Apidog, Inc.
Apidog is a San Francisco-based SaaS company that provides an all-in-one API development platform for design, debugging, testing, documentation, and mocking, serving over one million developers worldwide via a per-seat pricing model with a free tier.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Apidog, Inc. does
Apidog, Inc. is a San Francisco-based software company founded in 2020 that operates an all-in-one API development platform serving more than one million developers worldwide. The platform consolidates the API lifecycle into a single integrated environment covering API design, debugging, testing, documentation, and mocking, with deep native integrations into developer-tooling ecosystems including VS Code, JetBrains, GitHub, GitLab, Jenkins, and standard CI/CD pipelines. Apidog has extended the platform with AI-native capabilities, including a Model Context Protocol (MCP) server and client, an AI Agent Debugger, AI-powered test generation, and an AI-powered CLI, with BYOK support for third-party foundation models from OpenAI, Anthropic, and Google Gemini.
The company operates a product-led growth model distributed through a free tier (supporting teams of up to four users) and a per-seat SaaS pricing ladder scaling to $27 per user per month at the Enterprise level, complemented by an Apidog Europe deployment region launched for GDPR-compliant data residency. The platform holds category-leading recognition on G2, including #1 Easiest to Use in API Development and #1 Highest Rated in API Documentation and Mocking, with a 4.8/5 average rating. Apidog has not disclosed external funding, indicating the business is likely bootstrapped or self-funded, and the company's recent strategic activity (Postman migration tooling, MCP launch, Europe expansion) reflects an offensive posture aimed at capturing developers displaced from incumbents and at entering the AI-agent tooling category.
Apidog, Inc. firmographics
Firmographics- Name
- Apidog, Inc.
- Legal name
- Apidog, Inc.
- Website
- https://apidog.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apidog is a San Francisco-based SaaS company that provides an all-in-one API development platform for design, debugging, testing, documentation, and mocking, serving over one million developers worldwide via a per-seat pricing model with a free tier.
- Ownership category
- akta.pro rank
Apidog, Inc. industry classification
Industry- Product category
- API Development Tools
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- API Observability, Testing & Monitoring (BPAMAOAG)
- akta.pro secondary industries
- API Documentation & Developer Portals (BPAMAOAH), API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)
Keywords
Where Apidog, Inc. is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Apidog, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Per-Seat SaaS: Multi-tier subscription model with per-user pricing. Includes Free tier (up to 4 users), Basic ($9/user/month), Professional ($18/user/month), and Enterprise ($27/user/month) tiers. Revenue generated through seat-based subscriptions with annual billing discounts available.
- Enterprise On-Premises: On-premises deployment option for enterprises requiring complete data control, private infrastructure, and highest security levels. Custom pricing based on organizational requirements.
- Usage-Based Add-ons: Tier-based usage limits for cloud mock servers and self-hosted runner features. Higher tiers include increased call volumes (10K to 1M+ calls/month for mock servers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Perfect for individuals or small teams getting started |
| Subscription | Monthly | Basic - Ideal for small teams or startups |
| Subscription | Monthly | Professional - For growing teams requiring advanced collaboration |
| Subscription | Monthly | Enterprise - For large organizations needing enterprise-grade security |
| Subscription | Multi-year contract | Enterprise On-Premises - For complete data control and maximum security |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Apidog, Inc. product offering
Product offeringCore offering
Apidog sells an all-in-one API development platform that consolidates API design, debugging, testing, mocking, and documentation into a single synchronized workspace. Specifications propagate automatically to tests, mocks, and documentation, and the platform is distributed as desktop apps (Windows/Mac/Linux), a web app, a CLI, and an IntelliJ plugin, with enterprise-grade security and on-premises options.
Product overview
Apidog, Inc. offers a unified all-in-one API development platform that consolidates design, debugging, testing, mocking, and documentation into a single synchronized workspace. The core product portfolio includes the Apidog Platform (desktop app for Windows/Mac/Linux, web app, and CLI), complemented by specialized modules: API Design (visual OpenAPI design), API Debugging (smart API client with multi-protocol support), API Testing (visual automated testing with CI/CD integration), API Documentation (auto-generated interactive docs), and API Mocking (smart mock servers). AI-powered capabilities include the MCP Server and MCP Client for AI agent integration, along with AI-assisted test generation and documentation workflows. Additional offerings include the Apidog IDEA Plugin for IDE integration, Test Suites for test organization, Apidog Europe for GDPR compliance, and Self-Hosted Runner for enterprise on-premises deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- Apidog Platform Unified all-in-one API development platform covering design, debugging, testing, mocking, and documentation in a single synchronized workspace with automatic spec propagation.
- Apidog Desktop App Downloadable desktop application for Windows, Mac, and Linux providing full-featured API development capabilities.
- Apidog Web App Browser-based web application providing instant access to the Apidog platform without installation.
- Apidog CLI Command-line tool for API testing, CI/CD integration, and AI agent workflows; supports test execution, schema syncing, and automation from terminal.
- Apidog API Hub Public API discovery platform allowing developers to share API projects publicly and discover APIs from millions of developers.
- API Design Module Visual OpenAPI design tool for designing APIs without writing YAML, with JSON Schema support, reusable components, branch-based collaboration, and database schema import.
- API Debugging Module Smart API client with automatic response validation against specs, database CRUD operations, and multi-protocol support (HTTP/2, GraphQL, gRPC, WebSocket, SOAP).
- API Testing Module Visual automated testing with no-code test orchestration, data-driven testing, performance testing, CI/CD integration, and AI-powered test case generation.
- API Mocking Module Smart mock server with zero-config data generation, supporting local, cloud, and self-hosted deployments with custom response rules and scripts.
- API Documentation Module Auto-generated interactive API documentation from OpenAPI specs with custom theming, versioning, LLM-friendly formats (llms.txt, Markdown), and built-in Try It functionality.
- Apidog MCP Server Model Context Protocol server that exposes API specifications, live requests, and mock data directly to AI coding assistants.
- Apidog MCP Client Visual debugging tool for MCP servers supporting STDIO and HTTP transports with real-time inspection of Tools, Prompts, and Resources.
- AI-Powered Workflow AI-native features built into every layer of the API lifecycle enabling AI-assisted test generation, schema modification, documentation audits, and AI agent integration.
- Test Suites High-performance test organization feature with dynamic rule-based test routing, parallel execution, and structured reports for scalable automated API testing.
- Apidog IDEA Plugin (Fast Request) IntelliJ IDEA plugin providing endpoint detection from code, request auto-generation, and API spec synchronization without code changes.
- Apidog Europe GDPR-compliant deployment option with data stored exclusively in AWS Ireland/Germany regions with separate European accounts for data residency.
- Self-Hosted Runner On-premises runner enabling scheduled tests, imports, and mock responses to run on customer infrastructure with advanced security controls.
Quantifiable outcome
- 30% reduction in tool calls when using Apidog CLI with AI agents
- +3 more outcomes
Companies that use Apidog, Inc.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Apidog, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature8 records
Apidog, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- CursorcoreAI IDE partner. MCP server integration allows Cursor AI coding assistant to read and utilize Apidog API specifications for code generation.
- Claude Code (Anthropic)coreAI IDE partner. MCP server integration allows Claude Code to access Apidog API specs for generating type definitions and boilerplate code.
- HashiCorp VaultcoreSecure credential vault integration for dynamically fetching encrypted credentials at runtime from HashiCorp Vault.
- Azure Key VaultcoreSecure credential management integration with Azure Key Vault for enterprise security workflows.
- AWS Secrets ManagercoreSecure credential management integration with AWS Secrets Manager for dynamically fetching encrypted credentials.
- OktacoreSSO integration partner. Okta support for single sign-on authentication and user management.
- Microsoft Entra ID (Azure AD)coreSSO integration partner. Microsoft Entra ID (formerly Azure AD) support for enterprise identity management and SSO.
- JenkinscoreCI/CD integration partner. Apidog CLI integrates with Jenkins for automated API testing in CI pipelines with detailed HTML reports.
- GitLabcoreCI/CD integration partner. Apidog supports GitLab CI/CD pipelines for automated test execution and API workflow automation.
- GitHub ActionscoreCI/CD integration partner. Apidog CLI works natively with GitHub Actions for automated API testing in pull request and release workflows.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Apidog, Inc. competitors and assessment
Company assessmentDirect peers
- Postman: The dominant API client and collaboration platform with 30M+ users. Directly competes with Apidog across API design, testing, mocking, and documentation, and is the primary competitor Apidog positions against in its comparison pages.
- Bruno: Open-source API client gaining traction among developers as a lightweight Postman alternative. Targets the same individual-developer and small-team segment as Apidog's free and Basic tiers.
- Insomnia: API client originally by Kong, supporting REST, GraphQL, gRPC, and WebSocket. Competes head-on with Apidog's API Debugging module for the developer-tool seat.
- Stoplight: API design and documentation platform with OpenAPI-first workflows. Competes most directly with Apidog's API Design and API Documentation modules for enterprise design-led teams.
- ReadMe: API documentation and developer hub platform. Directly competes with Apidog's API Documentation Module and is cited as one of the tools Apidog's all-in-one offering replaces.
- Hoppscotch: Open-source, web-based API client and testing tool. Targets the same free/individual-developer segment as Apidog's free tier and is named as a direct competitor.
- Mintlify: Modern AI-native API documentation platform with strong DX and AI-powered search. Directly competes with Apidog's documentation module and is listed as an explicit competitor on Apidog's site.
- SmartBear ReadyAPI: Enterprise API testing and virtualization suite (formerly SmartBear's API tools). Competes with Apidog's API Testing and API Mocking modules, particularly in regulated enterprise accounts.
- RapidAPI: API marketplace and testing platform (now under SmartBear). Overlaps with Apidog's API Hub and testing capabilities, and is named as a direct competitor on Apidog's comparison pages.
Broad incumbents
- Kong: API gateway and service-mesh platform that owns Insomnia. Offers broader API infrastructure (gateway, auth, observability) and competes with Apidog's enterprise API tooling portfolio through the Insomnia client.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apidog, Inc. social profiles
Digital presenceApidog, Inc. compliance and trust
Trust signalCompliance3 records
Apidog, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apidog, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Apidog, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apidog, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apidog, Inc.
What does Apidog, Inc. do?
Apidog sells an all-in-one API development platform that consolidates API design, debugging, testing, mocking, and documentation into a single synchronized workspace. Specifications propagate automatically to tests, mocks, and documentation, and the platform is distributed as desktop apps (Windows/Mac/Linux), a web app, a CLI, and an IntelliJ plugin, with enterprise-grade security and on-premises options.
Is Apidog, Inc. a public or private company?
Apidog, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apidog, Inc. founded?
Apidog, Inc. was founded in 2020. It employs 51 to 100 people.
Where is Apidog, Inc. based?
Apidog, Inc. is headquartered in San Francisco, United States, in the North America region.
How does Apidog, Inc. make money?
Three revenue lines are on record. Subscription - Per-Seat SaaS are the primary driver. The others are enterprise On-Premises and usage-Based Add-ons.
Who are Apidog, Inc.'s main competitors?
Direct peers on record are Postman, Bruno, Insomnia, Stoplight, ReadMe, Hoppscotch, Mintlify, SmartBear ReadyAPI and RapidAPI. Kong is listed as a broad incumbent.
Does Apidog, Inc. have an API?
Yes. Apidog provides a public API accessible at openapi.apidog.io that developers can use to interact with the platform programmatically. The API supports MCP (Model Context Protocol) for connecting APIs to AI agents. Apidog CLI enables command-line integration for CI/CD pipelines, testing automation, and AI agent workflows including integration with tools like Claude Code, Cursor, and Codex. Developer documentation is at openapi.apidog.io.
What industry is Apidog, Inc. in?
Apidog, Inc.'s product category is API Development Tools. Its primary akta.pro industry code is BPAMAOAG, API Observability, Testing & Monitoring, with a secondary code of BPAMAOAH, API Documentation & Developer Portals. Its NAICS code is 513210 and its SIC code is 7372.