesh, and developer portals. While its primary focus is runtime API management rather than design and testing, it overlaps with Postman's enterprise governance and catalog capabilities.
- MuleSoft (Salesforce): MuleSoft is an enterprise API management and integration platform owned by Salesforce. It serves large enterprises with API governance, integration, and iPaaS capabilities, competing with Postman's enterprise governance and catalog offerings.
- Apigee (Google Cloud): Apigee is Google's enterprise API management platform covering API design, security, and analytics. It overlaps with Postman's Spec Hub, API Catalog, and enterprise governance features, and is frequently evaluated as part of Google Cloud procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Postman social profiles
Digital presencePostman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Postman leadership team
Management profileNumber of profiles
Profiles9 records
Postman subsidiaries and ownership
Company hierarchySubsidiaries4 records
Postman funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Postman M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Postman
What does Postman do?
Postman is an AI-native API collaboration platform that enables developers and enterprises to design, build, test, document, monitor, and distribute APIs across their full lifecycle. The unified workbench supports multiple protocols (HTTP, GraphQL, gRPC, MCP, MQTT, WebSockets) within a single collection and incorporates AI-powered automation via Agent Mode and AI Engineer, powered by Anthropic Claude via Amazon Bedrock and OpenAI via Microsoft Foundry. The company also operates the Public API Network, the world's largest public API hub with 18,000+ publishers connecting APIs to 40+ million developers globally.
Is Postman a public or private company?
Postman is a private company. It is classified as venture growth investor backed and is currently operating.
When was Postman founded?
Postman was founded in 2014. It employs 501 to 1,000 people.
Where is Postman based?
Postman is headquartered in San Francisco, United States, in the North America region.
How does Postman make money?
Two revenue lines are on record. Subscription Plans (Free, Team, Enterprise) is the primary driver. The others are enterprise Licensing.
Who are Postman's main competitors?
Direct peers on record are Insomnia, Hoppscotch, Swagger (SmartBear), Stoplight and RapidAPI. Emerging players are Bruno and ReadMe. Broad incumbents are Kong, MuleSoft (Salesforce) and Apigee (Google Cloud).
Does Postman have an API?
Yes. Postman provides a comprehensive public API that enables developers to programmatically manage workspaces, collections, requests, environments, monitors, mocks, and more. The API supports CRUD operations for all Postman resources, includes versioned endpoints (e.g., v1.39 with API Catalog and Spec Hub endpoints), and offers SDKs in TypeScript, Java, Kotlin, Python, C#, Go, PHP, Ruby, and Rust for easier integration. The Postman MCP Server is also available, enabling AI agents to access API context directly within AI-powered coding workflows. Developer documentation is at www.postman.com/postman-api.
What industry is Postman in?
Postman's product category is API Development Platform. Its primary akta.pro industry code is BPAMAOAK, GraphQL, gRPC & Modern API Protocols. Its NAICS code is 518 and its SIC code is 7372.