Mella Pet Care
Mella Pet Care is a Chicago-based pet health hardware startup (founded 2015) that sells home diagnostic devices — an axillary thermometer, body fat analyzer, chip reader, and pulse oximeter — to pet owners, distributed via the Vetster veterinary telemedicine platform across the UK, Canada, and the US.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Mella Pet Care firmographics
Firmographics- Name
- Mella Pet Care
- Website
- https://mella.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mella Pet Care is a Chicago-based pet health hardware startup (founded 2015) that sells home diagnostic devices — an axillary thermometer, body fat analyzer, chip reader, and pulse oximeter — to pet owners, distributed via the Vetster veterinary telemedicine platform across the UK, Canada, and the US.
- Ownership category
- akta.pro rank
Mella Pet Care industry classification
Industry- Product category
- Pet Health Diagnostics Hardware
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industries
- Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB), Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Mella Pet Care is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mella Pet Care business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Pet Health Diagnostic Device Sales: Mella generates revenue primarily through the sale of home diagnostic devices for pets, including thermometers, body fat analyzers, chip readers, and pulse oximeters. These devices are sold to pet owners and are integrated with the Vetster telemedicine platform for enhanced virtual veterinary assessments.
Go-to-market motion1 record
Mella Pet Care product offering
Product offeringCore offering
Mella Pet Care designs and sells home diagnostic devices for pets, including an axillary (under-the-foreleg) thermometer, body fat analyzer, chip reader, and pulse oximeter. These devices enable pet owners to monitor vital health metrics at home and feed that data into Vetster's veterinary telemedicine platform for real-time remote consultations with veterinarians.
Differentiator
Problem solved
Functional benefit
Products and services
- Axillary Thermometer A home diagnostic device designed for measuring pet temperature via the axillary (underarm) method, providing non-invasive body temperature readings for pets.
- Body Fat Analyzer A home diagnostic device that measures body composition metrics in pets, enabling pet owners to monitor their animal's health indicators at home.
- Chip Reader A portable device for reading pet microchip identification information, allowing pet owners to scan and verify their pet's implanted microchip data.
- Pulse Oximeter A home diagnostic device that measures blood oxygen saturation levels and pulse rate in pets, providing vital health monitoring capabilities for pet owners.
Quantifiable outcome
- 24/7 veterinary care access through integration with Vetster's marketplace platform
Companies that use Mella Pet Care
Customer profileSegments2 records
Ideal customer profiles2 records
Mella Pet Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mella Pet Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VetstercoreMella Pet Care has partnered with Vetster, a veterinary telemedicine platform, to integrate their home diagnostic devices—including an axillary thermometer, body fat analyzer, chip reader, and pulse oximeter—with Vetster's telehealth platform. This collaboration provides users in the UK, Canada, and the US with 24/7 veterinary care access through Vetster's marketplace. The integration gives veterinarians real-time diagnostic data for virtual pet assessments, combining Mella's hardware capabilities with Vetster's telemedicine infrastructure to improve accessibility and reduce stress in pet healthcare.
Scale indicators1 record
Mella Pet Care competitors and assessment
Company assessmentDirect peers
- PetPace: PetPace makes a smart collar that continuously monitors pet vital signs (temperature, pulse, respiration, activity). It is the closest direct competitor to Mella in connected pet health monitoring hardware targeting veterinarians and pet owners.
- Whistle (Mars Petcare): Whistle produces GPS and health-tracking pet wearables, now owned by Mars Petcare. Comparable to Mella in delivering consumer-facing pet health monitoring data, though focused on activity and location rather than clinical vitals.
Emerging players
- FitBark: FitBark develops activity and sleep monitoring wearables for dogs, sharing the consumer pet health device category with Mella but emphasizing fitness rather than clinical diagnostics.
- AirVet: AirVet offers on-demand veterinary telemedicine and is comparable to Mella's integration partner Vetster. Relevant as a potential future channel partner or competitor in the connected pet care ecosystem.
- BabelBark: BabelBark provides a digital health record and pet care engagement platform linking pet owners, vets, and service providers. Comparable to Mella as an adjacent digital pet health platform with potential integration overlap.
Others
- Vetster: Vetster is Mella's strategic partner and a leading veterinary telemedicine marketplace. While not a device competitor, Vetster is the distribution and integration channel through which Mella's diagnostic data flows into virtual consultations.
- PetCoach (Petco): PetCoach, owned by Petco, is a pet health advice and virtual consultation platform. Relevant as part of the broader pet telemedicine and connected care ecosystem in which Mella's devices participate.
- Pawprint (Petdesk): Petdesk (formerly Pawprint) offers a pet care management app used by veterinary practices. Comparable as an ecosystem participant in connected pet health, though focused on records, reminders, and practice engagement rather than hardware diagnostics.
Broad incumbents
- Midmark Animal Health: Midmark is an established veterinary equipment manufacturer producing clinical-grade thermometers, monitors, and anesthesia systems. Comparable to Mella as a veterinary medical device maker, though focused on in-clinic professional use rather than consumer home use.
- Digicare Animal Health: Digicare produces veterinary patient monitoring devices including pulse oximeters and vital sign monitors. Comparable to Mella in the specific pulse oximeter category but serving the professional clinic channel.
Market position
Customer concentration
Mella Pet Care social profiles
Digital presenceMella Pet Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mella Pet Care leadership team
Management profileNumber of profiles
Profiles1 record
Mella Pet Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mella Pet Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mella Pet Care
What does Mella Pet Care do?
Mella Pet Care designs and sells home diagnostic devices for pets, including an axillary (under-the-foreleg) thermometer, body fat analyzer, chip reader, and pulse oximeter. These devices enable pet owners to monitor vital health metrics at home and feed that data into Vetster's veterinary telemedicine platform for real-time remote consultations with veterinarians.
Is Mella Pet Care a public or private company?
Mella Pet Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mella Pet Care founded?
Mella Pet Care was founded in 2015. It employs 11 to 50 people.
Where is Mella Pet Care based?
Mella Pet Care is headquartered in Chicago, United States, in the North America region.
How does Mella Pet Care make money?
One revenue line is on record: pet Health Diagnostic Device Sales.
Who are Mella Pet Care's main competitors?
Direct peers on record are PetPace and Whistle (Mars Petcare). Emerging players are FitBark, AirVet and BabelBark. Others are Vetster, PetCoach (Petco) and Pawprint (Petdesk). Broad incumbents are Midmark Animal Health and Digicare Animal Health.
Does Mella Pet Care have an API?
No public API is recorded for Mella Pet Care.
What industry is Mella Pet Care in?
Mella Pet Care's product category is Pet Health Diagnostics Hardware. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of HLAMAFAB, Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors). Its NAICS code is 334510 and its SIC code is 3841.